"This Post contains affiliate links, this means we earn commissions if you shop through the links on this page"
Often, small business owners just starting out can’t afford to buy SEO software at regular prices. Even as it’s glaring the need for premium SEO tools to simplify complex SEO tasks, improve search visibility, and drive more sales traffic.
Still, the lack of budget deprives many marketers and small business owners access to quality SEO tools like ahrefs, Moz pro, SEMRush, ubersuggest, long-tail pro, etc.
Of course, some of these top SEO software gives free access to limited SEO features, even without signup.
But if you’re so serious about the growth of your website/online business, you need more than the free SEO features they offers.
For instance, SEO Powersuite Link-Assistant free plan only allows for the first 5 link pages results in link analysis data.
What can you do or get with 5 link pages results spying on your competitors?
Sure, you won’t get much…
Moz link explorer is limited to 10 search queries within 30 days. And you get very limited link analysis data to work with.
Ubersuggest is more generous. It gives you more access to its free plan than many of the premium SEO tools today.
But you’ll have to wait for the next 24 hours when you reach your free plan limited access.
Even at that, you need extensive SEO data to work with in any given search engine optimization task.
If you’re in that situation at the moment but wish to buy SEO software for in-house use, I will share with you how you can buy premium SEO software for a cheap price in this article.
There is no magic to it…
You already know what I want to share here, but you haven’t just been taken advantage of it. This is because you don’t prepare ahead or get notified in time, so when it happens, you’re likely not in a position to make use of the opportunity.
So what’s it?
Group Buy SEO Tools?
I don’t recommend that you get involve in that.
By definition, their activities break the terms of services of any tools you bought through a group buy SEO tools.
I believe their activities are illegal and something that may even expose your data to unauthorized third parties agents. Since you’re not the only one using the tools, your SEO data is exposed to other users too.
If you run a Google search, you will find many websites promoting these illegal activities. The most popular among them is Flikover. Other outlets have emerged too offering group buy SEO tools services.
Come to think of it, do you think that as a business, an SEO tools company will give consent to a group of people to purchase a single license of its tool and used by all?
I don’t see how the company will benefit from such business practice.
And from what I read in many online relevant communities, this website offering group buy SEO tools don’t live long on the internet.
They disappear before you know it. This makes them very suspicious and one should be very careful committing your hard-earned money in these places.
Special Offers and Seasonal Discounts Period.
Yes, when the SEO company offers discount sale is the perfect time to purchase SEO tools for a cheap price or get affordable SEO tools for a lower price.
But there is one problem here…
How do you know when a discount will be launched for your favorite SEO tools?
That’s where many people get lost and don’t know when to take advantage to buy the best SEO tools they want.
There are several ways to get notified of special offers, SEO tools discount sales, summer sales, etc..
#1. Subscribe to Newsletters.
For this purpose, there are two email newsletters I would suggest you subscribe to:
- SEO Tool company newsletter.
- Your favorite SEO blog Newsletters
SEO Tool Company newsletter.
Firs, subscribe to your favorite SEO tools company newsletter.
By subscribing to the companies newsletters, you’re in a better position to get notified when a special deal is to take place.
There are lots of benefits you stand to gain by subscribing to your favorite SEO tools newsletters.
Assuming the company is one that has a blog, most SEO companies publish in-depth SEO content you can’t find anywhere online.
These top SEO tools companies have a vast knowledge of how the search algorithms work. This gives them one -step ahead over average SEOs professionals to produce more in-depth SEO content.
They break the search algorithm news before anyone does. Probably, they have the best-in-class SEOs analyst.
So it worth subscribing to your favorite best SEO tools company.
Your Favorite Blog Newsletter.
Second, subscribing to your favorite SEO blog newsletter is really important to gain quick access to the discount page.
Most of the SEO companies’ blog has thousands of web pages that make it difficult to navigate your way through quickly. Sometimes, looking for something specific might be stressful.
You continue searching endlessly without achieving your goal.
This is where subscribing to your favorite blog is a good idea.
Whenever discount sales or special offers are available, the blog is where the news breaks out.
There is a catch to this…
Summer sales, special offers, discount sales, etc… are periods for affiliate marketers to boost sales and earn more affiliate income.
Since these affiliate marketers are subscribed to the merchant affiliate newsletters, they are the first to know about any special offers or upcoming discount sales.
So it wise to follow your favorite blogs by subscribing to their newsletters. You will always get notified when something of interest is available to you.
You can subscribe to this blog newsletter to get early access to the discount sales immediately it begins. The BIGGEST discount sales happen on the first day of sales. I encourage you to sign up, it only takes a few steps to complete.
The sign form is just hanging on the sidebar.
We don’t ask for anything other than your first name and an email address to reach you “only” when we have something of value to share.
#2. Use Google Alert.
Google alert is a service from Google that lets you monitor interesting content/keywords or phrases on the web. It sends the alert to your Gmail address.
If you own a Gmail account, you already have a Google alert product maybe you’re not just using it yet.
It is very simple to use. Nothing complicated in it’s setup. This is how the email usually looks.
How set up Google Alert.
Setting up Google alert is pretty simple, follow the steps below and you’re done:
- Go to google.com/alerts
- Enter your search term to track with the tool. Google Alerts will display a results preview as you type.
- Select “Show options” (below the search box). This displays how often you’d like to receive alerts: once a day; as it happens; once a week.
- Choose a source for your alerts: web; blogs; news; etc. If you’re not sure, go with the default “automatic.”
- Select your preferred language and region.
- Choose how many results you want to see: “all results,” or “only the best results.”
- Typed a delivery email address to receive your Google alerts notifications.
- Select “Create alert.”
That’s it, you’re done.
Here are some relevant queries I have created with Google alerts in the past.
There are more uses for Google alerts you might be missing…below I highlight some of it.
Link Building Opportunities.
More often, people will mention you within the content on their blog but won’t link to you. You can turn this unlinked mention into link building opportunity.
The fact the author mentioned your name makes it easier to ask for a link. The author already knows who you’re, so it will only take small work on your part to turn this into a link.
Your next step is to reach out to the blog owner and ask politely if they’d willing to hyperlink the text with your blog URL?
In most cases, you will get a positive answer.
Spying on your competitors.
If you ask me which is the best SEO tactics?
Without thinking about it, my answer will be an SEO competitor’s analysis. If you want to scale quickly and save years of trial and errors in SEO, then devote more time to researching your competitor’s SEO footprints.
You will uncover many hidden SEO opportunities you can quickly tap into right away.
So set up Google alerts for your competitor’s brand name, keywords, relevant terms, etc. This helps you to know when an opportunity you can tap into is available.
For instance, a web page might include many of your competitors in an article like xxx best SEO software in 2020 but failed to include your product on the list.
With Google alert set up for your competitor’s brand name, you can get notified and take action immediately. Reach out to the page author and ask if they could include your product on the list.
It doesn’t get easier than that to get a link without paying or begging for it.
Monitor Certain Words on Your Website.
Spammers everywhere looking for pages to insert their malicious links, promote their products, share suspicious links, cite irrelevant sites, etc.
You can set up Google alert to monitor certain words on your website. If this words get on the site, Google alert will notify you so you can further check to see if it is really spam or not.
Base on your discretion, you can delete or let it be if you believe it is a fault-positive.
Monitor Relevant Communities and Join the Conversation.
Keeping up with every relevant communities you’re part of isn’t practical. We’re human with limited time.
Nobody has more than 24 hours a day.
Out of this 24 hours, 8 out of it supposedly meant for sleep (if you’re sleeping well and enough).
The remaining 16 hours?
Well, its up to you how you spend it.
You can set up Google alerts for industry-related questions, discussions, keywords, etc. Something that matters to you most in a specific community.
When relevant discussions takes place in the community you’ve setup alert for, you’ll receive email alert so you can join in and share your knowledge.
For more details on how to extensively use Google alert, check out this comprehensive guide by ahrefs blog.
#3. Invisible Hand Google Chrome Extension.
This little Google chrome extension works wonder when it comes to shopping online.
As you browse through merchant stores online, it automatically detects if the store has coupon code available and alerts you of it instantly.
To learn how it works, I installed it on my Google Chrome browser. I open the NameCheap website and viola! it alerts me of a coupon code to save on domain transfer prices.
Clicking on the “view and copy code” text will open a new browser tab. Here you will see all available products for discount and the coupon code to use on the checkout page.
This is a very helpful tool if you shop online a lot, and looking for ways to save on your spending.
Lack of budget in some cases slows down the growth of many small business owners and online marketers.
But if you’re so desired to buy SEO software for in-house use, taking advantage of promo offers, discount sales, special sales, etc…is your shortcut to own it.
If you’ve read this far, I can only assume two things:
It is either you want to have an SEO tool for personal use or for starting your own SEO agency business?
If any of the above is true, try SEO Powersuite today to see if it is something of value to your business.