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To find competitor traffic sources and analyze traffic patterns, uncover hidden tactics, and gather marketing intelligence to use in your marketing, you need the right SEO tools to check your competitors’ website traffic.
Competitive analysis is one of the best SEO strategies to discover hidden marketing tactics you never knew before; without the right tools, you can only gather limited marketing data.
This is why SEO tools are needed to help simplify the process, increase productivity, manage and organize SEO data efficiently, and work with a data-backed marketing campaign.
These tools let you view competitors’ ranking keywords, look up website traffic, top organic pages, organic traffic sources, referrals traffic, top PPC search terms, etc.
But first, explore why you might want to check the website traffic of competitors’ sites in your niche.
Why Should You Check The Web Traffic of a Website?
Among many valid reasons to check the website traffic of your Competitor’s website, these stand out:
- To improve your website traffic with minimal effort.
- Uncovering competitors’ top-ranked keywords.
- Analyzing website traffic generator sources and stats by top-performing channels.
- Discovering Competitor’s top-ranked pages
- Build upon a winning formula
- Replicate marketing tactics guarantee to bring expected results
Unfortunately, even the top SEO experts in the industry can’t discover all these without the help of SEO software.
So here is a list of top SEO traffic analysis tools to check website traffic worldwide.
SEO Tools to Check Website Traffic
These nine SEO tools allow you to find competitors’ traffic sources to inform your marketing decisions.
You can use these tools to discover where your competitors are getting traffic, traffic sources, country rank, ranking pages, keywords, page views, estimated time on site, average bounce rate and sessions, etc.
All the SEO tools mentioned here have both paid and free access.
You don’t need to subscribe to the premium plan if you’re not ready to commit to subscription plans. With the free plan, you can analyze the traffic data of any website.
1. SEMrush
Semrush is more than just a web traffic analysis tool; it is a complete all-in-one SEO tool. With over 55 helpful SEO tools, one of which is the traffic analytic report tool.
The Semrush traffic analytics report tool is a robust market intelligence and competitive research tool that provides any website’s desktop and mobile traffic stats.
So, you can benchmark, evaluate, analyze, and create a winning marketing campaign based on what’s already working.
In the Semrush competitive website traffic analysis tool, you can see where website traffic comes from, visiting devices, audience overlap, unique visitor data, average time on site, bounce rate, user’s location, and historical data up to 2017.
Using the Semrush bulk analysis feature, you can analyze website traffic of up to 200 domains in one report. This handy tool for SEO agencies saves you time and improves productivity.
However, with a Semrush free account, you have limited access to all the traffic analytic report features and data.
You only have access to the website traffic data in the overview tab.
You must upgrade to the Semrush Pro account to access traffic analytics features and tools.
Don’t worry if you’re pressed for cash now; take Semrush’s seven-day free trial offer here. Within these seven days, you can do all you want to see if Semrush is for you.
Also, you can check out the full features of the Semrush traffic analytics tool on this page. This is a powerful domain traffic checker tool for serious digital marketers.
Pros
- All-in-one SEO and content marketing platform.
- Robost SEO tools.
- Online platforms can be used anywhere with a browser and internet connection.
- Regular and extensive training sessions (Semrush Academy)
- Trusted SEO data.
- Massive keyword (25B+) and backlink (43T) database. Powerful
- keyword research tools.
Cons
- Not suitable for beginner SEOs.
- A steep learning curve is required.
- It’s expensive if you’re not earning from your blog.
- Limited data access in the free plan.
2. SEO Powersuite
SEO Powersuite is a desktop-based all-in-one SEO tool and one of the market’s best free organic traffic checker tools. It comprises four independent SEO tools:
Using Rank Tracker and SEO SpyGlass, you can spy on your Competitor’s ranking keywords, top pages, traffic sources, top-performing traffic channels, etc.
Knowing your Competitor’s traffic sources isn’t enough to map out effective marketing strategies; you also need to discover which keywords bring the most search engine traffic.
This is where Rank Tracker can help you track competitors’ keyword tactics and already ranking keywords and evaluate your chances of ranking for the exact search terms or phrases.
This link lets you download SEO Powersuite for a 14-day free trial offer. If you find it helpful towards the growth of your business, consider upgrading to the SEO Powersuite professional license.
SEO Powersuite is used by Fortune 500 companies and trusted by over 2 million SEOs and small business owners across the globe.
Pros
- Easy to use.
- Works on all operating systems.
- Intuitive user interface. Available
- in different languages.
- Beginner-friendly.
- Provide value for money.
- Forever free plan available
Cons
- Often, download updates from the server.
- Desktop-based software. It cannot work on the browser or mobile devices.
- Limited SEO data compared to a few competitors.
I’ve used SEO Powersuite for over a decade, as well as some other SEO software.
Here are two comprehensive posts to get you started on the right path if you’re unsure which SEO software is right for you. Check out my in-depth analysis of SEO Powerrsuite comparison with Semrush.
Alternatively, read the in-depth guide comparing SE Ranking with SEO Powersuite.
3. Similar Web
Similarweb is a web traffic analysis tool that helps businesses make smarter marketing decisions with traffic, marketing, and user data.
If you’re analyzing a large website with decent traffic volume, Similar Web can help you uncover its traffic stats. It is one of the best tools to measure competitor website traffic data and get a better overview of where their traffic is coming from.
Similar web traffic data is one of the most accurate in the industry. Though no traffic analysis tool can be compared to Google Analytics regarding traffic data, the Similar web SEO traffic checker tool does a fantastic job.
It is a website traffic source checker that does much more than analyze traffic data; it analyses organic traffic share from SERP, a competitive website traffic analyzer.
The Similar Web Chrome extension is a handy tool for checking any website referring countries and traffic sources – email, social media, direct messages, ads, etc.
Additionally, the extension shows traffic share by sources and audience location, website global rank, estimated visit time, bounce rate, page view per visit, and more.
The free Similar web account allows you to analyze a website’s monthly traffic data and up to five ranking keywords.
You need to upgrade to a paid account for more website traffic data.
Pros
- Easy to use
- Lots of data
- Get insight into industry customer demography.
- Comprehensive tools.
- Collect the website’s PPC, organic, or brand terms driving traffic.
- Get website global and country ranking position.
- Competitors benchmarking.
Cons
- Not accurate data with smaller sites.
- Traffic estimates are something exaggerated.
4. Serpstat
Like Semrush, Serpstat is a complete SEO tool that lets you do all your SEO tasks without needing another search engine optimization tool.
Serpstat lets you enter your Competitor’s website URL into the search bar to check your Competitor’s website traffic.
Under Website Analysis Overview, you’ll see all the data you need to discover your Competitor’s traffic stats.
You can view organic keyword data, top pages, top ten competitors in organic search, paid keywords, estimated search traffic, and backlinks overview.
With all these website data, you can effectively evaluate website traffic sources.
The free version of Serpstat gives you access to limited SERP data. You must upgrade to the paid plan for more information about your Competitor’s traffic sources.
5. SE Ranking
SE Ranking’s competitive research tools allow marketers to get a 360-degree view of other website traffic and marketing insights.
It has great SEO features and tools to research and analyze any website’s mobile, desktop, paid, referral, and organic traffic of websites.
SE Ranking is an all-in-one-SEO marketing tool for on-page, off-page, market, and audience research analysis.
When you enter your target website, you can explore traffic, keywords, backlinks, paid ads, historical data, and the global metrics of any website.
Competitive research tools allow you to select a country, continent, or worldwide database. This option lets you narrow research to more specific and granular competitive insights.
You can analyze up to 5 competitors’ websites and get detailed traffic, keywords, links, audience, and other essential marketing data.
SE Ranking is one of the best affordable search engine optimization tools and an excellent alternative to Semrush. Read my extensive SE Ranking comparison with the Semrush tool for more detailed information.
Pros
- Track keyword ranking by city level.
- Get deep insight into competitors’ strategies.
- User-friendly dashboard.
- Flexible pricing plan.
- Extensive marketing data.
- All the essential features to expect.
- Responsive support team.
- Integrates with GSC and GA4.
Cons
- It can be slow sometimes.
- Ranking data is sometimes inaccurate.
6. Google Analytics
Of course, you need to know what is happening on your website to improve where you’re lacking.
If you can’t measure it, you can’t fix it.
Google Analytics is a free analytics tool from Google that lets web admins understand all that is happening with their website.
Though you can’t check your competitors’ web page traffic through your own Google Analytics account, you can analyze a great deal of your site user’s behavior with Google Analytics.
Using Google Analytics data, you can:
- Discover your website’s top-performing posts.
- Analyze your traffic sources.
- Real-time user data – see how many visitors are on-site and what pages they view.
- Discover top visiting countries – demography
- User engagements
- Visiting devices, browsers, platforms, etc.
- Discover new website users vs. returning users.
- And lots more…
Google Analytics is a must-use website traffic analysis tool for webmasters. You must check your Google Analytics dashboard regularly to know all the user metrics regarding your website’s visits and traffic sources.
It’s simple to get started with Google Analytics, and it only requires a Gmail account and a website.
Pros
- A powerful analytics platform.
- Access to massive website data.
- Get an overall picture of your website performance, traffic, and user engagement.
- Website data retention up to 14 months.
- Free to use. No paid plan.
- Collect user data like time on site, sessions, page views, etc.
Cons
- You cannot check other website traffic.
- Required Gmail account.
- GA4 is not beginner-friendly.
- Requires learning
7. Site Checker
An all-in-one, easy-to-use online SEO tool.
SiteChecker has many SEO tools that allow you to do almost any SEO task without leaving the website.
The Traffic Checker tool in Site Checker lets you check the traffic stats of any website worldwide.
Assuming your Competitor’s website receives lots of traffic, the traffic checker tool will return lots of traffic data for that website.
The tool gives you an overview of the website traffic. Like many website checker tools, this estimates the website traffic.
It also reveals the website traffic stats by country, engagement, top organic keywords, top paid keywords, referral traffic, social traffic, and top competitors.
In my search, Site Checker is a handy tool for checking website traffic data.
8. Ubersuggest
The tool has developed much since Neil Patel repurchased Ubersuggest in 2017. This includes adding great SEO features to it.
You can use the Competitive Analysis feature in Ubersuggest to get the traffic estimate of any website worldwide.
Though not as comprehensive as other tools on the list, Ubersuggest will give you an overview of the website traffic data.
In the free plan, you won’t get much traffic data. You need to upgrade to a paid plan if you want a more in-depth analysis of your Competitor’s website traffic data.
Pros
- Easy to use.
- Browser-based SEO tool
- Forever free plan.
- Schedule website audit.
- New features are added regularly.
- Beginner friendly.
- Research keywords by location.
Cons
- Limited data.
- Free plan limit to 3 searches daily.
- The user interface can be improved.
9. Ahrefs
Ahrefs is one of the go-to SEO tools for many small business owners and SEO professionals.
It has helpful SEO features that let you do all your search engine optimization tasks within Ahrefs.
For this write-up, explore the Ahrefs website traffic checker features – Traffic Checker.
The Ahrefs traffic checker lets you see any website’s estimated traffic number. It shows all traffic numbers going to the website, including the subdomains, so you can get a near-accurate picture of the website’s overall incoming traffic.
To learn how the Ahrefs traffic checker tool works, look at the Neil Patel website’s estimated traffic volume using the Ahrefs free traffic checker features.
The free website traffic checker from Ahrefs gives you an overview of traffic metrics.
Suppose you want to dig deeper into traffic data, like exploring organic and paid traffic metrics, referral sources, traffic history, top-ranking pages, analyzing backlinks profiles, and checking traffic sources for 170+ countries. In that case, you must use the Ahrefs site explorer tool.
Ahrefs Site Explorer is a more powerful SEO and competitors analysis tool; it lets you uncover competitors’ marketing strategies, ranking keywords, backlink profiles, SERP features, etc.
The graph on the page shows you how the website traffic has evolved. You can check organic website traffic by all-time, one year, or the last 30 days’ traffic data.
Also, you can research for paid ads your competitors are running via ads platforms like Google ads.
Ahrefs is a complete SEO, marketing, and website traffic analysis tool. However, it costs more money to use Ahrefs than most SEO tools on the list.
If you use Ahrefs only to find where a competitor’s website traffic is coming from, the Ahrefs free traffic checker is sufficient.
Pros
- A powerful tool to find keyword and content opportunities.
- Massive keyword and backlinks database.
- Ahrefs discover new live backlinks more quickly than any other tool.
- Lots of tools.
- Regular updates.
- Availability of free tools to help beginners.
- Easy to use dashboard.
- All-in-one SEO and content marketing platform.
- Extensive marketing training and video tutorials.
Cons
- Expensive.
- There is no free trial.
FAQs
How Do SEO Tools Provide Insight into Competitors’ Traffic Sources?
SEO tools can provide businesses with valuable traffic data for any website through various techniques and data sources. SEO tools use third-party click-stream data aggregators, internal machine learning programs, and access to billions of internet events.
They collect data from various sources, clean it for modeling, and deliver refined and filtered data to business and SEO professionals.
What Specific Data can SEO Tool provide about your Competitor?
SEO tools can provide data about your competitors, depending on the tool’s design. You can uncover competitors’ traffic sources, ranking keywords, top-ranked pages, on-page technical issues, backlink profiles, search engine indexing status, SERP visibility, and website historical data.
There are no limitations to what data you can discover with competitive analysis tools; it all depends on the limitation of the tool you’re using. SEO tools like Semrush, Ahrefs, and SEO Powersuite let you dive deep into your Competitor’s SEO strategies, and you can pull massive SEO data.
How do SEO Tools Assist in Analysing Website Traffic Sources?
SEO tools assist businesses with comprehensive marketing and SEO data for analysis, research, and competitive analysis to make informed marketing decisions. With SEO tools, marketers can deep dive into SEO data, analyze trends, explore marketers and niches, and plan and execute SEO strategies.
Conclusion…
While there are many SEO tools to check website traffic sources, it’s essential to know that they can only give you an estimated number.
No website traffic analysis tool can give you the exact traffic number of any website you analyze.
If you want to check your site’s traffic stats, Google Analytics is your go-to source. This is the most accurate traffic analytics tool on the internet today.
It tells you what’s happening on your site, making analyzing traffic data and user behavior easier.
Hey Shamsudeen!
Hope You are doing well!
Thanks for sharing this informative blog.
Hii,
This is an Amazing article about website traffic analyses.
I have lost of learning from the blog.
Thanks
Glad you find it useful, thanks.
Hi Shamsudin,
Thanks for sharing the tools. SEMrush is one of the best paid tool for SEO. When it comes to free tool we can go with Google Analytics.
this post Very Informative and useful as a beginner am using ubersuggest
Hi Shamsudeen,
Thanks for sharing such a good post. Now I have the knowledge of some tools that can be used for checking website traffic.
Hi, Kavya,
I’m glad to read this has helped you learn more about tools to check the traffic of any website.
Thanks for your time here.
This article gives all the information related to checking the website traffic and tools that are required and what are different platforms with which we can check the traffic of the website. I was looking for an article like this for the past few days.
Thanks buddy
Hi, Mohit,
Glad you find the post helpful. Thanks for reading through.
I have used Ubersearch and Semrush tools and I loved them. In fact, they are my favourites in checking my blog traffic stats. With the way you presented other tools, I might have to try them out. Thanks so much.
Hi Owenayuk,
Thanks for your time here. I’m glad you like it.
Thank you for this informative post. Now I know specific tools that may be used to monitor website traffic. My personal favorite tools are Ubersuggest and Google Analytics.
Hi, Parmveer,
Thanks for reading through, and glad you learn something new.
I am a Marketer and i switch in Digital Marketing. It’s provide me lot of Information about SEO Tools. Thank you so much.