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There are no BIG numbers here. But I learned plenty of SEO lessons in the process that I want to share with you today. If you want to improve organic search traffic in a considerable amount of time, then give me your attention.
I promise you won’t be bored with some fancy SEO theories that lead to nowhere. These are practical SEO tactics I explore during the COVID-19 look-down. While we’re on look-down, I took the time to work on some SEO tips. And the results are not too bad.
The reality of search engine optimization is this:
While we do want to see the result moving up very fast, it does take time before search engines optimization explode.
But the good thing is that when you monitor the changes that happen to your website search traffic, you can tell if your SEO campaign tactics are working or not.
In my case, after a month of testing, changing, tweaking, and implementing several SEO tactics, I’m able to see some small wins that tell my SEO efforts are paying off.
The good news is that I’m able to convert this traffic into sales. This is what really matters. Except you’re running a blog for fun, traffic is nothing if you can’t convert it to sales and leads.
I have all the steps guides detailed down this post.
So let’s begin…
Getting Started – Running Website Auditor
And a bit of link building activities.
In the month of April, I managed to build 5 backlinks through manual email outreach to 3 individual pages.
So this is all to it.
The first thing I did in the month of March was to analyze the SEO status of the website.
This gives me an overview of the on-page SEO errors and what I need to do to fix it. The SEO tool I used to run the site audit is the SEO Powersuite Website Auditor tool.
I opened Website Auditor and ran a SEO analysis of the website.
There were lots of on-page SEO issues that need quick attention. The blog 404 error page is not properly setup. I had set up a customized 404 error page some years ago that I had forgotten.
There were several pages with long titles and empty meta description tags that need to be fixed. Broken images and empty alt tags. Some resources restricted from indexing.
Though these pages were intentionally de-index from search engines, still a good time to recheck.
Just in case.
I spend a couple of hours working on-page SEO optimization. After this, I run another check through the Website Auditor to see the changes in real-time.
This is one of the helpful features of the Website Auditor. You can review the changes you’ve made to your web pages in real-time.
There are two ways to re-check the changes you’ve made to your web pages. You can re-run a check on individual SEO task, or rebuild the entire SEO report from scratch.
If you want to rebuild the entire SEO task after applying changes to your website, click on the “Rebuild Project” label on the top-right of the page. To rebuild an individual SEO task, click on the synchronize icon.
Of course, I couldn’t fix everything the Website Auditor reports as on-page SEO errors. This is because some of the on-page SEO errors were intentional and not really something to worry over.
Like do-follow external links.
You need to read the note, and the SEO factors on the Website Auditor interface to learn more about each SEO factor. This will give you an overview of how much importance is the SEO factors to Google search ranking.
After several hours of running SEO tasks, I was done with the on-page SEO factors.
The next thing I did was to dive deep into Google search console. I used the SEMrush keyword magic tool to analyze the search queries in the Google search console report.
This is because not every query search console reports will be profitable for your business. Although, these are search queries your web pages are getting impressions from, but from experience, you won’t profit from optimizing for all these queries.
How I Drive 87.23% More Organic Traffic in 3 Months
This is where it all begins to make sense to me after the on-page SEO task was done. By just fixing the on-page errors didn’t have any significant positive search traffic impact to report.
But after I followed the steps below to run keyword research, I was able to gain more organic search traffic in less than 3 months. And even made a few affiliate sales in the process.
The good news is that you don’t have to write and published hundreds of posts to improve organic search traffic. I was able to achieve this with 75 blog posts published then.
And only about 20% of these posts were responsible for 99% of the blog’s organic traffic growth.
The Keyword Research Process That Work
First, after following the steps described in this post, I was able to gain a 22.5k organic search result impression at that time too. Moving from 69.8k SERP impressions in the previous 3 months to 92.3k search impressions 3 months later.
Technically, the more search impression your web pages receives the more clicks.
But impressions and clicks don’t always match up. There is more to organic clicks than just getting the search impressions. A page may get thousands of SERP impressions but no clicks.
Lots of factors contribute to a higher click-through rate from search engines. From keyword ranking position, headline copy, meta description/snippet, relevancy, to user’s search intent, etc.
There is more to it.
Here is the Google Analytics report that shows 87.23% organic search traffic increase in 3 months.
If you look closely at the screenshot above, you will notice the growth didn’t’ happen to the organic traffic alone. But every other traffic channel as well.
There is a 19,612.50% increase in traffic from the “other” traffic channel as reported by Google Analytics. And a 27.54% improvement in direct traffic to the website.
Both referral and social traffic channel experience significant website traffic increase too. Overall, the website has improved its traffic volume significantly since the last past 3 months.
If this trend continues, I can only see the website increasing its organic traffic months after months.
Now, let’s get into detail on how to improve organic search traffic by doing effective keyword research. All the numbers above won’t have been possible without targeting the right keywords.
How to Combined Search Console Keyword Data With SEMrush Keyword Tool
The good thing about this keyword strategy is that Google search console has made the task easier. Search console already shows you what search queries your pages are showing for.
This remove any guess game in your keyword research process.
Traditionally, many marketers will updates existing content with search console keyword data as it is. I bet that’s probably your approach to content optimization with search console keyword data.
While this approach can take you far, there is a better way to optimize and improve organic search traffic from the same keyword. And drive more sales while increasing SERP traffic in the process.
Instead of plugging the search phrases into your content directly, take it to the SEMrush keyword magic tool. And run it through the keyword research tool for even more hidden search terms.
Here is what I did – The Experiment
These search phrases are from Google search console for some of my existing pages. From the image below, you can see the changes in clicks and impressions from the last 3 months to the previous 3 months.
I could possibly update the existing content for these exact keywords and drive more organic traffic.
But no, I didn’t do that.
Instead, I head over to the SEMrush keyword tool and plug-in a search term to see how profitable, search volume, CPC, and the keyword difficulty for this keyword.
First, I entered “SEO Powersuite free license” from one of the search queries report in search console.
From a monetary view, this is not a profitable keyword in terms of sales conversion. Although you will drive traffic from this keyword, it may not result in paying customers.
The keyword intent is clear. The user is probably looking for a free SEO software.
If you’re optimizing to increase sales, and not just increasing traffic volume, the SEMrush keyword magic tool is a perfect keyword tool you should try.
After analyzing the targeting page related to the SEO Powersuite keyword above. I gather more relevant keywords from the Google search console to run through the SEMrush keyword magic tool.
I analyzed the keywords to see how profitable, popularity, cost-per-click (CPC). The keyword difficulty, and even run these keywords through Google trends to see their trend curve.
Done with the keyword research and analysis, I updated the existing page with relevant search phrases that will help build my business. And used the link inspection tool in Google search console to re-index the page.
Search engine traffic to the page increases and with more search traffic comes more sales potentials. This is because the page is an affiliate product review content.
The Result – More Sales Traffic
In the month of May, the page brought in 3 affiliate sales. And up to the month of July, it had a total of 6 affiliate sales for the SEO Powersuite software.
The images below show the Avangate SEO Powersuite affiliate income dashboard. And the notification new orders emails.
In the month of Dec 2019, I had only 1 affiliate sale for the product. But after completing the steps described above, the page has managed a total of 6 affiliate sales for the SEO product in less than 3 months.
This is no BIG number, but an indication that something is working and worth given more attention and resources.
I took the same approach on another affiliate product and run its keywords through the SEMrush keyword magic tool.
Next, I plug-in the search query found in Google search console, “wp rocket coupon” into the SEMrush keyword magic tool.
As you can see from the image above, this search phrase worth giving a try. Though the search terms don’t get thousands of monthly searches but still a better choice as I will reveal shortly.
After analyzing all the relevant keywords found in the Google search console for this page through the SEMrush keyword tool, I was able to go after the most promising keywords.
I updated the existing pages, add more paragraphs, edit sentences, and add more relevant search terms. Like always, I got the page re-index by search engines.
The page received more search impressions and clicks from organic traffic. This resulted in two affiliate sales in the month of June.
The numbers aren’t of any concern here, but the fact that something actually works and proves positive.
There are endless possibilities when it comes to keyword research.
But one thing is certain, using the right keyword tool for the task will help you uncover hidden keyword data you never thought of.
And if you’re optimizing to increase sales, drive more relevant website traffic, you’re better ahead with the right keyword research analysis tool.
Try SEMrush for 7 day free today.
Let me know in the comment box if you have any question related to this post.