Landing pages are one of the most effective lead-generation tools. A good design, SEO-optimized, and high-converting landing page is critical to increasing conversion.
There are many use cases for landing pages, from lead capturing to product sales, webinars, homepages, and CTA; you could do a lot with landing pages.
Still, you don’t need an expensive or complicated landing page builder.
Several easy-to-use free landing page builders allow you to create responsive web pages without touching a single line of code. You don’t need to be tech-savvy or an internet guru to build a beautiful lead generation page.
After reading through this post, you will learn the following:
- What is a landing page builder?
- What to look for in landing page software?
- The best landing page maker to consider.
- Our Top recommendation for the top landing page software.
So, let’s dive in …
What is a Landing Page Builder
Landing page builders are software applications specifically developed to make it easy for anyone to create custom landing pages without coding or technical skills.
A typical landing page software has a user interface with a drag-and-drop functionality, prebuilt templates, and visual design elements that can be easily arranged on the page.
This drag-and-drop feature allows adding elements such as buttons, images, blocks, text, colors, etc., possible on the page. You can move, drag, rearrange, or modify elements on the page by adjusting its settings via a customizer panel.
Instead of coding a landing page from scratch, you can start with prebuilt templates and have a landing page ready in minutes.
However, landing page software or creators are unequal; some features set them apart.
The best landing page creator for you depends on several factors; let’s look at some of the features you need to look for to pick the right landing page software.
How to Choose The Best Landing Page Builder
The advice in this section will help you make the right choice, save money, and choose the best landing page software for your specific needs.
Depending on the purpose, maybe you need a landing page to create squeeze pages, sale pages, product pages, or even an opt-in page; these features are available in any landing page design software.
So, what makes a good landing page tool?
Ease of use
One of the first features to look for is the ease of use. You don’t want a landing page builder that requires a tedious learning curve.
After all, one of the purposes of a no-code landing page builder is to simplify the process, make it easy to create, save time, and achieve more.
It is not worth your time if you spend an entire day learning how to use the landing page software. You might want to look into other options or alternatives.
Approximately 7.33 billion mobile users worldwide and many of this audience are Internet users. Some of them may visit your site.
If your landing pages are not mobile-friendly, you will lose these users for good and to your competitors.
You do not need to redesign your landing page for mobile users. A good landing page tool creates responsive pages that adapt to the user’s devices, irrespective of screen size.
Whether it is a tablet, smartphone, or desktop/laptop computer, your web pages will adjust to each device’s demand accordingly.
Templates are another feature to look for in landing page software.
The purpose of templates is to get you to a quick start, build quickly, design in minutes, and have a ready-to-go landing page without sweating.
The best landing page builders will come with hundreds of prebuilt intuitive templates design, fully customizable, SEO and Mobile optimized, and built for a high conversion rate.
Many landing page software creators have high-converting free templates designed for different niches.
For example, here are free lead and sale page templates in Getresponse, which you can use for different use cases or designs from scratch.
Always check the design library to ensure your landing page software provider has suitable, beautiful, and sufficient templates.
No matter how good it is, services and products will eventually break, need improvements and updates, or require help to resolve issues at some points.
You want a page builder tool developer to be there when you require support, and it should be timely and helpful. Support is something you must never overlook or ignore when subscribing to a service or product.
An excellent way to test the effectiveness of a business’s customer care service is to engage them before purchasing.
Watch out for primary customer service features like response time, ease of access to initiate conversation, how helpful the customer representative is, availability, contact channels, etc.
If things do not makeup well, it could signify lousy company business ethics or poor customer service.
At the minimum, there should be support via ticket, phone, live chats, a knowledge base, and possibly a dedicated account manager for enterprise customers.
Running an online business requires many tools and services; it’s hard to find a single tool that lets you do everything under a roof. How I wish it exists.
For the most part, you need a CRM (Customer relationship management software) or lead nurturing tool integrated into your landing page software.
There are many of these tools available today. Still, if your landing page builder does not allow seamless integration with third-party tools, managing leads from more sophisticated and purposeful email marketing software will be challenging.
Ensure your landing page builder allows integration with other tools through several means.
5 Top Landing Page Builders
Now that you know what a landing page builder is and how to determine a good one, let’s compare the best landing page software you can try today.
I listed many tools on this page, from simple page builder software to more advanced top-rated landing page platforms and high-converting and SEO-optimized sales funnels.
Even for WordPress-specific landing page plugins, you have many options.
As you read through the list, these landing page builders are mobile responsive, GDPR compliant, optimized for maximum conversion, and provide best-in-class protection against bots and spammer invading your contact forms.
Let’s get to it.
Unbounce is a powerful landing page AI builder with advanced features that let you create stunning marketing pages turning visitors into leads. It is an all-in-one landing page tool that enables you to create, write your copy, and optimize your campaign for SEO.
You can create landing or conversion pages in Unbounce using – the Classic and the AI Smart Builder.
The Smart Builder is an AI-powered landing page generator that lets you build incredibly faster, access pre-optimized templates, and answer a few questions. The AI generates relevant landing pages in seconds.
When you create landing pages with Unbounce Smart Builder, you can generate instant marketing copy and optimize with smart traffic that automatically sends visitors to the right landing page based on several factors.
One of the best features of Unbounce is its A/B testing and smart targeting tools.
You can create multiple variations of your landing pages, A/B test each variation, and pick which one brings the highest ROI. You can choose from hundreds of high-converting landing page templates, pop-ups, popunders, sticky bars, headers, etc.
Unbounce is an excellent marketing and lead-generation tool for many businesses in different industries.
However, if you’re starting, Unbounce isn’t an ideal option for beginners, especially if you’re not earning decent enough to cover the cost.
Unbounce Top Features
- Over 100 high-converting templates landing page design.
- Create all types of landing pages – sales funnels, squeeze pages, sales pages, signup pages, lead conversion pages, etc.
- Integrates with apps and services you already use in your business.
- Powerful advanced targeting options to drive more conversion and engagement.
- One-click A/B test different landing pages.
- It is built for speed and is mobile-friendly.
Unbounce is on the high side for its pricing; the entry plan starts at $99 or $74 when billed monthly or annually.
But you get unlimited landing pages, up to 500 monthly user conversions, and features that make running your business less stressful and improve efficiency.
You can try Unbouce for 14 days of free trial access. No credit card is required.
Here is the complete pricing plan.
Elementor is one of the best landing page builders plugins for WordPress themes. And a favorite web development plugin among web designers, developers, agencies, and marketers.
It has more than 300 templates optimized to deliver fast loading, responsive design, and a high conversion rate.
One of the design advantages of Elementor is its seamless integration with many popular WordPress themes. You can build incredible website designs with your default theme using the Elementor landing page templates.
And not just landing pages, Elementor now has a powerful AI website builder that puts your website developments in your hands. There’s absolutely nothing you can’t do with your website creation.
If you want to take complete control of your website design, the possibilities are endless with Elementor AI. Check the video below to learn more about Elementor AI.
Elementor Top Features
- One-click AI content generation for blog posts and other content needs.
- Generates custom CSS code to modify design elements with Elementor AI.
- Use Elementor theme builder to build a robust framework in one place.
- Over 100 pro and basic design widgets.
- Over 300 pro and basic mobile responsive templates
- Create custom lead-capturing web forms.
- 24/7 access to email and live chat support.
No free trial for the Elementor plan, but there’s a 30-day Money-back Guarantee policy. So you have nothing to worry about if the Elementor landing page builder is not for you. No question asked, you will get your money back.
The pro plan starts at $59/yr, which allows one pro website. However, you get a 14-day trial access to the Elementor AI when subscribing to the website builder plan.
SeedProd is a WordPress website builder and landing page creator plugin. It uses a drag-and-drop editor, a user-friendly interface, and hundreds of design elements to create beautiful web pages.
It is one of the best free landing page builders for WordPress users.
SeedProd advantages include the Full Site Editing capability and the ability to create custom headers, footers, sidebars, archives pages, and responsive Woocommerce pages without coding.
You can create custom layouts, call to action, WordPress maintenance or coming soon pages, custom 404 pages, thank you pages, and lots more. SeedProd is a complete drag-and-drop website builder and landing page plugin.
Being a WordPress theme builder plugin, SeedProd integrates with popular page builders software like Elementor, Beaver Builder, Gutenberg, Divi, Visual Composer, Thrive Artitecture, and Brizy page builder.
SeedProd Top Features
- 97 prebuilt WordPress themes
- 180+ readymade landing page templates.
- Use SeedProd to create custom WordPress themes from scratch without coding.
- Mobile device display preview capability.
- Integrate with popular email marketing services providers like ConstantContacts, Getresponse, ActiveCampaign, Convertkit, etc.
- Automatically copy and paste sections and import them in one click.
- Add custom code – CSS.
- 45+ website animations to create a stunning design
- Add dividers, rows, shapers, etc.
- Add dynamic text to add dates or values to web pages automatically.
- Create your color palette or choose from over 20 custom schemes.
Seedprod offers a lite version of its plugin, which you can use freely but with limited features and tools. Download the Lite version here.
The SeedProd Pro plugins have four standard pricing options; there is no trial period, but you get a no-question-asked 14-day money-back guarantee just in case it’s not what you want.
Check the price below.
Getresponse isn’t a typical landing page builder software but an all-in-one email campaign, automation, and marketing solution provider. It is a powerful free squeeze page builder for people looking for an easier way to capture leads.
However, if you want everything in one place, like having the ability to create optimized lead pages within your email marketing tool, Getresponse makes a perfect choice.
As part of its offerings, Getresponse has a library of high-converting landing page prebuilt templates that automatically integrate with the Getresponse email marketing software.
You can customize every part of the landing pages with the drag-and-drop editor to fit your marketing requirements. You can easily add buttons, images, countdown timers, videos, webinars, Ecom stores, products, etc.
After subscribers complete the signup form, there is a preview option and a thank you page.
This is an ideal option for those who want a more straightforward way to create landing pages with minimal effort to collect leads via Getresponse web forms.
If you’re already a Getresponse customer, you may need to look into this option before going with other page builders tools on this list.
Getresponse Landing Page Top Features.
- Drag-and-drop landing page builder editor.
- 200+ fully customizable built-in landing page templates.
- No coding skill
- Collect leads to your Getresponse list.
- Availability of readymade templates for many use cases.
The Getresponse landing page templates are available to free users but with limited access to premium features.
If you want to unlock more features and access, consider subscribing to the pro plan, which starts at $15.58 or $19, depending on annual or monthly billing. You also get access to its website builder, which allows you to create stunning web pages with the drag-and-drop visual editor.
Leadpages is one of the best landing pages and website builders worth the investment.
It is not just about creating great landing pages; you can do much with Leadpages.
From selling products, integrating with Stripe payments, creating checkout pages, real-time tracking, and unlimited split testing, you can create an online presence with Leadpages. It is a powerful marketing tool that lets you achieve more by working less.
Leadpages integrates seamlessly with many apps and services, like Hotjar, Google Analytics, CRM, Website features, live chats, email marketing, automation tools, Zapier, payments processors, etc.
The Leadpages Conversion guidance technology accesses your landing pages for high conversion, suggests improvements, and guides you to improve them.
Leadpages Top Features.
- Unlimited leads and traffic – no limits to the number of visits or leads.
- Create unlimited landing pages for your campaign. No bandwidth limits or overage fees.
- Faster page speed in under 2.5 seconds helps you achieve better Google Core Web Vital.
- Advanced A/B testing features – split incoming traffic to different landing page variations.
- Integrate with hundreds of services and applications.
- Create landing pages for different use cases.
- Helpful support team via email, phone, live chats, and custom video tutorials.
- Access over 200 readymade landing page templates and 100+ website templates.
- Get real-time analytics data on your landing page performance.
Leadpages offers a 14-day free trial, which you can access by entering your payment details. You won’t be charged during the trial period, and you can cancel anytime before the 14 days expire.
The standard pricing plan starts at $74/yr; more details are in the image below.
Editor’s Pick – Best Landing Page Builder
This software has compelling features that allow advanced audience targeting, different split testing methods, use AI technology, and give you total control over your design projects.
However, if you’re a WordPress user on a tight budget, SeedProd is the best WordPress page builders plugin. No alternatives come close to its features and ease of use.
Getresponse is suitable if you need something more straightforward that doesn’t require advanced tools, targeting options, and design, and you want to integrate with the Getresponse email marketing software.
FAQ – Free Landing Page Builders
Do you have questions about the free landing page builder for lead generations? If you spot something I missed above, check the FAQ section to see if I answered them here.
Why do you need a landing page builder?
Landing page builders are essential for creating high-converting standalone pages without coding or starting from scratch. Most landing page builders often use drag-and-drop editors, prebuilt responsive templates, and customization elements; these features allow anyone without coding knowledge to create professional landing page designs in minutes.
You need landing pages for creating lead generation pages that convert, sales pages, offer pages, powerful CTA, and many other conversion page intent.
Where can I create a free landing page?
Several landing page builder developers offer free versions of their premium products or a trial offer which you can access with or without credit cards. You can use the free plan if you’re not ready to invest in a premium tool like Elementor and Unbounce Smart Copy.
For WordPress users, the SeedProd lite version is the best free landing page builder plugin for beginners with limited features needs.
Is Elementor a landing page builder?
Yes, Elementor is both a landing page and website builder. You can build landing and website pages with Elementor drag-and-drop page builder. It is a powerful WordPress landing page plugin for creating and customizing different layouts, adding elements, creating website pages, and more. Elementor now has an AI-powered website builder that lets you customize every part and component of website pages.
Do professional web designers use Elementor?
Elementor is one of the page builders used by professional web designers and agencies because of its advanced features and ease of use. Some web development professionals prefer to code from scratch, but many find Elementor worth the investment, saving time and building incredible web pages faster.
You don’t need to be a developer to build a website today. Whether it is a landing page or custom website pages, you can create branded pages with these landing page builders.
However, if you’re expanding to a full website soon, you need a DIY website builder like WordPress. Building an online presence with CMS developed to handle more complex website needs is more suitable.
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