For businesses that leverage email marketing, PPC, lead generation, search traffic, and conversion, you must build responsive landing pages that convert desktop and mobile device users.
No matter the user’s device, your landing pages should adapt seamlessly and fit the screen without cutting off part of your message.
In today’s digital marketing world, including mobile users in your content marketing strategies is necessary. It’s not an option.
There are approximately 7.1 billion mobile phone users worldwide in 2021, according to Statista.
If you’re not considering this section of the audience when creating landing pages, you’re leaving money on the table. WordPress users have plenty of options to build responsive landing pages.
This is what we will be looking at in today’s post. How to create landing pages in WordPress without knowing a thing about coding.
We will look at the available options you can take to create the perfect WordPress landing pages in minutes.
But first, for those who don’t know or understand what landing pages in digital marketing are?
What are Landing Pages?
Generally speaking, a landing page is the next page you’ll see after clicking on a link in an article, ad, blog post, search result, web page, etc.
This could be any page on a website; home page, post page, contact us, privacy page, lead page, sales page, checkout page, newsletter, product page, FAQ, etc.
However, a landing page could mean something slightly different from the above in online marketing, especially among marketers.
In online marketing, a landing page, a lead page, or a squeeze page is a specific website page designed to make the user perform a single goal or action.
A landing page is designed to convert traffic from a specific marketing campaign, guiding the users to perform a particular action and increase conversion.
Landing pages consist of several on-page elements that draw the user’s attention toward making a decision.
One of the most important elements on a landing page is the call-to-action (CTA). This could be a button, an image, a video content – whatever it is, the purpose is to make the user perform a task.
Call-to-action or CTA is a concise phrase/word that directs the visitor on what action to take on the landing page.
Unlike other website pages like your homepage and post pages, which are designed with various goals, a landing page or squeeze page is designed to lead users through a specific purpose or action.
Here are a few of the actions or goals you might want to achieve with your landing pages;
- Email list subscribers
- Product purchase
- Make a call – the user to call you on the phone.
- Watch a video – Webinar
- Free trial signs up
- Enroll in a course program
A good landing page will target and be optimized for just one of these conversion goals.
Why are Landing Pages Important?
Landing pages are an integral part of the user’s journey through the sales funnel; from clicking on your ad or web page link to taking a predetermined conversion goal, landing pages can be your most powerful conversion tool.
For marketers, a landing page allows you to create a laser-focused web page, directing all your attention, resources, and investment toward achieving a single marketing goal.
Creating a highly targeted and optimized landing page frees users from all kinds of on-page distractions, bells, and whistles and increases conversion.
Talking about conversion is the sole aim or purpose of creating a landing page. Regardless of what the conversion is, turning leads into paying customers is the primary goal of most online businesses.
If you want to build your email fast, creating a focus landing page is one of the fastest ways to achieve your goal. You make responsive landing pages specifically designed to collect email subscribers.
The conversion rate will be significantly higher than most of your other pages with list-building intent.
If landing pages are so crucial to the growth of an online business, why is everyone not doing it?
There is this belief that creating a landing page is complicated, time-consuming, expensive, and draining. Unfortunately, that is not true about landing pages.
Like creating content, a landing page is all about the users and the content on the page. It is less designed, with flashy bells and whistles.
You don’t need to be an expert designer to create a high-converting landing page. In fact, with a free WordPress plugin, you can create beautiful landing pages in minutes.
So, let’s walk through one of the simplest ways even a newbie can build responsive landing pages in WordPress with a plugin.
The Easiest Way to Build Responsive Landing Pages in WordPress
One of the beauties of WordPress is the community. The people that constantly work around the clock to provide added functionalities to make WordPress your own.
WordPress without this community of dev is limited in functionality.
There are plugins for any added functionalities you want for your WordPress blog. From complex tasks like editing your source code to adding features to your blog on the front end, there are endless possibilities you can do with a WordPress plugin.
The easiest way to create a landing page in WordPress is with a plugin.
These plugins make it easy to build landing pages from scratch, come with pre-built templates and drag-and-drop features, and are easy to use.
So, we will look at the five best WordPress landing page plugins today. You can use any of these plugins to build the perfect landing pages that convert cold traffic into raving fans.
All the plugins listed are mobile responsive, so your WordPress landing pages will look great regardless of the user screen size.
Let’s dive in…
SeedProd is number 1 on our list for a reason.
With its theme builder features, you can create archives, footers, headers, sidebars, and WooCommerce pages with its no-coding theme builder feature.
You can use SeedProd to create any WordPress landing page. This includes a coming soon or maintenance page, sales, opt-in, email sign-up, checkout, add to cart, webinar, thank you page, etc.
Whatever your landing page mission, you can do it with SeedProd.
Used by over 1 million professionals, SeedProd is arguably the best WordPress drag-and-drop page builder today.
The landing pages you build with SeedProd are mobile responsive, SEO optimized and spam-protected.
SeedProd comes with over eighty pre-build custom blocks.
So, you don’t have to imagine it, but you can create it easily.
It also comes with over 150 landing page templates to quickly find what suits your mission, edit it, and make it yours.
Also, the third-party integration feature lets you connect your favorite email marketing solution to your landing pages. This will allow you to add subscribers to your email list directly from your landing pages.
You can find the complete list of integration services on this page.
Here is a five-minute walk-through video to show you how to build responsive landing pages with SeedProd.
- Basic – $39.50/yr. (Support 1 website)
- Plus – $99.50/yr. (Support 3 websites)
- Pro – $199.50/yr. (Support 5 websites)
- Elite – $239.60/yr. (Support unlimited websites)
Divi is your one-stop solution if you want a robust WordPress theme builder that gives you total control of your website design.
With the introduction of the Divi Theme Builder in 2019, you can now build responsive landing pages, SEO-optimized and spam-free. It gives you total control over every single website element.
Also, the Divi theme builder allows you to build custom WordPress themes from scratch. You can edit any part of your website to make it yours.
Now, you can build custom global headers, footers, archive pages, 404 pages, categories pages, product pages, etc. Just think about it, and build it with the Divi theme builder.
The Divi Theme builder interface is beginners friendly, uses a drag and drop feature, and is easy to use.
Watch the 30-minute walk-through Divi Theme Builder video to see it in action.
- Yearly Access – $89/yr. – (Unlimited Access and website use)
- Lifetime access – $249 – (Unlimited Access and website use)
Another popular landing page builder on the list.
Elementor offers a fast-blazing user interface that’s easy to use and creates custom WordPress pages in minutes.
It has a community of over 1 million creators who create and design stunning web pages with Elementor theme builders.
There are over 90 ready-made custom widgets for everything you need to build your pages. And countless built-in capabilities. Also, you have access to over 300 pre-made basic and pro-page templates.
Elementor is available in over 50 languages and integrates seamlessly with popular WordPress plugins – WordFence, Yoast, WooCommerce, LearnDash, and more.
Build for speed, so you don’t have to bother about slowing down your website pages.
- Essential – $49/year (support one website)
- Expert – $199/year (support 25 websites)
- Studio – $499/year (support 100 websites)
- Agency – $999/year support 1,000 websites)
Creating high-converting websites and landing pages is critical to the success of small business owners – with lead pages, website builders, and landing page creators, you can achieve a lot.
One of the oldest and most popular WordPress sites and landing page builders, Leadpages offers several marketing tools beyond website builders.
The Leadpages pop-ups feature allows you to add email pop-ups to any landing pages or website to collect email subscribers at their interest time.
Leadpages is a standalone website builder, which means you can use it on a non-WordPress website.
With hundreds of pre-made landing pages and website templates, growing your business with high-converting mobile responsive website design is more effortless.
The drag-and-drop features allow you to select and edit any elements on the page.
The widget features allow you to add different elements like images, text, CTA buttons, web forms, and more to any part of your page.
Leadpages integrate with top email marketing services, analytics platforms, and CRM. So, you can measure your marketing campaign progress with precise data.
- Pro – $74/month (for the yearly plan) or $99/month (for the monthly plan)
- Standard – $37/month (for the annual plan) or $49/month (for the monthly plan)
5. Beaver Builder
Beaver Builder is another popular WordPress landing page creator plugin. Used by over 1 million users, with more than a dozen SEO-friendly landing page templates.
It is easy to use and works with any WordPress theme.
Unlike other page builders, Beaver Builder is more advanced for beginners.
At first, you might find the user interface and workaround confusing, but as you play around, you get used to it.
It integrates with Google Fonts to provide unlimited font choices and uses. You have plenty of font combinations to play with.
Another advantage of using Beaver Builder is that all its plans/licenses come with unlimited website installations. You can use it on all your website regardless of the plan you purchase.
The difference is in the available features in each plan or license. You also get support for one year and a 40% discount price on your following renewal license.
Beaver Builder offers a 30-day money-back guarantee policy. No questions asked.
Beaver Builder Price
- Standard – $99/yr. (Support unlimited websites use and 40% renewal price)
- Pro – $199/yr. (Support unlimited websites use and 40% renewal price)
- Agency – $399/yr. (Support unlimited websites use and 40% renewal price)
If you seek my opinion on which WordPress page builder is ideal for your next project, SeedProd is an excellent option to try.
It is simple to use, even for beginners.
With hundreds of professionally designed templates in most industries, it’s impossible not to find one that suits your needs. Plus, SeedProd offers a forever-free account you can use for basic and straightforward landing page design.
If you want a simple coming soon page, a maintenance mode page, and powerful landing pages with free templates, the SeedProd Lite version is all you need.
Another good option on the list is Elementor.
Elementor Theme Builder is a powerful landing page creator for serious business owners. It comes with lots of helpful features that let you build great landing pages effortlessly.
If you want to build responsive landing pages that convert, I have given you better options in this list. You don’t need to try all the options to find your needs.
The landing pages and theme builders listed on this page are some of the best and most affordable options today.