Optin Monster Review – Best Lead Generation Software

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Optin Monster Review


Ease of use
Marketing Features


For serious email marketing professionals, Optin Monster is the lead generation software of choice. The software help marketers increase email subscribers’ opt-in rate—Pop-up, exit intent, ULR base targeting, etc. Try Optin Monster Today.


If you want to build a list of engaged audiences, you need to actively do email marketing. In this Optin Monster review, we will walk through how you can use it to build a list of engaged audience.

Over 70% of your site visitors will never return from their first visit. You need to capture these blog tourist email addresses to be able to reach out in the future.

Your offer must be appealing, personalized, and relevant. Your sign-up forms must be beautiful, and the process must not be confusing or difficult to complete.

This is where Optin Monster comes in as a helpful lead generation software for email list building. A tool that has everything you need to build your email list faster and grow your business effectively.

Used by over 1,000,000 active websites for email list building, turning abandoned website visitors into active email subscribers, leads, and consequently repeated buyers.

What is Optin Monster?

Before we proceed in this Optin Monster Review post, let’s walk through a brief background check on what is Optin Monster and the people behind it.

Optin Monster was created by Syed Balkhi and Thomas Griffin in 2013 for in-house use but was soon released to the WordPress community afterward.

Initially, Optin Monster was created as a WordPress plugin, limiting it to only websites running on the WordPress blogging software. But with the newest version of Optin Monster, it’s now a hosted email list-building software.

This means Optin Monster can be installed on other content management systems as well. Whether your website runs on Drupal, Prestashop, Shopify, etc…you can use Optin Monster as your lead generation software.

The earlier release of Optin Monster comes with so many list-building features:

  • Multiple form design templates.
  • Option to add custom HTML and CSS to form design.
  • Create unlimited forms for different posts on your website.
  • User exit-intent form option.
  • Impression and Conversion analytics for each published form.
  • A/B testing capability – Clone form with a single click.
  • Lightbox, footer, and slide-in forms option.
  • WordPress user interface.

No doubt, the earliest version of Optin Monster was developed with everything a marketer could need to build an email list fast. But as technology advances, there is always a need for innovation and the urge to try new ways of doing things.

Optin Monster New Features

As I said earlier, Optin Monster is now a hosted service that works on all major publishing platforms. This is a great advantage to website owners looking to build their email fast. And it is one of the new features of Optin Monster.

If you run multiple websites using Optin Monster, now you can manage all your campaigns from one single user account dashboard. You don’t have to go through each website admin area to manage your email campaigns.

It doesn’t matter what publishing platforms your website runs; Optin Monster works perfectly on all major content management systems.

As a hosted service, instead of installing the Optin Monster WordPress plugin on your blog, you only need to install a Javascript code on your website.

All web form design and other management tasks now take place on the Optin Monster website. This is done through your user account dashboard interface.

This is how your user account dashboard looks when you first sign in. And a short workaround video introduction to your use of OptinMonster.

This dashboard area is where you find all of your Optin Monster campaigns. At first, it will look a little bare, but the interface will change as you start creating campaigns.

Here are some of the features of the new-look Optin Monster:

  • MonsterLink (trademark) 2 step optin.
  • Exit Intent.
  • Geo-Location Targeting.
  • Drag and Drop Email Form Builder.
  • Sidebar forms.
  • Yes/No form.
  • Content Locker – Gated Content.
  • Mobile-Friendly Pop-up.
  • Exit Intent.
  • Campaign Scheduling – Run a time-based campaign.
  • Page-Level Targeting.
  • On-site Follow up campaign.
  • Cookie Retargeting.
  • List Segmentation based on user interest.
  • Smart Tag.
  • A/B Testing.
  • Real-Time Behavioural Automation.
  • Lead Sharing – Share leads with co-marketers.
  • Time Display Control – Show your offer at the right time.
  • Canvas – create your form – no coding needed.
  • MonsterEffect (trademark).
  • Full-Screen Welcome Mart.
  • Lightbox Popup.
  • Floating Bar.
  • Inline Forms.
  • Countdown Timers.
  • Coupon Wheel Optin.
  • Inactive Sensor – Target inactive visitors and convert them into subscribers.
  • On-site Retargeting- Promotes to returning visitors.
  • Device-based Targeting.
  • Success Tracking Script/pixel.
  • Conversion Analytics – Track and Measure your progress/campaign.

As you can see, Optin Monster is a feature-rich lead generation software. You can check out the full new features here.

How Does Optin Monster Work?

Optin Monster leverages your website traffic to turn your readers into leads like any other email list-building software. It does this in 3 simple steps:

Step 1. Create a Visual Appealing Offer

The first step towards getting the best of your OptinMonster campaign is to create a visually appealing offer. Something very relevant and interesting to your readers.

If your offer is not appealing to your readers, you won’t build your email list fast. Your offer must be something your readers are willing to lay their hands on.

This could be an eBook, a gift, a discount offer, etc… make sure it is something your readers want.

Step 2. Real-Time User Behaviour and Personalization Targeting

This is where the magic of OptinMonster begins.

Unlike many other email list-building software, OptinMonster lets you target your offer to the right audience at the right time.

With its powerful targeting and segmentation features, OptinMonster lets you set up an opt-in offer to only show to the right audience base on their behavioral pattern, current website URL, history, current day, etc.

There are a lot more targeting options to personalize your offer and get the best of it.

These features help increase your chances of quickly building an effective email list of subscribers—people who are interested in your offer and message.

Optin Monster’s real-time behavioral automation gives you more tools to work with. It also allows you to create opt-in offers based on readers’ on-site real-time activity to create a highly personalized website experience for your readers.

This OptinMonster feature alone can skyrocket the email signup rate significantly if utilized to the fullest.

To learn more about the Optin Monster target and personalization features and see a list of all the targeting options, watch the short instruction video below.

Step 3. Analyze, Test, Repeat or Adjust

OptinMonster is a complete, powerful, and feature-rich email list-building software. And it doesn’t leave things to guesswork.

Knowing what works, what’s not, and what to improve upon is important in internet marketing. OptinMonster conversion analytics provides a user-friendly analytics dashboard to analyze what’s working and what’s not.

It integrates with your Google Analytics account to provide optin campaign data. So you can track and measure the conversion goal of your campaigns.

You can build upon what’s already working with your active lead generation campaign. And fine-tune what’s not to make it better.

Conversion Analytics in Optin Monster tracks referral pages on your website. This provides the data to see which of your pages drive the most email leads.

Here is a short video to show you how Optin Monster conversion analytics work. Or you can learn more about OptinMosnter Conversion Analytics here.

Email Marketing Intergration

Straight-out-of-box, Optin Monster integrates with all major email marketing services. Unarguably, Optin Monster works more with many email marketing services out there than many of its close competitors.

Here is a list of email marketing services providers Optin Monster works straight out of the box with.

If your email services provider or app is not listed here, don’t worry. There is always Zapier to connect the Optin monster to over 2,000+ apps, including Gmail, Asana Tasks, Google Sheets, Slack, etc.

  • Aweber.
  • Getresponse.
  • Mailpoet.
  • Drip.
  • MailChimp.
  • InfusionSoft.
  • iContact.
  • MailerLite.
  • MadMini.
  • OntraPort.
  • iPost.
  • SendinBlue.
  • SendPulse.
  • Sendloop.
  • Marketo.
  • Klaviyo.
  • Emma.
  • Eloqua.
  • Customer.io
  • Conversio.
  • FeedBurner.
  • Campaign Monitor.
  • Jilt.
  • EmailOctopus
  • OracleNetsuite.
  • HubSpot.
  • ActiveCampaign.
  • Constant Contact.
  • Salesforce Pardot.
  • Webhooks.
  • TotalSend.
  • SharpSpring.
  • Custom HTML form.
  • Zapier – For non-integrated email marketing services.

No doubt, Optin Monster works more with many email marketing service providers than any other lead generation software in the industry.

How to Create Your First Optin Form

Creating your first optin form in the OptinMonster account isn’t difficult. If you’re familiar with creating forms in any email marketing services provider, this won’t be much different.

The first step is to create and name your campaign. Next, choose which opt-in form type you want to have for your offer form.

Currently, Optin Monster has 7 types of opt-in forms you can play around with. And you’ll need to decide which one is best for your offer type.

optin monster campaign optin form types
types of forms in optinmonster campaign

Then follow the instruction in the video below to get your optin form set up. Note, that the video below is a guide on creating a lightbox popup campaign.

You can read how to create other form types on this page. Inline form. Full Screen. Floating Bar. SlideIn

How to Create a Campaign

This is an easier way to create a high-converting email form campaign in OpinMonster.

The OptinMonster popup drag and drop form builder lets you quickly design any optin form campaign in minutes.

Whether you’re creating a:

  • Lightbox popup.
  • Gamified Campaign.
  • Full Screen Welcome Mat.
  • Slide-in Campaign.
  • Sidebar form.
  • Floating bar
  • Inline

You can quickly build these form types in minutes without any coding knowledge required. And this is one of the OptinMonster benefits for marketers.

You can build beautiful high-converting forms quickly. This is something lacking in many of the traditional email marketing service providers out there.

There are over 50 plus form templates design to choose from. These templates are categorized based on goals, devices, and categories.

Whatever your marketing goal, the drag-and-drop form builder and the available customizable templates make achieving your goal easier.

And each form comes with lots of personalized tools to target your message to the right audience.

You can watch how to use the drag-and-drop form builder to create eye-catching optin forms in minutes. Also, on this page, you’ll find more information on how to create stunning web forms using the drag-and-drop form builder.

Once you’ve created your form, there are lots of personalization and targeting options you can use. This will make your message appear to the right audience and at the right time.

As I mentioned earlier in this OptinMonster review post, you can target users based on:

  • The topic of Interest.
  • Page-Level Targeting – the visiting page URL.
  • Referrer Detection – Target user base on the referring source.
  • User information targeting – such as name, location, and data you’ve stored initially.
  • Geo-Location Targeting.
  • Device Type Targeting.

With all these powerful targeting and personalization settings, you will get more from your OptinMonster campaign.

OptinMonster Pricing and Plans

OptinMonster comes in four (4) different plans and pricing suitable for blogs of any size.

Each plan comes with a pageview limit and some allowed websites. This is how OptinMonster pricing plans work.

The basic plan allows for a 3,500 page-views limit and only 1 (one) website, billed at $19/monthly. While the Plus plan gives you more with a 15,000 pageview limit, 2 websites maximum, and billed at $39/month.

The Pro plan is billed at $59/month, 50,000 pageviews, 3 websites allowed, and 2 sub-accounts.

The OptinMonster Growth plan is suitable for the BIG establish website with lots of page views. Capped at 250,000 pageview limit, 5 websites, unlimited sub-accounts, and lots more OptinMonster features.

It is billed at $99/month.

All the OptinMonster plan pricing comes with a 50% discount when you subscribe to a yearly subscription plan. You will find all the yearly subscription plans and features on this page and the OptinMonster monthly pricing and features here.

Optin Monster Monthly Pricing and Plans

optin monster monthly pricing table and plans
optinmonster monthly plan pricing table

Optin Monster Yearly Plan and Pricing

optin monster yearly plan and pricing table
optinmonster yearly plan and plan

OptinMonster Money Back Guarantee

Optin Monster does not offer a coupon code but a 14-day money-back guarantee.

This means if you purchase OptinMonster today, and within the next 14 days, for whatever reason you’re not happy with the product, ask for a full 100% refund.

No question ask.

You will get your money back, simply.

But as I said above, the yearly subscription plan comes with a 50% OptinMonster discount offer. Here is the 14-day unconditional guarantee statement from the CEO of OptinMonster…

optin monster 14 day money back guarantee image

FAQ – Review of Opt-in Monster

Is OptinMosnter Free

OptinMonster offers both free and premium versions of its plugin. The free version gives you access to limited lead forms and features.

You can create one campaign in the free version while the premium plugin gives you access to all the features.

Is Optin Monster Worth it?

In a word, Yes!
OptinMonster is more than worth the investment. The benefits you stand to gain from your investment are only limited by your creativity and marketing tactics.

These are some testimonies from seasonal marketing experts who have used OptinMonster to build a massive email list of subscribers. This has led to an increase in business revenue by wild margins and guaranteed traffic on demand.

You can read the full list of over 71 marketing expert testimonies of OptinMonster on this page. How it has helped their business build a massive email list of active subscribers, increase sales, and better ROI.

What is the purpose of Optin Monster?

The goal of OptinMonster is to help you turn website visitors into subscribers.
It achieves this by giving you tools to create beautiful web forms that caught the user’s attention, advanced lead generation technology, and powerful targeting options.

Is Optin Monster a plugin?

Yes, Optin Monster is a WordPress plugin but the software can also be used on other content management systems as well.

You can use OptinMosnter on Drupal, Joomla, Magento, Shopify, etc. It is now a hosted script that can be used on any website development application.

Conclusion: Optin Monster Review

OptinMonster is a compelling email list-building software, this is why renowned seasonal marketers also used it to build their email lists and give testimonies quickly.

If you’re serious about building your email list fast, give OptinMonster a try.

Get OptinMonster here

13 thoughts on “Optin Monster Review – Best Lead Generation Software”


    Fantastic post and fab-work here. I truly appreciate your efforts and hard work.

    You have provided a great information and included a great review of optin monster. Every time you comes up with an ideas that truly helpful in every aspect and every time i gain helpful ideas through your post.

    I completely agree with you that Optin-monster is one of a best & powerful software for generating more leads, creating email list and undoubtedly helps the business to grow well. Using an optin-monster boost the website traffic and helps to convert the readers into leads.

    You have explained in a very nice way along with all the crucial information that is true enough to understand and educate the readers. Your each of the suggested steps for using optin-Monster are so clear and is providing better understanding as well.

    Eventually thanks for sharing your knowledge and such a helpful post.

    1. Hi, Aadarsh,

      Good to have you here once again, and thanks for being a valued reader of the blog. I’m so glad you find many of the optin monsters features great for email list building. It is truly a helpful tool for marketers who leverage email marketing to build their business.

      Thanks, Aadarsh, nice having you here.

  2. Hello Shamsudeen,

    Great Review of OptinMonster. It is really one of the tools to create opt-in forms, landing pages, and so on.. You have clearly mentioned its features and everything about it. Thanks for sharing this detailed review.

    Vishwajeet Kumar

  3. You have provided a great information and included a great review of optin monster. Every time you comes up with an ideas that truly helpful in every aspect and every time i gain helpful ideas through your post.

  4. Hey Shamsudeen,

    Excellent and well-written post. I truly appreciate your efforts and hard work. I use optinmonster to collect visitor’s emails and landing pages. This tool increased my email list.

    Eventually thanks for sharing your knowledge and such detailed reviews.

    Kundan Singh

  5. You have provided a great information and included a great review of optin monster. Every time you comes up with an ideas that truly helpful in every aspect and every time i gain helpful ideas through your post.

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