Good keyword research is the recipe for a successful content marketing campaign. But how do you run effective keyword research? We’ll uncover that in this Semrush keyword magic tool tutorial.

As a content marketer, your job is to research, discover, write, and promote your content to the end user for consumption. In reality, these steps are easier said than done.

It takes more than knowledge or experience in your industry to write content your ideal readers want to read. If you’re not publishing the content people care for, you’re speaking to an empty room.

You need keyword data to uncover search phrases users are searching for, which is why keyword research is essential to SEO and content marketing strategies.

Once you figure these out, providing the right solution becomes more effortless. But how do you get started?

Start With Keyword Research Semrush

A book, a key, keyboard on the table.

There are many SERP tools today for marketers of all sizes.

Whether you’re running a PPC campaign, SEO, content optimization, competitors’ PPC keywords analysis, etc… Keyword magic tool Semrush is among the best keyword research tools today.

This Semrush keyword tutorial will teach you how to research with Semrush’s powerful keyword tool.

How to discover profitable search phrases that help your business grow faster, drive more relevant traffic, and consequently increase sales.

But first, let’s discuss Semrush and how it can help your business grow faster. And the available subscription plans to customers since the Keyword magic tool is just one aspect of the Semrush all-in-one marketing tool.

Sharing a preview of what Semrush offers is best if you subscribe to one of the plans below.

What is Semrush?

Semrush is an all-in-one marketing tool for improving online visibility and uncovering marketing insight. It is an all-in-one marketing tool for marketers who leverage one or all of these marketing tactics to grow their business.

  • SEO – Search engine optimization
  • PPC – Pay-per-click advertising
  • SMM – Social media marketing.
  • PR Marketing.
  • Marketing Insight.
  • Competitor’s Research and Analysis.
  • Keyword Research and Analysis.
  • Content Marketing.
  • Campaign Marketing.

Semrush is a subscription-paid base tool with three levels of subscription plans:

The Semrush Pro and the Guru plan to offer a 7-day trial period, which is a fair advantage to test run the marketing tools to learn more.

Alternatively, you could learn more about all the marketing tools from the Semrush tutorial video below.

In the Semrush Pro free trial plan, this is what you can do:

  • Track up to 500 keywords.
  • Manage your social media campaign.
  • Research and analyze keyword ideas.
  •  Get detailed on-page SEO insights: SEO ideas/content templates for up to 10 keywords.
  • Conduct link-building research.
  • Create up to 3 projects.
  • Get technical optimization insights: crawl and audit 100,000 pages.
  • Conduct competitor’s research: keywords, ads, backlinks, top pages, etc.

While the Semrush Guru free trial Plan gives you more:

  • Creates up to 15 projects.
  • Three hundred thousand (300,000) higher limits of crawled pages and audits.
  • Track up to 1,500 keywords.
  • Access to historical data.
  • On-page content audit.
  • Topic research.
  • Keyword positions tracking across different devices and locations (multi-targeting) and identifying keyword cannibalization.
  • Create a branded PDF report for use.
  • Content optimization.
  • Brand reputation monitoring.

Whatever your business needs, give Semrush a try today.

With that out, let’s get into today’s Semrush keyword magic tool review.

It Starts With The Keywords Research

What is Keyword Research?

Keyword research is discovering words users are typing into the search engines to find the information they need that is relevant to your business services.

This information must be relevant to your business to profit. Your keyword research is flawed if the information is irrelevant to your business.

If you’ve been doing keyword research for any time, you will agree that hundreds of keyword research tools are on the market today.

Some of these tools are for specific keyword research tasks. In contrast, some are capable of doing any keyword research activity. For example, is more helpful in finding long-tail keywords.

While Google’s keyword planner is an ideal PPC research tool for advertisers, it is not the best for all content marketer’s needs.

This is not so with the Semrush tool.

The Semrush keyword planner is an ideal marketing tool for:

  • SEO – Search engine optimization
  • PPC – Pay-per-click advertising
  • SMM – Social media marketing.
  • PR Marketing.
  • Marketing Insight.
  • Competitor’s Research and Analysis.
  • Keyword Research and Analysis.
  • Content Marketing.
  • Campaign Marketing.

Why is Keyword Research Still Important in SEO?

Even in the age of machine learning and artificial intelligence, Keyword research is still as vital as it was – even now more important.

As long as people type words into search engines to find information, keyword research will remain relevant and part of an SEO task.

Keyword implementation affects how content marketers execute keyword strategies and on-page usage. Search engines like Google have shifted from exact match words to understanding user intent better.

This is where marketers need to scale up their content strategies and improve their keyword research skill set.

What is Keyword Magic Tool Semrush?

The Semrush keyword magic tool is a powerful tool that analyzes an entire search market, researches niche sub-topics, and saves your keyword data as you work along.

It is the most powerful keyword audit tool in the Semrush toolkit. You can use the 7-day free trial to test-run the keyword magic tool.

With over 25 billion keywords in its database, only a few research tools can match this number.

semrush keyword magic tool data base graph

A single keyword query can return up to 20 million keyword ideas. It is today’s most comprehensive Semrush research and analysis tool for businesses of all sizes.

Whether you’re a small business owner, enterprise agency, or large Fortune 500 company, this tool is ideal for any serious marketer.

It goes beyond keyword research to an in-depth keyword data analysis, organizing, exploring, grouping, and uncovering hidden search queries even the Google keyword planner never reveals.

In this Semrush keyword magic tool review, you will learn why the keyword magic tool Semrush is what you need to do effective keyword research and get accurate keyword reports.

Also, you will learn how to use Semrush for keyword research.

How to Use Semrush Keyword Magic Tool

The Keyword Magic tool is Semrush’s all-purpose keyword analysis tool. Whatever your keyword research needs, the keyword magic tool is on top.

Now, let’s see how to use the Semrush keyword magic tool.

Like any other market research tool, you will begin by entering your “seed” keyword. Ideally, this “seed” keyword is related to your industry.

Log in to your Semrush account and click “Keyword Analytics” from the left-side menu on the page. From the drop-down menu, select “Keyword Magic Tool.”

As shown in the image below, I entered “affiliate marketing” as my seed keyword for this keyword magic tutorial.

keyword research with keyword tool in semrush

Depending on your keyword trends and popularity, this result could go up as much as millions of queries.

The highlighted red box below is the keyword filtering options.

keyword research results in SEMrush keyword tool

There are several keyword filters you can choose from. From exact word match, broad match, questions, related search queries, etc. The advanced filters option gives you access to whole new keyword research strategies.

The “Advanced Filters” option reveals more useful filters for effective keyword research.

advanced filters option in SEMRush keyword magic

As you can see from the image above, the advanced filters option gives you more powerful search filters to run effective keyword research strategies.

You can search for keyword ideas based on the word count, search volume, keyword difficulty, CPC (cost-per-click), competitive density, and search results.

It lets you tailor your content strategies to a well-optimized search result placement. And to provide more in-depth content that meets the expectations of your ideal audience.

My favorite search filter is the “question” modifiers in the Keyword Magic tool. As a content marketer, your most important mission is to provide solutions to your audience’s growing needs.

The best way to help them is by knowing what bothered your audience.

What problem are they looking for answers to? How do they use search engines to describe their issue when searching for solutions? What words/language are they using to describe these problems, etc

For many online shoppers, question-related search queries begin their search before buying. This makes question-related search queries more powerful than any other search intent.

How to Group Keyword Data in Keyword Magic Tool

Gone are when web pages are optimized for a single search term to rank for.

The best SEO practice is writing a single content that answers multiple but related search queries.

Instead of creating different pages for:

  • How to be an Amazon affiliate marketer.
  • Ways to sign up for Amazon affiliate marketing.
  • How to set up an Amazon affiliate marketing website.

You can create a single content that will rank for these and related search terms. The trick is to pick related search terms with similar search intent and keyword difficulty.

The Keyword Magic Tool is powerful for researching related search phrases and grouping keywords.

On your Semrush keyword magic tool interface, the suggested keywords group data is in the left menu.

keyword analysis results in semrush

A common single-word group is the keywords shared among related search queries. This is useful for exploring sub-topics around your primary keyword or seed keyword.

As you select a unique word from the far-left menu, the keyword queries change to bring related search terms relevant to your “unique word” group.

I made a short video to show you how this works to help bring related search terms by grouping search queries based on a shared word.

You may want to hide a particular word group from the search result. To do this, click the “eye” icon before a word; the keyword group will be excluded from your result.

This is good for narrowing your keyword selection so you don’t get bombarded with irrelevant search phrases.

Exploring Sub-Group Keyword Targeting

If you want to go hyper-specific with your keyword targeting, you can go deeper into your group targeting.

Click on a keyword group to reveal even more detailed hyper-specific keyword data. You can see a sub-group’s total search volume and keyword numbers here.

sub-group keyword targeting

It works the same way as when exploring the first level of keyword grouping. The only difference is that it takes you into a more specific keyword query. Now, you can narrow your keyword options and be more accurate in your audience targeting.

This is an ideal targeting feature for Semrush PPC tool users and advertisers.

SERP Features Analysis Opportunities

The Semrush keyword magic tool is a feature-rich SERP analysis tool. It provides the research data you need to outrank your competitors in the different search placements.

To rank for a specific SERP placement, it is essential to discover what triggers that search placement. Semrush Magic keyword gives you the information you need to optimize search result feature placement.

The SEO Keyword Magic Tool and its search result feature filters allow you to research competitors’ keyword data that triggered the different SERP placement features.

What is the SERP Feature?

SERP feature is any other result on the Google search engine result page (SERP) besides the traditional organic result.

These search results are optimized to provide a helpful user experience and information without clicking through to the featured page.

There are several Semrush organic result features you can research keyword data and optimize your web pages for:

  • Instant Articles.
  • Knowledge Graph.
  • News.
  • Local Pack.
  • Images.
  • Site Links
  • Tweets.
  • People Also Ask.
  • Review
  • Flight.
  • Featured Video
  • Featured Snippet.
  • Video.
  • Carousel, and more.

Semrush Keyword Magic Tool SERP Features

Here is how to find SERP opportunities using this feature. You’ll need to set your search filter to run keywords from SERP.

To filter your search queries, click on the Advanced Filters option. It will reveal a drop-down panel. This is where you have many keyword research options to work with.

Here is a short 1-minute video to show you how to do this.

You can view the SERP source for every keyword data in the column second from the right by clicking the SERP icon. These features allow you to spy on competitors and advance in a competitive search market.

For big brands and authoritative websites, this keyword magic tool feature could be helpful to try out.

Researching For New Keyword Content Ideas

Content optimization is an essential part of any SEO strategy. Without the right keywords in your content, it will be difficult for users to find you.

This is where the Semrush-related keywords feature helps you build a list of keyword ideas. Also, it helps in generating new keyword ideas for your content SEO optimization.

The related keyword report helps you gather more relevant queries when users look up your primary keyword. This could help create super-relevant content for your PPC campaign and blog content.

Adding related keywords to your content will help you rank more relevant to your main content keyword.

Exporting Your Keyword Data

Exporting keyword data is very easy. You have many export options to make from.

You can export complete keyword data as a CSV file or export keyword groups, as the case may be.

To export multiple selected keyword groups, you can use the “eye” icon to exclude the group you don’t want from the entire batch. Once you’ve finished your selections, click on “All Keywords” at the top right of the page.

exporting keyword data in semrush keyword magic

The keyword selection will be exported as a CSV file so you can later work on your data. You can also send your keyword data to the keyword manager tool.

If you want to add keyword data to the keyword manager, check the box next to your desired individual keyword list, then click on the blue “+ to keyword manager” button.

That’s it.

Conclusion – Semrush Keyword Magic Tool

Semrush keyword magic tool is powerful and gives flexibility to running effective keyword research.

Try it; you’ll find something new and helpful from playing with the Semrush keyword research tool.

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  1. Hi Shamsudeen,
    Good to be here again.
    Great review about a wonderful tool. Good to know that, SEMrush keyword magic tool is a powerful keyword tool that brings flexibility to running effective keyword research. Thanks for telling in detail about its wonderful features.
    Keep sharing.
    All good wishes
    ~ Philip

    1. Hi, Philip,

      Thanks for your valuable input. The SEMrsuh keyword tool is like keyword tool like never before. Thanks for visiting.

  2. Semrush SEO Tool is one of the most effective tools for Internet Marketing and it has been around for quite some time now. It has been helping online marketers generate traffic to their websites by optimizing search engine results by creating backlinks to them. A number of other services such as email marketing, website design, social bookmarking and link building have been incorporated in the program.

    Semrush SEO Tool offers a very user friendly interface that does not make it appear as if it is a complicated program. This is a good tool for webmasters who do not have time to develop their own SEO strategies. The main objective of this tool is to create backlinks from other websites and this is done by having a backlink in each and every page that the user visits on the Internet. This way, they get a better chance of getting ranked high in the search engines. In most cases, this software comes with a set of tools that can be used to promote your business effectively.

    1. Hi, Neeraj,

      Thanks for the valuable input, I appreciate your time here. Hope to see you around more often.

  3. Nicely you explained everything in your article. Thanks for your information; this is nice and helpful… Definitely going to share this article to my friends.

  4. I just read your post and I must say you have covered every important point to SEMrush Keyword review. Thank you so much for this post, it’s very helpful for me.

  5. Hi Shamsudeen

    I came across of you many blogs, all blogs sounds good and it’s having beautiful information. I really liked your all blogs please continue sharing this type of informative blog. Thank you.

  6. Shamsudeen, this is a helpful read as always here, bro. Getting your keyword game down cold does wonders for your passive, targeted blog traffic. Blog smarter, not harder, to free yourself through blogging. Excellent review.

    1. Hi, Ryan,

      Good to have you around here. And as always, thanks for your valuable inputs. Thanks once again, Ryan.


    Awesome post and fabulous work. I truly appreciate your efforts and hard work.

    Glad to say that you have included a great review of SEMrush tool. SEMrush is really an amazing tool for doing keyword research, site audit and analyzing the competitors.

    Keyword is a crucial factor and plays an important role in seo ranking. Hence it is really important to focus and use proper keyword.

    You have explained very nicely along with all the crucial information that is true enough to understand. SEMrush keyword magic tool provided flexibility for doing an effective keyword research.

    According to me this is a perfect guide to know about SEMrush keyword magic tool. Your blog is really providing in-depth knowledge and have also boosted my knowledge upto some limit.

    Eventually thanks for sharing your knowledge and such a helpful post.

  8. Of all I find Keyword Finder the best among many keyword search tools on the market. BTW, I sometimes choose semrush too when required.

    1. Hi, Susan,

      Thanks for reading through. Yes, keyword finder is helpful too, I use it sometimes. Thanks one again, nice having you here.

  9. its really use full article, you explained indetai about SEM Rush Keyword Research.
    this article helpful to us. thank you so much for sharing with us.

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