How to do SEO Audit For Free With SEO PowerSuite Website Auditor

A website audit is the foundation of an effective SEO strategy. It helps uncover technical issues, optimize on-page elements, and improve your site’s overall performance. 

With SEO PowerSuite’s WebSite Auditor free version, you can perform a professional-grade audit without spending a dime. This guide provides a detailed, step-by-step walkthrough to effectively do an SEO audit for free for your website.

Though the Website Auditor paid license offers more value, features, and access, the free version is sufficient for small websites with fewer pages. 

Let’s dive in. 

What Is SEO PowerSuite Website Auditor?

SEO PowerSuite Website Auditor is a powerful desktop tool designed to help business owners and SEO professionals analyze and optimize their websites. 

It performs in-depth technical audits, checks on-page SEO, and identifies issues that could hinder your site’s performance or rankings in search engines. 

Whether you want to fix crawl errors, improve page speed, or ensure your site is mobile-friendly, WebSite Auditor provides all the necessary tools in one place.

Website Auditor Key Features

• Comprehensive site auditing for technical SEO issues.
• Detailed on-page analysis for optimizing content and metadata.
• Mobile-friendliness and page speed evaluations.
• Visual site structure representation for better navigation insights.
• Run an automated SEO audit task and report. 
• Generate branded SEO reports with an option for white-label in the Enterprise license. 
• Export SEO reports in CSV, HTML, PDF, and SQL format.
• Built-in content audit and optimization module. 
• And more.

Check the dedicated page for a comprehensive SEO Powersuite Website Auditor feature list review. 

Why the Free Version Is Perfect for Small Blogs

If you’re running a small blog, the free version of WebSite Auditor offers enough functionality to cover your basic SEO needs without requiring a subscription.

Here are some reasons you should consider downloading the free version today. 

1. Budget-Friendly Solution

As a free site audit tool, it’s ideal for bloggers who are just starting or have limited funds. You get access to powerful features without paying for premium SEO software.

2. Comprehensive Basic Features

The free version lets you perform full site crawls, identify technical issues like broken links or duplicate content, and analyze meta tags and on-page SEO—all crucial tasks for optimizing a small blog.

3. No Limit on Project Size

Unlike many free tools that restrict the number of projects, WebSite Auditor’s free version lets you create many projects and perform audits for any website. SEO tools like Ahrefs let you audit only your site in the free plan, while Semrush limits SEO reports to almost useless for free users.

4. User-Friendly for Beginners

The interface is straightforward, with detailed explanations of each issue and actionable recommendations. Even if you’re new to SEO, you’ll find it easy to navigate.

5. Scales with Your Needs

As your blog grows, you can upgrade to the paid version for advanced features like white-label reports, task automation, and integration with Google Analytics and Search Console.

By using the free version of WebSite Auditor, small blog owners can identify and fix SEO issues, improve site performance, and ensure their content is optimized for search engines without investing in expensive tools. It’s a practical starting point for building a strong SEO foundation.

How to Audit Your Site With SEO Powersuite Website Auditor

While sites are different, the process described here guides beginners in understanding how to use Website Auditor’s SEO Powersuite and improve their site search engine visibility.

Consider downloading the free SEO Powersuite bundle kit, which includes Rank Tracker, SEO Spyglass, Link-Assistant, and Website Auditor. So that you can analyze your site backlink profile, research keywords, track rankings, and perform competitor analysis.

That said, let’s go into auditing your site.

1. Download and Install WebSite Auditor

Before you start, you’ll need to download and set up the tool on your computer, as it is desktop-based SEO software.

Visit the SEO PowerSuite website and download the free version of WebSite Auditor from this link. On the page, enter your email address and click the download button.

Once the file downloads, run the installer and follow the on-screen instructions.

After installation, launch the program from your desktop.

2. Create a New Project

When you open Website Auditor, you’ll be prompted to create a new project.

Enter your site URL in the field and click “Enable Expert Option” to finetune the crawl settings. 

Choose the settings for your site crawl. By default, the tool crawls as an SEO Powersuite bot, sends 10 requests per 1 second, and scans all resource types and other settings.

However, you can customize these settings to focus on your specific SEO audit needs, such as changing the crawler to a Googlebot Mobile, crawling password-restricted pages, executing JavaScript timeout, ignoring some query parameters, excluding specific file extensions, and more. 

Once you’re done setting it up, click finish to start the crawling and auditing.

Note: The app’s Preference option provides more settings. Your settings depend on your specific case and knowledge.

The SEO tool will now scan your website. This step gathers data about your pages, images, internal links, and technical settings. Depending on your site’s size, this process can take several minutes.

You’ll see a dashboard summarizing the results when the audit is complete. This information is a goldmine for understanding your site’s health status.

3. Scan for Crawlability and Indexing Issues

Crawlability refers to how easily search engines like Google can access and index your pages. If your site has crawl issues, it won’t rank well, no matter how great your content is.

Navigate to the Site Audit tab in the dashboard. Website Auditor group technical issue reports make navigating and reviewing easier.

• Indexing and Crawlability
• Redirect
• Encoding and Technical Factors
• URLs 
• Links
• Images
• On-page
• Page Speed
• Localization 

Then, it categorizes the issues based on priority – Error, warning, and info. 

Review the reports for issues affecting your site. If unsure what an issue is or how to fix it, click it to reveal the Factor Status and About This SEO Factor section. 

This section of the report shares valuable insights about your site’s SEO errors and presents suggestions for rectifying the technical problem. 

Typically, watch out for broken links leading to 404 error pages, loading time, and redirects, such as www vs non-www, HTTP/HTTPS canonical version. Also, blocked pages might prevent search engines from accessing your pages due to robots.txt rules or “no index” tags.

Look for redirect chains or loops that confuse search engines and slow down crawling. Review the Core Web Vital report to see which site resources are causing speed and performance issues.

Addressing crawlability issues ensures search engines can fully index your site, improving your chances of ranking.

4. Review On-Page SEO Elements

On-page SEO focuses on the content and elements visible on your pages. Website Auditor lets you quickly spot weaknesses and opportunities for improvement.

First, you might need to review the meta titles and descriptions for every page in the Pages module. 

Check for common problems, such as missing, duplicated, or overly long meta tags. Rewrite titles and descriptions to include primary keywords while remaining concise and engaging. 

The good part is that you can open your site pages in a browser from Website Auditor. This lets you quickly fix errors on the fly. 

Website Auditor paid license lets you review more SEO metrics on the Pages optimization report module. 

For instance, you can check impressions, CTR, organic clicks, and tags for each URL. You can also review each URL’s page speed, core web vital reports, and inbound link profile. 

Before leaving this section of the report, check the Visualization report. 

This simple feature shows a bird’ s-eye view of your site pages, click depth, and link connections, allowing you to see how deep some pages are buried in the site architecture. 

You can do a few things here, such as finding internal link opportunities, setting up 301 redirect links, adding outgoing or internal links, and seeing pageview stats from Google Analytics.

Connect to your GA4 and Google Search Console account to import their data into the app.

Content Analysis and Optimization

Website Auditor includes a content analysis and optimization module. This lets you perform SEO content audits and spot areas for improvement. You can optimize new and published articles for topical relevance and increase SERP visibility. 

To begin, click the Page Audit module in Website Auditor. 

This opens access to the Keyword Map, Technical Audit, Content Audit, Content Editor, TF-IDF, and Report tool. 

Keyword Map lets you upload a CSV file, import it from Rank Tracker, or manually enter your keywords to map them to their corresponding pages. This is an excellent feature for improving an article’s search intent, relevancy, and context. 

Next is the Technical Audit, which lets you analyze individual pages in depth. To do so, enter the target page URL and the focus keyword and click audit. 

The Website Auditor scans the page for technical errors. It checks for issues like page speed, mobile friendliness, links, and HTTP status. You can then analyze the report to find suggestions for improvement. 

To dig deeper into the analyze page, click Content Audit. 

Here, you can review and analyze on-page elements like meta tags, titles, keyword usage in the body, H tag headings, word counts, and meta descriptions. It also checks for proper use of Open Graph and structure data markup. 

You can also review image alt optimization, such as having keywords in the alt. 

If you need to optimize existing or new content, use the Content Editor, a powerful free website content audit and optimization module in Website Auditor. 

This SEO tool works similarly to Surfer SEO. If you have used a data-driven content analysis and optimization tool, you’ll love the Website Auditor’s Content Editor. 

Content Editor offers valuable insights into what makes content rank on SERP. It analyzes your content for keyword usage, frequency, NLP terms, keyword stuffing, and suggested word count against ranking competitors’ pages.

It also shows competitors’ commonly used H1 headings and the People Also Asked section in Google SERP and Word Cloud for the analyzed page.

This analysis is based on a correlation study of ranking pages for the target keyword. You can now use the SEO content audit metrics to optimize your page, improve search rankings, and drive more organic traffic.

The TF-IDF module is another report you should examine if you want to improve the readability and SEO of your content. 

TI-IDF simply means the “term frequency-inverse document frequency.” It is used by machine learning and natural language processing to measure how important a word is in a document. 

So, using TF-IDF in Website Auditor, you can see whether you’ve sufficiently used or overused a word in your blog post.

The Reports section is the last SEO tool on the Page Audit module. However, you need a paid license to use features like print, share links, PDF, schedule tasks on autopilot, and quick save. 

Don’t bother with these features unless you want to send the report to a friend, client, or your writers.

5. Fix Technical SEO Problems

Technical SEO issues can prevent your site from functioning properly. Website Auditor highlights problems and offers solutions.

Website Auditor provides practical suggestions to resolve each SEO issue it discovers on your site, making it one of the best free website auditor tools. If you do not know what an error is, remember to look at the Factor Status and About the Factor panel.

There are many on-page SEO issues to review, but sites are not created equally. Your case might be different, but typically, watch out for broken links, too-long titles, missing meta tags, and robots.tx instructions, sitemap, redirect chain, etc. 

Other technical issues might include resources with 4XX or 5XX HTTP code, hreflang tags (for multilingual sites), mixed content warnings, etc. 

Check if your site uses HTTPS. If not, install an SSL certificate immediately. Most web hosts offer free SSL certificates, so this shouldn’t be a problem. 

Look for mixed content warnings when secure (HTTPS) pages load insecure elements like images or scripts. This is necessary if you’ve moved from HTTP to HTTPS protocol. 

Securing your site builds trust with users and search engines alike.

6. Check Mobile-Friendliness

Mobile-friendliness is non-negotiable. Most users access websites on their phones, and Google prioritizes mobile-friendly sites in rankings.

Go to the Encoding and Technical Factor section in the Site Audit report to see if your site is mobile-friendly. 

However, the Site Audit report only checks your homepage for mobile friendliness; you should test individual pages in the Page Audit report.

This report is a more comprehensive Core Web Vitals assessment metric that includes Time to First byte, Speed Index, INP, Largest Contentful Paint, Total Blocking Time, and Cumulative Layout Shift.

It shows the mobile and desktop PageSpeed Insights performance score and highlights improvement factors.

Mobile responsiveness shouldn’t be a concern when using a responsive WordPress theme like Kadence or Astra Pro. These themes are known for being fully responsive, fast, and enhancing the mobile user experience. 

7. Optimize Page Speed

A slow website frustrates users and hurts rankings. Website Auditor’s Technical Audit provides actionable insights into what’s slowing down your site speed.

As briefly mentioned above, get your PSI (PageSpeed Insights) API keys and connect them to the Website Auditor.

To do this, open the Preference setting in Website Auditor, click Page Speed settings, and enter your PSI API keys. If you didn’t follow this step in the first audit, click “Ok” and rerun the report. 

Once the report is complete, check for vital performance issues affecting your site negatively. 

Website Auditors show more information about your site resources than PSI. For example, you can pinpoint URLs with high server response time, resources needing to remove unused CSS, URLs with eliminated render-blocking resources, etc. 

Here is the Page Speed report. 

The Website Auditor will show you these URLs in one go. So, instead of testing your site pages individually in the Google PageSpeed Insights testing tool to discover performance issues, you get comprehensive sitewide (page-level) coverage in the Website Auditor. 

You can just show this report to your freelancer to fix. Alternatively, get a WordPress caching plugin like WP Rocket or NitroPack to fix most issues automatically. 

These plugins automatically enable caching, remove Unnecessary CSS, eliminate render-blocking resources, compress, minify, and optimize scripts and files, and offer image optimization features like lazyload. They also optimize Critical CSS and above-the-fold resources like featured images. 

Optimizing for faster sites keeps users engaged and reduces bounce rates, both critical for SEO success.

8. Generate Reports

Reports are essential for tracking progress and communicating findings.

Unfortunately, you won’t be able to generate free SEO audit reports in PDF, HTML, or CSV files or save your project with a Website Auditor free license. As I said earlier, you may not need to worry about this. 

However, you need an SEO Powersuite or Website Auditor standalone premium license to report to a client or send SEO audit reports to your freelancers. 

SEO Powersuite professional license allows in-app and print reports with a watermark only. The Enterprise license lets you generate branded white-label reports in PDF, HTML, SVG, and CSV files. 

Enterprise edition is beneficial for SEO agencies and large businesses. The professional license might be good to go if you’re a solo or in-house SEO professional. 

FAQs

Conclusion

SEO PowerSuite’s Website Auditor makes website auditing straightforward, even if you’re new to SEO. By following these steps, you’ll identify and fix the most common issues holding your site back. 

Make auditing a regular part of your workflow to maintain a fast, optimized, and ready-to-rank site. 

You don’t have to spend money outside your budget to audit your site and fix SEO bottleneck issues. With SEO Powersuite’s free version, you can confidently optimize your site for more organic search engine visibility.