If you want to reach the top of search engine results pages, maximize every chance to optimize and improve search visibility, build relevant backlinks, you need to be good at search engine optimization. In other words, you need SEO tools.
You need to be consistent, more productive, save time, and be right on your SEO game.
Search engine optimization in itself is a very tedious task. In any of the tasks involve, analyzing data and data understanding is crucial to the success of your marketing campaign.
Without a key understanding of what you’re doing in SEO, everything could be a hit and miss game.
Tracking, outreach, tweaking, testing, data studying, analyzing, etc. All these are part of SEO activities.
Executing each of the steps above can be overwhelming and time-consuming. This is where you need SEO tools to help simplify the process, be more productive, and help gather more accurate marketing SEO data.
These SEO data are what you need to make better marketing decisions and be ahead of your competitors in the game.
What Are SEO Tools and Why Do We Need SEO Tools?
SEO tools are software that allows users to analyze, identify and organize a web page SEO data to make a better judgment, discover hidden opportunities, improved on what’s already working, fix what is not working, and improve the overall search visibility of the website.
For a web page to improve its search ranking score using SEO tools, the best SEO tools are designed to perform several SEO tasks in a more effective, efficient, and simplified way.
- Link building.
- Content analysis, and optimization.
- Competitors analysis.
- Keyword research.
- Site health.
- Website audit.
- Content promotions, etc.
Without SEO tools, it could be nearly impossible to carry out all the above tasks effectively and understand a web page SEO status.
11 Benefits to Use an SEO Tool.
There are lots of benefits or reasons to use SEO tools in your business. Below I highlight 11 (eleven) of the best benefits of using an SEO tool for your business growth.
#1. Saves Time:
Time is money. No one can doubt this fact.
One of the advantages of a good SEO tool is that it will help you saves time on important SEO task. SEO task that takes days to complete might be done in a few hours with an SEO tool.
Take link building for example.
Most of the tactics for finding links opportunity requires searching through web pages on the internet. Looking for worthy link partners on relevant pages.
With the sea of web pages published every day, contributing to the already over published ones, it is obvious one can spend weeks, months, or even years looking for link-worthy web pages.
With a backlink analysis tools, finding link partners, and reaching out becomes less painful and the entire process could be complete in a matter of hours.
#2. More Productivity:
As you save time, it will certainly lead to more productivity in your SEO tasks. Instead of completing just one SEO task in a day, you can wrap up several SEO tasks in a matter of an hour.
This brings about more productivity and efficiency in your work. And it makes achieving results quicker than expected.
#3. Better User Experience.
SEO tool will pinpoint what needs to be fixed on your website to improve on user experience. You could do this by running a site audit using one of the website auditor SEO tools in the market.
Looking at your website from a marketers point of view, you can be blind to what element is not giving the best user experience.
But a website auditor tool crawls your webpages from a user point of view and tells you what is not working on your website. And even provide recommendations on how to fix it.
#4. Keyword Research.
Without targeting the right keywords your audience is looking for, your content does not exist.
SEO tools let you dig through billions of search queries in seconds to find the most profitable keywords for your business. With keyword research SEO tools, you can discover long-tail keywords that are hardly used in your industry but profitable to your business.
If keywords research is not part of your writing process, certainly, you’re missing out on long term valued traffic for your content.
#5. Uncover Working SEO Strategies.
Instead of trial and error, wasting money, resources, and energy trying to figure out what it is working, SEO tools let you spy on other marketers in your niche and discover what they’re doing that gives them a step ahead in the market.
Therefore, you can quickly jump on what’s already working for them and replicate the process to match your marketing goal.
Competitor analysis is the easiest path to success in online marketing.
#6. Link Building.
The most difficult SEO task for any SEOs professional or agency.
Finding link partners, researching target pages, composing outreach messages, following up, link monitoring, etc…it is never easy to build relevant links.
An advanced SEO tool helps simplify these processes and handle all the above tasks in one centralized dashboard. This helps keep your sanity, stay organized, and build relevant links that help your business move forward.
Managing links, disallow bad ones, making sure you stay within Google guidelines, all these can never be done without a tool that makes the process easier, and provide accurate link data.
#7. More Website Traffic.
If you want to get found online (search) by a highly targeted audience, you need SEO (search engine optimization).
This is where SEO tools comes in.
With more website traffic, more sales potential and more targeted leads.
SEO tools give you the added advantage to discover ways to optimize your web pages for maximum search engine visibility and improve your website ranking.
It points you towards the right directions and fixing what might be affecting your website negatively in the search engines.
#8. Target the Right Audience.
SEO tools, (keyword research tools) let you bring your business to the front of your most relevant targeted audience. And it enables users to find the right content when they search for it.
You use SEO tools to discover what your audience is interested in reading at the moment.
When used effectively, keyword research tools will make your writing shift from “this is what I think my audience needs to read” to “this is what my audience wants to read”.
There is a big difference between writing content you think your audience needs, and writing content they want to read.
With SEO tools (keyword research tool), you will discover low competitive keywords your blog can rank for quickly.
#9. Track and Monitor Your Progress.
Building on what’s already working and knowing where to concentrate your marketing efforts are part of SEO activities.
In fact, these two activities alone will bring about significant positive improvement to your business if done right.
Advance SEO analytics software and tracking tools will help you achieve this.
By showing you when, how, who, and where the most positive SEO metrics are coming, you can easily track your progress, monitor performance, and build on existing Seo data to make better marketing decisions.
Like tracking keywords ranking positions in over 300 plus search engines across the globe. Without an SEO keyword tracking software, this is nearly impossible to achieve.
#10. Saves Money on Advertising.
The investment you make today buying SEO tools for in-house use will save you hundreds of dollars in advertising spending in the future.
This is because websites that drive massive search engine traffic are less dependent on paid ads to drive consistent website traffic.
The more you get your SEO right and drive massive organic traffic consistently, the less paid ads become necessary.
#11. Stay Informed of Your Industry.
SEO tools keep you in the know and let you followed what’s happening in your industry.
By staying informed of your industry, you’re more likely to publish timely information your audience wants to read. And it helps you keep tabs on what really matters to you and your business.
Types of SEO tools
There are hundreds of SEO tools in the market today, both free and paid SEO tools. The one you use is up to you to decide
Some factors determine your choice of SEO software. Like the budget, SEO needs experience level, quality of the SEO tool, features, etc.
In the past, I have used some SEO tools to better improve search visibility and keywords rankings. Among the notable ones are:
#1. SEO Powersuite.
If you’re a regular reader of this blog, you know I speak a lot about SEO powersuite and it’s benefits.
SEO Powersuite is an incredible SEO tool for every marketer of all sizes. Either you’re beginners, semi-professional, advanced SEOs professional, or SEO agencies, SEO powersuite has something for you.
SEO Spyglass is SEO Powersuite free competitor keyword research tool. You can uncover your competitors SEO footprint with SEO Spyglass and build proven SEO links that makes an impact.
The forever SEO Powersuite free license is ideal for solo entrepreneurs looking to try SEO Powersuite out before making the buying decision. The SEO software gives you a forever free plan to try it out but with limited SEO features.
Rank Tracker in SEO Powersuite, you can find your website position for a keyword in over 300+ search engines across the globe. Rank Tracker is a keyword rank tracker tool and research analysis keyword software.
It is one of the best keyword ranking tools in the market today.
Link-Assistant in SEO Powersuite let you do backlink outreach campaign. A very powerful link building and outreach tool for marketers.
SEO Powersuite professional edition is more suitable for advanced SEOs professionals, while the enterprises’ license edition is for SEO agencies that handle the client’s SEO aspects.
To learn more about SEO powersuite, features, and benefits, check out my review of the SEO software in this article.
SEMRush is another industry self-acclaimed SEO tools.
This SEO tool is used by over 5,000,000 users worldwide. This proves the SEO software is loved and used by many all over the world.
SEMrush is a powerful SEO tool for competitors analysis, SEO keyword research tool, tracking, SEO audit, monitoring, website backlink analysis, etc. It helps you achieve greater search engine visibility, and makes finding the right keyword a breeze.
You can check website traffic and ranking of any website in the world with SEMRush. With SEMRush pro account you can:
- Analyze website keywords.
- Check website traffic and ranking
- Find your website position for a keyword.
- Track backlinks of any website.
- Check the organic traffic of a website.
- You can Check competitor keywords.
- Check SEO visibility.
- Track competitor website traffic
If you’re an advertiser, you will find SEMRush more useful than even the Google keyword planner keyword tool.
Try the 7-day SEMRush free trial period by clicking on the link.
#3 Google Analytics.
Google Analytics is one of the best Google SEO tools around today and a must-have SEO marketing tool for every marketer.
The best part? It is a free SEO tool.
Perhaps, the very top SEO tools for digital marketers in today’s digital age.
There is no better place to gather marketing intelligence about what’s happening on your site than the Google tool itself. Google Analytics shows you what’s happening, so you know what is working and what to fix it.
There is plenty of SEO metrics to analyze in Google analytics. From traffic sources, audience locations, gender, landing pages, speed suggestions, behavior, etc…you have enough SEO metrics to work with.
#4. Google Search Console.
Google search console is another Google SEO tool on the list. A very powerful SEO tool for that matter.
Google search console lets you monitor, maintain, and troubleshoot your site presence in Google search results. This tool helps you understand your site performance in Google search. You can use Google search console for organic keyword research tool for your website.
You get recommendations on how to fix your site issues and keyword that are bringing you organic traffic, impressions, search queries, landing pages, etc. This tool helps you compared data to a given time so you can track progress made over time.
Since mobile becomes a ranking factor, the search console provides insight into how your web pages perform to mobile users. It provides useful data on what element on your page is not given the best mobile user experience.
So you can make better adjustment and make your web pages more mobile friendly.
There are lots of benefits or need for SEO tools in the market today.
The average marketer is not technical enough to know and understand the market without the help of a tool that simplifies the process and makes research less stressful.
You need an SEO tool that makes your task easier and bring about more productivity, increases sales, more website traffic, leads, and provides maximum user satisfaction.