If you’re struggling to retain website visitors, generate leads and increase conversion, it could probably be that your website bounce rate is too high. Users are not staying that long on your website. They are leaving from the entry page. If this is so, then, you’ll have to learn how to reduce high bounce rate on your blog.
That’s what you’ll discover in this article today. I will share with you the top 11 ways you can execute to reduce in record time the high bounce rate on your website and increase conversion.
But depending on your marketing goals, the high bounce rate on your blog does not necessarily mean users are not interacting or engaging with your content.
One of the reasons many webmasters are worried over high bounce rate is that most blogs fall into the same category, ie – they’ll want engagement and high conversion rate.
Blogs that provide answers to burden questions and how to do something may have a high bounce rate.
This is because when users visit such a blog either through the search engine or from other web pages and find exactly what he is looking for, they might not need to check on other pages.
For instance, if you’re familiar with wikihow, you’ll understand better what I mean. Sites like wikihow could have a high bounce rate, and this is good for their business. They offer straight to the point answers to your question.
So, before you decide on how to reduce the high bounce rate on your blog, it’s important you know exactly what type of content you offer visitors coming to your site. And how you expect them to interact with the contents.
Sites that offer coupon code, discount offers could also be affected by a very high bounce rate. Users don’t have much to look around for on sites like this. All that the visitor wants is access to the discount code. Nothing more.
But before I proceed to discuss how you can possibly reduce the high bounce rate on your blog, let’s define what is bounce rate?
What is Bounce Rate in Digital Marketing?
Bounce rate is the percentage of visitors to a particular website who navigate away from the website after just viewing only one page (entry page) on the domain. These users do not view an additional web page on the website.
In general, these user activities are not totally good for business, getting leads or increasing conversion on a website.
It is a general belief in the digital marketing world that when a user visits a website and navigate away from the entry page to another domain, it is a signal that your content does not meet the user’s expectation.
Now that you’ve understood what is bounce rate, let’s get moving to how you can effectively reduce the high bounce rate on your blog.
#1. InterLink Relevant Content Topics.
Just as Google uses links to find web pages on the internet, your site visitors need links on your website to discover content that matters to them.
Interlinking your articles helps connects relevant topics together and provides users with more additional resources to read from. Also, it helps provide relevant backlinks to important pages on your website which influence its position in organic search engine ranking.
Let’s assume you’ve written a post on why starting a blog is a must for business owners. And another post on how to start a blog on WordPress.
Interlinking these two posts together will help readers achieve a lot.
Business owners who want to know the benefits of having an online presence will probably want to know how to go about having their own blog accessible present online.
By interlinking relevant content topics, you’re helping readers discover more valuable information on your website, increase time spent, reduce bounce rate and provide better user experience of your blog.
#2. Create valuable content.
Every other known recommendation on how you can reduce the high bounce rate on your blog will be completely useless if your blog contains nothing but junk information.
People only read regularly blogs that add more value to their life. It doesn’t matter how beautiful your blog design looks. If users feel you’re not adding value to better their experiences, they’re likely to leave your site without clicking any further.
If you want your site visitors to stay longer and always come back to visit, give them a reason to do so. Provide value in whatever you do or else, they will always leave without saying goodbye.
#3. Target the Right Traffic.
Sincerely, not all traffic tactics or channels worth your time or investment. Though, this depends on your type of website topic, written language, and business (products and services).
If your website content is writing in the English language, what’s the point of marketing your content to the Chinese? That could be a waste of time and resources.
If you manage to get traffic from the Asia continent to your website, it will probably be %100 bounce. Likewise, if what you discuss mostly on your blog is all about blogging, SEO, content marketing, driving traffic from places like Instagram might not really help.
But if your website topics, products, and services are in the entertainment, fashion, and gossip, breaking news section, e.t.c, marketing on Instagram is a very good recommendation.
Not targeting the right type of audience to your content is like marketing a television set to a blind man. You’re likely not going to make any sales.
Make sure you’re marketing your content to the right audience. So you can have a good return on investment and a better conversion rate.
Here is a detailed post that walks you through the process of driving quality and engaged traffic from the web to your blog.
#4. Target Longtail Keywords.
From an SEO perspective, another major reason you might have a high bounce rate is not targeting long-tail keywords within your content.
For instance, you wrote an article with your major keyword as “blog”. In reality, you’re not targeting anyone with such a keyword.
If you get rank high for such keyword and appear on page one of SERP, your article will be everywhere just as your visitors will be bouncing off your site.
Are you targeting people who want to know about “what is a blog”? Or people who want to learn more about “how to start their own blog”?
There is another set of people who are looking for more ways to better the quality of their blog and get more out of it.
So you see, all these users have “blog” in their search term but with more description to define what they want to know about the keyword “blog”.
So, when next you’re writing a blog post, do more about your keyword research and think about who exactly is this post you’re writing is for.
If you can give an answer to this question, then chances are, your article will find is way into the hands of those who really need it.
#5. Avoid Too Many Ads On Your Blog.
Too many ads cause distraction and give signs that you are careless about giving value to visitors but to make money.
When your blog looks like Adsense farm to visitors and no meaningful content on it, then you’re sending a negative signal to users.
This often gets users to annoy and prompt them to leave as quickly as possible without clicking further.
The best practice for ads placement on blogs is the sidebars and one or two at the header depending on your theme layout. Give room for users to see good reasons why they need to check your content.
#6. Display Related Post.
This is a great way to display more of your content relatively relevant to the current one being read.
A good way to do this is to install the WordPress related post plugin.
I also have one at the end of this content. You can see it right below the conclusion part.
#7. Have a clear visible Tagline
It takes one second for internet users to decide if they’re staying on a blog or not. Within this second, your visitors should be able to tell what your blog topic is all about.
If users have to guess around your blog too long before knowing what exactly you blog about, then, kiss them goodbye.
There are many blogs on the net that offer the same services or products as yours. Don’t waste people’s time by not quickly telling them what you offer.
The best way to quickly tell anyone that visits your blog what you blog about is by crafting a clear visible tagline. A blog description message that in two or three words explains what your blog topics are all about.
This blog tagline reads “Blogging tips to help you make money online”. Quickly, you know what type of information to expect from this blog.
#8. Avoid pop up.
Avoid pop up of any kind if what you want is to have visitors stick around your blog for a while.
This pop up does more harm than the good they do.
Imagine this scenario, I landed on your blog from another web page and the first thing you threw in my face is an email subscription form.
Why should I just give out my email address when I don’t even know you. I don’t know the value of what you offer. I don’t even know if what you have is what I want.
You seem to be a spammer. Someone much interested in the privacy of others and send them unsolicited mails.
Offer valuable services or gifts in exchange and people will give you their email contact address willingly.
#9. Avoid Slow Loading Page.
Every day, all over the world, technology is improving and people want the best of it.
There is nothing annoying like waiting for 10, 20 seconds for a single web page to load. If I have to use the toilet and come back only to see your webpage still loading on my pc, then I have to move on to the next vendor besides you.
Download and install the wp fast cache plugin. This plugin helps speed up the loading time of your blog. Image optimization is important too to achieve faster loading time.
I use Wp Smush for image optimization. It is a very useful and effective image compression tool.
#10. Keep It Simple And Short.
This applies to every single element on your blog especially your blog content. Don’t use three words where one will do and most importantly, avoid creating a long wall of text.
Structure your content to attract reader’s eyes. This moves them to want to read more. Also goes to every other section of your blog, keep it clean and free from clutter.
Let not your content goes beyond 17-word count across the page and a maximum of 4 lines per paragraph. This makes your content looks tidy and inviting.
#11. Write Catching Headline.
Don’t get this twisted.
Unless you’re new here, I mean to internet marketing. You and I know there is just only one significant element that increases the open rate of any sales copy.
That’s just the headline.
Think about it this way. Apart from the regular post updates on your blog, which allow for a snippet. You only have your article’s headline in other places you display content on your blog through sidebars or footers.
Either you display popular posts. Related post. Recent post. Most commented post, etc. The article headline is what entices the reader to check the body of the article.
So, crafting a magnetic headline is the key to successful online marketing.
Your article’s headline can increase user’s time spent on the blog by approximately 50%. The more enticing content headline you have on the blog, the more article readers will love to read. This will certainly lead to more time spent on the blog and drastically reduce your overall bounce rate.
In this article, I have shown you a few tips you can try out today to reduce the high bounce rate on your blog.
But one thing you have to keep in mind is this.
All things being equal, the quality and value of your content play a bigger role in how you retain and acquire readers on your blog.
If your content sucks. I mean, the user doesn’t find it useful for the intended purpose, every other tip on this page will fail miserably to yield the required result.
How have you been working your way to reducing the high bounce rate on your blog?
I’ll be glad to read your experience in the comment box.