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Email list subscribers are arguably one of the backbones of profitable online businesses. According to a study, the number of active email users is expected to reach 4.3 Billion in 2023.
And the ROI of every $1 spent on email marketing is $42. But there is a problem with leads generation. The solution is what we’re going to find out in this Optin Monster review.
Getting people into your mailing list isn’t easy. Admitted.
Over 70% of your site visitors will never return from their first visit. You need to capture these blog tourist email addresses in order to be able to reach out in the future.
Putting up an email sign up form on your blog isn’t enough to get people willingly subscribe to your mailing list.
Your offer must be appealing, personalized, and relevant. Your sign up forms must be very attractive, and the process must not be confusing or difficult to complete.
This is where Optin Monster comes in as a helpful lead generation software for email list building. A tool that has everything you need to build your email list faster and grow your business effectively.
Used by over 1,000,000 active websites for email list building, turning abandoned website visitors into active email subscribers, leads, and consequently repeated buyers.
What is Optin Monster?
Optin Monster was created by Syed Balkhi and Thomas Griffin in 2013 for in-house use but soon released to the WordPress community afterward.
Initially, Optin Monster was created as a WordPress plugin which made it limited to only websites running on the WordPress blogging software. But with the newest version of Optin Monster, it is now a hosted email list building software.
This mean Optin Monster can now be used on other content management system as well. Either your website runs on Drupal, Prestashop, Shopify, etc…you can use Optin Monster as your lead generation software.
The earlier release of Optin Monster comes with so many list building features:
No doubt, the earliest version of Optin Monster was developed with everything a marketer could need to build an email list fast. But as technology advances, there is always a need for innovation and the urge to try new ways of doing things.
Optin Monster New Features
As I said earlier, Optin Monster is now a hosted service that works on all major publishing platforms. This is a great advantage to website owners looking to build their email fast. And it is one of the new features of Optin Monster.
If you run multiple websites using Optin Monster, now you can manage all your campaigns from one single user account dashboard. You don’t have to go through each website admin area to manage your email campaigns.
It doesn’t matter what publishing platforms your website runs, Optin Monster works perfectly on all major content management system.
All web forms design and other management tasks now take place on the Optin Monster website. This is done through your user account dashboard interface.
This is how your user account dashboard looks when you first sign in. And a short workaround video introduction to your use of OptinMonster.
This dashboard area is where you find all of your Optin Monster campaigns. At first, it will look a little bare but as you start creating campaigns, the interface will change.
Here are some of the features of the new-look Optin Monster:
As you can see, Optin Monster is a feature-rich lead generation software. You can check out the full new features here.
How Does Optin Monster Work?
Like any other email list building software, Optin Monster leverage on your website traffic to turn your readers into leads. It does this in 3 simple steps:
Step 1. Create a Visual Appealing Offer
The first step towards getting the best of your OptinMonster campaign is to create a visually appealing offer. Something that is very relevant and interesting to your readers.
If your offer is not appealing to your readers, you won’t build your email list fast. Your offer must be something your readers are willing to lay hands on.
This could be an eBook, a gift, a discount offer, etc… just make sure it is something your readers actually want.
Step 2. Target Your Offer Base on User Real-Time Behaviour and Personalization.
This is where the magic of OptinMonster begins.
Unlike many other email list building software, OptinMonster lets you target your offer to the right audience at the right time.
With its powerful targeting and segmentation features, OptinMonster lets you set up an opt-in offer to only show to the right audience base on their behavioral pattern, current website URL, history, current day, etc.
There is a lot more targeting options to personalized your offer and get the best of it.
These features help increases your chances of building an effective email list subscribers quickly. People who are actually interested in your offer and message.
Optin Monster’s real-time behavioral automation gives you more tools to work with. It also allows you to create opt-in offers based on readers’ on-site real-time activity to create a highly personalized website experience for your readers.
This OptinMonster features alone can skyrocket email signup rate significantly if utilized to the fullest.
To learn more about the Optin Monster target and personalization features, and to see a list of all the targeting options, watch the short instruction video below.
Step 3. Analyze, Test, Repeat or Adjust.
OptinMonster is a complete, powerful, and feature-rich email list building software. And it doesn’t leave things to guesswork.
Knowing what works, what’s not, and what to improve upon is important in internet marketing. OptinMonster conversion analytics provides a user-friendly analytics dashboard to analyze what’s working and what’s not.
It integrates with your Google Analytics account to provide optin campaign data. So you can track and measure the conversion goal of your campaigns.
You can build upon what’s already working with your active lead generation campaign. And fine-tune what’s not to make it better.
Conversion Analytics in Optin Monster tracks referral pages on your website. This provides the data to see which of your pages drive the most email leads.
Here is a short video to show you how Optin Monster conversion analytics work. Or you can learn more about the OptinMosnter Conversion Analytics here.
Optin Monster Integration With Email Marketing Services.
Straight out-of-box, Optin Monster integrates with all major email marketing services. Unarguably, Optin Monster works more with a number of email marketing services out there than many of its close competitors.
Here is a list of email marketing services provider Optin Monster works straight-out-of-the box with.
If your email services provider or app is not listed here, don’t worry. There is always Zapier to connect the Optin monster to over 2,000+ apps including Gmail, Asana Tasks, Google Sheet, Slack, etc.
No doubt, Optin Monster works more with a number of email marketing services providers than any other lead generation software in the industry.
How to Create Your First Optin Form in Optin Monster
Creating your first optin form in the OptinMonster account isn’t difficult. If you’re familiar with creating forms in any of the email marketing services providers, then this won’t be much different.
The first step is to create and name your campaign. Next, choose which opt-in form type you want to have for your offer form.
Currently, Optin Monster has 7 types of opt-in forms you can play around with. And you’ll need to decide upon which one is best for your offer type.
Then follow the instruction in the video below to get your optin form setup. Note, the video below is a guide on creating a lightbox popup campaign.
How to Create a Campaign With Drag and Drop Builder in OptinMonster
This is an easier way to create a high converting email form campaign in OpinMonster.
The OptinMonster popup drag and drop form builder lets you quickly design any type of optin form campaign in minutes.
Either it is a:
You can quickly build these form types in minutes without any coding knowledge required. And this is one of the OptinMonster benefits for marketers.
You can build very attractive high converting forms quickly. This is something lacking in many of the traditional email marketing services providers out there.
There are over 50 plus form templates design to choose from. These templates are categorized base on goals, devices, and categories.
Whatever your marketing goal, the drag and drop form builder and the available customizable templates make achieving your goal easier.
And each form comes with lots of personalized tools to target your message to the right audience.
You can watch how to use the drag and drop form builder to create eye-catching optin forms in minutes. Also, on this page, you’ll find more information on how to create stunning web forms using the drag and drop form builder.
Once you’ve created your form, there are lots of personalization and targeting options you can use. This will make your message appear to the right audience and at the right time.
As I mentioned earlier in this OptinMonster review post, you can target users base on:
With all these powerful targeting and personalization settings, you will get more from your OptinMonster campaign.
OptinMonster Pricing and Plans.
OptinMonster comes in four (4) different plans and pricing suitable for blogs of any sizes.
Each plan comes with a pageview limit and a number of allowed websites. This is how OptinMonster pricing plans work.
The basic plan allows for a 3,500 page-views limit and only 1 (one) website, billed at $19/monthly. While the Plus plan gives you more with a 15,000 pageview limit, 2 websites maximum, and billed at $39/month.
Pro plan is billed at $59/month, 50,000 pageveiws, 3 websites allowed, and 2 sub accounts.
The OptinMonster Growth plan is suitable for the BIG establish website with lots of page views. Capped at 250,000 pageview limit, 5 websites, unlimited sub-accounts, and lots more OptinMonster features.
It is billed at $99/month.
All the OptinMonster plan pricing comes with a 50% discount off when you subscribe to a yearly subscription plan. You will find all the yearly subscription plans and features on this page and the monthly plan pricing and features on this page here.
Optin Monster Monthly Pricing and Plans
Optin Monster Yearly Plan and Pricing.
OptinMonster Coupon or Money Back Guarantee?
Optin Monster does not offer coupon code but 14 day money back guarantee.
This means if you purchase OptinMonster today, and within the next 14 days for whatever reason you’re not happy with the product, ask for a full 100% refund.
No question ask.
You will get your money back, simple.
But as I said above, the yearly subscription plan comes with a 50% OptinMonster discount offer.
Here is the 14 day unconditional guarantee statement from the CEO of OptinMonster…
Is OptinMonster Worth it?
In one word, Yes!
OptinMonster is more than worth the investment. The benefits you stand to gain from your investment are only limited by your own creativity and marketing tactics.
These are some of the testimonies from seasonal marketing experts who have used OptinMonster to build a massive email list of subscribers. This has led to an increase in business revenue by wild margins and guaranteed traffic on demand.
You can read the full list of over 71 marketing expert testimonies of OptinMonster on this page. How it has helped their business build a massive email list of active subscribers, increase sales, and better ROI.
OptinMonster is a very powerful email list building software.
This is why renowned seasonal marketers also use it to build their email list fast and gave their testimonies on it.
If you’re serious about building your email list fast, then give OptinMonster a try.