While the adage “you get what you pay for” usually rings true, sometimes what you get for free is pretty good! The digital marketing industry has great free blogging tools for beginners and professionals alike.
Some of the tools listed here have premium versions. The free version for beginners or marketers on a tight budget is enough to get you started with your marketing.
Note: Dave Schneider originally wrote this post as a guest post. However, the content has been modified/rewritten by CyberNaira to fit today’s blogging demand and environment. If you want to see the original publication, here is the Wayback Machine.
Blogging is hard enough as it is without having to add more expensive tools to the mix. You can start with the free edition, and when you’re sure you need a pro feature, you can only purchase a paid account.
What are some of the top free tools I recommend for bloggers?
Free blogging tools
Here are the nineteen best free blogging tools of 2024. You should be using these tools in your blogging.
1. Google Analytics
If you run an online business, you need Google Analytics – period. There are no two ways to do this.
Google Analytics lets you know what’s happening on your site. How users interact with your content, where they come from, device type, location, gender, traffic source, landing pages, and time on site.
It goes deeper into the technical aspect of your content.
For instance, you can see the average page speed of each page on your site, the operating system visitors use to browse your site, and much more.
For anyone looking to run a successful online business, Google Analytics is one of the MUST-have free blogging tools.
Whether you’re a large-scale enterprise, medium size, or small business owner, you need Google Analytics.
Colorcinch is an intuitive go-to design tool for content creators and marketers. Its AI-powered photo effects and filters produce excellent results -digital art, cartoons, sketches, paintings, and more.
If you need cropping, resizing, reducing file size, changing background, and converting your photos to different formats, Colorcinch has the tool.
Colorcinch comes with hand-picked creative assets that you can play around with.
You can add texts and watermarks, make collages, fine-tune photo details, and make their colors pop. You can even draw on your pictures and create a unique finish.
So, if you need images for your blog, profile pictures, social media banners, and cover art, Colorcinch got you covered.
It’s free; you can always upgrade to its premium plan and have access to all its unique features.
Grammarly is a powerful AI writing assistant that uses artificial intelligence technology to detect typos, wrong use of words, spellings, punctuations, clarity, tons, engagements, etc., in your content.
It is a powerful writing tool that lets you write error-free, making your content look better and easy to read for all user grades.
Grammarly is available as a Google Chrome extension, Microsoft Edge, Firefox, Android App, Word Docs, Google Docs, and more.
If you write for the web, Grammarly is one of the tools you need, especially if English is never your first language – like me.
4. Google Search Console
Another free tool for webmasters from Google.
Google Search Console is an indispensable SEO and keyword analysis tool for business owners.
This tool gives you an overview of your site’s SEO status – you can check to see if any SEO issue is detected on your site.
You can also see a number of your website backlinks indexed by Google.
There are more features in the search console that are very helpful to SEOs:
- Sitemap submission.
- URL inspection tool.
- Mobile usability report.
- Page Experience report.
- AMP page validation.
- Request Page removal.
- Google index coverage report.
- Keyword analysis.
- Keyword position tracking.
- Impression analysis.
- Track Google organic clicks by devices, country, website pages, position, dates, etc.
Like Google Analytics, the Google search console is one of the must-have free tools for online marketers.
One of the best media content creation and editor tools on the web today.
Canva makes image creation easy for beginners and professional image designers.
The drag-and-drop features, pre-made custom templates, millions of elements, and over 60 million premium images for your design projects.
Canva is undoubtedly your one-stop solution for everything image editing and creation.
Whether your design needs infographics, images, video editing, memes, gifs, ebook covers, invoices, social media posters, blog posts, flyers, receipts, desktop wallpaper, photo collages, etc.., you can use Canva to bring your message to life.
The good thing? There is a forever free account; you can upgrade anytime or buy a one-time premium image.
6. Tailwind App
Tailwind is a social media marketing, email marketing, and automation tool. One of the best if it’s kind.
If you want to save time managing all your social media activities, let Tailwind take care of your social media marketing so you can focus on other aspects of your business.
The tool lets you auto-post on Instagram, Pinterest, and Facebook.
Also, you can schedule a post to go out at a specific time of the day that best suits your marketing strategy.
The hashtag is a helpful feature that lets you discover exciting content quickly.
It also gives you a detailed analysis of your marketing activities to understand how your efforts pay off.
Tailwind now includes email marketing – you can design a beautiful email campaign in the app that increases the open, click, and engagement rate.
7. SEO Powersuite
If you’re one of my regular readers, do you know how vital SEO Powersuite has been to the growth of this blog?
SEO Powersuite is one of the best SEO tools I have ever used for competitor analysis, link building, keyword research, optimization, and website audit.
It is a desktop-based SEO tool that consists of four independent toolkits.
A desktop-based SEO tool that lets you achieve fantastic SEO results faster, increase productivity, simplify complex SEO tasks, and get accurate SEO data.
The software is regularly updated to align with the search engine algorithm changes and best practices.
This keeps you safe from getting penalized by search engines like Google.
SEMrush is an all-in-one SEO tool used by over 10 million marketers – it comprises tools that let you start and complete SEO, social media marketing, blogger outreach, keyword research, and content marketing tasks from SEMrush.
From a complete domain analysis, site audit, competitor analysis, link analysis, and keyword research to social media and influencer marketing, SEMrsuh has many tools you need to run a successful online marketing campaign.
You can sign up for the free account and use it for as long as possible. The Pro, Guru, or Business account gives you more access to explore the entire SEMrush toolkit.
As of 2022, WordPress powered more than 43% of the entire web. More than 43% of the websites are built with WordPress.
To start blogging, look no further than WordPress for a content management system.
It has been the best website builder for nearly two decades and the most accessible free blogging platform for beginners.
WordPress is the only website builder supported by most web hosting companies today.
It is a user-friendly, one-click installation process, SEO optimized, secured, regularly updated, with great support, extended features, etc.
WordPress is free; you need hosting and a domain name to start.
Blogger is another free blogging tool that has been around since 1999—initially developed by Prya Labs before being acquired by Google and provided an easier way to start a free blog.
Many beginners started with the blogger-free blogging platform before moving on to a more customizable and secured website builder like WordPress.
You can build a completely free blog on Blogger. And even host your blog for free.
Though Blogger provides fewer customization features, it is one of the best user-friendly blogging platforms.
Plus, Blogger is completely free.
If you’re looking for alternatives to WordPress and Blogger to do blogging for free, Wix is a good blogging platform.
It is a website builder that offers beginners and business owners an easier way to create an online presence.
With over 800 pre-made website design templates, getting started has never been this easy.
The drag-and-drop built-in features make Wix beginner-friendly. It offers excellent features such as a mobile app, e-commerce tool, title animation, logo maker, and more.
12. CoSchedule Headline Analyzer
Your content headline is the determinant factor between the content that gets read and the one that gets ignored.
If your content headlines fail to get users to read the copy, generating leads, increasing conversion, and getting sales will be challenging.
The CoSchedule headline Analyzer is a powerful tool that lets you write, analyze, and score headlines for best headline practices.
It analyzes your headline for SEO opportunities, emotion, word count, length, readability, and click. You can see your headline score on a scale of 1 – 100, so you can pick the winner.
The headline analyzer is now available as a WordPress plugin and an online tool on the CoSchedule website. You can download the plugin from the button below.
BuzzSumo is a content marketing, influencer marketing, and free blog topic research tool.
This is the right tool to discover the best content on a topic based on social shares, links, and engagement.
It helps marketers find niche topics with the potential of going viral based on what’s already working for their competitors.
The forever-free account gives you limited access to the tool. You need to subscribe to a paid plan if you want more features.
The tool allows brands to explore marketing data, monitor competitors’ strategies, find and participate in relevant discussions, track mentions, etc.
You can track mentions from all major social media platforms, including YouTube, blogs, and the web.
Awario crawled more than 13 billion pages daily, excluding API integrations with other third-party platforms. This makes it one of the market’s best social media listening tools.
Though there is no free plan, you can use the free trial period to see if it is worth the investment.
15. Broken Link Checker
You can’t prevent the occurrence of broken links on a website, but you can help minimize their impact on user experience.
The best way to ensure your website’s broken or dead links are not causing bounced traffic or poor user experience is to fix them on time.
The Broken Link Checker plugin runs continuously in the background to find and report all dead links on your website.
It reports the links as a warning, broken, redirected, or dismissed, so you know how to fix them.
16. Microsoft Clarity
Microsoft Clarity is a free analytics tool that monitors user behavior through session recording and heat maps.
Unlike Google Analytics which focuses more on website traffic patterns, Microsoft Clarity focuses on website user experience – how the user interacts with your website.
It lets you know what part/elements of a page get the click, scroll depth, and engagement level.
This information is very helpful in improving the conversion rate of your landing pages.
It is available as a WordPress plugin and script you can install on your website. The plugin download link is in the button below.
17. Awesome Screenshot And Screen Recorder – Google Chrome
You’ll need step-by-step visual instructions to show your audience if you write on tutorials often.
The awesome screenshot is my go-to tool for taking screenshots to drive the message home further. It lets you take professional screenshots with annotations.
There are lots of annotation tools to make your message clear. You can draw, blur, add shapes, crop, add text, erase, etc.
You can take screenshots of an entire web page, a selected area, or the visible part.
Also, it lets you take delay-timer screenshots and record screen videos for tutorials in mp4 format. And it also provides backup storage access for your screenshots.
The Awesome Screenshot is available in Google Chrome 36 and later.
You can use Awesome Screenshots using Google Chrome, Microsoft Edge, or Firefox.
18. Microsoft Editor
Like Grammarly, Microsoft Editor is a browser extension AI writing assistant that helps make your content read better.
It is available in more than 20 languages. The free Microsoft editor account helps with spelling correction, capitalization, punctuation, and grammar checking.
If you want more writing features, subscribe to the Microsoft 365 account and get the editor’s premium features included.
Microsoft Editor works equally well when writing for the web, email, word doc, or social media sites.
19. Grow Social by Mediavine
A very lightweight WordPress social media sharing plugin.
There are many WordPress social sharing plugins, but I’ve found Grow by Mediavine to be more effective and with minimal impact on your server load.
It doesn’t slow down your server performance, which is familiar in other plugins like AddThis and Sumo.
The free version allows for a floating sidebar and an inline sharing button.
You get more features in the pro account, like custom Pinterest images, sticky social sharing mobile buttons, unlimited click-to-tweet boxes in content, etc.
Without a doubt, you should consider many paid tools as well. That said, I always like to see if there is a free option before shelling out a ton of moola.
What free blogging tools for beginners do you recommend?
About The Author.
Dave Schneider is the marketing manager at Albacross, the free B2B lead generation platform. In 2012 he quit his job to travel the world and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me and runs the churn reduction app, LessChurn.