How to Check Website Traffic of Other Sites – 9 SEO Tools

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 SEO Tools to Check Other Websites - featured image - a man holding a table analyzing traffic data

If you want to analyze the traffic data of your competitor’s websites to uncover marketing tactics, the right SEO tools to check website traffic are listed here today.

Competitive analysis is one of the best SEO strategies to uncover hidden marketing tactics you never knew before; without the right tools, you can only gather limited marketing data.

This is why SEO tools are needed to help simplify the process, increase productivity, manage and organize SEO data efficiently, and work with a data-backed marketing campaign.

While tracking, analyzing, and monitoring your website traffic sources is easy, it is not with your competitor’s website.

This is because you can’t log in to their website or Google Analytics to see where their website traffic is coming from. But SEO tools will help you spy on your competitor’s traffic sources and give you a sneak view of where their traffic comes from.

These tools also help discover your competitors top ranked pages, ranking keywords, link sources, organic traffic sources, referrals traffic, top social traffic sources, etc.

First, let us explore why you might want to check other website traffic in your niche.

Why Should You Check Website Traffic of Other Websites?

Among many valid reasons to check the website traffic of your competitor’s website, these stand out:

  • To improve your website traffic with minimal effort.
  • Uncovering competitors’ top-ranked keywords.
  • Analyzing traffic stats by top-performing channels.
  • Discovering competitor’s top-ranked pages
  • Build upon a winning formula
  • Replicate marketing tactics guarantee to bring expected results

Unfortunately, even the top SEO experts in the industry can’t discover all these without the help of SEO software.

So here is a list of top SEO tools to check the website traffic of any website in the world.

9 SEO Tools to Check Website Traffic

These nine SEO tools allow you to check other website traffic data on the internet to inform your marketing decisions.

All the SEO tools mentioned here have both paid and free access.

You don’t need to subscribe to the premium plan if you’re not ready to commit to premium features at the moment. With the free plan, you have access to analyze traffic data of any website on the web.

1. Semrush

SEMrush traffic analytics reports

More than just a traffic checker tool, Semrush is a complete all-in-one SEO tool. With over 55 helpful SEO tools, one of which is the traffic analytic report tool.

The Semrush traffic analytics report tool is a robust market intelligence and competitive research tool to provide any website’s desktop and mobile traffic stats.

So, you can benchmark, evaluate, analyze, and create a winning marketing campaign based on what’s already working.

In the Semrush competitive website traffic analysis tool, you can see where website traffic comes from, visiting devices, audience overlap, unique visitor data, average time on site, bounce rate, user’s location, and historical data up to 2017.

Using the Semrush bulk analysis feature, you can analyze website traffic of up to 200 domains in one report. This is a handy tool that saves you time and improves productivity.

However, with a Semrush free account, you have limited access to all the traffic analytic report features and data.

You only have access to the website traffic data in the overview tab.

SEMrush traffic analytics data for Neil Patel website

You must upgrade to the Semrush Pro account to analyze traffic analytics features and data.

Don’t worry if you’re pressed for cash now; take Semrush’s seven days free trial offer here. Within these seven days, you can do all you want to see if Semrush is for you.

Also, you can check out the full features of the Semrush traffic analytics tool on this page. This is a powerful domain traffic checker tool for serious digital marketers.

2. SEO Powersuite

SEO Powersuite 14-days free trial

SEO Powersuite is a desktop-based all-in-one SEO tool and one of the market’s best free organic traffic checker tools. It comprises four independent SEO tools:

Using Rank Tracker and SEO SpyGlass, you can spy on your competitor’s ranking keywords, top pages, traffic sources, top-performing traffic channels, etc.

Knowing your competitor’s traffic sources isn’t enough to map out effective marketing strategies; you also need to discover which keywords bring the most search engine traffic.

This is where Rank Tracker can help you track competitors’ keyword tactics and already ranking keywords and evaluate your chances of ranking for the exact keywords.

This link lets you download SEO Powersuite for a 14-day free trial offer. If you find it helpful towards the growth of your business, consider upgrading to the SEO Powersuite professional license.

SEO Powersuite is used by fortune 500 companies and trusted by over 2 million SEOs and small business owners across the globe.

3. Similar Web


Similar web is a traffic analysis tool that helps businesses make smarter marketing decisions with traffic data.

If you’re analyzing a large website with decent traffic volume, Similar web can help you uncover its traffic stats.

However, Similar web traffic data is one of the most accurate in the industry. Though no traffic analysis tool can be compared to Google Analytics regarding traffic data, Similar web traffic does an excellent job.

Similarweb is a website traffic source checker that does much more than analyze traffic data; it goes in-depth into analyzing organic traffic share from SERP.

The free Similar web account allows you to analyze a website’s monthly traffic data and up to five ranking keywords.

You need to upgrade to a paid account if you want more website traffic data.

4. Serpstat

Serpstats traffic data chat

Like Semrush, Serpstat is a complete SEO tool that lets you do all your SEO tasks without needing other SEO tools.

Serpstat lets you enter your competitor’s website URL into the search bar to check your competitor’s website traffic.

Under Website Analysis, overview, you’ll see all the data you need to uncover your competitor’s traffic data.

You’ll be able to view organic keyword data, top pages, top ten competitors in organic search, paid keywords, estimated search traffic, and backlinks overview.

With all these website data, you can effectively evaluate any website traffic sources.

The free version of Serpstat gives you access to limited SERP data. You must upgrade to the paid plan if you want more information about your competitor’s traffic sources.

5. SE Ranking

SE Ranking SEO Tools

SE Ranking’s competitive research tools allow marketers to get a 360-degree view of other website traffic and marketing insights. 

You can research and analyze any website’s mobile, desktop, paid, referral, and organic traffic data. 

SE Ranking is an all-in-one-SEO marketing tool for on-page, off-page, market, and audience research analysis. 

When you enter your target website, you can explore traffic, keywords, backlinks, paid ads, historical data, and the global metrics of any website.

The competitive research tools allow you to select a country, continent, or worldwide database. This option lets you narrow research to more specific and granular competitive insights.

You can analyze up to 5 competitors’ websites and get detailed traffic, keywords, links, audience, and other essential marketing data. 

SE Ranking is one of the best affordable search engine optimization tools and an excellent alternative to Semrush. Read my extensive SE Ranking comparison with the Semrush tool for more detailed information.

6. Google Analytics

Google Analytics traffic data

Of course, you need to know what is happening on your website to improve where you’re lacking.

If you can’t measure it, you can’t fix it.

Google Analytics is a free analytics tool from Google that lets web admins understand all that is happening with their website.

Though you can’t check your competitors’ website traffic through your own Google Analytics account, you can analyze a great deal of your site user’s behavior with Google Analytics.

With Google Analytics, you can:

  • Discover your website’s top-performing posts.
  • Analyze your traffic sources
  • Real-time user data – see how many visitors are on-site and what pages they view.
  • Discover top visiting countries – demography
  • User engagements
  • Visiting devices, browsers, platforms, etc.
  • Discover new website users vs. returning users.
  • And lots more…

Google Analytics is a must-use tool for webmasters. You must check your Google Analytics regularly to know all the user metrics regarding your website’s visits and traffic sources.

It’s simple to get started with Google analytics, and it only requires a Gmail account and a website to use Google Analytics.

7. Site Checker

Sitechecker traffic analytics data

An all-in-one, easy-to-use online SEO tool.

SiteChecker has many SEO tools that let you do almost any SEO task without leaving the website.

The Traffic Checker tool in Site Checker lets you check the traffic stats of any website in the world.

Assuming your competitor’s website receives lots of traffic, the traffic checker tool will return lots of traffic data for that website.

The tool gives you an overview of what the website traffic is. Like many website checker tools, this estimates the website traffic.

It also reveals the website traffic stats by country, engagement, top organic keywords, top paid keywords, referral traffic, social traffic, and top competitors.

In my search, I see Site Checker is a handy tool for checking website traffic data.

8. Ubersuggest

Ubersuggest traffic analytics data

Since Neil Patel repurchased Ubersuggest way in 2017, the tool has developed much. This includes adding great SEO features to it.

You can use the Competitive Analysis feature in Ubersuggest to get the traffic estimate of any website worldwide.

Though not as comprehensive as other tools on the list, Ubersuggest will give you an overview of the website traffic data.

In the free plan, you won’t get much traffic data. You need to upgrade to a paid plan if you want a more in-depth analysis of your competitor’s website traffic data.

9. Ahrefs

Ahrefs traffic analysis data

Ahrefs is one of the go-to SEO tools for many small business owners and SEO professionals.

It has helpful SEO features that let you do all your search engine optimization tasks within Ahrefs.

For this write-up, let’s explore the Ahrefs website traffic analysis features – Site Explorer.

The Ahrefs Site explorer lets you analyze any website’s organically and paid traffic. You can also explore the traffic data by referring countries.

The graph on the page shows you how the website traffic has evolved. You can check organic website traffic by all-time, one year, or the last 30 days’ traffic data.

Also, you can research for paid ads your competitors are running via ads platforms like Google ads.

Ahrefs is a complete SEO, marketing, and website traffic analysis tool. However, it costs more money to use Ahrefs than most SEO tools on the list.


While there are many SEO tools to check website traffic sources, it’s essential to know that they can only give you an estimated number.

No website traffic analysis tool can give you the exact traffic number of any website you analyze.

If you want to check website traffic stats for your site, Google Analytics is your go-to- source. This is the most accurate traffic analytics tool on the internet today.

It tells you what’s happening on your site, making analyzing your site’s traffic data and user behavior easier.

11 thoughts on “How to Check Website Traffic of Other Sites – 9 SEO Tools”

  1. This article gives all the information related to checking the website traffic and tools that are required and what are different platforms with which we can check the traffic of the website. I was looking for an article like this for the past few days.

    Thanks buddy

  2. I have used Ubersearch and Semrush tools and I loved them. In fact, they are my favourites in checking my blog traffic stats. With the way you presented other tools, I might have to try them out. Thanks so much.

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