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For technical SEO tasks, I rely only on two SEO tools for a successful campaign – SEO Powersuite and SEMrush. But in today’s post, I walk you from top to bottom of the SEO Powersuite review.
You’ll discover how effective this SEO tool can make a BIG difference in your search engine optimization efforts.
This is not just another SEO software in the market. SEO Powersuite is a powerful marketing tool that is used by millions of search marketers around the globe.
It is one of the widely used SEO tools for complete SEO tasks. 2 million users can never be wrong.
That’s not a typo.
Over 2 million active users across the globe grew their business with the SEO Powersuite software.
From site audit, on-page SEO to backlink analysis, rank tracking, keyword research, keyword analysis, content optimization…SEO Powersuite got you covered.
SEO Powersuite consist of four set of tool-kits.
Instead of telling you what each SEO tools do, I will show you how to use them to achieve a higher ranking. This is what I intend to achieve with this SEO Powersuite software review post.
So to cut the chase, we’re going to cover:
- What is SEO Powersuite – In case you’re not aware of this initially.
- The four set of SEO tools.
- How to install the SEO Power suite on your desktop
- What each of these tools is developed for.
- How to use them to increase search visibility.
- SEO Powersuite Pricing.
This post is going to be a mini SEO Powersuite tutorial, so lets’ begin…
What is SEO Poweruite?
SEO Powersuite is desktop-based SEO software. An all-in-one search engine optimization and marketing tool for solo, small, and BIG business owners.
The SEO software helps website owners improve search engine visibility, generates more organic traffic, track your ranking keywords, content optimization, backlinks analysis, and consequently, increases sales.
There are lots more SEO Powersuite features, benefits, and uses we’re going to cover down this post.
As a desktop-based tool, you download and install the suite of tools on your personal computer for ease of use.
SEO Powersuite allows you to create more effective SEO strategies by providing unique analytics insight for your SEO project.
The SEO tools speed up the whole process of search optimization and allow you to work less and for less time.
As mentioned earlier, SEO Powersuite consists of four (4) set of SEO tools:
These four (4) sets of toolkits are fully independent but complement each other work. Together, they make for a complete all-in-one SEO marketing tool.
SEO Powersuite works equally well with the BIG data set and you can run multiple SEO projects simultaneously.
SEO Powersuite in 7 Languages
As an SEO Software used in 153 countries of the world for a reason, SEO Powersuite is available in 7 different languages.
The SEO tools let you work with all optimization tasks in its environment from one of the 7 languages:
If you’re an SEO consultant or agency, this feature is great for your business. It let you expand your market to other non-English speaking countries.
And not only can you work in the tool interface from your preferred language, but you can also generate clients’ reports from any language you want.
SEO Powersuite is truly an international SEO tool.
How to Install SEO Powersuite on Your Personal Computer?
First, decide on the SEO Powersuite license your business needs and have at least, 1GB free storage left on your hard drive.
In the next section of this post, I discuss the three main SEO Powersuite license available. You’ll get to that section later.
Once you’ve decided on the edition you’d want, visit this link to download SEO Powersuite software. It is a large file at around 302MB.
And it equally works and runs smoothly on Windows, Mac, and Linux operating systems.
On the download page, enter your name and best email address to begin the download. You’ll want to answer two questionnaires if you so desire.
This is optional as you can use the “X” (close button) on the screen to close the dialog box without completing the questions.
Next, choose your operating system from the option.
Though, the SEO Powersuite website is designed to auto-detect your operating system. So this might not be something to worry about.
The download should start immediately you complete/close the dialog box. But to make it easier to come back to, the download link and instruction will be sent to the email address you signup with.
So make sure to use a valid email address on the website.
After the download is complete, run the seopowersuite-jre.exe file on your computer and follow the on-screen wizard.
For Windows 10, you may experience Defender SmartScreen notification; there is no reason to panic. Click the “more info” option on the dialog box. Next click on “Run anyway”.
If you complete all the steps successfully, you should have these four SEO software icons installed on your computer.
To start any of the SEO Powersuite applications, double-click on it’s icon to launch.
All four set of SEO tools now installed on your computer.
SEO Powersuite Features and Edition
SEO Powersuite comes in 3 different license editions.
There is the forever SEO Powersuite free license edition which comes with limited SEO features. This is an ideal option for solo website owners who just want simple yet effective but limited SEO features.
On the paid plans, SEO powersuite is available in two license key editions.
SEO Powersuite Professional and SEO Powersuite Enterprise.
The SEO Powersuite Professional license edition is the perfect marketing tool for small business owners who needs in-house SEO tools for regular use.
While the SEO Powersuite Enterprise license edition is the ideal solution for SEO agencies. If your job is to do SEO for other business owners, the enterprise SEO Powersuite license is what you need.
Each of these SEO Powersuite software editions comes with 4 toolkit that covers every aspect of the SEO task:
The four tool kit are mentioned above, let’s recap for a quick move…
Now, let’s see how each of these SEO Powersuite toolkits can help you achieve maximum search engine ranking.
This is the ultimate end…
to rank better in the search engine for your target keywords.
If an SEO solution can’t help you achieve higher search engine ranking, it could be a waste of time, resources, and money.
So let’s start with…
Click here to download SEO Powersuite free license to test run the tools.
#1. SEO Powersuite Website Auditor
For obvious reason, we have to start with the SEO Powersuite Website Auditor tool.
The first step to a better search engine visibility is to build and maintain a healthy SEO website.
With Website Auditor SEO Powersuite you can:
Now, let’s begin with auditing your entire website with SEO Powersuite Website Auditor.
Click the Website Auditor icon on your desktop to launch the application.
Website Auditor will download the latest updates for over 560 search engine algorithms to give you fresh up-to-date SEO data.
This is important in order for the software to be in line with search engine data.
After the update is done, enter your website URL into the filed on the next page and hit the “Next” green button.
Now, we can begin analyzing your website for possible on-page SEO errors. Give the SEO tool a minute to run the report.
You can change the default crawl settings to your target search crawler. Do this by thicking the corresponding box.
Optional, you can specify the user-agent.
Depending on your optimization task, you may want to leave everything as it is. However, when you’re done with your selection, hit the next button below.
Wait for the specific crawler to run your website and return the on-page SEO report. You should see a page like this when done.
On this page, there are three main crawling error report to work with:
The three options give you access to locate the pages with the SEO error.
Select any of the options you want to work on and follow the on-page recommended fix by the SEO Powersuite Website Auditor.
This is one of the advantages of Website Auditor SEO Powersuite over other website audit SEO tools.
SEO Powersuite doesn’t leave you hanging. The software is designed to make optimization possible even for beginner’s SEOs.
With this information, anyone with little knowledge of SEO can optimize their website without paying SEO agencies to do it.
All you need is to follow the on the screen SEO factor reports along with how to fix it.
SEO Powersuite Website Auditor doesn’t just show you what’s wrong with your website pages, it also tells you what do to fix the errors.
On the Website Auditor SEO tool, there are other on-page optimizations you can do. But first, let’s explore the Page Audit tool.
Content Optimization and On-Page Analysis
From the sidebar, click on Content Analysis, then Page Audit. From here you can either run a detailed report for an existing post or analyze optimization for a new post.
But I love to use this feature for an existing post. It makes things easier and has existing data to work with.
If you click on the Competitors tab, it gives you a quick list of top-ranking pages for your target keyword. This provides you with an existing winning formula to replicate.
The Technical factors tab is where I want you to focus more. This is because you can always make something better by fixing what’s broken.
On this page, you will the list of on-page SEO errors that might negatively impact the page search ranking.
Scroll down to the mobile-friendliness and page speed section. You will see a list of technical SEO errors you need to fix to make the page more mobile-friendly.
Website Auditor is a real-time on-page SEO audit tool.
As you make the necessary changes to your website pages, you can refresh the reports in the Website Auditor to give the most current SEO status.
While writing this Website Auditor tutorial, I ran an SEO page audit for a blog post using Website Auditor. The above screenshot is the SEO mobile-friendly report before the optimization.
While the below screenshot is the after optimization with Website Auditor tool. So you can see the changes you made to your website pages in real-time.
But you can do more with SEO Powersuite Website Auditor tool…
Optimize Internal Link Structure
The better your website link structure, the higher it could rank…
Website Auditor provides a complete view of your website “click depth”. The best SEO practice on click depth is that your pages should be within 3 clicks maximum from your homepage.
You can view your website orphan pages, your most linked pages, and how many clicks it takes to reach these pages.
To view this, go to “Site Structure”, ===> Pages. On the screen, you can view your website:
- Pages click depth.
- The number of internal links.
- Total word count in the page body tag.
- The number of outgoing links.
- Page title.
- HTTP Status code.
If there are orphan pages on your website, you might want to check the page first. You can either pass links to these pages, delete or redirect to another URL on your website.
Content Editor – Website Auditor
The new content editor in Website Auditor is a powerful tool for:
- Keyword research and analysis.
- Content editor – write your content.
- Edit or create new content pages.
- Content optimization and analysis.
- Export content in the HTML document.
- Download content in PDF file.
- Competitor keyword research and analysis
So instead of using separate tools for finding target keywords, another tool for writing the content, another tool for optimization, a tool for content analysis.
And another tool for team content collaboration…
The content editor in the Website Auditor is an-all-in-one content editor, analysis collaboration, and optimization tool.
You can start and complete the entire writing process within the Website Auditor content editor interface without the need for another SEO tool.
And you can collaborate with others or pass instructions to copywriters on what your content needs are.
You can download and export your draft copy as an HTML document to your website. Or copy/paste into your website text editor for final publication.
Here is a 5 minutes video that walks you through how to use the new Content Editor in SEO Powersuite.
This is a very powerful content editor, analysis, collaboration, and optimization tool. Learn more about the Website Auditor content editor on this page.
There is much you can do with SEO Powersuite Website Auditor that we can take in this SEO Powersuite review today.
In the future, I will dedicate a post to the Website Auditor review. The Website Auditor worth a stand-alone review on its own.
So let’s move on to…
#2. Rank Tracker
Rank Tracker is a keyword and position tracking, and the SEO powersuite keyword research tool.
It is an advanced rank tracking software that lets you monitor your keywords positions in all the major search engines, Yahoo, Bing, Google, Baidu, Yandex, etc.
You can do the following with SEO Powersuite Rank Tracker:
- Monitor your search ranking in all the major search engines.
- Uncover keyword difficulties.
- Automate the process.
- Track feature snippet.
- Research keywords from various sources – Google autocompletes, People Also Ask, Keyword Planner, etc.
- Competitors keywords research.
In order for Rank Tracker to work effectively, it needs access to your Google Analytics and Google search console data. So you need to give these permissions to start tracking your keywords.
On the search console integration, you need to specify the website property you want to track it’s ranking keywords.
So select the web property from the drop down options.
Rank Tracker allows you to track unlimited keywords with up to 1,000 results. And you get a detailed summary of your ranking keywords.
You can research keywords data from several sources in Rank Tracker to get more detailed marketing insight. And even spy on your competitor’s most valuable keywords.
This helps you uncover what’s already working in your industry so you can ride on the wave of success.
Apart from the obvious keyword tracking features, let’s see how to do keyword research with SEO powersuite Rank Tracker.
Ranking Keywords Features
In Rank Tracker keyword features, you can research any website ranking keywords. You’ll be able to see the list of top keywords the domain and subdomain already ranking for.
You can research the domain by exact page URL, root domain, domain, and subdomain.
And you can research by different SERP features:
The keyword tool displayed the top best ranking 10,000 keywords for the analyzed domain. Though, this figure will certainly vary base on the input URL.
This is a keyword research I did on NeilPatel.com.
The estimated organic traffic volume is based on the top 10,000 ranking keywords in the past 30 days for NeilPatel.com. It is not the overall SERP traffic volume for the website.
To uncover keywords that drive traffic to any website/pages, go to “Keywords Research” ==> “Ranking Keywords”. Enter your competitor website URL in the filed and hit the search button.
There are other useful keyword data on this page you might need to make better marketing decisions:
- The number of search volume.
- Cost Per Click – CPC.
- Keywords Competition – Low, Medium, High.
- Keyword Difficulty.
- Estimated monthly organic traffic.
But you can do more than spying on your competitor’s keywords alone, so let’s see how to do a full…
Competitor Research and Analysis.
The competitor research in Rank Tracker works in different ways. You can research your competitors by:
- Top Pages in SERP result.
This is handy competitor research and analysis tool to quickly discover top blogs in your industry for collaboration and other marketing strategies.
Go to “Competitor Research” in Rank Tracker, you’ll find other targeting options under the menu.
Keyword Research in Rank Tracker
Rank Tracker uses more than 20 keyword research methods to find profitable search terms in your industry.
It lets you dig through many keywords tools to research, analyze, and pick the winning keywords.
Under the keyword Research in Rank Tracker, you will see the list of different keyword methods to use.
In summary, here is what you get from each methods:
Ranking Keywords – This gives you an overview of the top 10,000 keywords that bring a website organic traffic. You can search for all types of SERP features.
Keyword Gap – Find competitors keywords that you’re not ranking for. Compare up to five competitors URL side-by-side. Find keywords overlap among competitors, etc.
Search Console – Collect keywords in your Google search console data for more research and analysis.
Keyword Planner – Collect and analyze keywords from different Google keyword tools – Google Ads.
Auto-complete Tools – Generates new keywords ideas by searching autocomplete suggestions from many search engine sources.
Related Searches – Find related search terms to your main keywords in most popular search engines.
Related Questions – Use Google People Also Ask and Question Autocomplete to find related questions users are asking in your industry.
TF IDF Explorer – Find frequently used search terms your competitors are using but you’re not aware of.
Keyword Combination – Find misspelled keywords, generates a list of new search terms by word combination.
Schedule Task And Alert
Being able to monitor your search ranking is important in today’s competitive marketing space.
Rank Tracker make this easy.
You can schedule a task in Rank Tracker to go out on a certain date, set up an email alert if something changes in your search ranking.
To set up a schedule and alert for target keywords, go to “Target Keywords” ===>>Rank “Tracking”. Click on the “Bell Icon” on the top menu.
Select what you would like to schedule and track on the next page that shows up. Then follow the rest of the steps to save your settings.
Away from Rank Tracker, let’s see how to manage entire link building campaign in…
#3. Link Assistant.
What is Link-Assistant?
Link Assistant is an all-in-one link building, analysis, management, and email outreach tool.
It takes away all the hard work of building backlinks.
SEO Powersuite Link-Assistant helps you find link partners from many sources, create email templates, find contact information, link management, and capable of sending bulk emails.
You can store all types of links in your project – Anchor text link, URL link, quality factors, brand links, etc.
Also, for SEO agencies, you can generate branded link reports in different languages, print, send via email, or upload to a website.
In the current Link-Assistant edition, there are 12 sources to research for potential link partners:
- Affiliate Review Blogs – Get Links from blogs that review products and services.
- Forum – Find relevant forums in your niche to participate in discussions.
- Guest Posting – Find blogs that accept guest authors in your niche.
- Link Submission Form – Find website pages with link submission forms.
- Competitors backlink – Find potential link partners already linking to your competitors.
- Topical Blogs – Discover relevant blogs in your industry that are likely to featured your product/service.
- Comments Sections – Find relevant blog posts that accept comments.
- Directory Listing – Discover quality directories listing in your niche.
- Giveaways – Find giveaway opportunities to offer your product for link exposure.
- Link Pages – Find relevant links or resources pages likely to reference your webpage in their publication.
- Your Backlinks – Research and analyze your website backlinks.
- Custom Search – Be creative. Use your own SEO skill set to find link building opportunities.
To start your link building campaign, click on the Link-Assistant icon on your desktop to launch the application.
Start by creating a project.
Enter your website URL or the web page you want to get backlinks to. Then, hit the green “ok” button on the page.
Wait for Link-Assistant to run. On the page that opens, click on “Look for prospect” from the top menu.
Select your backlink method from the list that pops up. Next, enter relevant keywords in the empty space to start the link building campaign.
From here, follow through on the steps that follow.
Link-Assistant is a powerful all-round link prospect, link building, and management tool. For a complete breakdown of how it works, here is a detailed workaround video tutorial…
#4. SEO SpyGlass.
Competitive research is one of the most effective SEO strategies. You scale hours of SEO tasks and jump on already working SEO formula.
SEO Spyglass let you:
- Research and analyze your competitor’s backlinks profile.
- See what they’re doing so you can replicate.
- Compare your link building profile to your competitors.
- Reduce link risk on your site.
- Discover potential harmful links.
- Clean up your link profile.
Now, lets see what you can achieve in this short SEO Spyglass tutorial.
Check Your Website Backlink Profile
Start the application from your desktop and enter your website URL in the required filed.
Wait for SEO Spyglass to run a full backlink audit of your requested domain and all its pages.
Here you can see your backlink growth over the selected period. At a glance, you can see the percentage of “do-follow link” and “no-follow links”.
Note: The number of reported backlinks will vary from other backlink checker tools like Ahrefs, Search Console, SEMrush, etc.
This is because most SEO tools extract link data from different sources. So the link data here could be taken as an estimate and not the actual number.
For instance, SEMrush reported a higher backlink number for the same analysis domain for the same period.
Away from that, let’s explore some of the SEO tasks you can achieve with SEO Spyglass.
Check Potential Penalty Links.
Backlinks are not created equal, some links can be harmful to your SEO. And some can even cost you traffic growth.
In SEO Spyglass, you can check for risk link penalty with one-click. To find out if your links are at any penalty risk, go to “Backlink Profile”===> “Penalty Risk”.
Here you can find all the details of your links profile. If something is not right here, use the link disavow tool.
Scroll down the page and hover your mouse on the back of the corresponding high-risk link. Then use the “x” button to disavow the link.
Except you’ve received a manual penalty from Google, you don’t need to export the file to the search console.
Check Linking Domain.
To see a list of your linking domain, go to “Backlink Profile” ===> “Linking Domain”.
Here you can see the number of your incoming links and their corresponding domains.
There are other useful link data on this page like when the link was first found.
- Domain IP address.
- Page authority.
- The number of backlinks from a single domain.
- The number of do-follow links from the same domain.
Anchor Text Distribution
Anchor text are good for relevancy and SEO purposes.
It is important you check them over time to see they’re relevant to the words on the visiting pages.
To view your website anchor text breakdown, go to “Backlinks Profile”, then “Anchor Texts”.
Here you can see your website anchor text links distribution. If something is not relevant, you can contact the website owner for possible edit or outright removal.
You can do so from the Anchor texts interface.
Simply hover your mouse on the # of Backlinks” column. Then click on the 3 slides to reveal a list of websites linking to you with the anchor text.
From here you can click to the website to contact the editor.
Explore Links Historical Data
Going through your website links historical data can dig up a lot of helpful SEO ideas.
You can see if you’re doing well or falling behind in your link building campaign. Also, you can view the frequency at which you gain and lost links over a period.
SEO Spyglass let you check links historical data for up to 12 months past.
Click on Historical Data in SEO Spyglass. Next, click on Backlinks. You can now set your preferred date range.
There are two tabs here which comes pretty handy.
The “New links” and “Lost links” tab.
You can use this backlink analysis feature to find web pages that no longer link to your pages. However, there could be some “false positive” in the SEO Spyglass report.
In this case, check the referring web page to confirm if the link is actually lost.
Discover New and Lost Linking Domain
If you’re an aggressive link builder, you know the worth of keeping tabs on your linking domain.
A link could be there today, and in the next no longer exist.
SEO Spyglass lets you check the historical data of your linking domain. All the incoming links from other domains to your website.
It allows up to 12 months link data set. Or choose a custom time range in between.
You can see # of how many incoming links you’re getting from a single domain within a period.
Check the numbers of new and lost links from a domain. Discover the lost and found link date.
Compare Domain Side by Side
You can compare side by side practically every domain metrics of up to 10 websites.
SEO Spyglass gives you domain metrics over view such as:
- Domain Age.
- Domain strength.
- Text links.
- Top TLD – Top-level domain extension.
- Anchor text.
- Anchor text diversity.
- Top Ranked Country.
- IP Address.
- Dofollow backlinks.
- Total Linking domain.
- Alexa Traffic Rank.
Link Intercesion Tool
The link intercession feature in SEO Spyglass can be described as a competitive analysis link research tool.
It let you discover links to domains in the comparison chart but not linking to you. In other words, these links are pointing to your competitor’s web pages but not to your website.
And it also shows you links overlap in the comparison chart.
Click on the All domains to reveal other menu options, select “Prospective Domains” to find a list of potential link partners.
From the interface, you can click through to the website and contact the website owner for a possible link deal.
Analyze Multiple Domains at Once
If you do SEO as a job, this feature could be a time saver.
You can analyze up to 200 URLs at once in SEO spyglass and get the main stats for each domain.
This is done through the “Bulk Analysis” feature in SEO Spyglass.
You can paste up to 200 URLs into the empty space and get detail main website metrics.
SEO Powersuite is one of the most powerful and widely used SEO tools in the market today.
For years, I’ve been using its four-set of the toolkit for personal and client use.
Though, I’m not fully into SEO as a job. But I do help co-bloggers with their website optimization and SEO Powersuite is one of the tools I rely on.
It will be very exhausting to list all the useful SEO features of SEO Powersuite in one post.
Honestly, the SEO tool has over 600 useful marketing and optimization features.
The SEO features listed here are just some of the useful and core features. You can find a list of more helpful SEO Powersuite features on this page.
However, aspiring SEOs wants to learn more about what SEO Powersuite is all about? So I take a moment to answer some of the questions below…
And if you’ll like to test run the SEO Powersuite software to decide if it worth your investment, then take a 14-days spin from the link below.
Get SEO Powersuite 14-days free Trial today – click here.
Frequently Ask Questions.
Is SEO Powersuite Free?
SEO Powersuite is both available as free and paid SEO software.
The SEO Powersuite free license is best for solo website owners who need fewer search engine optimization features.
The paid plans are available in SEO Powersuite Professional and SEO Powersuite Enterprise. The Professional license costs $299, while the Enterprise license is $699.
What is Link-Assistant?
Link-Assistant is SEO Powersuite all-in-one link building and management tool.
With Link-Assistant, you can start and complete your entire link building campaign without living the work space.
The link building and management tool help you find prospective link partners from a possible 12 online places. It also helps in email outreach, and very useful for bulk email sending.
What is Rank Tracker?
Rank Tracker is an SEO Powersuite search engine position tracking tool. SEO Powersuite Keyword research tool, discover keyword difficulties, track keywords for various SERP features, etc.
It is a powerful keyword and analysis tool for best SEO values.
SEO Powersuite Pricing?
SEO Powersuite is competitively priced when compared to other high-end SEO tools in the market – SEMrush, Ahrefs, SERPstats, etc.
The SEO Powersuite professional license is priced at $299/yr. SEO powersuite Enterprise for SEO agencies costs $699/yr.
Note, there is a small fee for algorithm updates after six months of purchase. This helps your SEO powersuite toolkits to be inline with the latest search engine algorithms updates.
And for cloud storage, backlinks, and ranking data updates of your website. The multiple sources the software integrated with.
All these SEO services come at a small fee.