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There are lots of marketing intelligence analysis tools that let you gain audience insight, traffic, keywords, competitors benchmarking, etc… Today, we will review two of the most used digital marketing intelligence tools – Semrush vs Similarweb.
Each of these marketing tools collects and processes web traffic data differently. And present marketers with data in different ways and uses.
Base on data sources, database sizes, and the sheer amount of tools available, one tool tends to be more efficient than the other.
So, in this article, I walk you through the major differences between Semrush vs Similarweb. You will see why one tool is better than the other.
At the end of this comparison post, you’ll be able to decide which tool is better for your marketing needs and budget.
And which is not…
Let’s dive in…
Semrush vs Similarweb – Which is Better?
Before we begin, here is something to note…
We will evaluate each tool by key marketing features, free plan, database sizes, keyword tool, pricing, data accuracy, link building tool, etc.
With these, you’ll be able to see how one tool compared to the other in these regards. So let’s get started…
Free Basic Plan
Since you’re looking to see between Semrush vs Similar web which tool should you go for? I believe it will be helpful to walk you through what’s in each tool’s basic and free trial plan.
While both Semrush and Similarweb offer a 7-days free trial of their tools, the Semrush free plan gives you access to more marketing tools.
With the Semrush free user account, you have access to all keyword tools, including position tracking tools, keyword magic, Keyword Gap, etc.
Also, you have access to advertising research tools, social media, link building, traffic analytics, site audit, and more.
Though, your account is limited to a number of data you can pull through. With a free user account, you’re good with limited marketing data in Semrush.
Yes, there is a 7-days Similar web free trial offer that allows you to see how the Similiarweb marketing data analytics works.
When the 7-days are over, most of the key marketing features are locked. It will require an upgrade to be unlocked.
In the Similarweb free basic plan, you only have access to the website research analysis features – web performance and competitive landscape (up to 5 results).
All other marketing intelligence tools are locked for an upgrade.
Semrush is more generous in terms of what it offers to free users of its tools than Similarweb does to users on a free plan.
With over 50+ marketing tools, Semrush is an all-in-one marketing tool designed to take care of your everyday digital marketing tasks.
For individuals, SEO professional, businesses and agencies, Semrush let you do SEO (off-page and on-page), content marketing, PPC, social media management and marketing, keyword research, and competitor research from just one platform.
Semrush aimed at making the platform your one-stop solution for all things digital marketing tasks.
For each project launched on the Semrush platform, you have access to a variety of advanced digital marketing tools:
Similarweb is heavily focused on web analytics and competitive intelligence tool. The primary focus of Similarweb is for analyzing website traffic and performance, uncover marketing strategies for growing your business.
It is not a complete marketing platform that lets you do everyday SEO tasks, content optimization, social media, link building, and analysis, or even local SEO listing.
If you’re looking to audit your website for possible on-page SEO errors, and recommendations, Similarweb is not an efficient tool for this.
There is limit to what you can and can’t do with Similarweb
Advanced Marketing Tools and Features
As an all-one marketing tool, Semrush has every tool you need to run an effective SEO and content marketing campaign.
The Semrush marketing tools consist of full fledge SEO tools.
From site audit, link building, link analysis, keyword research, keyword analysis, competitive research and analysis, advertising, content research, social media, etc.
This tool gives you more advanced features for SEO professionals and agencies than just basic SEO features.
Similarweb on the other hand does not provide the tool for most of these SEO and content marketing tasks.
For instance, you can’t run a site audit on Similarweb at the moment. Therefore, you can’t use Similarweb to fix on-page SEO errors on your website.
Similarweb is more helpful for web analytics to gather marketing intelligence for your marketing campaign.
Clear Pricing Details
Each Semrush plan, features, and pricing is visible on the website.
There is no hidden marketing tricks or gimmick. At a glance, you can see what’s in each Semrush plan, features, and pricing.
This allows you to make an informed decision base on what your business needs and the available budget.
Here’s the pricing plan on the Semrush website:
If you subscribe to an annual Semrush plan, you’ll save 16% of your total payment. This is a better deal for business that needs SEO services for the long time.
On the Similarweb website, there are no visible pricing details.
Aside from the 7 days Similarweb free trial offer, the next pro plan is the enterprise level.
You’ll have to talk to a consultant/specialist to discuss a marketing plan that fits your business needs and budget. This could be a potential turn-off for many businesses and marketers.
Not so many people have the time, courage, or patient to talk to a customer rep before buying into the company’s products.
I’ll love to see Similarweb worked this out sooner than later. It will be more helpful if there could be a clear pricing page Similarweb and plan structure on the website.
This will bring more transparency, a detailed billing structure, and customer satisfaction for the company.
Link Building Tools
As a complete SEO tool, Semrush has SEO features or tools developed to start and complete your link-building campaign.
The Semrush backlink analytics tool lets you analyze any website link profile in minutes.
With the Semrush backlink audit tool, you can easily identify potentially harmful links. And get rid of them in time to save you from the Google penalty.
You can also track lost and new backlink profiles over time. This feature lets you monitor your link-building profile up to date.
At the time of writing this line (May 2021), you can track the historical data of any website link profile for up to 8years back.
With over 17bn URLs crawled per day, the Semrush backlink index is one of the largest on the planet today.
In Similarweb, there is no dedicated link-building tool.
Although the referrals tool in Similarweb can be used for link building, it only gives basic link data of the analyzed website.
There is little you can do with the data it provides. You can only see the root domain linking to a website. No SEO data on the exact linking page on the website.
This makes it nearly impossible to use Similar web for link-building outreach campaigns.
Semrush is built on anonymous user data (real consumer behavior), databases that hold more than 20bn keywords, real Google SERP data, and other third-party sources.
With over 40Tn backlink index, you should expect marketing data from Semrush to be the closest accurate you can get.
Semrush is built to help small, medium, and large businesses run SEO and marketing research efficiently.
Even though your website drives less than 10k traffic monthly, you can use Semrush to analyze your web traffic data.
Similarweb, on the other hand, relies on its web crawler, users panel, and public data through first-party analytics tools such as Google Analytics.
For websites with less than 50k monthly visits, there could be a wide margin discrepancy in reporting data. Or still, no data reporting at all.
For instance, analyzing this website with less than 10k monthly traffic, Similarweb couldn’t return any traffic data.
Below I analyze this website with less than 10k monthly traffic in both Semrush and Similarweb using the domain overview tools.
As you can see, Semrush returns the domain overview metrics analysis, but no so with Similarweb.
CyberNaira analysis in Semrush domain overview tool…
CyberNaira analysis using Similarweb competitive analysis website overview tool…
Semrush vs Similarweb – Features vs Features Comparison
Semrush.Trends come from a comprehensive suite of tools that also has SEO tools, PPC, Keyword research, advertising, social media, and content marketing.
While Similarweb is solely for web analytics and statistics. Both Semrush and Similarweb is a feature-rich tool.
Let’s see how Similarweb vs Semrush compare feature wise…
Keyword Research Tool
At the time of writing this line, the Semrush keyword database consists of over 20bn search queries.
For a single seed keyword, the keyword tool is capable of returning over 14 million keyword ideas for your query. This makes analyzing keyword ideas with the Semrush keyword tool more efficient than most paid keyword tools.
With the Semrush keyword tool, you’re able to see the organic and advertising value of any keyword. This is a very helpful feature for advertisers, affiliate marketers, and businesses that leverage content for business growth.
It helps to target the rights keyword with high commercial intent.
The keyword magic tool in Semrush provides more helpful search filters to run keyword research efficiently.
You can filter by:
Users on the Semrush free plan are given access to the position tracking tool up to 10 keywords. While the free trial Semrush Pro plan gives you more. You can track up to 500 keywords during your free trial.
The keyword tool in Similarweb is not as comprehensive as that of Semrush. However, it does have one keyword feature worth mentioning here.
The traffic share per keyword feature in Similarweb is a helpful tool that lets you analyze traffic percentage per keyword against your competitors.
You can see who gets the most SERP traffic share for a particular keyword and where you stand in the SERP. This information can be helpful for optimizing your target keywords and for competitive analysis.
Head-to-head, the keyword generator tool feature in Similarweb let you analyze keyword performance by:
Additionally, for competitive market analysis, you can research top-performing keywords by landing pages, ad campaigns, country-specific, for more in-depth marketing insight.
While most keyword features in Semrush can be accessed with a free user account, you need a pro account to get access to keyword features in Similarweb.
Social Media Tool
Whatever the Semrush plan, you have access to the Social media marketing tool.
This tool consists of social media tracker, social media poster, and social media ad features.
You can connect up to 7 social media profiles including Facebook, LinkedIn, Twitter, Google my business listing, Pinterest, YouTube, etc.
From each social media profile, you can schedule posts to multiple social media accounts and manage engagements from within.
There are options to schedule, send now, set up regular posting, add to queue, and save as draft.
In Similarweb, there is no social media management tool.
Competitive Traffic Analysis
According to Statista, mobile traffic accounts for 54.8% of all internet traffic from the first quarter of 2015 to the same period in 2021.
So having access to mobile traffic data is not an option, it’s a must in today’s digital marketing world.
The competitive traffic analysis tool is part of Semrush. Trend features.
It gives you access to both desktop and mobile traffic data. This helps to analyze your traffic sources better and understand where you should invest and optimize more.
Access to both desktop and mobile traffic data is available to all Semrush users – including free accounts.
However, there is limited data available in the free plan. If you want more comprehensive traffic analysis data, you need to upgrade to Semrush.Trend package for an additional $200/mon.
Below is the Semrush .Trend pricing comparison for each Semrush standard plan.
While there is available data for desktop traffic, you need to purchase mobile traffic data analysis access separately.
Source Data Collection
For data accuracy, it’s important to analyze how Semrush and Similarweb collect their data for marketing uses.
After all, an information is as authentic as the sources.
Semrush uses different methods for data collection.
Depending on the marketing metrics, data are collected from Semrush trusted partners, Google search result pages for more than 500 million popular keywords, clickstream data from hundreds of partners, and public API from social media sites.
Also, Semrush uses its own machine learning algorithm to present the data in its databases. This makes Semrush data more relevant and accurate you can get.
You can learn more about how Semrush collect and uses data on this page.
Similarweb uses a couple of data sources to gather marketing intelligence information for its users.
It uses data from direct website owners, partners, and internet providers with millions of users. Also, it collects its data from public patented technologies and indexing mechanisms that regularly scan public data.
Like Alexa, Similarweb also uses browser extensions on the visited websites to collect data for research and marketing purposes.
While both tools are widely used by top marketing professionals in the industry, Semrush is more robust and used by nearly 7 times the number of Similarweb users.
Unless your business SEO needs are very basic, you need just web analytics data. Semrush is the preferred SEO and marketing tool for professional SEOs, agencies, individuals, and small business owners.