If you’re struggling to retain website visitors, generate leads, and increase conversion, have you checked your website conversion and readers’ engagement rate?
Maybe your readers are leaving from the entry page. If this is so, you’ll have to learn how to reduce high bounce rate on your blog and improve the reader’s reading time.
I will share the top 11 ways to reduce the high bounce rate on your website and increase conversion.
Depending on your website’s business goals, the high bounce rate on your blog does not necessarily mean users are not interacting or engaging with your content.
When users visit through the search engine or from other web pages and find what he is looking for, they might not need to check on other pages.
For instance, if you’re familiar with wikiHow, you’ll understand better what I mean. Sites like wikiHow could have a high bounce rate, which is good for their business.
They offer straight-to-the-point answers to your question.
So, before you decide on reducing the high bounce rate on your blog, it’s important to know what type of content you offer visitors coming to your site.
A high bounce rate could also affect sites that offer coupon codes and discount offers.
Users don’t have much to look around for on sites like this. All that the visitor wants is access to the discount code.
But before I proceed to discuss how you can reduce the high bounce rate on your blog, let’s define what bounce rate is.
What is Bounce Rate in Digital Marketing?
Bounce rate is the percentage of visitors to a particular website who navigate away from the website after viewing only one page (entry page) on the domain.
These users do not view an additional web page on the website.
Generally, this user activity is unsuitable for business, getting leads, or increasing conversion on a website.
It is a general belief in the digital marketing world that when a user visits a website and navigates away from the entry page to another external domain, it signals that your content does not meet the user’s expectations.
How to Reduce High Bounce Rate
Now that you’ve understood what bounce rate is let’s move on to how to reduce the high bounce rate on your blog. If you follow these strategies, you will see improved onsite engagements, more reading time, page views, and conversions.
1. InterLink Relevant Content Topics
Just as Google uses links to find web pages on the internet, visitors need links on your website to discover relevant content that matters to them.
Interlinking your articles helps connect relevant topics and provides users with additional reading resources.
Also, it helps provide relevant backlinks to important pages on your website, which influences its position in organic search engine ranking.
Interlinking these two posts together will help readers achieve a lot.
Business owners who want to know the benefits of having an online presence will probably want to know how to have their blogs accessible online.
By interlinking relevant content topics, you’re helping readers discover more valuable information on your website, increase time spent, reduce bounce rate, and provide a better user experience for your blog.
2. Create valuable content
Every other known recommendation on reducing the high bounce rate on your blog will be useless if your blog contains nothing but junk information.
People only read blogs that add more value to their life. It doesn’t matter how beautiful your blog design looks.
If users feel you’re not adding value to better their experiences. They’re likely to leave your site without clicking any further.
If you want your site visitors to stay longer and always come back to visit, give them a reason to do so. Provide value in whatever you do, or you will always leave without saying goodbye.
3. Target the Right Traffic
SinceNottraffic tactics or channels are worth your time or investment. This depends on your type of website topic, written language, and business (products and services).
If your website content is written in English, what’s the point of marketing your content to Chinese?
That could be a waste of time and resources.
If you get traffic from the Asia continent to your website, it will probably be %100 bounce.
Likewise, if what you discuss on your blog is all about blogging, SEO, and content marketing, driving traffic from places like Instagram might not help.
But if your website topics, products, and services are in the entertainment, fashion, gossip, breaking news section, etc., marketing on Instagram is a perfect recommendation.
Not targeting the right audience for your content is like marketing a TV to a blind man.
You’re likely not going to make any sales.
Make sure to market your content to the right audience. So you can have a good return on investment and a better conversion rate.
Here is a detailed post that walks you through the process of driving quality and engaged website traffic.
4. Target Longtail Keywords
From an SEO perspective, another primary reason you might have a high bounce rate is not targeting longtail keywords within your content.
For instance, you wrote an article with your focus keyword as “blog.” In reality, you’re not targeting anyone with such a keyword.
If you rank high for such keywords and appear on page one of SERP, your article will be everywhere, just as your visitors will bounce off your site.
Are you targeting people who want to know about “what is a blog”? Or people who want to learn more about “how to start their blog”?
There is another set of people looking for ways to improve their blog quality and get more out of it.
So you see, all these users have the word “blog” in their search terms but with more description to define what they want to know about the keyword “blog.”
So, when writing a blog post next, do more about your keyword research and think about who your target audience is.
If you can answer the question correctly, your article will find its way into the hands of those who need it.
5. Avoid Too Many Ads On Your Blog
Too many ads cause distraction and show that you are careless about giving value to visitors but making money.
You send a negative signal to users when your blog looks like Adsense farms to visitors and has no meaningful content.
This often gets users to annoy and prompt them to leave as quickly as possible without clicking further.
The best practice for blog ad placement is the sidebars and one or two at the header, depending on your theme layout.
Allow users to see good reasons why they need to check your content.
6. Display Related Post
This is a great way to display more of your content relevant to the current one in reading.
An excellent way to do this is to install the WordPress-related post plugin.
I also have one at the end of this content. You can see it right below the conclusion part.
7. Have a clear visible Tagline
It takes one second for internet users to decide whether to stay on a blog. Within this second, your visitors should be able to tell what your blog topic is all about.
If users have to guess around your blog too long before knowing what you blog about, then kiss them goodbye.
Many blogs on the net offer the same services or products as yours. Don’t waste people’s time by not quickly telling them what you offer.
The best way to quickly tell anyone that visits your blog what you blog about is by crafting a clear visible blog tagline.
A blog description message that, in two or three words, explains what your blog topics are all about.
This blog tagline reads, “Blogging tips to help you make money online.” Quickly, you know what type of information to expect from this blog.
8. Avoid pop up
Avoid pop up of any kind if you want to have visitors stick around your blog for a while.
This pop-up does more harm than good they do.
Imagine this scenario, I visit your blog from another web page, and the first thing you throw in my face is an email subscription form.
Why should I give out my email address when I don’t know you? I don’t see the value of what you offer.
I don’t even know if what you have is what I want.
You seem to be a spammer. Someone much interested in the privacy of others and send them unsolicited emails.
Offer valuable services or gifts in exchange, and people will willingly give you their email contact addresses.
9. Avoid Slow Loading Page
Every day, worldwide, technology is improving, and people want the best.
Nothing is annoying, like waiting 10 to 20 seconds for a single web page to load.
Online users are one of the most impatient people. The longer you make them wait to access your website pages, the more chances you will lose them.
One of the easiest ways to improve the speed of your website pages is to install the WP Rocket cache plugin.
This plugin is a one-click solution to improve the loading speed of your WordPress blog.
You can read more about the WP Rocket cache plugin on this page.
WP Rocket is a powerful WordPress caching plugin and Image optimization to achieve faster loading time.
Moving to a better hosting service provider might be a good thing to consider, too, as the performance of your web server plays a crucial role in your website page speed and up-time.
10. Keep It Simple And Short
This applies to every element of your blog, especially your blog content.
Don’t use three words where one will do, and most importantly, avoid creating a long wall of text.
Structure your content to attract the reader’s eyes. This moves them to want to read more. This also goes to every other section of your blog; keep it clean and free from clutter.
Let your content go beyond the 17-word count across the page and a maximum of 4 lines per paragraph.
It makes your content looks tidy and inviting.
11. Write a Magnetic Headline
Don’t get this twisted.
Unless you’re new here, I mean to internet marketing. You and I know only one significant element increases the open rate of any sales copy.
That’s just the headline.
Think about it this way. Apart from the regular post updates on your blog, which allow for a snippet…
You only have your article’s headline in other places you promote content on your blog through sidebars or footers.
Either you display popular posts. Related post. Recent post. Most commented posts, etc. The article headline entices the reader to check the body of the article.
So, crafting a magnetic headline is one of the keys to a successful content marketing campaign.
Your article’s headline can increase users’ time spent on the blog by approximately 50%.
The more enticing content headline you have on the blog, the more articles readers will love to read. This will undoubtedly lead to more time spent on the blog and drastically reduce your overall bounce rate.
In this article, I have shown you a few tips you can try out today to reduce the high bounce rate on your blog.
But one thing you have to keep in mind is this…
All things being equal, the quality and value of your content play a more significant role in retaining and acquiring readers on your blog.
If your content sucks, the user doesn’t find it useful for the intended purpose; every other tip on this page will fail miserably to yield the required result.
How have you been working to reduce high bounce rate on your blog?
I’ll be glad to read about your experience in the comment box.