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Search engine optimization is hard, especially if you’re new to SEO. Or manually executing some of the search optimization tasks, like link building. Without the use of some of the best SEO tools around, you won’t do much.
You won’t scale faster, achieving result will take longer than expected – if you’ll ever see any meaningful results.
SEO is one of the most complex tasks in online marketing, not many webmasters have the courage to handle it.
What many people who run an online-based business resort is outsourcing this area to SEO professionals and agencies.
But What you don’t know is that besides the technical SEO knowledge/skills require to do effective SEO tasks, great SEO tools are the essential factors that make the life of any SEO professional easier.
In this post, I have taken the time to research top SEO tools that worth the price and do the job almost perfectly. Top SEO tools that worth every cent, increase productivity, help scale faster, and provide accurate SEO data to work with.
These SEO tools are widely used by search engine optimization professionals and agencies. They rely upon most of these top SEO tools to make their job easier, effective, and gives the expected results.
In no particular order, here is my…
Top 26 Free And Paid Best SEO Tools for small business.
SEMrush is a household name in the SEO world. One of the few search engine optimization tools that are widely used by SEOs professionals and agencies.
It is not just one of the best SEO tools for small business owners, but also the top choice for BIG business websites such as eBay, Quora, HP, Booking.com, etc.
If you’re looking for a faster way to discover what keywords your competitors are targeting that is driving them the most traffic, SEMrush is right there for you.
This saves you tons of time trying to research keywords on your own. Also, it let you see the top pages on your competitor’s site driving in the most insane organic traffic for the blog.
SEMRush is an all-in-one SEO marketing tool full of many useful technical SEO features:
For advertiser running PPC campaign, SEMRush offers useful marketing features to help you understand and monitor the performance of your Google ads.
You can read my extensive review of the SEMrsuh keyword magic tool tutorial here. A must-have keyword research tool for serious content marketers.
#2. SEO Powersuite.
Each of these SEO softwares handles specific SEO tasks but complement each other to provide a complete one-stop SEO solution to all your marketing tasks.
Link-Assistant is the SEO Powersuite backlinks analysis tool, research, and link building tool. Link building is hard and time-consuming, you need a link building tool to help simplify every process of it.
Website Auditor is an on-page SEO analysis tool that crawls your site for possible SEO errors and provides recommendation fixes. It is a very powerful site auditor tool. I use it regularly.
SEO Spyglass is a competitor link analysis tool and backlink checker tool. With over 7.1 billion web pages crawled daily, it is a massive link index database.
With SEO Spyglass, you can see where your links are coming from and the referring domain.
Rank Tracker is one of the best rank tracking tool in the market today. You can track keyword position for an exact location, track SERP rankings for different keywords and search engines, and analyze keywords performance at any time.
Keywords Features in Rank Tracker
Rank Tracker comes with some useful keyword tracking features:
With the regular additions of useful SEO features to it, SEO Powersuite is one of the most up-to-date SEO software. The SEO software is designed to put you ahead of your competitors. And to stay on the safer side of Google algorithm update.
Some of its best SEO features include the ability to collaborate with SEO team members across the globe on a single project working individually with the help of its cloud saving facility either through SEO Powersuite Cloud storage or Fully DropBox integrated cloud storage options.
Either you’re a solo marketer, large scale SEO agencies, SEO powersuite is developed with marketers of all sizes in mind.
The SEO Powersuite enterprise edition is the best SEO tool for agencies. While the professional license edition is ideal for professional SEOs looking to handle in-house SEO tasks.
There is a forever free SEO tool license for everyone to try SEO Powersuite out. You can download the free license plan and use the SEO software for as long as you want.
You can also read my review of this SEO software here.
Mozbar is one of my favorite best SEO tools for Google Chrome extensions I can’t do without. I use it on a daily basis. If I had to use your computer for one minute, I definitely have to install Mozbar first before anything.
Mozbar gives you a very quick overview of a page SEO metrics like DA/PA. The number of incoming links to the page and root domain.
This provides you with extremely useful SEO information for link prospect outreach and content analysis.
Mozbar Google Chrome extension is one of the best free SEO tools on the list. When installed and active, Mozbar will turn your Google search result page from something like this:
To a data Google analysis search result page like what you’re looking below:
#4. Link Research Tools.
This is one of the most complete versatile link analysis tools on the planet today. Abundant of features ranging from link building, link alert, contact finder, etc to detecting Google penalty risk links.
The next Google Penguin update is looming around the corner, now will be a very good time to use these tools to check your site for possible link penalty.
No doubt about it – the best links analysis tools on the planet today by many distant.
Ahrefs pride itself as the most complete up-to-date SEO tools with a historical background data dated as back as five years in the history of that web page.
It does a lot more than you can imagine.
This page won’t be enough to write about the SEO features, benefits, and use of Ahrefs. You just need to see it yourself.
A knife is used for cutting meat, fish, vegetables, etc…while it can also be used to kill – bad events, right?
Ironically, Scrapebox was created for black-hat SEO tactics but little known this self-proclaimed “Swiss army knife of SEO tools” can also be used for white-hat SEO tactics.
This is base on its useful SEO features like link building outreach, contact information finder, keyword research, etc.
Use Scrapebox with good intention and you’re safe from the next Google algorithm update.
Removeem is a technical SEO tool that allows you to surf through your site URL for anchor text over-optimization that may put your site at risk for possible Google penguin algorithm penalty.
Bear in mind when using these tools that if your brand name appears over-optimized. This will be in the red color, don’t sweat over that. It is good for SEO, and Google loves that too.
BuzzStream is mainly an outreach tool used by SEOs to handle large-scale email outreach.
Especially when you’re doing this with a team of professionals. It provides the stress-free and well-organized outreach email that need to blend along with a large scale link building campaign.
#9. Google Analytics.
If you own a website/blog, you need Google analytics – period.
I don’t need to start explaining why here, you need to see it for yourself. If you want to know/understand where, how, when, what, and why – all about your website, look no further – Google Analytics is the best free SEO analytics tool.
One of the most complete robust best SEO analytics tools for business owners of any size. Probably, the best analytics SEO tools for beginners entrepreneurs too. Since you don’t have to pay a dime to use the SEO tool.
Google Analytics is completely free.
You only need a Gmail account to log in.
#10. Google Search Console.
Formerly Google webmaster tools – if you run a website/blog, you definitely need this tool too.
Google Analytics and Google search console are among the few essential free SEO tools every website owner/SEOs need to understand all that is happening with their online business.
Especially how users are interacting with your content, organic search visibility, and site health issues.
Google search console provides great insight into organic keyword ranking, position, impressions, search queries, top-performing pages, on-page error, etc.
It is one of the best Google SEO tools around you just can’t do without.
#11. Google Page Speed Insight.
There are lots of quality page speed analysis tools that, in a real sense, it is extremely difficult to point one as the best page speed checker tool.
But since page speed is a Google ranking factor, and search console error report now consists of slow mobile pages, it will be a very good idea to use its very own page speed checker testing tool.
Just plug-in your site URL, and wait for the tool to report back with your page speed analysis.
Note – Google page speed tool is not basically a tool that measures the loading time of your pages but rather, it checks for possible on-page SEO factors that may cause your web pages not to load faster. And provide page speed optimization insight on how to fix these issues.
Hence it is called Google page speed INSIGHT.
#12. Broken Link Building.
As the name suggests, instead of searching for dead links on a page-by-page basis. This SEO link analysis tool crawls the entire web to pulls out dead links URL for link building opportunities.
You enter a keyword phrase, and the tool does the rest of the job
It is a massively useful tool for professional link builders.
Why trying to re-invent the wheel when there is a proven content with track record out there to replicate?
As a content marketer, you don’t want to waste time publishing content no one cares to read, right?
Let Buzzsumo shows you content with a proven track record that has gained thousands of shares, links, and light up the internet like a wildfire.
Buzzusumo is no doubt one of the best content analysis tools on the planet today.
You will start publishing relevant content that your audience wants to read, rather than publishing content you think your audience need to read.
Linkody is a monitor backlink checker tool that helps monitor the activities of your link profile. Like when someone links to you or one of your links is been removed from other web pages.
Linkody is also a spy tool, i.e it will email you when a competitor gets new backlinks so you can act fast to see if there are opportunities for you to tap into.
Great tool if you ask me.
#15. Yoast SEO WordPress Plugin.
If your website is built on the popular CMS (Content Management System) WordPress – you definitely need Yoast SEO WordPress plugin – especially for content optimization.
Yoast SEO is the industry self-acclaimed, and one of the best SEO tools for WordPress blogs. Yoast SEO WordPress plugin has great SEO features like:
- Automatic sitemap submission.
- On-page SEO optimization.
- Content optimization.
- Word-count checker.
- Image optimization.
- Content keyword analysis.
- Search appearance analysis
- Structure data markup, etc.
It also provides the ability to import SEO settings from other SEO plugins and export options to an existing WordPress blog.
There are other SEO WordPress plugins like the All-in-one SEO plugin, Rank Math, etc. But I have only used Yoast SEO and All-in-one SEO plugins, for me Yoast SEO plugin stands ahead.
#16. Majestic SEO.
Majestic is one of those few link analysis tools that are really useful – by far one of the most feature-packed SEO analysis tools. With a huge regularly updated index, Majestic is a great tool every SEOs should try.
Lots of cool features:
- Site explorer.
- Search Explorer.
- Webmasters tools.
- Keyword Checker.
- Backlink history – dated as far back as 5 years.
- Bulk backlink checker tool.
- Clique Hunter – detect all cliques linking to a list of websites. etc.
#17. Search Latte.
Want to track your keyword ranking in other Google’s international search results just like users will do? Like Google.co.uk, Google.com.ai, Google.com.au, etc?
Search Latte is the tool that lets you do just that without stress. This simple tool is pretty useful for international SEO professionals/agencies.
Unlike Google Page Speed Insight, GTMetrix is a page speed testing tool that analyzes the content of your web pages and reports on the average time it takes your page to load.
Then it presents possible recommendations on how to fix things up.
Like Google page speed insight, not every Gtmetrix recommendations you should take seriously. This is because some are completely out of your control (like modifying files not hosted on your server). Or script from third-party apps for tracking and data analysis like Google Analytics code.
And some are just generic recommendations that may not apply to your situation.
The below image shows this blog page speed performance score by Gtmetrix.
Does what it says better – SERPFox is a keyword tracking tool and in my opinion, it does that job really well.
Also, it provides you with links to the tracking articles on your blog so you know which article actually ranked for the search term.
nTopic is more of an on-page SEO content optimization tool.
This simple tool scan through your content for word relevancy. Unnecessary words. Then it provides possible content optimization suggestions for topical relevant words that are likely to increase your on-page SEO content optimization.
For simplicity, there is a WordPress plugin you can install and start using nTopic right there in your text editor interface. Also, there is a Google Chrome extension you can install to instantly analyze any web page for content and keyword relevancy.
Ubersuggest previously is a keyword research tool that tends to mimic the Google autocomplete suggestion tool. As the name implies, it is more of a keywords suggestion tool.
But after it was bought by Neil Patel in 2017, ubersuggest has become a complete SEO analysis tool.
Now, ubersuggest has an SEO audit tool, backlinks analysis, content analysis, keyword ideas tool, etc.
Neil Patel has continually improved the quality of the SEO tool by adding more SEO features regularly to compete against the likes of ahrefs, Moz, etc.
I use ubersuggest for competitor’s backlinks analysis regularly. It is very helpful for uncovering competitor’s backlinks profile that you can tap into.
#22. Website Penalty Indicator.
If you’re not so sure whether your website has been hit by Google algorithm update, but notice a sharp drop in your organic traffic. This simple tool lets you discover exactly when the incident occurs so you know if you’ve been hit by any of the Google update – Panda, Penguin, Mobile Friendly, Core updates, etc.
#23. Moz Link Explorer.
Link Explorer is Moz’s creation and one of the most reliable versatile backlink analysis tools on the planet today. Moz link explorer will check how many inbound links a page has acquired in the last 90 days, total backlinks to the page and domain root.
Also, it provides the page and domain authority of a URL. This is an estimate of the SEO strength a given web page might possess to compete for organic search traffic.
#24. Google Keyword Planner.
Many SEOs marketers would argue that Google’s own free keyword research tool is not the best keywords research analysis tool out there.
The fact remains Google is the king when it comes to organic search traffic. So when Google offers you a tool that research keywords databases – you’d better use it.
Keywordtool.io is one of my favorite free keyword research tools. Though, you’re limited to keyword research features in the free plan.
If you want to generate a list of related long-tail keywords that you can target in your content, keyword.io is a helpful free keyword research tool to try.
Input your seed keyword and the keyword tool will generate a list of long-tail keywords ideas you never thought of. It categories the result into 3 sections:
- Keyword suggestions.
You can filter the search results by excluding negative keywords you don’t want. Run your keywords research by a particular search result type. The keyword tool also provides other keyword data like search volume, CPC estimate, keyword trend, and competition.
#26. Google Trend.
Since I started using Google Trend regularly, I have come to see how helpful the keyword research tool can be. Google trend is one of the free keyword research tools on the list.
Google trend help you understand the popularity of a search phrase over time. It helps in knowing the trend curve of a given search phrase, and its best use to discover search terms your target audience is using to find relevant information.
While I was writing the headline of this post.
I was faced with options to either use the word “premium” or “paid” in the headline above. So I head over to Google trend and typed in my search queries to compared which word is used mostly for the past 12 months.
As you can see in the image below, the word “paid” is mostly used by users to search for paid SEO tools. The word “premium” seems to be heading downwards, while the word “paid” is on the rise.
This is good for writing keyword-rich content that is well optimized to meet both users and the search engine’s interest.
You’re speaking the language of your users while optimizing for search engines too.
There are so many SEO tools today that makes it difficult to know which one is best for the job. You don’t have to use them all. Pick one or two for a task and learn how to use it in the best way.
Thank you for reading this far, but not surprisingly this list is far from being complete. What are your favorite best SEO tools?
Please let us know in the comment box below.