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If you’re an Apple IOS user looking for free SEO software for Mac, you will find many options here. I have combed the internet, collecting information about top SEO tools for MAC OS; here is my list.

But first, something important about this list…

Several SEO tools run on Windows, Linux, Ubuntu, and MAC operating systems because most search engine optimization software is browser-based.

So, these SEO tools will work irrespective of the operating system.

However, when there is SEO software with separate installations for each operating system – I will highlight when there is one for MAC iOS users.

So you can make an informed decision that best fits your requirements.

With that out, let’s dive along together…

How to Choose the Best MAC SEO Software? 

Choosing the right SEO software for your MAC OS requires due diligence and scrutiny, like any other SEO or content marketing tool.

You need to know the factors impacting the tool’s performance, functionalities, and operations. Knowing these things will help guide your decisions in the right way. 

Here are some factors to consider when reviewing the best SEO tools for your MAC computer.

Define Your Goals

You need to start with clarity and pinpoint your business and website goals. Evaluate and analyze your specific and unique SEO needs.

What SEO metrics or strategy is your priority? 

Is it keyword research, backlinks analysis, link building, technical SEO, competitive research, advertising, etc, whatever the case might be, ensure you know why you’re going for an Apple MAC SEO optimization tool only. 

The software features and functions must support your overall website objective to give the best value for money. 

Check System Requirements.

This factor is important if you’re installing desktop-based MAC SEO software. Check your computer specifications against the SEO software system requirements.

SEO tool like SEO Powersuite requires MAC OS 11 and above to perform the installation and run efficiently. 

You must upgrade to higher memory If you have a slow or low RAM computer. Most of today’s SEO tools use more system memory power to perform certain SEO tasks, such as crawling and auditing.

Another requirement to check is your system’s Java version. If you’re using an older version of Java, ensure you update to the latest version before installing the SEO software. 

Consider MAC Compatibility.

Again, if you’re looking for MAC-specific SEO software, then you must choose optimization tools specifically designed for MAC OS. 

Look for an SEO tool that allows seamless integration with your Apple ecosystem. Remember, you might need to connect or use the SEO tool on your other Apple devices; this is one of the reasons you need to consider compatibility issues. 

How Many User Accounts?

Consider how many users or team members will have access to the tool. If you’re the sole user, then you don’t have to worry about using the software on other laptop operating systems.

But, if you will permit other users like your freelancer or developers, then, consider what operating system they might be using differently from MAC. 

This factor is critical if you decide to go for a MAC-only SEO tool.

Free SEO Tools For MAC iOS Users

This Mac SEO software offers both free and paid versions.

You can access the free version before committing to the paid plan if you require more advanced features and data.

You will find the best keyword tools for Mac, backlink software, SEO report software, etc. There are plenty of MAC SEO tools on the list.

1. SEO Powersuite 

SEO power suite software

If you’re looking for desktop-based SEO software for MAC OS X, SEO Powersuite is the best choice. The software is built to cater to Windows, Linux, and MAC operating system users.

And it works equally on all platforms.

Since this is a desktop-based SEO software, you can rest assured that it is designed to work with your operating system specifically and is compatible with MAC computers.

The bundle package has four SEO toolkits – Rank Tracker, Link-Assistant, Website Audit, and SEO Spyglass.

On the download page, you will see options for choosing your operating system. Select the SEO software compatible with Mac and continue with the download process.

Each SEO application in the bundle kit is separately installed on your computer when you download and run the installation package. This could be an advantage that allows you to focus on the task at hand. 

Let’s say you want to work on a keywords task; you only need to open Rank Tracker. And if you’re working on a link-related SEO task, open Link-Assistant

SEO Powersuite is available for free download and use but has feature limitations.

The free version restricts access to certain features such as project export and saving, limited numbers of SEO data per report, etc.

SEO Powersuite Pricing and Features.

  • Unlimited Number of Website
  • Unlimited Keyword research
  • Cloud storage of your project files
  • Unlimited backlinks Analysis
  • Compare up to 5 competitors’ websites
  • Local and Global SEO 
  • Nine keyword research methods in Rank Tracker
  • Google Ad and Analytics integration
  • Optimize existing and new content.
  • Six link-building modules
  • Available in 9 different languages 
  • Unlimited Crawled page in Site Audit
  • White label report – Enterprise License
  • Cloud storage of your project files
  • Compare up to 5 competitors’ websites.

The premium edition has two plans – SEO Powersuite professional and Enterprise License. The professional license costs $299/yr, while the Enterprise license costs $499/yr.

The Enterprise license is a better SEO Software for Mac SEO agencies because it allows you to save SEO reports in PDF, SEO powersuite Cloud, schedule reports, and export SEO data.

Note: Multiple-year licenses, up to 3 years are available if you need to commit to long-term usage of SEO Powersuite bundle kit. You even save up to 34% off the 3-year subscription and 20% off the two-year plan.

New SEO Powersuite pricing model

Bonus: I’m giving you 14-day trial access to the SEO Powersuite professional edition if you sign up today from this link.

No coupon or credit card is required. Just download from this unique link to get 14-day access. 

2. Netpeak Spider

Netpeak Spider website homepage

Netpeak Spider stands out as a robust SEO tool designed for comprehensive website crawling and analysis. With a focus on efficiency and user-friendliness, this tool is now available for Mac users, offering a suite of features tailored for seamless SEO optimization.

Netpeak Spider’s Top Features and Pricing

  • Check 80+ key on-page SEO parameters of crawled URLs
  • Spot 100+ issues of your website optimization
  • Site scraping and web data extraction. With a built-in website scraper, you can use up to 100 conditions and four types of search (contains, Regexp, XPath, CSS) to scrape markup, hreflangs, as well as emails, phone numbers, etc.
  • Ability to copy and paste scraping conditions
  • SEO audit data enrichment
  • Integration with Google Analytics and Search Console
  • Data segmentation
  • Analyze incoming and outgoing internal links
  • Find broken links and redirects
  • Avoid duplicate content: Pages, Titles, Meta Descriptions, H1 Headers, etc.
  • Crawling images from the Srcset Attribute
  • Consider indexation instructions (Robots.txt, Meta Robots, X-Robots-Tag, Canonical)
  • SEO audit with white label feature. And adding detailed comments in the White Label version of SEO Audit
  • Multi-domain crawling
  • Setting up your own crawling rules to bypass a specific part of the site
  • Save or export data in Excel, PDF, Google Drive / Sheets formats for further work
  • Project Backup to Ensure Data Integrity

Netpeak Spider maintains a user-friendly pricing structure, ensuring accessibility and flexibility. Noteworthy aspects include:

  • Consistent Pricing: No extra charges for Mac usage; the pricing remains the same for both macOS and Windows versions.
  • Refund Policy: Users can avail a refund within the first 14 days after purchase.
NetPeak Spider Plan and Pricing

Netpeak Spider offers a free version, allowing users to explore and experience its essential features before committing to a paid subscription. This trial version provides a glimpse into the tool’s capabilities without requiring a credit card.

3. Surfer SEO

Surfer SEO

Instead of publishing content and hoping it ranks, let Surfer SEO guide you in the right direction and create content optimized for SERP.

The tool analyzed your content for over 500 SEO signals against top-ranking pages for your target keyword. And it gives you detailed, actionable SEO quick fixes to improve the content quality and SEO value.

What it does, in a nutshell, is to find the correlation between the top-ranking pages and on-page SEO signals to help your content rank better.

These signals include NPL, LSI, TF-IDF, Meta tags, content structure, title, word counts, keyword usage, etc.

Surfer SEO is a cloud-based SEO software solution for personal and SEO agencies. So it can be used by Mac users as well.

Though Surfer SEO does not offer a free software plan, it gives a money-back guarantee and it is one of the best affordable SEO tools for Mac users.

Surfer SEO Pricing and Top Features 

  • Content planner – Generate content topics, research keyword data, search intent, and more in minutes.
  • SEO Site Audit – Audit an entire site’s on-page SEO factor
  • SERP Analyzer – Analyze competitor’s top-ranking pages
  • White label report
  • AI-powered writing editor
  • Content Editor – Write SEO-optimized content with an AI-powered editor
  • Keywords Surfer – Google Chrome extension that gives an overview of SEO metrics in SERP
  • Free content outlines AI generator
  • Content optimization – Google Doc extension

Surfer SEO has three standard plans. Each plan has the option to add a Surfer AI writing assistant to the plan, costing additional pricing. Here is a breakdown of the Surfer AI and Standard pricing.

Billing CycleEssential Advanced Max Essential AI Advanced AIMax AI
# AI Content/moNoNoNo5 AI Content10 AI Content20 AI Content

Note: Surfer AI is a powerful AI writing assistant that generates SEO-optimized content and helps you scale content production with less effort. It uses Surfer’s optimization algorithm and AI technology to generate human-like content optimized to rank in SERP. 

4. Semrush


Semrush is a cloud-based SEO software that thoroughly analyzes your online visibility.

If you work in any of these industries, SEO, e-commerce, marketing agency, keyword research, PR, or paid marketing, you might benefit from using Semrush SEO tools.

Semrush is your one-stop SEO solution for competitive analysis, marketing research, SMM, content optimization, and search marketing.

Only a few tools can rival Semrush in the quality, amount, and accuracy of data in its reports.

Whether it’s Windows, Mac OS, or Linux, Semrush is one of the best SEO software for Mac OS.

Considering the importance of online privacy, it is also recommended that you use a VPN for Mac alongside Semrush to enhance the security of your data during your online activities.

Semrush Top Features and Pricing 

  • Keywords Research – do keyword research from six powerful sets of tools. 
  • Competition research – analyze competitor marketing strategy, steal their best tactics, and stay ahead.
  • Keyword database – over 21 billion queries and still growing
  • Backlink – Analyze link profiles, find opportunities, manage partners, reclaim lost links, etc.
  • PR monitoring – track mentions, stay in the loop, and join relevant real-time discussions.
  • Advertising Research – Discover competitors’ ad strategies and paid keyword performance in minutes.
  • Site Audit – run an in-depth on-page scan of your site to pinpoint errors.
  • Organic Search – Analyze the SERP top-ranking pages to find opportunities to beat them.
  • Position Tracking – Track keyword performance and stay alert for any changes.
  • Social Media Tracker – Track competitors’ social media presence to find ways to improve your follower count and engagement level.

Semrush offers a 7-day free trial of its Pro plan, which you can access from this link. However, there are three standard plans, with the annual subscription offering a 17% discount.

The Semrush price displayed below is for the annual subscription plan. Month-to-month billing is slightly higher than what is priced below. So, consider your budget and options before making a decision.

Semrush annual pricing - 17% discount
  • Pro – $108.33/m
  • Guru – $208.33/m
  • Business – $416.66/m

5. SE Ranking

SE Ranking SEO Tools

SE Ranking is another popular cloud-based SEO software that can be used on any operating device.

The interface is user-friendly, easy to use, and understandable its data for analysis. It is very similar to Semrush in design and data sets. 

SE Ranking offers tools for keyword research, website audit, content optimization, backlinks, competitive research, position tracking, SERP analysis, etc.

SE Ranking Top Features and Pricing

  • Backlink Gap Analyzer – discover common links and find link opportunities while spying on your competitors.
  • Competitive Research – analyze competitors’ SEO and paid marketing strategies to uncover winning tactics.
  • On-page SEO checker – check and optimize your content against top-ranking pages for your search keywords.
  • Search Engine Auto-complete – Select your search engine and region and get thousands of keyword ideas for SEO and PPC campaigns.
  • Index Status Checker – Check if major search engines have indexed your web page.
  • Keyword Grouper – auto-cluster keywords based on similar search results.
  • SERP Analyzer – Deep dive into the top-ranking URLs and discover ways to improve your content SEO.

There is a generous 14-day free trial offer for its premium SEO features. No credit card is required. Cancel anytime.

The company also offers one of the most affordable SEO tools pricing models in the SEO software market. You can choose from the three standard subscription plans below:

SERanking new price and subscription plan.

Subscribing to a SERanking annual plan saves you 20% off the total cost, which is a huge saving especially if you consider the savings on the Business plan. 

6. Pro Rank Tracker

Pro Rank Tracker - keyword positioning tool

This tool does one thing – Tracking keywords’ position in SERP – and does this job perfectly more than any other all-in-one SEO tool with ranking tracking features.

It is the perfect SEO position-tracking MAC OS tool.

ProRankTracker is the most accurate and updated keyword position-tracking tool in the market. You can track keyword position from any location, device type, and search engine. 

You can check the SERP results for any keyword’s first 100 top-ranking pages. And see where your keyword ranks among your competitors.

You can check a few SEO metrics from the interface such as domain Whois data, ranking URL, ranking longevity, and trends.

ProRankTracker is the perfect solution if your business lacks keyword tracking to improve growth.

The mobile app is available on Android and Mac IOS, so this could be a bonus for Mac users using SEO report software.

You can download the mobile app via this link. However, it required Mac OS 11 and an Apple M1 chip or later.

Pro Rank Tracker Pricing and Top Features

  • Accurate rank tracking – Get an accurate position-tracking algorithm for the top 100 results
  • Web-based application – Access your keyword data anywhere with an internet connection
  • Mobile App – Monitor your keyword on the go with the ProRankTracker mobile app – Android and iOS available.
  • Keyword Suggestion – Get keyword recommendations based on a selected keyword in your entry
  • Track Keyword View – Track daily view, URL, query terms, and SERP impressions. 
  • White label – Impress your client with customized reporting data. 
  • Track keywords from Multiple sources – Organic desktop, Mobile, Snack pack, YouTube, Organic local search, Local Finder (GMB), etc.
  • Bulk – Upload hundreds of keywords at once using the bulk upload feature
  • Available in 13 languages – Customize your user dashboard to your native speaking language ( Native translation available)
  • Search Volume – Get accurate keyword search volume from Google and Bing and estimated search volume data from Amazon and YouTube.
  • Compare ranking – You can compare keyword position by search engines, device type, location, and URLs.
  • Benchmark Report – Compare search terms of a single URL between two different dates.
  • Shared Report – Ability to generate and share keyword data reports with clients and team members.
  • Set up notifications – Set up alerts for keyword position changes based on your terms and conditions.

Pro Rank Tracker offers a flexible price model. You only pay for the number of keywords you want to track.

The starter plan allows a maximum of 100 search terms and starts at $13.5/per month. As you add more keywords to track, the price goes up.

If you need a rank tracking tool for MAC, grab the free plan of Pro Rank Tracker below to see how it can help your SEO.

7. RankIQ 


RankIQ is an AI-based SEO toolset that removes the guesswork, shows you high traffic, low competition keywords in your industry, and optimizes your content to rank better in search engines.

It is cloud-based SEO software, so whether you’re an Apple MAC OS, Windows, or Linux user, RankIQ will work smoothly on your web browsers.

When you enter a target keyword in the tool, it runs against 6,000 SEO checklists to suggest the perfect optimization tips. 

It shows you the right keyword to target, suggested word count, depth of content, top three Google ranking, headline analysis, etc.

You can optimize existing and new content with RankIQ. It is one of the must-have content optimization tools for bloggers. 

RankIQ Top Features and Pricing 

  • SEO Content Brief – Write SEO-optimized content briefly in half the time.
  • Optimize Old Post – RankIQ shows you what is missing in existing content and suggests optimization tips to improve its ranking.
  • Optimize Title – It shows you the keyword Google loves in content headlines so you can write keyword-optimized headlines. 
  • Research Keyword – RankIQ has extensively handpicked low-competition niche keywords. 
  • Content Analysis – It suggests the topic you must cover to increase ranking potential. 

RankIQ is priced at $99/month, but you can get it at a 50% discounted price – $49.

8. WebCEO

WebCEO All-in-one-SEO tool

Web CEO is one of the oldest online SEO software, created by Radiocom, which changed its name to WebCEO in 2000.

The software offers 23 specific SEO tools – all online cloud-based applications. You can access the WebCEO SEO software anywhere there is an internet connection.

So whether your device is a Windows, Mac, or Linux, you can use SEO tools. 

WebCEO Top Features and Pricing

  • Multilingual Interface – Access your WebCEO user interface from one of the 24 available languages.
  • White Lable Domain Service – Resell SEO tools, generate branded SEO reports and run white-label SEO tools in-house.
  • Rank Tracker – Track keywords across all SERP features such as People Also Ask, Images, Video, Maps, etc.
  • Keyword Research – Powerful keyword tool to research, analyze, and pick the right search terms for your content strategy
  • Competitors Backlink Spy – Research, analyze, and spy on competitors’ backlink strategies to build links quickly and securely.
  • Toxic Link Checker – Discover potential link spam on time and send it to the Google link Disavow tool.
  • Website Audit – Get an in-depth analysis of your site’s technical and on-page SEO factors with an advanced on-page SEO audit tool.
  • Traffic Analysis – Analyze your traffic metric from different sources, including Google Analytics.

WebCEO Offered three standard subscriptions and 14-day free trial access. You don’t need to enter payment details to sign up for the trial:

  • Startup – $99/m
  • Agency Unlimited – $99/m (+ scanning fee)
  • Corporate – $299/m

Sign up for a 14-day WebCEO free trial access below.

9. Screaming Frog

Screaming Frog Spider

Screaming Frog Spider is a desktop-based, on-page technical SEO audit and analysis tool

Available on Windows, Mac OS, and Ubuntu Linux. So, the software is a cross-platform tool and one of the best SEO tools for Mac users.

But Screaming Frog Spider is not an all-one-SEO tool, unlike tools like Semrush and SE Ranking or SEO Powersuite. Its specialty is an on-page technical SEO audit.

If you want to diagnose technical website on-page errors, this could be the right tool.

Screaming Frog offers a free plan that allows a maximum of 500 URL crawling by the spider, but if you want more crawl limits, you need to upgrade your plan.

Screaming Frog Pricing and Top Features.

  • Auto Verify search engine bots.
  • Detect slow URLs and large-size pages.
  • View the bot IP and the crawl activity
  • Detect broken links, unresponsive, and redirects
  • Combine and compare crawl data
  • Analyze page title and meta tags information
  • XML Sitemap generator
  • Google Analytics Integration
  • Page speed Insight Integration
  • Google Search Console Integration
  • Spelling and grammar checks
  • Duplicate pages on your site
  • Audit hreflang attribute
  • Free Technical support
  • And more

If you have a small website of fewer than 500 pages, download Screaming Frog Spider for free, but if you have more pages you want to crawl, the paid plan is priced at $209.yr. 

The minimum hardware requirements are a 64-bit operating system and at least 4GB of RAM.

For 500k URLs upward, you need at least 16GB of RAM and SDD storage hardware.

FAQ – Best SEO Software For Mac Users

Which is The Best Free SEO Tool for Mac?

I have given you a list above, but for a recap, here are my top picks:
SEO Powersuite
Pro Rank Tracker
SE Ranking

What is The Best Rank-Tracking Tool for Mac?

No doubt, the best rank-tracking tool for Mac users is the Pro Rank Tracker. It offers many keyword position tracking options; you can track keywords by device type, search engines, SERP features, operating systems, location, Mobile OS, and language.

Plus, it offers a flexible payment option that gives it one step ahead of its competitors.

Is There a Free SEO Tool?

SEO Powersuite, Semrush, and Screaming Frog all offer free plans. If you’re starting small, these tools will help you generate new content and keyword ideas, audit your site, and find SERP opportunities to increase organic search rankings.

Is Paid Mac SEO Software Worth it?

Well, it depends on your website needs, budget, and growth expectations. If you have a website that is growing, both in traffic and revenue, yes, it is worth it to go for a paid MAC SEO tool.

Premium SEO tools for MAC OS offer more comprehensive data and insights, advanced features and functionalities, dedicated support, and automation to streamline your workflow.

What Are The Popular MAC SEO Software?

Several MAC SEO Software are very popular in the market, such as Semrush, Ahref, SEO Powersuite, SE Ranking, and Surfer SEO. You can try one or more of these SEO tools to see which one offers the best use case for your website and business.


Several other top SEO tools for MAC are available that you can try. The tools listed on this page are some of the ones I have tried and used and can vouch for their quality and effectiveness.

If you need an SEO tool that you can install on your personal MAC computer, then SEO Powersuite is the right choice.

SEO Powersuite has different installation packages for Windows, Linux, and MAC OS. This makes it one of the best all-in-one SEO tools for MAC users since you’re downloading a software design for your OS. 

Other SEO tools listed on this page are browser-based, making them accessible using any computer OS. Whether it’s a Linux, Windows, Ubuntu, or MAC, a browser-based tool will work on your system. 

If you have SEO tools to include in our list of the best SEO software for MAC, let me know via the comment section.

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  1. I personally use Semrush and I don’t think I need any other SEO tool. SEMrush is an all-in-one SEO tool and is helps a lot.

    1. Thanks, Deepanker,

      Sure, Semrush has it all. One-stop-solution to SEO.

  2. Hi Shamsudeen,
    Thanks for sharing this list. Most of these tools work on Windows, but since the operating systems are so different, it’s great to know that they work on Mac too!


    1. Hi, Poulomi,

      Many tools on the list are cross-platform, especially on windows and Mac.

      Thanks for reading through .

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