If you’ve dropped by to read this post mainly because the phrase “art and science” in the headline title grab your attention then you’ve just learned a lesson on how to write an article that gets read.
The phrase “art and science” in the post title is meant to arouse the curiosity in you and get you thinking – is there a scientific fact, discovery or lay down rules set in blocks to guide you through the art of writing an epic blog post?
Well, I would answer that.
There are no scientific proven fact, discoveries or any set of rules that guarantee your blog post would go viral no matter what.
But I can say categorically, after analyzing many blog post that has gone viral on the web that remains a cornerstone resources for their respective authors; there are certain elements, styles, structures, and patterns commonly found in them.
Going by this fact, we can conclude that to write an article that will give the same results or similar as the ones we’ve seen in the past; we have to follow strictly the path that leads to making your articles go viral.
So, how do you begin your quest to write an article that will not only go viral but remain relevant today, tomorrow and always?
Answer; “Write what people want to read”.
That’s just the real truth about article writing. Remember, you’re not writing to yourself – you’re writing to meet the needs and wants of your readers.
If you’re not writing what people are currently reading, what they’re interested in learning more about, its’ certain your effort in putting that content on the web will be in vain.
I’m sure you don’t want to put all that efforts, resources and time in publishing that great idea of yours, only to learn afterward that no one really cares about it?
Your next big task is how do you know or discovered what people are really interested in reading?
You start by doing keyword research or going to places like Amazon, eBay, question and answers site, online communities, forums, social media sites etc.
Keyword research is my favorites among all these places – It gives everything I need in one place and provides more resourceful information to better understand the value of your chosen topic (both in terms of popularity and revenue).
Forum, social media sites and online communities are reliable places to get real-time information about current events and what people are really talking about at the moments.
You’re not just getting real-time information, but also gathering marketing intelligence about where to start marketing immediately your post went live.
If the news blows up on social media sites – you already know where to kick-start your marketing campaign.
Ideas ready, what next?
Now that you’ve chosen your topic wisely, is time to put all the meat and potatoes together so you could serve your audience a delicious meal. An irresistible dish.
If you’re well-grounded on the topic – it gets a lot easier putting words together, but if you’re not, it gets tougher.
But first, you might need to research on the topic to see if other experts have written something similar to it. If not, then you have to do your best to come up with points and lessons to take from your post.
The easiest way to go about this is to visit forums, social media places, question, and answers sites. Ask questions related to your idea and see what reply people are giving back.
This will increase your knowledge about the topic and give more points to talk about in your post. The feedback you get from readers might even bring up ideas that will lead to a series of article on the same subject.
Never ignore this process.
Putting Words Together – How to write an Article.
Good, we’re progressing steady and preparing to write our epic blog post.
But wait for a second – there is an important aspect of any online copy you need to pay attention to…the headline.
At the beginning of this post, I talked about how the words “art and science” are used to trigger your attention to this post.
Think about it this way; if those words hadn’t trigger your attention or mean anything to you – the body content you’re reading now does not exist as far as you are concern.
Your headline is the first element readers will see and decide either to read or not to read your content. And remember – there is only one first time impression. So do all you can to impress your readers the first time they see your content.
How do you write articles titles that never get ignored? Don’t worry, you’re not left alone to figure it out.
This is how you do it.
First, what makes you feel emotionally charged to things easily?
Is it love, fear, desired, pain, interest or what? Whatever is it – you have feelings mainly because you’re emotionally attached to it.
The same strategy can be used to write your article’s titles and move your reader’s emotion towards your post.
You do this by playing on those things that moved human to take certain actions – like love, fear, desired, wants, happiness, hatred, power, authority etc.
All these depend on what type of information you’re putting together and your motive of writing. Besides, there are mainly five elements that you can infuse into your article’s titles and course your readers to be emotional or increase his interest in reading your post.
While writing your article’s headline – make sure you do one of the following:
At a glance, your article’s title either get the reader curious to want to find out more about the information or grab his attention, tells the benefits he stand to gain from reading your post, pronounce an announcement or tell what interest is in it for him.
Take this article title for an example:
If you’re in the middle of getting divorced and need counseling on how to go about it, you probably will click on this article link for advice.
The word “54 experts” used in the article headline is meant to trigger your belief that what you’re about reading are backed by experts advice.
You’re getting 54 professional pieces of advice from qualified sources.
This type of power words is meant to draw the attention of the reader to read the rest of the article.
Check out Jon Morrow SmartBlogger blog for a list of more power words you can start using immediately in your next blog post.
But remember that you don’t have to put these entire five elements mentioned above into writing one article title. In fact, a very good blog topic will stay on course, focus and talked about just one idea per post.
So also it goes for your article headlines.
Types of articles That went viral.
We’re progressing at a very fast pace.
There are a variety of articles known to have gone viral on the internet both in the past and present. If you’re planning on making one of your next blog posts projects goes viral – consider choosing one of this article template.
This type of post is used to create a buzz in the blogosphere. You used this when you have a different view, opinion, thought on some of the industry consensuses.
Something most people believe without proper evaluation; something like dogmatic in acceptance. We have many of those theories on the net.
Let me give you a pointer here.
I guess when you’re stepping into blogging – you would have heard this phrase a hundred times over “create it they will come“?
You can pick up something like this and write an article why you go against such beliefs. This helps you get noticed quickly and bring in new visitors.
Recently, I wrote an article about why I go against bloggers sharing their blog income report publicly. Publishing blog income report post is something top bloggers like to do regularly.
But I freely share my reason why I think it effects on newbie bloggers is more damaging than the good it brings.
You just have to be sure you have a good reason, facts or points to back up your arguments, so you don’t make a mess of yourself publicly.
This is no brainer, I guess?
You could see them all over the internet – they pop up millions of time a day on the net.
But to stand out and make your post go viral…you’ll need to do more than just presenting same theory like everyone else or something most authors have beat to death.
Though you can do this – but come from different angle and size. Give new ways of doing something or to achieve a task, goals, and objectives better. Tell how you achieve doing old stuff in a new way or version.
Those who are interested in learning from your new revolutionary discovery will find you out.
Do I need to include this on the list? Yes, for many reasons I should:
- List articles are the easiest for people to read.
- They quickly get picked up by readers.
- They are scan-able and easy to navigate through.
- Readers go straight to the points they’re interested in.
Do you see why they’re so powerful?
Here is an example of what a list articles look like.
How to Articles.
An all-time winner if you ask me. And again, you probably have seen this type of post on the internet may time over in the last 24 hours.
How to articles are so powerful that people almost begin their search query with how to…
If you’re an author of a blog contributing to web pages, you must have published many how-to articles yourself, especially if you’re in the DIY industry.
Look within yourself or your industry and see what idea you can come up with that people are interested in knowing.
But for this type of article to work well – your idea must be something you have a genuine experience in it, feel, smell or touch.
In your how-to articles – people are looking for how to do something better and is obvious you must give clear guideline, details, and instructions on how to go about it.
There is no room to leave readers hanging. You’re the expert with proven experience, teach them what you know how to do better.
There are lots of changes in the world, and every day – different concepts are emerging.
This makes it hard to keep up with the fast pace of changes around us. And it became harder to easily understand some simple ways of achieving things on your own.
Therefore, as an expert in your field – you can write special blueprints that explain in detail how these things can easily be understood or you break it down for an average person to digest.
In this type of articles, it is necessary to remember you’re writing for an ordinary man in the street. Instead of using industry jargon, use everyday English.
Makes it easy to read, understand, and benefits from.
Use Images to Tell Better Stories.
Having an image in your content is not an option, in fact, it is a necessity in our today consumer world.
One study shows that blog post with at least one or more images receives 94% more views than post without any images.
Although, there is no specific to the number of images you should include in your article. But a good rule is to break your article into parts with relevant images.
But this study from Buzzsumo shows that an image at every 75 to 100-word count works best for maximum shares and engagements.
The longer the article, the more the images you should use. Although, this might not well for every article you publish. In all, what this is telling you is to use more images as you put more words out.
And you don’t need to be a good graphics designer to create stunning images for your blog post.
There are many useful tools on the internet today that lets you design professional images for free that you can use in your blog post free of image right.
One great tool I use regularly for image design is canva. Sign up for a free account and you can start using the tool immediately.
Like many other things in life, a good percentage of your published articles won’t go viral. Only a small handful of your content will bring the most traffic, fame and build that brand awareness.
You just have to keep trying new things out until you hit the bull’s eye.
Following the above guidelines will help put your feet on the right track to successful publishing.