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If you want to check website traffic of any website on the internet to uncover their marketing tactics, the right SEO tools to do just that are listed here today.
Competitive analysis is one of the best SEO strategies to uncover hidden marketing tactics you never know before, without the right set of tools, you can only gather limited marketing data.
This is why SEO tools are needed to help simplify the process, increase productivity, manage and organize SEO data efficiently, and work with a data-backed marketing campaign.
While it’s easy to track, analyze, and monitor your own website traffic sources, it is not so with your competitor’s website.
This is because you can’t log in to their website or Google analytics to see their traffic stats. But there are SEO tools that will help you spy on your competitor’s traffic sources and give you a sneak view of where their traffic comes from.
These tools also help in discovering your competitors top ranked pages, ranking keywords, link sources, organic traffic sources, referrals traffic, top social traffic sources, etc.
First, let’s explore some of the reasons you might want to check the website traffic of another website in your niche?
Why Should You Track Website traffic of Other Website?
Among many valid reasons to check website traffic of your competitor’s website, these ones really stand out:
Unfortunately, even the top SEO experts in the industry can’t discover all these without the help of SEO tools.
So here is a list of top SEO tools to check the website traffic of any website in the world.
9 SEO Tools to Check Website Traffic
More than just a traffic checker tool, SEMrush is a complete all-in-one SEO tool. With over 45 useful SEO tools, one of which is the traffic analytic report tool.
The SEMrush traffic analytics report tool is a powerful market intelligence and competitive research tool. It helps provides any website desktop and mobile traffic stats.
So, you can benchmark, evaluate, analyze, and create a winning marketing campaign base on what’s already working.
In the SEMrush traffic analytics tool, you can see where website traffic comes from, visiting devices, audience overlap, unique visitor’s data, average time on site, bounce rate, user’s location, historical data up to 2017.
If you use the SEMrush bulk analysis feature, you can analyze website traffic of up to 200 domains in one report. This is a very useful tool that saves you time and improves productivity.
However, with a SEMrush free account, you have limited access to all the traffic analytic report features and data.
You only have access to the website traffic data in the overview tab.
If you want to analyze the entire traffic analytics features and data, you need to upgrade to the SEMrush Pro account.
Don’t worry if you’re pressed on cash at the moment, take SEMrush 7 days free trial offer here. Within these 7 days, you can do all you want to see if SEMrush is for you.
Also, you can check out the full features of the SEMrush traffic analytics tool on this page.
#2. SEO Powersuite
SEO Powersuite is a desktop-based all-in-one SEO tool. It comprises four independent SEO tools:
Using Rank Tracker and SEO SpyGlass, you can spy on your competitor’s ranking keywords, top pages, traffic sources, top-performing traffic channels, etc.
Knowing your competitor’s traffic sources isn’t enough to map out effective marketing strategies, you need to also discover which keywords are bringing the most search engine traffic.
This is where Rank Tracker can help you track competitor’s keyword tactics, already ranking keywords, and evaluate your chances of ranking for the same keywords.
You can download SEO Powersuite for a 14 days free trial offer through this link. If you find it helpful towards the growth of your business, consider upgrading to the SEO Powersuite professional license.
SEO Powersuite is used by fortune 500 companies and trusted by over 2 million SEOs and small business owners across the globe.
#3. Smilar Web
Like Alexa, Similar web is a traffic analysis tool that helps businesses with traffic data to make smarter marketing decisions.
If you’re analyzing a large website with decent traffic volume, Similar web can help you uncover their traffic stats.
However, Similar web traffic data is one of the most accurate in the industry. Though no traffic analysis tool can be compared to Google Analytics when it comes to traffic data, Similar web traffic does a good job too.
The free Similar web account gives you access to analyze a website’s monthly traffic data and up to five ranking keywords.
If you want more website traffic data, you need to upgrade to a paid account.
Like SEMrush, Serpstat is a complete SEO tool that let you do all your SEO task without the need for another SEO tools.
If you want to check the website traffic of your competitor’s website, Serpstat lets you do that by entering your competitor’s website URL into the search bar.
Under Website Analysis, overview, you’ll see all the data you need to uncover your competitor’s traffic data.
You’ll be able to view organic keyword data, top pages, top ten competitors in organic search, paid keywords, estimated search traffic, and backlinks overview.
With all these website data, you can effectively evaluate any website traffic sources.
The free version of Serpstat gives you access to limited SERP data. If you want more information about your competitor’s traffic sources, you need to upgrade to the paid plan.
Alexa is one popular website traffic analysis tool among many internet users.
Though Alexa traffic data is never near accurate, yet it is one of the most trusted tools for measuring a website’s popularity.
Alexa sources its traffic data from users who install and use its extension on one of the browsers – Google Chrome, Firefox, and Microsoft Edge.
This makes Alexa traffic data not the best to gauge a website’s traffic volume or popularity.
Another drawback of Alexa is that it only has traffic data about websites visited by users in its database.
If you want more accurate website traffic data from Alexa, consider the premium plan. This gives more website traffic data.
#6. Google Analytics
Of course, you need to know what is happening on your own website in order to improve on where you’re lacking.
If you can’t measure it, you can’t fix it.
Google Analytics is a free analytics tool from Google that lets webmasters understand all that is happening with their website.
Though you can’t check website traffic of your competitors through your own Google Analytics account, you can analyze a great deal of your site user’s behavior with Google Analytics.
With Google Analytics, you can:
Google Analytics is a must-use tool for webmasters. If you want to know all that is happening to your website, you need to check your Google Analytics regularly.
It’s simple to get started with Google analytics. It only requires a Gmail account and a website to start using Google Analytics.
#7. Site Checker
An all-in-one easy to use online SEO tools.
SiteChecker has lots of SEO tools that let you do almost any SEO task without ever leaving the website.
The Traffic Checker tool in Site Checker lets you check website traffic stats of any website in the world.
Assuming your competitor’s website receives lots of traffic, the traffic checker tool will return lots of traffic data for that website.
The tool gives you an overview of what the website traffic is. Actually, like many website checker tool, this is an estimate of the website traffic.
It also reveals the website traffic stats by countries, engagement, top organic keywords, top paid keywords, referral traffic, social traffic, and top competitors.
In my search, I see Site Checker a very useful tool for checking website traffic data.
Since Neil Patel bought Ubersuggest way back in 2017, the tool has undergone a lot of development. This includes adding great SEO features to it.
You can use the Competitive Analysis feature in Ubersuggest to get the traffic estimate of any website in the world.
Though not as comprehensive as other tools on the list, Ubersuggest will give you an overview of the website traffic data.
In the free plan, you won’t get much traffic data. If you want a more in-depth analysis of your competitor’s website traffic data, you need to upgrade to a paid plan.
Ahrefs is one of the go-to SEO tools for many small business owners and SEOs professionals.
It is packed full of helpful SEO features that let you do all your search engine optimization tasks from within Ahrefs.
For the purposes of this write-up, let’s explore the Ahrefs website traffic analysis features – Site Explorer.
The Ahrefs Site explorer lets you analyze any website’s organically and paid traffic. You can also analyze the traffic data by referring countries.
The graph on the page shows you how the website traffic has evolved over time. You can check website traffic by all-time, one year, or the last 30 days traffic data.
Also, you can research for paid ads your competitors are running via ads platforms like Google ads.
Ahrefs is a complete SEO, marketing, and website traffic analysis tool. Though it cost more money to using Ahrefs than most SEO tools on the list.
While there are many SEO tools to check website traffic of any site, it’s important to know that they can only give you an estimated number.
No website traffic analysis tools can give you an exact traffic number of any website you analyze.
If you want to check website traffic stats for your site, Google Analytics is your go-to- source. This is the most accurate traffic analytics tool on the internet today.
It tells you what’s happening on your site, making it easier for you to analyze the traffic data and user behavior of your site.