Disclosure: CyberNaira content is reader-supported. This means if you make purchases through our affiliate links, we may earned commission but at no additional cost to you. 

In this in-depth GetResponse review, I talk you through how you can use it to build your email list fast. The tools, features, and ease of use. Also, I’ll try as much as possible to answer some of the questions on your mind.

Let me guess: you want answers to the following questions:

  • What is GetResponse?
  • How will it benefit your business?
  • How can you grow email lists with GetResponse?
  • What is the Getresponse pricing like?
  • Is Getresponse affordable?
  • Is Getresponse free?
  • What are the Getresponse features?

If these are true, don’t worry. Today, I will answer all these questions in this Getresponse review.

After reading through, you can decide whether Getresponse is what your business needs.

Without wasting any of your time, let’s dive in…

Why GetResponse? My Email Marketing Experience

Since I started online in 2012, I have used close to a dozen email marketing service providers. Due to cost and a very tight marketing budget, I usually fund myself by moving from one provider to another.

Exporting my list now and then.

Looking for free email marketing service providers out there? But the truth is, I never found one with the right marketing tools to build my list faster.

That’s the reality of free email marketing services…

Free email marketing solutions usually come with limited services and marketing tools to help you build engaged subscribers faster. Free marketing tools are not an option if you’re serious about your online business.

Granted, they’re good to start the journey, but go for premium service and tools as soon as you have money. This is how you build your online business faster and start seeing significant growth.

During this period, I have tried the following email marketing solutions:

  • MailChimp.
  • ConstantContact.
  • Sendinblue.
  • MailerLite.
  • MadMini
  • GetResponse.
  • BenchmarkEmail.
  • EmailOctopus.
  • ConvertKit.

Note: My assessment of all these email marketing services is based on their free plan, or better, free trial period. Getresponse appeals the most, is affordable, and provides more tools to help build, manage, and grow my business better.

So, let’s begin…

What is GetResponse?

If you’re new to online marketing, you could probably wonder, what is GetResponse?

GetResponse is an email marketing services solution founded in 1998 by Simon Grabowski. The domain GetResponse.com was registered in 1998 by the founder and the CEO.

This application allows you to create a mailing list and capture users’ data, such as names, email addresses, phone numbers, date of birth, gender, etc. And use these users’ data to personalize your marketing message to improve conversion.

GetResponse allows you to create beautiful newsletters for your subscribers. Create autoresponders’ messages triggered based on predefined events—capture user’s data for advanced marketing intelligence.

And not just that.

integration services in Getresponse
getresponse integration with a popular app

Whether your website is built with Joomla, PrestaShop, Drupal, WordPress, etc… You can use the GetResponse email solution. It integrates with all the major blogging and e-commerce software.

You can also enable web forms on your Facebook Business page to capture new subscribers. It makes it easy to find and collect new subscribers.

Also, it makes it simple to track and measure marketing performance by analyzing clicks, open rate, delivery rate, spam score ratio, user engagement, A/B testing, etc.

email marketing analytics in getresponse
Analytics in getresponse

However, these are just the basics of GetResponse email marketing services. GetResponse has recently gone beyond the email marketing basics. It has now shifted to a more all-in-one marketing tool.

By providing other marketing services like webinars, Facebook ads, surveys, landing pages, automated sales funnels, and Store-selling your product with GetResponse,

GetResponse has gone beyond the traditional email marketing service; it is now an all-in-one marketing tool.

As you can see, GetResponse is not your average email marketing services provider. Yet, it is affordable when compared to other competitors.

Read on to find the list of GetResponse Pricing below.

How to Use GetResponse to Grow Your Business

Unlike many free email marketing service providers, GetResponse provides tools that let you grow faster.

These tools are developed to make building your subscriber base easier and faster.

In this GetResponse Review, let’s take each of these tools one after the other. But first, if you’re new to email marketing, this getting started video tutorial from GetResponse might be helpful.

GetResponse Sign-Up Process – Getting Started

The GetResponse signup process is straightforward. No complex signup process is involved.

First, visit this link to navigate to the GetResponse website.

On this page, click the “Sign up free” button at the top right, as shown in the image below.

Getresponse website homepage image
Getresponse homepage

GetResponse offers a 30-day free trial offer, which you can use. During this period, you can test-run all the marketing tools to see how to build your business with these tools.

Unlike competitors, you don’t have to enter your credit card details to sign up for the 30-day free trial offer.

It is completely free—no hidden charges. No credit card is required. Only your name and a valid email address are required.

Enter your account registration details on the next page, and hit the “create account” button below.

sign-up form on Getresponse website

A verification email will be sent to complete the signup process; you must verify your email address.

Once you complete this process, your account is ready to go.

How to Import Your List in GetResponse

If you have an existing mailing list with other marketing solutions, you may first want to import your contact list.

This is easy to complete in Getresponse.

Log into your account, and first, create a list. Your list name can be anything of your choice. But it makes it relevant to the list’s interest.

This will help you remember why you created the list in the future and help you create the right message for the right audience.

After creating your first list, click the “Add contact” button on the page.

Add contact button

It will take you to this page, where you have two options for importing your list.

You can import your contacts one by one manually. Or upload a file in CSV format, use external services, or paste rows.

The next thing is to enter your name and email address on file. Agree to the terms and conditions, and hit the “add contact” button.

Your email subscribers will be added to the list you’ve just created.

importing your list web form

Now that your first Getresponse list is ready, you’d want to create a web form to capture more email subscribers.


Let’s see how easy or difficult it could be to create forms in Getresponse…

How to Create Web Forms in Getresponse?

This is something I like about Getresponse web forms.

It is easy to use and offers many options to create the right web form for your blog message.

As an advanced form builder, Getresponse has a drag-and-drop form builder. The interface is user-friendly and clean, making the process easy to follow, even for beginners.

When writing this line, there are four ways to create your web forms in Getresponse.

web forms creation tools in the Getresponse website

The List Builder Wizard is the easiest way to get your forms up and running in minutes. But this is only good if you’re creating embedded web forms.

The list builder apps are the right tool for creating other forms, like scroll or exit popup forms.

There are 220 predesigned email form templates ready to use. 180 landing page templates, 700 web form templates, 40 marketing funnel templates, and 5,000 stock photos.

Each of these form templates can be customized to fit your website needs. Also, the form templates come in different sizes, formats, industries, and types.

different types Getresponse web forms

I have created a couple of web forms inside the Getresponse app for this blog.

The sign-up form on this blog homepage was created inside Getresponse and the sticky sidebar web form. Though, I use another WordPress plugin to make it sticky. That’s not part of the Getresponse features.

The web form in the image below was also created with Getresponse. I would have done better because I am not a graphics designer anywhere.

image of a web form
webform created in getresponse for cybernaira blog

The list builder apps are more advanced and allow you to create any web form. Whether you want to create popup forms, scroll forms, top-notification bar forms, download boxes, exit pop, shake the box, image boxes, etc.

Getresponse list builder apps allow you to create any marketing forms in minutes. You don’t have to be a tech guru to create these forms.

Everything here is dragging and dropping.

types of web forms apps
list builder apps in getresponse

Unlimited Sign-up Forms Per List

There is no restriction on how many sign-up forms you can create per list.

This is a great advantage if you have to create a different sign-up form for the same list on different website pages.

Let’s say you’ve created a list for “website traffic eBook download” in GetResponse.

You want to capture subscribers to this list from your blog homepage. Ideally, you may also want to capture subscribers to the list in relevant blog posts.

This is easy to achieve in GetResponse.

Open the menu by clicking the 9 dots on your user’s account dashboard to reveal the menu panel. Click on “Forms and Survey” from the drop-down menu.

menu panel in Getresponse user account

On the next screen, click on Create Form. From here, create and design your form and assign it to a list of your choice on the settings page.

create form button option in Getresponse

That’s it…

You can create unlimited web forms for a single list and even duplicate your already-made web forms in minutes.

Getresponse Pricing and Plans

How much does Getresponse cost?

Sure thing, you want to know how competitive the Getresponse pricing is compared to other email marketing platforms.

I will answer that question below, along with the available GetResponse email marketing plans.

There are four (4) plans available on the website. Each plan comes with different marketing tools and features. But at a very competitive price compared to its close competitors.

Here are the four plans on the website:

  • Email Marketing – Starting at $19/month for 1,000 subscribers.
  • Marketing Automation – Starting at $59/month, up to 1,000 contacts.
  • Ecommerce Marketing – Starting at $119/month for a 1,000 email list.
  • Max – For an extensive contact list. Start at $999 monthly.

Note: You get an 18% or 30% Getresponse discount when subscribing to a 12 or 24-month plan. For example, a 12-month subscription reduces the price to $15.6 per month, while a 24-month subscription gets you $13.3 monthly. But you need to pay it upfront to qualify for the discount deal.

Getresponse new price list
getresponse pricing table

The price goes higher as you go beyond 1,000 contacts in your list.

Regarding the Max plan, this is a dedicated pricing plan for an extensive email contact list. You’ll need to contact the Getresponse support team to discuss your needs and list size, request a demo, and negotiate the price.

The promotional $999 monthly is the starting price; you can negotiate the price based on your situation and probably get a fair deal.

Key Differences in Plans and Features

All the Getresponse plans cover the basics of email marketing anyone could need. However, marketing features set each plan apart from the other.

You may want to review this to decide what plans best fit your marketing needs.

The core features of the basic plan, which are also covered in the other 3 plans, include the following:

  • Email Marketing – Ability to import, export, and grow your email list.
  • Autoresponder services – send emails from a preset time a subscriber joins your mailing list.
  • Access to unlimited landing pages.
  • A/B testing.
  • Access to all email templates design.
  • Campaign analytics reports.
  • Website Builder
  • Access to Survey features.
  • RSS – Blog posts to email newsletters.
  • List segmentation.
  • Social sharing tool.
  • File storage.
  • Automation.
  • Run Paid Advertising – Facebook ads, Instagram ads, and social ad creators.

These are just a few of what you can do in the Getresponse basic plan. You can view the complete Getresponse email marketing features on this page.

The key differences in the plans and prices did not lie in the number of contacts but in the marketing tools/features available in each plan.

Take another look at the pricing image above. You will notice all the plans are displayed in the 1,000-contact list number. Yet, the prices are different.

This tells us it is not just about numbers but the marketing features in each Getresponse plan.

So, let’s look at the major differences in the plans. For me, the core differences in the plans are:

Conversion Funnel

getresponse sales and lead magnet funnels

This is Getresponse’s full set of tools and marketing templates for building automated sales funnels. These tools allow you to move customers from one stage to another in the conversion funnel.

Unless you’re on the “Plus” plan or higher, these features are not fully available in the basic plan.

In the Getresponse conversion funnels tools, there are 3 types of funnels:

  • Lead funnel.
  • Webinar Funnel.
  • Sales Funnel.

As a Getresponse basic plan customer, there is no restriction on your use of the leads funnel. But you’re limited to creating just one sale funnel.


In the Getresponse basic plan, you cannot access webinar tools or funnels. The webinar funnels are completely out of the Basic plan for customers.

webinar not available in getresponse basic plan for customers

It is available in the “Plus” plan and higher. And it comes with some feature restrictions even in the Plus plan. You can only host up to 100 attendees; the recording time is capped at 3 hours.

You can’t do a paid webinar in the Plus plan. Only in the Professional and Max can you run paid webinars for attendees.


This powerful tool lets you build complex autoresponder email sequences based on user behavior. This is far more than the traditional autoresponder email services.

It is a powerful lead nurturing tool that lets you follow up on your subscribers with the right message based on their behavior.

Watch this video to learn more about the GetResponse marketing automation tool.

In the Basic Plan, you have access to the following automation:

  • Welcome & thank you emails.
  • Drip campaigns.
  • Birthday emails – send a personalized birthday message to subscribers on their birthday.
  • Click & open follow-up emails.
  • Contact tagging.

But on the Plus plan and higher, you have access to everything in the Basic and as well as the following:

  • Custom workflows.
  • Automation builder.
  • Contact scoring.
  • Abandoned order/cart recovery.
  • The site and event tracking.
  • Automation segmentation.
  • Advanced event tracking.


Support is limited to 24/7 live chat and email support in all the Getresponse plans except for Max.

There is an additional phone call, dedicated, and Slack support for customers on the Max plan.

Getresponse Integrations

All the Getresponse Plans support over 150 app integrations, including but not limited to:

  • WordPress.
  • Shopify.
  • PrestaShop.
  • WooCommerce.
  • Zapier.
  • Magento.
  • Stripe.
  • Joomla.
  • PayPal.
  • Salesforce.
  • Etsy
  • Drupal.

How Getresponse Pricing Compare to Others

Getresponse pricing is cheaper than that of many of its rivals. But that’s not to say it offers less-quality marketing tools.

On the contrary, you get more for paying less with Getresponse. Let’s look at what other competitors are doing in terms of pricing.

Aweber prices 500 contact lists at $19/month. While Aweber offers a 30-day forever free account for a 500-subscriber base, $19 for 500 contacts is above the industry average price in a paid plan.

Active Campaign prices the same 1,000 contact list at $29/month. From what is displayed on the company’s website, the Getresponse Basic plan fairs better than the ActiveCampaign Lite plan feature-wise.

ConverKit is an email marketing solution that offers a forever free plan for up to 1,000 subscribers. That’s truly a good marketing offer.

But when you go up the ladder and decide to take up the paid plan. A 1,000-subscriber list is priced at $29/per month.

MailChimp offers a competitive price over Getresponse, but the marketing tools can’t be compared to Getresponse. And good to note that MailChimp also charges for both subscribe and unsubscribe contacts in your list.

This could be a high hidden cost to your marketing budget. Why should anyone be paying for unsubscribing contacts on their list?

Getresponse Core Features

By comparison, Getresponse’s email marketing solutions set it apart from many competitors. And one of the most comprehensive in the industry.

Getresponse constantly improves and expands its marketing features to meet the reality of online marketing.

Let’s peep into some core email marketing features that make Getresponse what it is today.


One of the core features of Getresponse is the campaign analytics dashboard.

There are the basic campaign analytics you’d expect to see in every email marketing solution. Like clicks, open rate, unsubscribe list, subscribers, etc…

But Getresponse offers much more than just the basics of email campaign analytics.

user analytics dashboard  for email delivery in Getresponse user account
campaign analytics dashboard in getresponse

You can compare two previously sent emails to learn more about what works. How do your subscribers engage with it?

By clicking the email icon, you can resend a message to any audience segment from the analytics interface.

A/B Split Testing

If you’ve been into marketing for a long time, you know the importance of testing to see what works.

Getresponse A/B testing allows you to test up to five variants of your copy against each other. You can test the content of your subject line from fields, email content, and delivery time.

This tool is needed to improve email open rate, clicks, and engagement.

A/B testing types
A/B Testing in getresponse

Conversion Funnel

This is a new e-commerce marketing feature recently introduced by Getresponse.

The conversion funnel features turn Getresponse from only an email marketing solution to something you can practically use for eCommerce solutions.

This is useful if you’re a solo entrepreneur selling something online. The conversion funnel in Getresponse is an idea to let you create a full sales funnel without needing an additional marketing app.

The good thing is that this feature is available on all plans. But you’re restricted to just one sale funnel on the Basic plan. And you can’t use the user-abandoned cart function.

This feature lets you email customers who add items to the cart but didn’t complete the purchase.

However, you can integrate your Getresponse shop with third-party eCommerce platforms like Shopify, Bigcommerce, and Esty.

Here is a breakdown of Getresponse Conversion funnels and how it works.

Double or Single opt-ins?

For beginners, let’s explore what double opt-in and single opt-in are.

an image of yes or no answer to a question

In every email marketing solution, adding subscribers to your mailing list requires that users opt-in to receive newsletters from you. They need to give you their permission before you can send them email messages.

So, if you use a single opt-in for your email sign-up process, it means once the user fills in the required information and hits the CTA button (call-to-action), he’s automatically joining your mailing list.

But if you enable the double opt-in process for email signup, users must confirm their email address before joining your mailing list.

Even if there is a gift for subscribing, they won’t access it until after their email address has been confirmed.

Both sign-up processes have advantages and disadvantages.

The main advantage of a single opt-in process is that it makes getting people on your list easy. As a result, it grows your list size faster than when double opt-in is enabled.

People don’t have to complete the email verification process to join your newsletter and receive the gift.

The disadvantage is that your contact list can quickly fill up with spam email addresses, bots, and people who aren’t genuinely interested in your message.

Double opt-in ensures that only people with valid email addresses can join your mailing list, and to a degree, it allows only those with a high interest in your teachings to be part of your newsletter.

For me, double opt-in is way better than a single sign-up process.

Though, I have used the single opt-in process a couple of times. But from personal experience, having a small engaged email list size is better than having large but unengaged subscribers.

In Getresponse, you can choose what best fits your email marketing type.

Switching from single to double opt-in takes just a click of the mouse. And you don’t have to rebuild another form to make this work an exciting sign-up form.

This function is on-demand in Getresponse, and you can go forth and back on an existing web form the way you like.

Email Delivery Rate

If your emails are not hitting your subscriber’s inbox, they never get read. Simple!

While many email marketing service providers always try to hide this aspect of their services, Getresponse is bold enough to discuss this on the website.

Let’s take it from the Getresponse website directly…

At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are proud to say our overall deliverability rate currently stands at 99%.

To make this statement more transparent to customers as it may be, Getresponse provides you with the delivery rate for each outgoing email in the analytics dashboard.

So, if something is false about the company’s above statement, you’re the first to know.

Getresponse Website Builder

The Getresponse website builder is an AI-driven and code-free way to build your first online presence in minutes.

You can build a website within your Getresponse account and launch your business quickly.

It comes with many personalized templates that make designing your website as easy as possible. And if you love a bit of creativity, you can build a custom website design from scratch.

Also, you can register your domain name from the Getresponse website builder, get a free domain, or connect to an existing one.

The website builder is available to all Getresponse user accounts – Free, Basic, Plus, and Professional.

Getresponse 30-Days Free Trial Offer

The Getresponse 30-day free trial offer is truly generous. No credit card is required; you don’t have to risk anything by signing up for the 30-day free offer.

Why not try Getresponse today for a 30-day offer?

Click the blue link below, and you’re one step away from sending the right email message to your subscribers.

Getresponse Review: Pros and Cons


  • Getresponse is cheaper and more affordable than many of its direct competitors.
  • A lot of marketing features to help you grow faster and sell more products.
  • Easy to use, even for beginners.
  • 30-day free trial offer.
  • The webinar service in Getresponse is truly a unique selling point.
  • Landing pages access in all Getresponse plans.
  • GDPR Compliance
  • 99% email delivery rate.
  • Beautiful email forms, landing pages, and email message templates.
  • Getresponse offers e-commerce services – you can sell directly on Getresponse.
  • Set up Facebook ads On Getresponse.
  • Easy signup process.


  • No free plan like in other email marketing providers.
  • Unless you’re on the Max plan, there is no phone support.
  • Webinar attendance is capped at 500

Conclusion – Review of Getresponse

Getresponse has undoubtedly been around for decades in the email marketing service industry. As a result, it has evolved over the years as one of the true email marketing solutions to trust.

Getresponse is also one of the few that provides feature-rich email marketing services in the industry. It lets you do more than build your list and send emails to your subscribers.

With the recent upgrade in the Getresponse marketing tools, you can do a webinar, send automation messages, sell products, create leads and sales funnels, create beautiful landing pages, etc…

All this while you don’t have to leave the Getresponse website.

Amazing! Right?

Have you ever or still used Getresponse? What is your experience? Let us know in the comment box.

Similar Posts


  1. Thanks for sharing this article, it’s really helpful. i will be visiting your blog weekly to see your latest post. thanks once more

    1. Thanks, Collins,

      Glad you like the blog. Hope to see you more often.


    Excellent post with Fabulous work. Your hard-work is truly appreciable.

    Glad to say that you have introduced this amazing email marketing tool in an impressive way along with all the crucial & necessary information that are true enough to understand.

    Yes i am aware of this great all-in-one email marketing tool and this tool is really helpful that lets user to create mailing list and improving the conversion. Using this tool also helps user for creating beautiful newsletters for subscribers and also capture users data. GetResponse tool also makes it easier for user to track & measure the marketing performance by analyzing the open rate, delivery rate, user-engagement, A/B testing and clicks.

    Your included tips to use GetResponse for growing the business, Import list in Getresponse and for creating web forms are also helpful and also providing better understanding as well.

    After going through this complete guide i really got helpful ideas and i can undoubtedly say that not only this tool but also its features are incredible. Using this tool will be a great helping hand and According to me this is a perfect guide to know about GetResponse tool.

    Eventually thanks for sharing your ideas, knowledge and such an informative post.

    1. Hi, Aadarsh,

      What can I say?

      Thanks for your valuable comment here, and for reading through. I must say you really add more value to the post by going all out on your comment here. Thanks, and I’m glad you find the post useful.

  3. Hi Shansudeen,

    Great Informative Post. This will be helpful for me to grow my business through email marketing. Thank You so much.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.