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Good keyword research is the recipe for a successful content marketing campaign. But how do you run effective keyword research? That’s what we’re going to uncover in this SEMrush keyword magic tool tutorial, today.
Content marketing without keyword research is a guessing game. No doubt, you’re going to be losing potential organic search traffic. In this SEMrush tutorial, we’re going to look at the SEO keyword magic tool for running effective keyword research.
The search engines are the most popular and the #1 source of information for many online users to discover what really matters to them.
SEMrush keyword tool is one of the keyword research tools used by millions of marketers worldwide. It is one of the most advanced and effective keyword research tools today.
As a content marketer, your job is to research, discover, write, and promote your content to the end-user for consumption. In reality, these steps are easier said than done.
It takes more than knowledge or experience of your industry to write content your ideal readers want to read. If you’re not publishing the content people really care for, you’re speaking to an empty room.
You need keyword data to work with in order to uncover search phrases users are searching for. This is why keyword research is an essential part of SEO and content marketing strategies.
How to do keyword research starts with knowing what your readers want to read and learn more about. What problem they’re looking for the solutions. What services they’re looking for?
Once you can figure these things out, providing the right solution becomes easier. But how do you get started?
Getting Started With Keyword Research
There are lots of SERP tools today for marketers of all sizes, but here, I’m going to discuss the SEMrush keyword magic tool. A powerful SEO keyword research tool.
Either you’re running PPC campaign, SEO, content optimization, competitors PPC keywords analysis, etc..Keyword magic tool is one of the best keywords research tools today.
In this SEMrush keyword magic tool tutorial, you’re going to learn how to do keyword research with SEMrush powerful keyword tool.
How to discover profitable search phrases that help your business grow faster, drive more relevant traffic and consequently, increase sales.
But first, let’s discuss what is SEMrush? How it can help your business grow faster. And the available subscription plans to customers. Since the Keyword magic tool is just one aspect of the SEMrush all-in-one marketing tool.
I think it is best to share a preview into what SEMrush offer if you subscribe to one of the available plans below.
What is SEMrush?
SEMrush is an all-in-one marketing tool suite for improving online visibility and uncovering marketing insight. It is an all-in-one marketing tool for marketers that leverage one or all of these marketing tactics to grow their business.
SEMrush is a subscription base paid tool with 3 levels of subscription plans:
The Pro and the Guru plans are offered in the SEMrush free trial offers for a 7 day trial period. This is a fair advantage to test run the marketing tools to learn more.
Alternatively, you could learn more about all the marketing tools from the SEMrush tutorial video below.
In the SEMrush Pro free trial plan, this are what you can do:
While the SEMrush Guru free trial Plan gives you more:
Whatever your business need, give SEMrush a try today.
With that out of the way, let’s get into today’s SEMrush keyword magic tool review.
It Starts With Keywords Research.
What is Keyword Research?
Keyword research is the process of discovering words users are typing into the search engines to find the information they need that is relevant to your business services.
This information must be relevant to your business in order for you to profit from it. If the information is not relevant to your business, your keyword research isn’t set up well.
If you’ve been doing keywords research for any length of time, you will agree there are hundreds of keywords research tools on the market today.
Some of these keyword tools are meant for specific keyword research tasks. While some are capable of doing any type of keywords research activities. For an instant, Keywordtool.io is more useful for finding long-tail keywords.
While Google’s keyword planner is an ideal PPC research tool for advertisers. Especially Google ads advertisers. It is not the best keyword tool for all content marketer’s needs.
This is not so with SEMrush keyword magic tool.
The SEMrush keyword research tool is an ideal marketing tool for:
Why is Keyword Research Still Important in 2020?
Even in the age of machine learning and artificial intelligence, Keyword research is still as important as it was – even now more important.
As long as people still type words into the search engines to find information, keyword research will continue to be relevant and part of an SEO task.
Keyword implementation is what makes a difference now in how content marketers execute keyword strategies and on-page usage. Search engines like Google have shifted from exact match words to understand better the user intent.
This is where marketers need to scale up their content strategies and improve keyword research skill set. To do this, you need a top of the bar keyword research tool like SEMrush keyword magic tool.
What is SEMrush Keyword Magic Tool?
The SEMrush keyword magic tool is a powerful keyword tool that analyzes an entire search market, research niche sub-topics, and saves your keyword data as you work along.
It is the most powerful keyword research tool on the SEMrush suite of tools. It is a paid keyword research tool with an option for 7-day SEMrush free trial offer. You can take advantage of the 7 days free trial to test-run the SEMrush keyword tool.
With over 19 billion keywords in its database. Only a few keyword tools can match this.
A single keyword query can return up to 20 million keywords ideas. It is the most comprehensive SEMrush keyword research and analysis tool in the market today.
It is a useful keyword research tool for businesses of all sizes. Either you’re a small business owner, enterprise agencies, to large fortune 500 companies, the SEMRush keyword magic tool is ideal for any serious marketers.
It goes beyond just keyword research to an in-depth keyword data analysis, organize, explore, grouping, and for uncovering hidden search queries even the Google keyword planner never reveals.
In this SEMrush keyword magic tool review, you will learn why the keyword magic tool is what you need to do effective keyword research.
Also, you will learn how to use SEMrush for keyword research.
How to Use SEMrush Keyword Magic Tool
The Keyword Magic tool is SEMrush powerful keyword tool. It is an all-purpose keyword research needs.
Whatever your keyword research needs, the keyword magic tool is right on top of it.
Now, let’s see how to use SEMrush for keyword research using the keyword magic tool.
Like any other keyword research tool, you’re going to start your research by entering your “seed” keyword. Ideally, this “seed” keyword is something that is related to your industry.
Log in to your SEMrush account and click on “Keyword Analytics” from the left side menu on the page. From the drop-down menu, select “Keyword Magic Tool“.
For this keyword magic tutorial, I entered “affiliate marketing” as my seed keyword. As you can see in the image below.
Here is the keyword data SEMrush Keyword Magic Tool returned. Depending on your keyword trends and popularity, this result could go up as much as millions of queries returned.
The highlighted red box below is the keyword filtering options you can play with.
There are several keyword filter options you can choose from. From exact word match, broad match, questions, related search queries, etc. The advanced filters option gives you access to a whole new keyword research strategies.
The “Advanced Filters” option reveals more useful keyword research filters to run effective keyword research.
As you can see from the image above, the advanced filters option gives you more powerful search filters to run effective keyword research strategies.
You can search for keywords ideas based on the word count, search volume, keyword difficulty, CPC (cost-per-click), competitive density, SERP features, search results.
This is a powerful keyword research tool for serious marketers to take advantage of. It lets you tailored your content strategies to a well-optimized search result placement. And to provide more in-depth content that meets the expectations of your ideal audience.
My favorite search filter is the “question” modifiers in the Keyword Magic tool. As a content marketer, your most important mission is to provide solutions to your audience’s growing needs.
The best way to help them out is by first, knowing what bothered your audience.
What problem are they looking for its answers? How they use search engines to describe their problem when searching for solutions? What words/language are they using to describe these problems, etc.
For many online shoppers, question-related search queries begin their search before buying. This makes question-related search queries more powerful than any other search intent.
How to Group Keyword Data in Keyword Magic Tool.
Gone are the days when web pages are optimized for a single search term to rank for.
Now, the best SEO practice is to write a single content that provides answers to multiple but related search queries.
Instead of creating different pages for:
- How to be an amazon affiliate marketer.
- Ways to sign up for amazon affiliate marketing.
- How to set up Amazon affiliate marketing website.
You can possibly create a single content that will rank for these search terms and related ones too.
The SEMrush Keyword Magic Tool is powerful for making this process a breeze to quickly discover related search phrases. The SEMrush keyword tool is a powerful keyword grouping tool for marketers.
On your SEMrush Keyword Magic Tool interface, the menu to the far-left is the suggested keywords group data.
The keywords are grouped together by a common single-word shared among related search queries. This is useful for exploring sub-topics around your main keyword or seed keyword.
As you select a unique word from the far-left menu, the keyword queries changes to bring related search terms relevant to your “unique word” group.
I made a short video to show you how this works to help bring related search terms by grouping search queries base on a shared word.
You may want to hide a particular word group from the search result. To do this, simply click on the “eye” icon in front of a word and the keyword group will be excluded from your result.
This is good for narrowing down on your keyword selection, so you don’t get bombard with irrelevant search phrases.
Exploring Sub-Group Keyword Targeting
If you want to go hyper-specific with your keyword targeting, you can go deeper into your group targeting.
Click on a keyword group and this will reveal even more detail hyper-specific keyword data. Here, you can see the total number of search volume and keyword numbers for a sub-group.
It works the same way as when you’re exploring the first-level of keyword grouping. The only difference is that it takes you into a more specific keyword query. Now you can narrow down on your keyword options and be more accurate on your audience targeting.
This is an ideal targeting keyword research tool for PPC marketers and advertisers alike.
SERP Features Analysis Opportunities.
The SEMrush keyword magic tool is a feature-rich SERP analysis tool. It provides you with the research data you need to outrank your competitors in the different search placement.
If you want to rank for a specific feature placement on the SERP, it is important to discover what triggers that search placement. SEMrush Magic keyword tool gives you the information you need to optimize for SERP feature placement.
With the SEO Keyword Magic Tool, SERP features filters, you can research for competitors keyword data that triggered the different types of SERP placement features.
What are SERP Features?
SERP feature is any other result on the Google search engine result page (SERP) besides the traditional organic result.
These are special search results optimize to provide helpful user experience and the needed information without the necessary need to click through to the featured page.
There are several SEMrush SERP features you can research keyword data and optimize your web pages for:
Keyword Magic Tool SEMrush SERP Features Opportunities
Here is how to find SERP opportunities using the SEMrush SERP features in the keyword magic tool. You’ll need to set your search filter to run keywords from SERP.
To filter your search queries by SEMrush SERP features, click on the Advanced Filters option. It will reveal a drop-down panel. This is where you have many keyword research options to work with.
Here is a short 1 minutes video to shows you how to do this.
In the column second from right, you can view the SERP source for every keyword data by clicking on the SERP icon. This is a powerful keyword tool to spy on your competitors and to move ahead in a competitive search market.
For big brands and authoritative websites, this keyword magic tool feature could be something useful to try out.
Researching For New Keyword Content Ideas.
Content optimization is an important part of any SEO strategy. Without the right keywords in your content, it will be somewhat difficult for users to find you.
This is where SEMrush related keywords feature helps you build a list of keywords ideas. Also, it helps in generating new keywords ideas for your content SEO optimization.
The related keyword report helps you gather more relevant queries when users are looking up your main keyword. This could help in creating super relevant content for your PPC campaign and blog content.
Adding related keywords to your content will help you rank for more keywords relevant to your main content keyword.
Exporting Your Keyword Data
Exporting keyword data in the SEMrush keyword magic tool is very easy. You have many export options to make from.
You can export full keyword data as a CSV file or choose to export keyword groups as the case may be.
To export multiple selected keyword groups, you can achieve this by using the “eye” icon to exclude the group you don’t want from the full batch. Once you’ve finished with your selections, click on “All Keywords” in the right top of the page.
The keyword selection will be exported as a CSV file so you can later work on your data. You can also send your keyword data to the SEMrush keyword manager tool.
If you want to add keyword data to the keyword manager, check the box next to the individual keyword list you desire, then click on the blue “+ to keyword manager” button.
SEMrush keyword magic tool is a powerful keyword tool that brings flexibility to running effective keyword research.
Give it a try, you’ll find something new and helpful from playing around with the SEMrush keyword research tool.