AI, at least for now, is the biggest thing to ever happen to the internet. We’ve never experienced such a revolutionary tool like artificial intelligence technology.
The impact of AI is being felt in all industries across the globe.
The way we search and write online is changing rapidly, all thanks to the emergence of AI chatbots such as ChatGPT and Google Bard, AI-powered tools, and search engines like Google SGE and Perplexity.
For marketers, rankings have not been the same as they used to be. Some SEO strategies that worked before the AI revolution are no longer practical to compete.
Now, you must learn how to use AI for SEO in a more practical and efficient manner.
With artificial intelligence SEO tools, you can elevate your SEO strategies, improve content quality and publishing velocity, research keywords, and more.
But what exactly is AI SEO in today’s search engine landscape?
What is AI SEO?
AI SEO, or artificial intelligence search engine optimization, means using AI technology and tools to improve a website’s search visibility.
AI can learn, analyze, and provide tons of information or complete hundreds of tasks quickly through its machine learning and natural language processing algorithm capabilities.
You can use AI for SEO in several ways, including keyword research, marketing intelligence, competitive analysis, on-page SEO, generating content, automating SEO processes and time-consuming, repetitive tasks, etc.
That’s not all; AI is used in other digital marketing fields like AI voice generators, image generation, video creation, voice manipulation, advertising, etc. AI can help you in every SEO and digital marketing strategy step.
Why is AI Critical to Improving Website Visibility?
AI is critical to improving search engine visibility and brand awareness due to its extensive capabilities to enhance various aspects of search engine optimization and website user experience.
If you’re not utilizing AI technology in your business operations, marketers who do will be one step ahead of you.
This is because they could do more while spending less than you do.
For example, consistently publishing content has been a challenge solopreneurs and small businesses face. Still, with the help of AI writing tools, you can scale content production 10X and improve quality with less effort.
Also, AI’s ability to analyze vast amounts of data in less time with precision and near accuracy allows you to access more information and data insights, improve efficiency, and increase productivity.
As Google and other search engines moved to generative AI SERP, SEO professionals need to adapt their SEO and marketing strategies to align with the reality of the present search engine landscape.
The big question is, how do you use AI-powered tools to improve your website’s search engine visibility? Beat the competition and enhance website growth…
Where do you begin to optimize your website with AI for better ranking?
6 Ways to Use AI For SEO for Digital Marketing
Now that we’ve discussed what AI is in SEO and why it is essential to online marketing let’s dive into how marketers leverage AI tools to enhance digital marketing strategies, streamline SEO operations, and stay ahead of competitors.
1. Keyword Research
At the heart of Internet marketing is Keyword Research.
You must learn what people ask on various search platforms to provide relevant content and solutions tailored to their needs.
With traditional keyword tools, you can plug in a seed keyword and generate many search phrases categorized/filtered by the intent, KD, search volume, CPC, SERP features, etc.
The problem with this approach to keyword research is that it presents the same search result for everyone who uses it. Everyone who enters the same seed or focus keyword for the same location or database gets the exact keyword data.
This is not an ideal keyword strategy to beat the competition and stay ahead on SERP.
Using AI tools for keyword research, you can enter more precise search phrases, give more context, and carefully explain the search intent behind your keyword.
This information helps AI keyword tools generate tailored keyword data that best aligns with your content strategy and targets a more relevant audience.
For example, I asked ChatGPT to list 50 relevant keywords related to AI SEO tools.
The result shows a combination of long-tail and short phrases, more like head keywords.
However, there is room to dig deeper into these keyword data to get more relevant, precious keywords to target with different content.
So, copy and paste these search terms into your favorite keyword research tool like Semrush, Ahrefs, or Rank Tracker. This will allow you to check their search volume, cost per click, difficulty, trend search, intent, etc.
Depending on which keyword tool you use, you can generate thousands of other relevant search queries from these 50.
You can leverage this strategy to use AI to generate high-performing keywords for SEO and have a year-long content publication strategy.
2. Generating Content Ideas
Having a list of keywords isn’t enough; you must be able to generate dozens of topic ideas around a particular marketing topic.
Once again, I asked Chatgpt to generate a list of contextual marketing topics.
Here’s what it came up with.
As you can see, these are not just keywords but topic ideas related to using AI SEO software to enhance search engine optimization visibility. If you want to build topical authority in a particular niche, this is one of the best SEO strategies to leverage.
Aside from ChatGPT, another AI keyword research tool suitable for this purpose is LarSEO.
LarSEO is a fantastic AI SEO and keyword tool. It lets you uncover hidden search terms and topic ideas for your next content writing project.
You can explore topic ideas by competitors’ website URLs, domain names, and keywords or import keywords from a CSV file. It also lets you search from a national keyword database, an ideal feature for local SEO.
Features such as keyword finder, keyword extractor, topic explorer, topic builder, backlink, and traffic explorer make LarSEO one of the best AI keyword tools for marketers.
The free plan allows access to essential tools but has limited features. You can upgrade to unlock the full power of LarSEO if you need to explore its full potential as an SEO tool.
3. Scaling Content Production.
One of the universal uses of AI tools is content generation.
If you’re struggling to up your content production game, using an AI SEO writing assistant tool is the game changer.
You can produce 10X your content in a fraction of the time. Not only that, artificial intelligence writing tools can help you increase content quality, expand its scope, generate deep insights and ideas, and create the first draft.
But you have to be wary of content quality while pursuing content quantity. Don’t just focus on creating more content; use artificial intelligence to improve overall content quality for existing and new content.
You can use AI SEO content generation tools to:
- Perform content research.
- Create content outlines and subtopics.
- Get relevant Long Tail keywords.
- Write the first draft.
- Effectively increase content output.
- Improve content quality and more.
4. Content Optimization
Optimizing content for relevant search queries and intent has been vital to higher ranking.
However, it is never an easy task to learn the secret to search algorithm ranking criteria. Creating content that ranks is an uphill task for many digital marketers.
This is where AI keyword research and optimization tools such as Surfer AI can help diagnose existing content, create new ones, and suggest optimization tips to improve its ranking potential.
SurferSEO AI will help you:
- Optimizes existing content to dominate the SERP and beat the competition.
- Create effective keyword strategies to improve content visibility.
- Audit existing articles against 500 SERP signals and get tailored on-page SEO suggestions to improve optimization.
- Create content destiny to rank with the Surfer AI content editor.
- Generates content outlines that help elevate your content quality.
- Integrates Surfer with other tools such as Jasper, Google Docs, ContentFul, and autopublish to WordPress editor.
- Streamline your content processes from research, planning, and writing to publishing.
You can start creating content backed by proven data based on the current search engine algorithm landscape and ethical SEO best practices.
5. Data Scraping and Website Monitoring.
Automation, website monitoring, and Data scraping are other intelligent ways marketers use AI technology. If you need to monitor a particular website for data changes, data analysis, data aggregators, etc..you can do these with AI SEO web monitoring tools.
AI tools like Hexomatic can help you with several SEO, automation, workflow, and marketing tasks, taking your business growth and value to the next level.
Several big businesses leverage data scraping as their source for information gathering and feeding in-house algorithms to build helpful products and services.
Popular SEO and marketing tools like Semrush, Moz, Ahrefs, BrightEdge, and platforms like Facebook, Bing, and Google rely on internet data to make smart business decisions and build better products/services.
You, too, can turn to the internet as your data source, delivering mainstream events and data for in-house product developments.
Here are a couple of tasks you can get done with automation and web monitoring tools like Hexomatic:
- Scrape any website data in one click from a simple web interface.
- Automate marketing, sales, and research tasks using over 100 premade workflows and automation, including contact details capturing, email address validations, extracting media files from the web, etc.
- Combine web scraping with automation and run tasks on autopilot.
- Access popular AI chatbots and tools from one platform, including Google Bard, Gemini, ChatGPT, text-to-speech, speech recognition, AI image tools, etc.
- Integrate your data with other tools using one of the data integration services like Zapier, Pabbly Connect, KonnectzIT, SQL Database Connector, WebHook, Integrately, and Make (Integromat Integration)
- Find backlinks for any website, analyze their SEO metrics, discover referring domains, and extract SEO metadata from any webpage in one click.
6. Data Analysis And Insights
Artificial intelligence tools are not just crunching data; they also help marketers and SEOs get deeper insights into users’ data, enabling them to make better and more intelligent marketing decisions.
As an online marketer, customer data is one of your most significant assets. The more user data you can dig into, the more valuable decisions you can make.
Because AI can analyze enormous amounts of data in real time, this makes it possible for marketers and SEOs to utilize the technology to get deep insights into search engines and user behavior data and build intelligent strategies to beat the competition.
AI SEO software can help you predict future SEO trends and possible user behavior, allowing you to think proactively and adjust your SEO and advertising strategies accordingly.
Content Gap is another area where you can use AI tools for SEO.
Several SEO tools with AI capabilities can analyze your website content against competitors, discover content gaps, and provide topic and theme suggestions you should cover to attract more traffic, build topic authority, and drive more sales.
In addition, artificial intelligence search engine optimization tools can automatically audit your entire website on-page SEO and suggest ways for improvements, including which keywords to target, technical issues to fix, meta description to rewrite, missing image ALT, etc.
There is no end to how marketers use AI for SEO to start, manage, and grow a business; each marketer has their knowledge, tools, and skills. Plus, companies differ in operations and needs, so how you use AI in your business may vary from other companies.
However, no matter your use of AI SEO software, always remember that AI tools are valuable, but your human expertise and strategic thinking are required to make effective SEO executions.
Undoubtedly, AI is the future of marketing, including SEO; positioning your business and website to take advantage of the technology will speak volumes about your success and growth.