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Why do you seek to grow your social media following?

Let me guess.

You want to grow your social media following because of one of two things, perhaps three things:

  1. To improve your client base
  2. To improve your chances of making sales
  3. To become an authority figure
  4. To boost your website traffic.

Whatever your reasons are for growing your social media following, I’ll try to the best of my knowledge I’ve gained over the years about ‘growing social media following’ to provide the best and basic strategies there are to grow your following by over 100 percent.

I should, however, remind you that the rule ‘less is more often plays and plays a major role in getting the results you seek from growing these many followers.

That said. I have seen and heard a lot of so-called gurus’ advice that you should get a huge number of followers if you truly want to get the best results.

I am sorry to burst your bubble, and I will tell you why the idea of getting huge followership often frustrates you into thinking that online business is not for you or that social media marketing is overrated.

Listen, increasing your follower base is important. Very important! However, you must ensure quality followership rather than quantity followership.

Here, quality is the keyword. It is what gets the job done.

I mean that getting a follower who is already engaged with your brand (or those of your competitors) converts more and is more valuable than getting a follower interested in food-inclined updates.

Now that you understand my drift, I will just delve into sharing my five strategies for doubling the size of your social media following. Without having to sacrifice the quality of your followership.

5 Tips For Growing Your Social Media Following

1. Craft Quality-filled Contents

I have said this repeatedly: the buck of the things that makes online marketing work is content, and you’ve got to be in the habit of crafting and sharing valuable content that connects well with the hearts of your audience.

I will not remind you of that mantra that flies all around online, but you know that Content is truly the King. Don’t you?

Trust me, if you were to attract and engage your followers, you would want to make sure your content comes across as useful and helpful to take them from where they are to where they should be.

You don’t take people from where they are to where they should be by merely serving them with stale and not-so-cool content.

To win your reader’s heart, you must saddle your mind with the responsibility of producing practical, shareable, and, yes, ORIGINAL content.

Notice the capitalized word above?

That was intentional!

It will be inhuman to serve your loyal followers’ crappy and stolen content – someone’s intellectual property, not to talk of new folks who are just trying to get to know you and maybe be your best-buying clients.

After all is said and done.

When you take the time to serve your followers with shareable, original, and practical content, they will stick around to become your most valued, engaged audience, following you everywhere you go.

2. Follow for Follow

Have you ever heard of the term ‘follow for following?’

If you are frequent on Twitter, you would have noticed some folks directly messaging you to follow them back because they’ve just followed you. I know this because I have gotten many of these kinds of messages.

Call it crazy, but this strategy works like magic! You’ve just got to try it out and see for yourself.

Let me explain.

I am a fan of Facebook, and aside from my offline home, the next place you will be sure to find me is Zukerville City. Not joking.

I mostly share my muses about many different subjects, from politics to fashion to blogging, and the list is endless.

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The other thing I do that makes the ‘follow for following’ strategy effective is that I stick around to join, listen, and participate in conversations. If I like the thoughts you express, I engage you.

Then, I will follow you, and you will follow me most of the time. Not so?

To make the strategy more effective, you will want to reach out to this person (engage them in their inbox) by introducing yourself to them. Like what you do and what you care about. It’s called building relationships!

3. Join Conversations

I expressed a little bit of this point above.

Now, why is it important to join conversations?

It helps you demonstrate Thought Leadership, which inevitably helps you Build Influence online, maybe offline.

The leadership, they say, is an influence.

People will follow and engage with you only if you can influence them in a way that makes them look and feel different about themselves in a positive way.

You can’t achieve this properly without being a member of a community.

As the social nerd that I am, I am on at least 20 Facebook communities.

Aside from contributing to these communities, I also listen in on conversations to contribute my knowledge to the conversations going on.

Friends, if I have been able to build and grow my social media following to the point that people add and engage with me almost daily, it will be because of joining and adding value to the conversations in the online communities I find myself in.

4. Soar on the Wings of influencers

What do I mean by soaring on the wings of influencers?

Influencers are a big factor in doubling the size of your social media following in that they already have access to hundreds of thousands of followers.

Talk about power, influence, reputation, and credibility; they’ve got it. It just makes sense to leverage their influence to get your desired results, which I highlighted above.

The one million dollar question will be how to build on an influencer’s reputation to get what you want. Not so?

Don’t worry, I got you covered.

There are several methods of doing this: content collaboration, mutual conversation, or an interview. I often leverage the latter, which has thus been effective in growing my online influence and fan base.

As His Royal Awesomeness (Jon Morrow) will always say, you need to stalk the influencers and follow them bumper to bumper until they have no choice but to notice you.

This means you should always watch out for their tweets so you can also retweet them. Apart from that, it’s also wise to constantly tweet their new posts; this way, it will be easy for them to notice you.

You will agree that one tweet from your blog post by Jon Morrow will perform wonders and magic for you.

So folks, increasing your social media following by over 100 percent means engaging and collaborating with top influencers in your space of influence.

5. Don’t Be Everywhere

As marketers, we’re often told that the best way to succeed online is by being everywhere simultaneously. If you form the habit of doing this, you will hardly get any return in your time.

There are so many social media platforms on the internet today, and the best way to boost your following is to focus on a few of them, especially the ones that have proven more effective for your business.

I’m only active on Twitter, Facebook, and Google Plus; everyone else can wait. These ones alone can really grow your following and business beyond your imagination.

If you put all your time into them, you will see a huge spike in your followership.

Focus on them, engage in them, and share your blog posts multiple times. With time, people will start getting used to you because you’ve positioned yourself as an authority in your niche.

Wrapping up on the Subject

These are my 5 not so popular tips for growing your social media following, and I am sure if you take your time to follow some or all of the tips I have shared above, you will have succeeded in growing your online followership to over 100 percent.

Remember that your priority should be to grow the quality rather than the quantity of your follower base. Your number of followers is not proportionate to the success you’d be able to attract.

Please let me know what other strategies you’ve been deploying to get and grow your social media following.


About The Author.

Theodore Nwangene is a blogger and Freelance Writer. He’s on a journey to help bloggers and entrepreneurs write kick-ass content, build a more profitable blog, increase visibility, and boost their online authority.

He is writing a Kindle book titled 21 Writing Hacks: A Cheat Sheet for Writing Compelling Articles That Will Open Doors and Land You Clients. Join His Waiting List Here and get the book free once it’s ready.

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  1. author comments Jenny Rev says:

    Hey Adeshokan,

    Indeed some great points.

    Social Media has become powerful and for me it is the best place for marketing. And yes, all your points are crucial, specially follow for follow, because I have used it and it really works well.

    So, keep giving vital tips on Cybernaira.

    ~ Jenny

  2. You are utterly right about the part where you said, “Don’t be anywhere” and I guess its pretty straight forward. We should not signup on all networks as it will look a bit spammy. Joining top networks are recommended.

  3. Such a great share.Awesome information in there about how to gather more social followers by wrapping up and other techniques.I am glad to have such an helpful information and it helped me a lot

  4. Hi Shamsudeen,
    What a joy to be here again! 🙂
    Good to read these great tips often many bloggers neglect to take seriously.
    Yes, unique contents and useful tips which are shareable are always getting a kick start.
    Plagiarism is a common practice in this online world, I am sure that will not have a lasting life.
    Influencer factor is a good point to note, you very well explained it here.
    Stay alone is a bit confusing, of course in marketing it may help but as a whole, we need the co-operation of fellow being that too are noted here but I think that too contradict a bit.
    Byt the way about the presence in social media too is an important factor, I agree to that sticking the major ones will help to get solid feedback and follow.
    Hey, by the by please make the correction about the mention of G+ It is no more now! 🙂
    Thanks for sharing this amazing information.
    Keep sharing.
    Best Regards
    ~ Philip

  5. Thanks for this helpful article, my best tip is following to be followed.

  6. Hey Adeshokan, Glad to read your interesting post and I agree with your whole points. This amazing post impressed me a lot in my work and I also got some useful ideas from this post.
    Thank you very much again!

    1. Hi, Vasundhara,

      Glad to read this helps in your work. Thanks for reading through.

  7. Great post. I have tried so many tips for my social media page. I do engage with my followers, reply to evry dms and comments, also I am consistently posting oin my account. Trust me these thing are evry effective and it help me a lot to get more followers. I will definitely try your other tips also. Thanks for sharing this.

    1. Thanks, Elena,

      Good to read you’ve been doing good ith your social media marketing. Thanks for reading.

  8. Hi Shamsudeen,
    I often read blog posts about social media, but the way you explained how to increase followers is amazing. I know that joining the conversation increases your chance to get more followers but the #4 point that you mentioned is just awesome.
    Soar on the wings of influencers- that is amazing and I’ll try it too.
    Thanks for sharing such brilliant information.

    1. Hi, Nitin,

      I’m glad to read you find something helpful here, thanks for reading through.

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