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Welcome to the CyberNaira How to start a blog page. This page is created exclusively for beginner bloggers in mind. Beginner’s who are curious to know How to Start a blog but are confused about what step to take that lead to the right path.
Here you’ll discover the most important tools/information you need to get your blog off the ground floor. And fly it to the sky like a Boeing 777.
If this is your first time visiting, and probably you have not learned about the author of this blog before, check out the about page to learn more about my story. How I stumble upon the word “blogging” back in the year 2011 and started this blog in 2012.
Just in case!
Away from that…let’s get your blog off the ground floor together. Move it onto the internet so the world can see the changes you’re about to start.
If you run a Google search for the phrase “how to start a blog“. You’ll have to choose between over 547 million pages. Each sharing its own view on the subject and providing some excellent resourceful materials on how to get started with a blog.
Mostly, the practical side of starting a blog.
But Something is Going to be Different Here…What’s That?
Here I will walk you through the theory behind creating a successful popular blog that worth reading and loved by its users. After that, I share with you the practical tools and tasks you’ll need to get your blog live on the internet.
Ready? Let’s get started.
The first thing you’ll need to consider before starting your blog is the purpose at which the blog must be created?
- Why are you starting the blog in the first place?
- What benefits will you get from running the blog?
- What knowledge, skills, wisdom or solutions you have that the world needs to benefits from?
- Is your asset value in the market?
- Is there the demand for your skills, knowledge or whatever you have?
- Are people paying for your skills, services or goods?
You see, these are just a few of the questions you need to provide the answers to before going ahead to create your blog.
If you can answer these questions correctly. You will not only save yourself from starting a blog that will collapse in the very near feature but also creates a blog that will be super useful for its intended users.
To answer these questions correctly, you’ll need to make use of keyword tools like the Google keyword planner. Your instinct or self-validation might not be good enough to provide accurate answers to some of these questions.
For instance, you know yourself and very sure of the knowledge, skills, services or goods you’re bringing to the market, right?
- But how do you know if these skills, services or goods are in demand?
- How do you know if people are actually paying for your services and goods?
- How do you know what language or phrase your potential audience is speaking?
- How do you know what topic or information actually turned them on? Etc…
Sometimes, a service or goods might be very high in demand but surprisingly people are actually not paying to acquire it. This might come shocking but the truth is most people who are demanding it wants it for FREE.
The main point here is that before you start a blog it is strongly advisable that you carried out extensive research on your intended market. This is necessary so you don’t waste your time, energy, resource, and money on a topic people care less about.
Though you will learn a lot in the process if you fail to follow these steps – experience is the best teacher.
Two Types of Blogger – Two Types of Blogs
Base on experiences, there are only two types of blogs and bloggers on the net – The expert bloggers/blogs and the advertising bloggers/blogs.
I know this might confuse you a bit, but don’t let it be. Every blogger you see on the internet falls into one of these two categories:
It is either the blogger is teaching others what he knows how to do better. In the process of delivering his teaching making money from it by charging for some premium services. Or the blogger leverage on the existing website traffic to sell advertising space on his blog through which he earns money.
The former is much more of an expert who has practical skills, knowledge or goods to sell to people who are in need of his services.
This type of blogger doesn’t publish breaking news, gossip or events on their blog. 90% of their published content is evergreen and timeless information.
They teach others how to do something better.
While the latter might not necessarily have that kind of practical skills or goods to offer. He is not a teacher. What he does is to inform the public, break a news, entertain or make an announcement.
He leverages on the volume of website traffic to earn money on his blog.
Most of the content on such blogs as these are time-sensitive, minimum content length, gossip, breaking news, and event, etc.
Before you go-ahead to start your blog, it is important you evaluate yourself. Analyze your potentials, gift, and capability extensively and see which category of bloggers you fall into.
This is because the approach and operations of the two blogs are different.
One demand regular publishing of content on a daily basis (in fact, multiple times per day). While the other is good to go even with 1 (one) published article per week.
Do you see why you’ll need to think through before you start your blog?
Okay…How to Start a Blog – The Practical side to it – Let’s get Dirty.
These are the steps to follow to get your blog running on the net.
- Register your domain name and purchase hosting from a reliable web hosting company.
- Install WordPress blog software on Your domain.
- Choose a free Theme from WordPress.org theme directory or buy a quality one from StudioPress theme Gallery.
- Design your Blog.
- Start publishing content.
- Market your content.
- Make money from it.
The first step to have your blog ready online is to register your domain name and purchase hosting services from a reputable hosting company.
Use the search box below to check for the availability of your domain name. Type in your chosen domain name and hit the teal button label “search”.
There are lots of hosting companies online but not many worth their salt.
NameCheap is the ideal web hosting company and domain name registrar I recommend. This blog is hosted with NameCheap and its been fine ever since.
As at the time of writing this report, it only cost $2.88 for their shared hosting server. Plus there is available a 20% discount on your purchase if you order through the link above. (Don’t panic, that’s my affiliate link).
In case the word “domain name”, “hosting” are confused and you don’t understand their meaning or purpose. Here is a short and clear understanding of the terms.
A domain name is “your chosen blog name” your blog will be called or identify with on the internet. This name is what people will type into their browser address bar to locate your blog homepage.
Call it a house address or name.
While hosting in a lay Man’s term is the space or a parcel of land you will need to build your blog upon so it becomes visible on the Internet. Just like a parcel of land is needed to a building so also is hosting important to a blog/website.
I hope that’s clear? If you need more information on this…don’t hesitate to get in touch. I’m here to help.
Installing a WordPress Blog on Your Domain.
Here I will assume you purchase hosting from NameCheap. So I will be using their Cpanel to show how to do it. Most hosting companies Cpanel are the same or operates in a similar way.
After your purchase and order confirmation, you will receive a welcome message through the email address you enter during the registration process. This welcome email message contains login information to your hosting Cpanel account.
Here is a short video put together to walk you through the process of getting your hosting account setup from NameCheap.
Go through it, everything is clear there.
Choose a Theme And Start Designing Your Blog.
The option you take here is for you to decide. If you’re trapped in cash and don’t have enough to spend on your blog design. Take advantage of the free themes available at WordPress.org theme directory.
But if you know what you’re doing, want to be unique and plan on spending some money on your blog design. I advise you to pick a premium theme from the StudioPress theme gallery.
After that, the next thing is to start designing your blog.
As a newbie just getting started, you might find it hard to settle for a theme. While growing up as a blogger, I spend most part of the first six months switching from one theme to another.
It is a beginner’s sickness, don’t get drowned in it. Just pick up a theme and get along with it. As you grow older in blogging and internet marketing you’ll discover your voice and find a theme that suits your needs.
Content is Blogging – Start doing It.
For the most part, blogging is all about creating useful content that your audience demand for. If you’re not publishing the right content that your audience wants to read. No matter how great your blog design looks, everything falls flat right from the gate.
Learn how to write captivating words your audience will never ignore. The headline that draws attention and invites clicks.
Writing is an art. The more you practice with it, the better you get at it. Everyone fails the first time. So don’t be afraid if you’re not a good writer or you have nothing to write about.
The more you read about your industry and get involved, the easier it becomes to put down amazing stories your audience will find useful.
Imagine for a moment. I was once a complete novice to anything internet marketing some years ago before starting this blog back in 2012. Look at me now, standing in your front teaching you how to start a blog.
You can achieve a lot if you’re ready to pay the price, burn candles at night and take the risk.
Writing is all about Creativity and experiences, experiences come at the back of years of hard work, testing, errors, victories, losses, etc.
Everything is in Marketing.
The success of your online marketing is heavily tied to two things: Quality of Your Services/Goods, and Effective Marketing Channels. The two is needed to achieve significant result here and to earn decent money enough to take care of your responsibilities.If one is lacking, the other will suffer and won’t yield the maximum result expected. You need effective distribution channels to market your useful content regularly.
There is no one size fit all here, your choice of distributions channels will vary. Depending on your blog topics and audience, for most industries, Facebook and Twitter are default options.
You’ll need to keep testing different communities to see where your audience gathered the most. It is an ongoing exercise as there will always be the need for increasing customers/readers database.
You can drive traffic to your blog or offer all by yourself at no cost. If you’re ready to give it all that it takes to do so (time and energy). Alternatively, you can employ the services of freelancers who help with content marketing. This process involved money, you pay others to market your content for you.
If you have the money, this route can quickly grow blog popularity than trying to do it all yourself.
Although there are advantages you gain from marketing your content all by yourself. You learned a lot in the process. You know what works and what’s not. And in the future, it pays teaching others from your experience.
One advice I want you to take to heart is this, don’t attempt to be everywhere marketing your content. You’ll only get burned out quickly (especially if you’re doing things all yourself). Spreading your marketing resources across too many advertising channels won’t help you grow faster.
Instead, concentrate on two or three marketing channels at most. Put everything you have into making these marketing channels work for you. Test everything possible out before moving on to another. Should in case you can’t find your sweet spot over there.
At least, give each marketing channel three to six months before deciding whether is right for you or not. And don’t waste time on traffic techniques that don’t yield a meaningful result.
If a traffic technique is bringing you the required result, continue doing it, but if not, stop it immediately.
Something very important here is that you should always measure your progress with analytics tools such as Google Analytics which is free for you to use. Don’t judge traffic by your instinct or imagination.
Don’t confuse vanity metrics such as a spike in traffic, blog comments (though, is valuable for some bloggers), page views, etc with important metrics such as return on investment – ROI – That’s what really matters.
It doesn’t matter how many people subscribe to your newsletter every day, hundreds of comments on each blog post, millions of page views per day. If you’re not making profits on your investment to get all these metrics to their level, you’re definitely not in business.
Take a moment to read this article over here. If you want to learn some of the proven strategies to market your brand new blog effectively without spending money on advertising.
Make Money From Your Blog.
While the core focus for everyone that starts a blog is to make money from it. You’ll only make money from your blog if you provide useful services and get plenty of relevant eyeballs on your blog.
There are lots of fundamentals grounds you need to cover and executes correctly before money can be made from your blog. Money is a by-product of the value you offer your blog users.
If you offer no real tangible value to your blog users, you’ll get no money in return – simple!
With that said, let’s explore a few ways you can monetize your blog for BIG money.
- Affiliate Marketing.
- Sell Your Own Products and Services.
- Sell Advertising Space on Your Blog.
- Contextual Advertising – Google Adsense, InfoLinks, etc.
- Membership Sites.
Since you’re just starting out with this crazy thing called “blogging”. I’m going to be discussing just two blog monetization methods – Affiliate Marketing, and Contextual Advertising – also known as Cost Per Click Advertising.
These two are by far the easier and most comfortable ways beginner bloggers can make money from their blog.
The other listed blog monetization methods require some level of expertise, experiences, knowledge, resources, energy, time and money to make them work out fine to give the best return on investment.
These are criteria you don’t have at the moment, so don’t bother much about those monetization methods.
Let’s focus on these two for now – Affiliate Marketing and Contextual Advertising.
First, I would suggest you start with contextual advertising companies like Google Adsense, Info Links, Bidvertisers, Adbrite, etc. Don’t worry about the term “contextual” for now, you’ll get used to it as you grow older in internet marketing.
For the sake of clarity, contextual advertising is a way of ads serving on a web page base on the topic of the page, user search phrase, etc.
It is an attempt to make ads serving on a web page more relevant to the user and encourage a higher click-through rate.
Your job as a content publisher is to provide useful and engaging content for your blog users and drive the massive amount of traffic to your blog. This type of blog monetization methods heavily depends on traffic volume.
The more people visit your website, the more your potential for making more money from contextual advertising.
Affiliate marketing is my favorite on the list.
Your job as an affiliate marketer is not to sell…No!
Your job as an affiliate marketer is to pre-sell the products or services to the customer. Your job is to write an honest review of the products or services on your website, email your list with it, make a special announcement, etc.
You get paid a predefined commission when a sale is made through your unique affiliate tracking ID. ShareaSale is my favorite affiliate marketing company I recommend.
There you will find more than 4,000 products and services to promotes highly relevant to your audience.
It is as simple as that!