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Once you hit the publish button, it’s time to promote your blog content and drive traffic back to your website, build a loyal audience, and earn money.

Sounds simple, right?

Well, at least on paper, blog promotion is straightforward—build it, drive traffic to it, and make money from it!

After ten years of internet marketing, I can tell you this. If you put in the required efforts and work that success here demands, you’ll get the reward ten times.

However, there will undoubtedly be challenges and obstacles along the way. You may not experience any significant progress as quickly as you may love to see them.

But trust me, if you’re patient enough and work smarter, there are bright lights at the end of this tunnel.

Laying the Ground Work for Blog Promotion Ideas

Success in online marketing is not accidental or magical—it is far beyond that. It can be predictable and manageable if you’re ready to do what is correct at the right time and long enough to see it through.

Before you start promoting your content everywhere, you must know precisely why you’re starting the blog in the first place. The purpose of which you’re into it.

Internet marketing is not just any other business. It is a people’s business. People you don’t necessarily meet in person – but still 100% of people’s business.

You must be specific about how you intend to serve these people. The trust and connections you must have built with them over time will make them buy from you.

Ensure you publish quality content on the blog that your target audience will find when they arrive.

Once you have that in place, let’s explore some content promotional methods you need to start doing from today.

5 Smartest Ways to Promote Your Blog

Note: With the continuous decline in organic reach for social media status updates and the steady rise in demand for paid advertising, I see it as a kind of “pay-to-play” platform, so I wouldn’t include it on the list here.

Besides, you already know a bunch about social media marketing, right? So, let’s explore the list of five free blog marketing tactics that drive significant results.

1. Attending Live Events

About 11 years ago, I attended a seminar organized by one of my mentors in online marketing, Dr. Sunny Obazu. There, I met with other content marketers. We interacted, exchanged business cards, and talked about our online businesses.

live event seminar

From that meeting, I gained loyal readers to this blog, which has helped spread the word since then. I have made decent money, too, by coaching others on what I know about building a blog that makes money.

Even to date, I still reap the reward of attending that seminar more than 11 years ago.

Live events, seminars, blogger summits, etc., are places most people don’t look up to for blog promotion and brand awareness. A blogger’s live event is one of the best places to start talking about your blog and what you do online.

Here are other reasons you should consider attending niche marketing live events a necessity.

Meet and Learn from your competitors.

Chances are, your direct competitors will be there too, for the same purposes as yours.

You can seize the opportunity to meet them and learn one or two tactics that will improve your business from them, especially if they are one of the event speakers.

Meeting with your competitors face-to-face allows you to observe them closely to study their strengths and weaknesses. This will come in handy when deciding to gain a competitive edge.

Gain More Knowledge 

One reason you attend the marketing seminar is to improve your business knowledge and the quality of your products and services.

At live events, you meet other experts who share their vast experience in the field with everyone. No matter how experienced or knowledgeable you perceive yourself in your field, there is always room for improvement.

Networking Relationship 

You can’t build a popular blog that makes money all alone. You’ll need the helping hands of other professionals in your field at one point or the other.

Seminars, live events, affiliate summits, etc., are great places to meet like-minded people with whom you can build strong business relationships.

The connections and the friendships you establish here might last a long time and open doors to many opportunities.

2. Repurpose Your Content

A lot goes into publishing a piece of content. 

Creating content on the web requires a lot of work, from brainstorming topic ideas, conducting keyword research, generating content briefs, writing the draft, editing, reviewing, and publishing. 

If the content only sits on your blog for the life of it, you’re not making the best out of your efforts. 

You must repurpose each published post into several content formats and reach a new and broad audience. This is one of the ways you can maximize your publishing efforts and resources and squeeze every opportunity out of each blog post you publish. 

Why do you need to Repurpose Your Content? 

Repurposing your existing content offers a wealth of benefits.

By transforming your content into different formats, such as videos, infographics, or podcasts, you can reach entirely new audiences who might not have been interested in the original format. This expands your reach and maximizes the return on investment (ROI) you get from your content creation efforts.

Repurposing also strengthens your SEO. The more content you have out there, the more opportunities you have for search engines to find and rank it. Plus, by presenting your message in different ways, you’ll reinforce it in your audience’s mind, making it more memorable.

Content repurposing is also a time-saver. Instead of constantly creating new content from scratch, you can breathe new life into existing pieces. This keeps your content fresh and engaging without demanding many extra resources. 

It’s a win-win for both you and your audience.

But how do you repurpose content to get the most out of it? Where do you begin? 

Content Syndication 

There are lots of content syndication sites where you can repurpose your content as it is. These sites offer opportunities to reach new and existing audiences on their platform that you wouldn’t have otherwise. 

Apart from syndicating existing content, SEO benefits are another reason to consider content syndication on relevant platforms. Many of these platforms automatically include a canonical link to the original article on your blog, giving you both awareness and SEO benefits. 

Here are some excellent content syndication sites:

  • Medium
  • Quora 
  • LinkedIn
  • Bizsugar
  • GrowthHackers
  • Flipboard
  • Substack
  • OutBrain – Paid
  • Toboola -Paid
  • Facebook 
  • Twitter 
  • Security Boulevard

Note: Some of these sites do not require sharing all the content. You can share snippets, a few paragraphs or quotes from the article and include a link to the original post on your website.  

PDF

PDF is an excellent content repurpose format you may not have thoughts about. And it’s not difficult to do. In fact, with a few clicks and free tools, you can transform any blog post into an engaging PDF file.

There are lots of free tools to help you create beautiful downloadable eBooks with professional templates. 

Besides, you don’t even need a fancy tool for this. Copy and paste the content into an editor like Google Docs or Microsoft Word and use the built-in PDF converter to generate an ebook version of your post. 

After that, you can use a tool like Canva to create a professional cover image for the ebook. This will elevate the ebook’s look and quality, making it attractive and upgrading its value.

Once you’ve created the ebook, here are some relevant PDF-sharing sites to reach a wider audience. 

  • Scribd 
  • AnyFlip
  • PubHTML5
  • PDFforge
  • Slideshare

Turning your content into a PDF is also an excellent strategy for gated content or a lead magnet. You can give away the eBook in exchange for email subscribers, building a responsive email list

Slides Deck

If you want to bring new life into existing content with something unique and original without writing new content and driving traffic to your website, you should try creating Slide decks. 

It is a powerful content promotional method for reaching new audiences and sharing presentations and bite-sized information. 

However, creating a slide deck requires more effort and skills. If you don’t have the skills, you can hire a VA from places like Fiverr. But if you have Canva Premium, it only takes time and consistent practice to master the art. 

I have created a few Slide decks using Canva to repurpose some existing content on this blog, but I’m nowhere near a skilled graphics designer.  

Here are the places I share my Slides deck:

  • SlideShare
  • LinkedIn 
  • Instagram 
  • Facebook

Note: I also turned the slides into PDFs and shared them in relevant communities.

Video

If you’re writing tutorials or how-to articles with a step-by-step guide, you should consider creating a video for the same article and sharing it on platforms like YouTube, Instagram, TikTok, Twitter, etc. 

After publishing the post on your blog, copy the content and feed it to a generative AI like Gemini or ChatGPT to summarize the critical takeaway into a concise and explainer video script. 

These AI can help with so many tasks, including promoting your content. 

The next step is to copy the video script and use a video recording tool like Veed.io with a teleprompter feature to record the video. A teleprompter lets you paste the script onto the screen and read it while you record from your camera, screen, browsers, Slides, etc. 

If done right, video content is a powerful blog promotional tool to help you reach new audiences, establish authority, and generate revenue. 

3. Questions and Answers Section

Recently, I did a mini voluntary “Ask me anything” related to blogging, SEO, content marketing, etc…on one of the blogger groups I belong to. I wasn’t expecting what followed, to be honest.

I was like, whoa! Why haven’t I done this thing a long time ago?

question and answer books

It opened doors to a new opportunity, a new relationship, loyal followers, and potential business deals. Above all, it exposed my blog to people who never cared to know or find out what I was doing here in the past.

From the questions and answers section, a good number of the group members became aware of my blog and expertise, the value of which my content offers here.

Granted, this might not be something within your scope to try out because you’re just starting out and have little knowledge of the game. That’s okay; everyone starts somewhere.

You don’t have to go all out on the questions and answers section if you don’t have what it takes to do that. But keep your eyes open to forums and bloggers’ communities.

Whenever you see someone asking questions, you can help with the answer, help them out.

Answering industry-related questions helps elevate you to expert status and drive free targeted traffic to your relevant content. Even if you don’t want to do this as I did, you can leverage Q and A sites like Quora and Yahoo Answers.

Visit these places and look for questions you can comfortably answer.

Since you’re trying to promote your blog content, a good rule of thumb is to look for questions that naturally demand a reference to additional resources.

Use this opportunity to point the user to one of your pillar articles.

4. Don’t Sweat Much on Blog Design

Believe me, I know how tempting this aspect can be, and you may be forced to start tweaking your blog design here and there every week or even days apart.

The truth is, no one cares about your blog design more than they care about the quality of your content.

And in that humble beginning, you don’t have that much going on your blog like that.

So, instead of tweaking your blog design every day and night, focus on creating quality content and networking, making at least 50 contacts a day with the right people. Read other people’s blogs and leave valuable comments on them.

Don’t take this wrong.

I know that blog design can be one of the primary reasons people abandon a website. But yours is different, and you’re in a stage where all that matters most is providing your first-time visitors with a memorable experience of your content.

Initially, focus on publishing helpful content that your human visitors and search engine spiders will love. There are more days ahead for you to get your blog design right.

Come to think of it, you’ve just started, and until you know exactly where your blog should be heading, your blog design is just an experiment.

5. Use The Power of Guest Blogging

This one is straightforward, right? You already know how to use guest blogging to promote your blog.

Not so, especially if you’re nobody when getting started in the blogosphere, I mean, you have no blogger network to leverage and no name to promote your writing ability.

It mightnot bet easy to find blogs accepting your guest post pitches.

But you don’t have to leave things to luck or chance. You must wear the hat and go all out on blogs that accept guest articles.

The good news is that many blogs are ready to accept anyone with better quality writing skills for the web. These blogs don’t care much about who you are or whether you have been blogging for a gazillion years.

It does not matter to them. What they do care about is your present quality. How good is your writing now, and what can you offer them?

To get started with your guest blogging campaign, you’ll need to do two things—or maybe just one, depending on your choice.

You can find blogs where bloggers in your niche are already publishing their guest articles. You can also find blogs accepting articles from guest authors, not necessarily from your competitors.

I don’t know if you grab the difference between the two.

Here is the thing:

This search string will present you with a search result of blogs that accept guest articles:

“Your niche keyword + write for us”

This search string will present you with a search result of posts written by guest contributors on another blog.

“Your Niche keyword + inurl:guest author”

The latter is more like spying on your competitors, where they get links through guest blogging.

You should concentrate mainly on that because it will help you build quality links faster, giving your blog better search visibility.

However, since you’re just starting out in the blogosphere, getting your guest articles accepted on relevant blogs might be a daunting task.

Here are some tactics to get your guest post pitches accepted.

Tip 1. Start With Your Peers

One of the guest post best practices is to feature on high-traffic blogs with large followings so you can promote your blog to a large audience.

That’s fine and valid advice. But in your case, it may not work out as expected.

Instead, start looking for guest post opportunities from bloggers just some years into the game—those who are just a bit above you in blogging status.

It is a lot easier to have your post accepted by blogs in this category. What you need most at this stage is exposure and not all that massive traffic.

That’s fine if you can get it. But instead of chasing that big break or influential endorsement, start small. At this stage, what matters is getting people’s eyes on your content.

From these smaller blogs, assuming you’re doing an excellent job with your guest post by writing helpful content, it may open the doors for that river-flowing stream you’re looking for.

Tips 2. Read Guest Post Guidelines

Not all blogs have visible guest post guidelines or policies. But a good rule is to always look for them before you consider writing your guest article.

If you can’t find it on the blog, consider reading the last ten published articles to see what they are like now.

Take note of small things like formatting, image size, article length, concluding part, subheadings, intro, and headlines.

Look for the popular posts on the sidebar to see what type of articles readers share and comment on most. See how you can develop something better but with a similar approach.

Important: Search for posts written by “guest authors” using the blog search box.

This will give you an idea of what blog topic you should write about and the type of post readers engage with most. The content quality accepted by guest authors

Tips 3. Don’t Write Epic Content, Write Useful Content

This isn’t very clear. Probably not!

It shouldn’t get you confused. There is a BIG difference between writing epic content and writing helpful content.

A post may be said to be EPIC, but this might come because of the nature of its design, formatting, length, quality of research, etc.

However, if it does not provide the consumer with meaningful benefits, it is not helpful to that reader.

For instance, high-end smartphones are one of the best things that ever happen in this world. However, not everyone finds their advanced functions and features useful.

Some people are comfortable using such a thing as the Nokia 3310.

nokia 3310

This is because they only need to make and receive calls. Every other function is useless to them.

Trust me, my 85-year-old Dad doesn’t care about whatever your Android or iPhone smartphones can do. Nothing beats his old 3310 Nokia.

So, if I’m going to buy Dad a phone, I need to get him something he will find “useful” and not something with great functionalities and features that are useless to him.

Why do I have to say this?

I have seen a few content marketers doing the mistake of submitting an epic post for guest post requests that do not offer the host blogger audience relevant practical actionable tips or lessons.

So, instead of writing lengthy posts like this, focus on delivering useful content to the host blogger’s community.

If what readers over there read most is an article between 1,000 and 1,500 words, don’t go overboard with a 5,000-word post. It might not work out well.

One of the reasons I told you above is to check out the host blog’s last ten published contents. Doing this will give you a clear understanding of what is working at the moment for the blog.

Tip 4. Edit. Edit. Edit.

You need to edit and proofread the heck out of your guest article. Not many blogs are ready to look into such things as error typos, misuse of words, spelling mistakes, etc.

If you’re writing for your blog, is easier to go back after weeks, months, and sometimes even years to edit and proofread your published posts. But this opportunity can’t happen on other people’s blogs.

You’ll need to make sure your post is free from errors. This will reduce the workload on your host blogger and save them time when publishing your post.

Conclusion…

Promoting your blog to go viral without advertising is possible. But paid marketing will help you see the results quicker.

The 5 ways described in this post are some of the best free traffic tactics; if you work on them long enough, hopefully, you will experience positive results.

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7 Comments

  1. Hey Shamsudeen,

    These are great free alternatives to paid advertising. I never been to live events to talk about my blog but it’s a good option. Especially for the fact that it’s targeted.

    I’ve done guest posting but I didnt get to the level of traffic I wanted despite the fact my blog was exposed to a lot of other bloggers. I still see it as a great way to get more exposure.

    Thanks for sharing these tips! Have a great upcoming weekend!

    1. Hi Sherman,

      There are more benefits to attending niche relevant live event than exposure, you get to meet with people from different diverse business background, sectors, experience and from there, you can even get some business deal.

      Who knows?

      Thanks Sherman, nice having you on the blog.

  2. Hi Adeshokan,

    This is one of the most detailed and compacted guide to massive traffic. Wondering if I’ve seen you in Serious Bloggers Only community, smart blogger or some forums because you know I tend to identify members by their awesome writing style…

    Thank you, you did well

    1. Hi Charles,

      Thanks for the kind words. I’m not sure if we’ve met anywhere online before, but that’s all in the past. Now we’ve known each other, nice meeting you.

      I frequent NairaLand, Inbound.org, Growth hackers, and some Facebook groups.

      Thanks.

  3. Nice and interesting article

    thank you.

  4. Hi Shamsudeen. Thanks for this incissive masterpiece. I agree with the fact that submitting guest post to blogs, whose content are related to your blog’s niche could attract tremendous traffic. Though I have not treaded this path, but I’ve read some tips from other bloggers saying the same thing. That makes it an effective blogging strategy that knows no bound. Nevertheless,can you recommend any software that can be used to edit a blog post.

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