How To Start a Blog The Right Way

how to start a blog - featured image

This page is created with beginner bloggers in mind. Beginners who are curious to know How to Start a blog but don’t what direction to take.

You’ll discover the tools/information you need to get your blog off the ground. And fly it to the sky like a Boeing 777.

If this is your first time visiting, and you have not learned about the author of this blog, check out the about page to learn about my story. How I stumbled upon the word “blogging” back in the year 2011 and started this blog in 2012.

Just in case!

Away from that…let’s get your blog off the ground together. Move it onto the internet so the world can see the changes you’re about to start.

The Research…

If you do a Google search for the phrase “how to start a blog“. You’ll have to choose between over 6 billion pages. 

Each shares their view on the subject and provides some excellent resourceful materials on how to create a blog.

Google search for how to start a bog

Mostly, the practical side of starting a blog.

This post is extremely long and in-depth. At 3,000+ word count, I understand if you can’t digest everything at a read. Or even if you don’t have the time to take a read now.

This is why I have made it available in PDF format that you can download and read in your free time. Get the free PDF format here.

But Something is Going to be Different Here…What’s That?

Here I will walk you through the theory behind creating a successful blog. A blog worth reading and loved by its users.

After that, I share the tools and tasks you’ll need to get your blog live on the internet.

Ready? Let’s get started…

How to Start a Blog – Theory

What’s your blog’s purpose?

Ask yourself the following questions…

  • What’s the purpose of this blog?
  • What benefits will you get from running the blog?
  • How is your knowledge, skill or blog help someone solve his or her problem?
  • Is your asset valued in the market?
  • Is there a demand for your skills, knowledge, products, or whatever you have?
  • Are people paying for your skills, services, or goods? etc

You need to answer these questions and more before you create your blog. Your answers will save you from starting a blog that will die a premature death.

And help you create a blog that will be useful for its intended users.

To answer these questions, you need a keyword tool like Semrush.

Keyword Research Tool

Your instinct or self-validation is not good enough to provide accurate answers to these questions.

For instance, you know yourself, and are sure of the knowledge, skills, services, or goods you’re bringing to the market, right?

  • But how do you research, analyze, and validate market demand for your goods/services?
  • What of the profitability? How do you validate that?
  • Also, you need to uncover industry-related search queries to rank for.
  • You need to discover your potential audience geo-location.
  • You need to optimize content for search engine users.

Without an SEO tool, it is impossible to provide the best answers to all these questions.

Semrush and SEO Powersuite are the two most reliable cost-effective SEO tools I use and recommend. You can take the 7-day free trial Semrush offer here.

Or take the 14-day SEO Powersuite free trial offer to test it.

To learn more about SEO Powersuite and how it can help you build a better blog and achieve growth, read my complete review of it here.

What’s Your Passion?

Some expert or so-called internet guru will tell you to start your blog based on passion.

Well, that’s partially the right answer.

But passion alone isn’t enough to start a profitable blog business in today’s competitive marketing world.

You can read why your passion isn’t the best way to start a blog today.

Sometimes, a service/good might be very high in demand but surprisingly people are not willing to pay for it. This is because most people who are demanding it want it for FREE.

The main point here is that before you start a blog, research your target market.

This is necessary so you don’t waste your time, energy, resources, and money on a topic people care less about.

Two Types of Bloggers – Two Types of Blogs

Based on experience, there are only two types of blogs and bloggers on the internet. The expert bloggers/blogs and advertising bloggers/blogs.

I know this is confusing, but don’t let it be. Every blogger you see on the internet falls into one of these two categories:

It is either the blogger is teaching others what he knows how to do better, and in the process making money by selling premium services/products.

Or the blogger leverage the existing website traffic to sell advertising space on his blog through which he earns money.

The former is more of an expert who has practical skills, knowledge, or goods to sell to people who need his services/products.

This type of blogger doesn’t publish breaking news, gossip, or events on the blog. 90% of the published content is evergreen and timeless information.

They teach others how to do something better.

While the latter might not necessarily have that kind of practical skills or goods to offer.

He is not a teacher.

What he does is to inform the public, break news, entertain, or make an announcement.

He leverages the volume of existing website traffic to earn money on his blog.

Most content on such blogs is time-sensitive, with minimum content length, gossip, breaking news, celebrity news, events, etc.

Where do You Belong?

Before you go ahead to start your blog, you must evaluate yourself. Analyze your potential, gift, and capabilities, and see which category of bloggers you fall into.

This is because the approach and operations of the two blogs are different.

One demands regular daily content publishing (in fact, multiple times per day). While the other is good to go even with 1 (one) published article per week.

Do you see why you’ll need to think through it before starting your blog?

lady sitting holding a laptop and thinking

How to create a Blog – Technical Setup

These are the steps to follow to get your blog running on the internet.

  • Register your domain name and purchase hosting from a reliable web hosting company.
  • Install WordPress blog software on your host.
  • Choose a free Theme from the WordPress.org repository or buy a premium one from Astra Themes
  • Design your Blog.
  • Start publishing content.
  • Market your content.
  • Make money from it.

Let’s walk through each step one after the other…

Register a Domain Name

The first step to having your blog ready online is to register your domain name. And purchase hosting services from a reputable web hosting company.

There are lots of web hosting companies online but not many are worth the salt.

NameCheap is the ideal web hosting company and domain name registrar I recommend. This blog is hosted on the EasyWP NameCheap server and it’s been fine ever since 2015.

As of the time of writing this report, it only costs $2.18 for the NameCheap shared hosting server. Or you get started with the Easywp managed WordPress hosting for $1 for the first month only.

See a list of our top web hosts picked in the table below along with each web host trial offer and discount sale.

Web Host

Trial Period 

Discount Offer

Website Link

30-days Money Back Guarantee

80% off

30-Days Money Back Guarantee

50% off

30-Days Money Back Guarantee

45% off

3 days Trial Offer

20% off

30-Days Money Back Guarantee

$1 first Month

30-Days Money Back Guarantee

75% off - $2.95/mon

Free Domian

$3.75/mon

30-days money back Guarantee + Free Site Migration

50% off - $9.50/mon

90-days Money Back Guarantee 

$7.99/mon

iPage

30-Day Money Back Guarantee

65% off - $2.50/mon

Inter Server

30-Day Money Back Guarantee

65% off - $2.50/mon

What is a Domain Name?

In case the word “domain name”, and “hosting” are confusing and you don’t understand their meaning or purpose. Here is a short and clear understanding of the terms.

A domain name is “your chosen blog name” your blog will be called or identified with on the internet. This name is what people will type into their browser address bar to locate your blog homepage.

Call it a house address or phone book contact name.

What is Web Hosting?

While hosting in a lay Man’s terms is the space or a parcel of land you will need to build your blog upon so it becomes visible on the Internet.

Just as a parcel of land is needed for a building so also is hosting important to a blog/website?

I hope that’s clear.

If you need more information on this…don’t hesitate to get in touch. I’m here to help.

Or you can read more on the differences between hosting and domain name on this page.

Installing a WordPress Blog on Your Domain

Here I will assume you purchase hosting from NameCheap. So I will be using the NameCheap cPanel to show how it’s done. Most hosting companies cPanel are the same or operate similarly.

After your purchase and order confirmation, you will receive a welcome message through the email address you enter during the registration process. This welcome email message contains login information to your hosting cPanel account.

hosting details welcome message

Here is what a typical NameCheap shared hosting cPanel looks like.

namecheap shared hosting cpanel image

All the tools you need to build your blog are available in your cPanel.

Choose a WordPress Theme And Start Designing Your Blog

The option you take here is for you to decide.

If you’re on a tight budget, use the free themes at the WordPress.org theme repository.

But if you know what you’re doing, want to be different and professional, and have the budget, I advise you to pick a premium theme such as Astra Pro.

Next, start designing your blog. As a beginner, you might find it hard to settle for a WordPress theme.

While growing up as a blogger, I spend most of the first six months switching from one theme to another.

It is a beginner’s sickness, don’t get drowned in it.

Just pick up a theme and get along with it. As you grow older in blogging and internet marketing you’ll discover your voice and find a theme that suits your needs.

Content is Blogging – Start Writing

For the most part, blogging is all about creating useful content that your audience love to read.

If you’re not publishing the right content your audience wants to read. No matter how great your blog design is, everything falls flat right from the gate.

You lose!

Learn how to write captivating words your audience will never ignore. The headline draws attention and invites clicks.

Writing is an art. The more you practice with it, the better you get at it.

Everyone fails the first time. So don’t be afraid if you’re not a good writer or you have nothing to write about.

The more you read about your industry and get involved, the easier it becomes to put down amazing stories your audience will find useful.

Imagine for a moment…

I was once a complete novice to anything internet marketing some years ago before starting this blog back in 2012. Look at me now, standing in front teaching you how to start a blog.

Amazing, right?

You can achieve a lot if you’re ready to pay the price, burn candles at night, and take the risk.

Writing is all about creativity and experiences. Experiences come at the back of years of hard work, testing, errors, victories, losses, etc.

Everything is in the Marketing

The success of your online marketing is heavily tied to two things: 

  • Quality of Your Services/Goods
  • Effective Content Marketing Channels.

 

scrabble letters spelling digital marketing
Photo by Launchpresso on Pexels.com

The two are needed to achieve significant results here and to earn decent money to take care of your responsibilities. If one is lacking, the other will suffer and won’t yield the maximum expected results.

You need effective content distribution channels to market your useful content regularly.

There is no one-size-fits-all here, your choice of distribution channels will vary. Depending on your blog topics and audience, for most industries, Facebook and Twitter are the default options.

You’ll need to keep testing different communities to see where your audience gathered the most. It is an ongoing exercise as there will always be a need for increasing customer/readers’ databases.

How to Drive Traffic to Your Blog

You can drive traffic to your blog or offer by yourself at no cost. If you’re ready to give it all that it takes to do so (time and energy).

Alternatively, you can employ the services of traffic agencies that help with content marketing. This process involved money, you pay others to market your content for you.

If you have the money and resources, this route can quickly grow the blog’s popularity than trying to do it all yourself.

There are advantages you gain from marketing your content yourself. You learned a lot in the process. You know what works and what’s not. And in the future, it pays to teach others from your experience.

One piece of advice I want you to take to heart is this…

don’t attempt to be everywhere marketing your content.

You’ll only get burned out quickly (especially if you’re doing things all yourself). Spreading your marketing resources across too many advertising channels won’t help you grow faster.

Instead, concentrate on two or three marketing channels at most.

Put everything you have into making these marketing channels work for you. Test everything possible before moving on to another. Should in case you can’t find your sweet spot over there.

At least, give each marketing channel three to six months before deciding whether is right for you or not. And don’t waste time on traffic techniques that don’t yield a meaningful result.

If a traffic technique is bringing you the required result, continue doing it, but if not, try another traffic tactic.

Track and Measure Your Progress

Something very important here is that you should always measure your progress with analytics tools such as Google Analytics. It is free for you to use.

Don’t judge website traffic value by your instinct or imagination.

Don’t confuse vanity metrics such as a spike in traffic, blog comments (though, is valuable for some bloggers), page views, etc with important metrics such as return on investment – ROI – That’s what matters.

It doesn’t matter how many people subscribe to your newsletter every day, hundreds of comments on each blog post, millions of page views per day. If you’re not making profits on your investment to get all these metrics to their level, you’re not in business.

Take a moment to read this article over here. If you want to learn some of the proven strategies to market your brand-new blog effectively without spending money on advertising.

Make Money From Your Blog

While the core focus for everyone that starts a blog is to make money from it. You’ll only make money from your blog if you provide useful services and get plenty of relevant eyeballs on your blog.

house money capitalism fortune
Photo by Skitterphoto on Pexels.com

There are lots of fundamental’s grounds you need to cover and execute correctly before money can be made from your blog. Money is a by-product of the value you offer your blog users.

If you offer no real tangible value to your blog users, you’ll get no money in return – simple!

With that said, let’s explore a few ways you can monetize your blog for BIG money.

How to Make Money Blogging

  • Affiliate Marketing.
  • Sell Your Products and Services.
  • Sell Advertising Space on Your Blog.
  • Contextual Advertising – Google Adsense, InfoLinks, etc.
  • Membership Sites.

Since you’re starting with this crazy thing called “blogging”. I’m going to discuss two blog monetization methods:

Affiliate Marketing, and Contextual Advertising – also known as Cost Per Click Advertising.

These two are by far the easier and most comfortable ways beginner bloggers can make money from their blogs.

The other listed blog monetization methods require some level of expertise, experience, knowledge, resources, energy, time, and money to make them work out to give the best return on investment.

These are criteria you don’t have at the moment, so don’t bother much about those monetization methods.

Let’s focus on these two for now – Affiliate Marketing and Contextual Advertising.

First, I would suggest you start with contextual advertising companies like Google Adsense, Info Links, Bidvertisers, Adbrite, etc.

Don’t worry about the term “contextual” for now. You’ll get used to it as you grow in internet marketing.

What is Contextual Advertising?

For the sake of clarity, contextual advertising is a way of ads serving on a web page based on the topic of the page, user search phrase, keywords, etc.

It is an attempt to make ads serving on a web page more relevant to the user and encourage a higher click-through rate.

Your job as a content publisher is to provide useful and engaging content for your blog users and drive a massive amount of traffic to your blog. This type of blog monetization method heavily depends on traffic volume.

The more people visit your website, the more money marketing potential from contextual advertising.

Affiliate Marketing

Affiliate marketing is my favorite on the list.

Your job as an affiliate marketer is not to sell…No!

Your job as an affiliate marketer is to pre-sell the products or services to the customer. Write an honest review of the products or services on your website, email your list with it, make a special announcement, etc.

You get paid a predefined commission when a sale is made through your unique affiliate tracking ID. ShareASale is my favorite affiliate marketing company.

There you will find more than 4,000 relevant products and services to promote to your audience.

It is as simple as that!

Summary: How to Start a Blog…

In this post, I have given you the required information you need to start your blog on the right path to success.

If you followed the advice on this page, you’re one step closer to building your dream blog. Every tool mentioned here I have used myself to build this very blog you’re reading.

So what you’re given on this page is practical experience and not fiction.

Meanwhile, you can subscribe to the blog newsletter so you don’t miss out on any of our future announcements. The sign-up form is hanging on the blog homepage or sidebar.

To your success.