Tracking keyword rankings is one of the most critical tasks for any SEO agency. But when you’re handling dozens or even hundreds of clients, the process becomes more complex.
Manually keeping track of relevant keyword positions across different search engines, locations, and devices is not only time-consuming but also prone to errors.
That’s where the best rank tracker tools come in. High-quality software simplifies this process by automating rank tracking, providing accurate data, and generating client-ready branded reports.
These tools save agencies hours of manual work and ensure you can focus on what really matters—improving website rankings and delivering results for your clients.
In this article, I’ll explore some of the best agency rank tracking tools designed specifically for agencies.
Whether you’re looking for in-depth analytics, white-label reporting, or budget-friendly options, I’ve got you covered. Let’s dive in and find the perfect solution for your agency’s needs.
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What is a Rank Tracking Tool?
A rank tracking tool is a specialized SEO software application designed to monitor and analyze the search engine rankings of a website or webpage for specific keywords.
These tools provide valuable insights into a website’s performance, helping businesses and agencies identify areas for improvement and optimize their SEO efforts.
By using a rank-tracking tool, you can keep a close eye on your target keyword rankings, understand how your SEO strategies are performing, and make data-driven decisions to enhance your online presence.
Whether you’re monitoring Google rankings, Bing, or other search engines, keyword tracking tools are essential for improving your search engine rankings and achieving your digital marketing goals.
Key Features of Agency Rank Tracking Software
Agency rank-tracking software is designed to help businesses and agencies manage and optimize their SEO campaigns effectively.
These tools come equipped with a range of features that cater specifically to the needs of SEO professionals working with multiple clients. Here are some of the key features to look for in agency rank-tracker software:
NOTE:
All the keyword rank tracking tools listed on this page have either a free plan or a trial version to test. So, you don’t need to commit to a paid plan if you don’t want to.
Use the free plan or the free trial offer to learn more about the keyword tool, its features, capability, limitations, integrations, etc., to make the right decision.
1. Pro Rank Tracker
One of the best search visibility tracking software is Pro Rank Tracker.
Unlike all-in-one SEO tools, this tool is purposely built for keyword performance tracking, making optimizing for the right keywords easier.
It is a powerful agency rank tracker tool for small and large teams to streamline reporting and analysis and make team collaboration easier.
Its dashboard is easier to use, though a bit cluttered. You can manually enter keywords into the tools, upload a file, or enter a URL to extract keywords.
You can target keywords to monitor Google search engine result pages, including YouTube, Bing, Yahoo, and Amazon rank tracker. Also, you can select which result type to track – Mobile, Desktop, Snack Pack, Local Finder, or YouTube.
One cool feature is the ability to track mobile keywords separately based on the operating system – IOS or Android. This can be a beneficial feature if your business heavily relies on mobile marketing.
It provides granular insights into website performance and keyword rankings, making it essential for effective SEO campaigns.
What Makes Pro Rank Tracker a Top Choice
Pro Rank Tracker Price
The freemium plan lets you track rankings of up to 20 keywords with limited features. Signing up for the free plan requires no payment details.
However, the premium plan starts at $13.50/m for 100 keywords. The maximum number of trackable keywords in the starter plan is 750, costing you $69 monthly.
If you need to track more keywords but fewer than 1,000, it costs $89 monthly.
The price adjusts accordingly as you move the slider up, specifying the number of keywords you need to track in your account. So, you will need to access the pricing page to determine the exact cost for the number of track keywords you want to use.
The three premium plans are Starter, Pro, and Agency. Tracking more than 20,000 keywords in the agency plan requires custom pricing.
If you need to join the agency plan, contact the sales team for negotiation, or consider the 14-day free trial to test all premium features.
2. SE Ranking
SE Ranking is one of the powerful all-in-one SEO toolkits.
From precise rank tracking and in-depth keyword and competitor research to technical, on-page, and off-page optimization, content creation, local SEO, and social media management, this software has you covered.
SE Ranking offers one of the most trusted Rank Trackers on the market. With its tool, you can track keyword rankings across Google, Bing, Yahoo!, and YouTube. You can also select the location, device type (desktop or mobile), and language for more granular insights.
Once your project is set up, you’ll receive daily updates on how your website is performing in search. You’ll see metrics like search visibility, average position, and estimated organic traffic over your selected time frame.
You can also explore how your rankings are distributed, for example, how many keywords are in the top 3, top 10, etc., and which keywords have moved up, down, or remained stable. All of this is presented in handy, easy-to-read graphs.
You can also dive deeper into each keyword’s rankings and analyze daily position changes in detail.
What Makes SE Ranking Rank Tracker a Top Choice?
SE Ranking price
SE Ranking offers three flexible plans. They are Essential ($65/month), Pro ($119/month), and Business ($259/month) when billed monthly.
Each plan comes with specific limits for keyword tracking, users, and features, but offers a much more scalable pricing model compared to other platforms.
With the Essential plan, you can track up to 500 keywords daily and manage up to 5 projects. The Pro plan increases that to 2,000 keywords (or more via customization) and 30 projects, which is ideal for growing teams and SEO agencies.
The Business plan supports up to 5,000 keywords (or more via customization) and unlimited projects with additional features like API access and extended data limits.
SE Ranking offers a 14-day free trial, so you can try the platform before choosing a paid plan.
3. Sitechecker
Sitechecker is a versatile SEO platform for comprehensive SEO auditing and website monitoring.
This platform is perfect for both small and large SEO agencies. One of its features is the Enterprise Rank Tracker. This feature will allow you to track the keyword rankings for your client’s websites in different search engines, on any device, and in any geolocation.
What Makes Sitechecker a Top Choice
Sitechecker Price
Sitechecker has a flexible pricing policy that will suit freelancers and large businesses. This tool offers 3 pricing plans: Basic for $49/month, Standard for $199/month, and Premium for $399/month.
It also has a customized tariff plan. This is perfect for big agencies. You can also try Sitechecker for free because it has a 14-day trial version.
4. Rank Tracker from SEO Powersuite
I’ve been using the SEO Powersuite Rank Tracker for several years and still use it today.
One of the things I love about Rank Tracker from SEO Powersuite is the intuitive user interface and its beginner-friendly approach. You can work with it even if you’ve never used a keyword research tool.
Creating a project is simple: enter your project domain URLs and hit the Finish button to start the tool. This lets you track any domain’s organic ranking, including competitor websites.
You can track search terms in Google, Baidu, Yandex, Naiver, YouTube, and Yahoo. Also, check the keyword’s SERP history, search engine visibility for a given key phrase, and organic traffic to your website.
The tool also lets you know which keywords rank highest for different SERP enhancements, such as featured snippets, thumbnails, review snippets, FAQs, image packs, Google Maps, and more.
You also get detailed information about keyword ranking analysis.
This feature lets you see search queries’ corresponding URLs, 30 days of estimated organic traffic, search volume, the difference in website ranking position within a specific period, and more.
Tracking unlimited keywords might entice your agency to use Rank Tracker. There is no cap on the number of keywords you can have in your project. This level of control is not commonly found in most agency rank tracker tools.
Besides tracking, Rank Tracker has keyword research functionality, using over 20 research methods.
What Makes SEO Powersuite Rank Tracker a Top Choice
SEO Powersuite Rank Tracker Price
If you buy Rank Tracker as a standalone tool, you pay $179 or $419 yearly for the Professional and Enterprise License.
However, the SEO Powersuite bundle kits, consisting of Rank Tracker, SEO Spyglass, Link-Assistant, and Website Auditor, cost $99 (Lite), $299 (Professional), or $499 (Enterprise) yearly subscription, depending on your purchase license.
Check out the prices and corresponding features on the SEO Powersuite website or my complete Rank Tracker review.
5. AccuRanker
AccuRanker has over 24 billion keywords in its database, making it one of the largest worldwide.
Targeted at enterprise businesses and agencies, this tool lets you track keywords in various search engines, including Google, Baidu, Bing, YouTube, etc. It lets you track mobile, desktop, and different geolocations.
One of AccuRanker’s core strengths is its integration with Google Search Console and several other services, including Google Locker Studio, Google Analytics, Adobe Analytics, Google Sheets, and Rest API.
AccuRanker makes it easy for marketing agencies to send branded reports with custom logos to clients, giving you more control over business branding.
What Makes AccuRanker a Top Choice
AccuRanker Price
A flexible pricing structure might be one of AccuRanker’s selling points. There is no complicated license plan to choose from; you only pay for the number of tracked keywords.
Prices start at $116/m for 1,000 keywords. The price adjusts accordingly as you increase the keywords you want to track.
You determine what you want to spend and how many keywords you need to track. AccuRanker offers a 14-day free trial, allowing you to experience the software before committing to a paid plan.
6. Semrush
Unless today is your first time coming online into the digital marketing space, who doesn’t know Semrush?
Semrush is one of the most extensive SEO and marketing tools worldwide. Tools are abundant for everyday digital marketing and SEO tasks.
From website audit to traffic analysis, competitor research, PPC, advertising, keyword tools, social media, and content optimization, Semrush has all the tools you need to build a digital empire.
The Semrush position tracking tool has many outstanding features that make it a worthy tool for your agency.
One notable feature for me is the keyword cannibalization report. This feature lets you see a list of keywords and pages competing for the same search intent.
Additionally, you can filter results by search intent, SERP features, device types, location, competitors, and segment keywords by tags. The advanced filter lets you customize the report to fit your keyword research metrics.
What Makes Semrush Position Tracking a Top Choice?
Semrush Subscription
SEOs and marketing professionals can choose from three standard Semrush plans: Pro ($129.95/m), Guru ($249.95/m), and Business ($499.95/m).
Each plan has access and feature limitations. Here, I focus only on the position tracking feature and access limitations.
In the Pro plan, you can track 500 keywords daily and create up to 5 projects. The Guru plan allows tracking up to 1,500 keywords and 15 projects.
Meanwhile, the business plan lets you track 5,000 keywords and create 40 Semrush projects.
However, tracked keywords are counted across all projects. So, if you track 200 keywords in project 1 and 50 in project 2, that’s 250 keywords already tracked.
7. RankRanger
Rank Ranger is an all-in-one SEO tool that tracks keyword positions in various search engines and other platforms. It also contains other marketing tools, social analytics, and white-label SEO services.
You can track keywords your business ranks for in different locations, countries, states, zip codes, etc.
Also, you can compare location ranking data side-by-side and filter the results to discover keyword visibility in each location. This will let you know where your business drives the most traffic and where to put more effort into it.
One feature your agencies will happily use is the Rank Ranger customizable dashboard. It lets you customize your dashboard, import custom data, and design the layout to fit your analysis.
Another fantastic feature is the Rank Ranger Client dashboard. This feature is helpful for agencies that have clients who want access to their account dashboard.
With this feature, your agency can give clients access to a user portal under your brand logo, enabling customers to take control of their accounts.
The dashboard is completely white-labeled.
What Makes Rank Ranger a Top Choice
RankRanger Price
Rank Ranger offers four standard plans, allowing you to choose the one that best suits your marketing and SEO needs.
SEOs and marketing agencies can choose from Lite, Standard, Pro, and Premium plans.
The Lite plan is the cheapest, limiting campaign creation to 15 and daily keyword tracking to 500. The monthly subscription is $79.
Next is the Rank Ranger Standard plan, which costs $149 monthly for up to 1,000 keywords. It lets you create a maximum of 30 campaigns within your account.
The Pro plan lets you do more; it allows you to create 100+ campaigns and track over 5,000 keywords.
The Premium plan, too, gives you more value for your money. You can track over 25,000 keywords daily and create up to 25 account campaigns.
However, the Pro and Premium plan requires that you speak with the sales team to get a quote.
All Rank Ranger plans give you access to unlimited PDF schedule reports.
Which Rank Tracking Tool is Best for Your Agency?
Choosing the best rank tracking tool for your agency depends on your specific needs, budget, and the type of clients you serve.
Each of the seven tools we’ve covered has strengths and weaknesses, which make it better suited for different scenarios.
Choosing the Right Tool for Your Agency
Each tool has its place, so weigh your agency’s priorities and clients’ needs to make the best decision.
Conclusion
Keyword performance monitoring is essential for any agency that wants to stay on top of search engine performance.
It helps you monitor your client’s target keywords performance and ensures you can adapt quickly to changes in rankings or competition.
Without it, you’re left guessing, which isn’t a winning strategy in the fast-paced world of SEO.
Using advanced and reliable rank-tracking tools offers clear benefits. You save time, get accurate data, and have the insights you need to deliver real client results. It’s an investment that pays off in better decision-making and improved performance across the board.
If you’re looking for the best options, I recommend three tools you should try: Rank Tracker from SEO PowerSuite, SE Ranking, and Pro Rank Tracker.
Based on experience, Pro Rank Tracker is the right option if your agency needs more white-labeling features and control, checking ranking data on the go, and a flexible pricing option.
SEO Powersuite Rank Tracker undoubtedly beat the competition for a budget-friendly keyword position-tracking tool. It’s the most cost-effective and affordable SEO tool in the market.
Still, it gives you the right balance between affordability and essential SEO features.
Both are feature-packed, user-friendly, and built to handle the needs of agencies, whether you’re tracking local SEO or global SEO rankings. These tools give you the confidence to quickly and efficiently manage your clients’ SEO campaigns.
