If you hold a regular day job and don’t have much time but like earning passive income online, event blogging might be a good idea to try.
Event blogging, if done well, can generate significant passive income quickly. It’s a trendy means of making money online among seasonal bloggers.
It’s not for part-time bloggers alone; even professional online marketers build micro-niche event blogs to supplement their main business blog.
Like all things worthwhile, event blogging requires well-thought preparations, planning, research, and perfectly executed strategies.
But first, if you’re new to this whole thing called online marketing, we must discuss what event blogging is.
What is Event Blogging?
Event Blogging, or micro niche blogging, is created to write about a specific seasonal event.
These blogs concentrate on upcoming events, festivals, special days, annual world/business conferences, popular submissions, cultural, religious, and international holidays, etc.
Mostly, all the writeups on such blogs are highly relevant to the event discussed on the blog. The contents are time-sensitives, direct, and address the main event.
Some Event Blogging Tips to Get Inspiration
If you’re lost on event blogging ideas, here is a list of some popular events to consider:
- Black Friday
- Cyber Monday
- Elections – Country Specific.
- Cricket World Cup.
- Halloween Season
- Fifa Men’s World Cup
- Fifa Women’s World Cup
- UEFA Champions League.
- World Boxing Event.
- Valentine’s Day.
- Happy New Year.
- World Health Day.
- Father’s Day.
- Mother’s Day.
- Grammy Award.
- Dakar Rally.
- French Open.
- No Bra Day.
- WWE – WWF
- Independence Day.
And the list goes on.
The idea is to give you pointers to work with. You can further research the list above with your country’s annual events.
Characteristics of Event Blogging
Unlike regular blogs, event blogs have unique characteristics that differentiate them from regular ones.
Below I discussed some of the apparent characteristics of event-niche blogging.
1. Content is Time-Sensitive
Due to the nature of topics discussed on these blogs, it’s safe to say most of the content on such blogs is time-sensitive information.
Within a couple of days or weeks, the information might become outdated and no more searched for.
It could be seasonal events, new year celebrations, or annual events. Whatever it is, the information goes along with the date, time, or season.
2. Sudden Traffic Spike/dive
You will likely experience a sudden traffic spike if you run an event blogging site. And afterwards, the traffic takes a deep dive downwards once the event ends.
So, you could experience short-term gain and long-term loss with niche-event blogging sites.
3. Short-Term Work Involved.
You can start blogs on events three, four, five, or six months in advance and still earn from your efforts.
Though it may not be all that massive, you can still earn a decent income if you do things right, especially if you know how to drive traffic to your content.
4. Content-Length is Short.
This might not be typical of all event blogs, but 90% are.
The content on micro-niche event blogs is not in-depth tutorials or articles that range from 2,500 words and above. Most articles’ lengths are short, in the 1,000- 1,500-word count maximum.
5. Write Readable Content
A great way to gain audience attention is to make your content easy to read. Readable content is what a normal person can also easily read and understand.
For writers, it is very difficult to write a readable blog because there are many aspects to follow, like changing complicated words, breaking lengthy sentences, etc.
So, in order to save time, use an online paraphrasing tool to make your event blog easy to read. It will analyze the text and replace all the complicated words with easy synonyms, and break lengthy sentences in a way that doesn’t disturb their flow.
6. Great Short-term Earning Potential
If you get things right, you can earn what most people make a whole year from their blog in a day or week.
This is one of the advantages of running an event-based blog. But this is easier said than done. A lot of factors run in to make things happen.
7. Requires High-Quality Web Hosting Services
Due to the high search volume for target seasonal queries, you need an excellent web hosting service to handle the sudden spike in traffic. Otherwise, your server might crash if it can’t take all the incoming traffic.
You need to be available online 24/7 till the event is over in case things go wrong with your website.
A plugin might break, and your website might go offline. If any of these occur and you’re not there to make the fix in time, you’re bound to lose money.
Event Blogging Guide – How to Start
Let’s get this first before we go deeper into how to do event blogging on any of the popular topics.
Money is the driving force for most people who go into event blogging.
They want to cash out before the wave of success blow’s off on the topic. And if it could be meant to be a money-printing machine every season.
Passion is of less importance here; instead, your level of skills and expertise in digital marketing plays a crucial role in the success of your micro-niche event blog.
This is because you don’t have enough time to complete the learning phase. You need to bring with you some level of expertise in Internet marketing.
This will help you scale quickly, build the blog faster, put content on it, discover suitable monetization methods, and position the blog as the go-to source for the relevant topic.
The first step toward creating a successful event blog is researching a profitable event. A topic with lots of Google searches, and people are spending money on it.
So let’s start with some excellent keyword research tools for this purpose.
1. Choose a Profitable Event
You need to run in-depth keyword research to find your perfect niche event.
I’m sorry, but I don’t buy the idea of starting your blog mainly on what you’re passionate about. Monye is a BIG motivational force. Passion alone won’t build a successful business online.
You need to find the balance between what you’re passionate about and the profit side of it. After all, you’re doing this to earn a living.
So we have to look at the profit side of it as well. If it’s not marketable, it won’t be profitable. This is the first step toward creating a successful online business.
The keyword tool we will use to start our research is Google Trends.
Google Trend is a keyword tool for analyzing the popularity of a given search query within the selected time range. And you can compare searches, topics, and brand queries side-by-side.
So let’s start…
Visit Google Trend here to enter your seed keyword.
In the image below, I entered “Black Friday,” “World Cup,” and Valentine’s Day,” all as my seed keywords. I do this to compare their seasonal popularities.
As you can see in the image, Black Friday seems more popular than other search terms. And while it’s more popular, the search begins and ends in November.
Also, ensure the search trend of your base keyword is either constant or upward. If the trend curve is declining, that’s not an ideal topic to blog about.
So if I had to create an event blog around Black Friday topics, I would be more prepared for it in November.
But our keyword research steps have just begun. Next, take your winning seed keyword into your keyword tool of choice.
You’ll have to do this because Black Friday is a broad topic with hundreds of subtopics. You need to narrow down your chosen topic.
This is why you’ll need a keyword analysis tool for this purpose.
I use Semrush for keyword research here. This is because it’s more versatile and robust than many of the keyword tools out there.
For the experiment, I took the Black Friday search term into the Semrush Keyword Magic Tool, and you can see the result in the image below.
Now we have more detailed keyword data about the Black Friday search term.
This step is necessary because it is not enough to create your event blog around the broad topic of Black Friday. To maximise it, you must focus on a section of the Black Friday deal.
This could be tools, wear, health remedies, footwear, etc. Whatever it is, make sure you narrow down your audience selection. So you can create better-tailored content for your audience.
For instance, you can create an event blog around internet marketing tools sold at discounted prices during the Black Friday season.
Or you may start event blogs around sports equipment on sale during a particular sporting event.
The idea is to create a focused blog. A blog that is well-relevant and addresses a particular section of the audience.
2. Register Your Domain/Hosting
Once you’re done with your keyword research, the next step is to register a domain name and purchase the right hosting package.
While the exact name match might not hold weight anymore in search ranking for the domain name, it will do good for branding to go for a domain name that reflects the blog topic.
At the barest minimum, choose a domain name that closely reflects your topic of discussion. It will make it easy for potential visitors to understand your listing information quickly.
NameCheap is an ideal domain name registrar of choice for many marketers. And I recommend you register your domain name with NameCheap.
Next, you need an excellent high-quality web hosting server. This is one area you shouldn’t bargain for less in all the tools necessary to build your blog.
The quality of your web host server plays a very crucial role in the success of your online business. Due to the sudden rise in traffic, you need a web host proven to handle the spike in traffic.
It is worth it and can pay off hosting your blog with any of these web hosts.
Note: There’s a unique 20% discount code when you host your blog with Clouways through this link. Use Code “CYBERNAI20” on the checkout page when you upgrade to a paid plan.
3. Install Blogging Software
Today, there is much blogging software that one can get lost or confused about the best blogging software.
Blogger, Drupal, Joomla, Life Type, WordPress, Tumblr, Squarespace, etc. But to save you time and headaches, go with WordPress.
WordPress is the #1 self-acclaimed industry content management system. It lets you build an incredible blog quickly.
The software is constantly maintained and updated to bring innovations and make it easier to use than any other blogging software. Plus, it’s supported by a large community of developers.
If this is your first time setting up a blog, it could be daunting to install WordPress. But trust me, it’s not that difficult to do.
You can watch some YouTube tutorials on how to install a WordPress blog.
Depending on your web host, the process is similar in all shared hosting cPanel. But if you go with managed WordPress hosting, it gets easier.
A video tutorial walks you through setting up your WordPress blog with NameCheap cPanel using Softaculous.
4. Chose The Right Blog Theme Design
This is another part of the ingredient you might need to spend some cash on.
Though there are many free WordPress themes today, from experience, many of these themes come with limitations. And these designs or use limitations might hinder your blog’s look and feel negative.
So I suggest you give a premium blog theme a try. If you have the money to do that, consider premium WordPress themes.
At the time of writing, I used the
Authority Pro theme (Now Astra) on this blog. It’s fast, clean, uncluttered, SEO optimized, and customized to fit many online business websites.
5. Start Publishing Content
Now that your blog is ready, live, and well-designed to receive visitors, it’s time to start putting content on it.
But this isn’t just about any other content. This is about publishing the right content that drives search traffic to your blog in due time.
You want to publish timely information that meets users at the time of needs. Content that solves the user’s problems at the right time.
There is only one problem here, and that is…
You must anticipate the future and create the right content to meet the user’s expectations when the event is finally here.
As we did in step #1 above, we will have to run in-depth keyword research to find suitable search terms. We must dig through the keyword database to discover high-search volume keywords during the event.
Remember, these keywords MUST be relevant and searched for during the event season. So, it’s not just about finding keywords but about looking for the right keywords to write content around.
Again, let’s make use of the Semrush Keyword Magic tool. (It’s my favourites keyword research tool because it works) You can read my in-depth review of it here.
You’ll need to research for longtail keywords users search for during the event period based on your seed keyword.
If you type your seed keyword into the Semrush keyword magic tool, it will reveal other related search queries to your seed keywords.
For this event blogging tutorial, let’s use our seed keyword, “Black Friday.”
I typed Black Friday into the Semrush keyword tool. Here is the result.
If you click on any of the “keyword groups” shown in the image above (the arrow field), it will reveal a list of keywords in the main panel with your selected keyword group.
Now, we have more data about our potential audience. We now know what deals people search for during the Black Friday celebration.
If you look closely at the above image, you’ll notice some users are searching for the following:
- Black Friday deals.
- Best Black Friday Deals.
- Best Black Friday and Cyber Monday Deals.
I wouldn’t recommend you go for these search terms in an ideal world. This is because the users are not specific enough to know what kind of deals they want.
But if you go down the image a bit, you’ll see other search terms like:
- Black Friday Laptops Deals.
- Walmart Black Friday Deals.
- iPhone Black Friday Deals.
- Walmart Black Friday and Cyber Monday deals.
You should consider targeting these types of long-tail keywords in your content. But our task is yet to complete.
We must go deeper into each keyword above to find a more in-depth long-tail keyword for each variation.
For instance, we could want to find out what type of Black Friday laptop deals the users are looking for.
- Is it a new laptop?
- Or a fairly used one?
- What model of laptop?
- What’s the brand of the laptop?
- What price range is he looking to buy?
- From what country is he coming online to shop?
We can explore a series of findings further to avoid missing out on a golden opportunity the Black Friday celebration presents to you. The chance to make the most of the buying spree on the internet.
But you can only have your share of the internet money if you know what your potential audience wants to buy during such a period.
For this reason, we need another keyword tool to analyze the keywords from the Semrush keyword data above.
The Keyword tool we’re going to use is called Keyword.io
This is one of the best Google long-tail keyword finders today. You can discover hundreds of long-tail keywords for your chosen search terms.
Though these long-tail keywords won’t have a high volume of monthly searches, they will bring more relevant and well-targeted audiences in the long run.
So, I took one of the search terms, “Black Friday Laptops Deals,” into Keyword.io. Here is the search result for the exact term.
As you can see, we now have more in-depth knowledge about our potential laptop users. Now we have answers to the above questions.
We know what kind of laptop the user might be looking for. The price range of the laptops. The preferred operating systems. In what part of the world does the user want the deal?
In the image above, you’re looking at just a glimpse of information about the search term “Black Friday Laptop deals” from Keyword.io.
Follow this link if you like to see the complete list of long-tail search terms; the keyword tool returns the search term “Black Friday Laptop Deals,” follow this link.
There is one great benefit to running your keyword research in the exact step I describe here…
Now you can generate an endless content list from just one seed keyword.
You now have more content ideas to write about and more ways to earn from your event blog. The keyword information you discover here will become helpful when we get to the monetization section of this event blogging guide.
Next, you must start writing content around long-tail keywords relevant to your event blog audience.
At least ensure you have 15 pieces of high-quality content on your blog before the event starts. This will ensure your visitors have something to engage with when they visit.
6. Content Optimization
It is not enough to publish content for the sake of it…your content must be highly optimized for increased search visibility.
This is because you don’t have plenty of time at hand. The event is right here; your content needs to be on the first page of SERP. Otherwise, you won’t make a dime from your efforts so far.
First, install the Yoast SEO plugin if you’re blogging on WordPress, which I assume you should. The Yoast SEO plugin is not a magic fix to content optimization…
It’s a tool to guide you through the writing process to ensure your content meets the best on-page SEO content practice.
Here are a few on-page SEO writing tips you should follow:
- Use the focus keyword in your content headline – Title Tag.
- Keyword in the description meta tag.
- Use your main keyword early in your copy.
- Make use of your keyword variations in your copy H2 and H3 tag.
- Write shorter sentences.
- Make sure your paragraphs are not too long.
- ALT in images
- Link out to other relevant resources outside your website.
- Interlink relevant content within your website.
- Optimize images for speed and resize.
Extra Content Writing Tips
Before writing your content, look at what other web pages have written on the subject.
Google your search term to see what pages come up for it. There is plenty to learn from this process.
You can discover more keywords on the page to include your content. Analyze their backlinks profile. Discover the content structures, article length, monetization tactics, etc.
You need all this information to make your article the best-in-class content.
7. Build Backlinks
There is no shortcut around this one…
If you want your event blog to drive the most traffic from search engines, you need to improve its search visibility.
And one way you can do that is by building high-quality, relevant backlinks to your web pages. You can buy (sorry if that’s hurt) or earn links from other web admins.
Since this is a one-way blog project, earning links from other website owners won’t cut it.
You must find orthodox methods to build links to your money blog in time. And in a way that doesn’t trigger Google’s link penalty.
Here are some of the link-building methods you can start executing today. And here is another time-tested link-building strategy.
There is plenty of link-building ideas to take from the link above.
8. Monetization Method
Your journey to making money with event blogging begins. If you get it wrong here, your efforts will count for nothing.
The ultimate goal is to make money with event blogging. But you won’t make much from selling to your audience if you don’t know how to sell to your audience.
Many blog monetization methods online are suitable for your type of blog project. You could monetize the blog with the following:
- AdSense or any other contextual ad platform.
- Affiliate Marketing.
- Direct Ads selling.
- Sponsor posts.
- Offer Services.
From my experience, affiliate marketing will work best for an event blogging blog. My advice here is not to be taken wholeheartedly.
You can experiment with others to see what works for your type of audience, topic, and blog.
But since most people during the seasonal events are looking to “buy,” the best you can do to help them is to promote discount products/services.
Research for relevant products and services your potential audience might be interested in during the season.
As a reminder, if you have done an excellent job in the keyword research section above, you should know what type of products/services to offer your audience.
Your content target keywords should be the starting point for finding relevant affiliate products to promote.
If you publish an article on the “best HP laptop Black Friday deal,” It is common to promote laptop affiliate products within the post. This will increase your chances of making sales on the event day.
There are thousands of affiliate products and services to promote in these places. But take your time to find the best affiliate network program for your event blog.
Some affiliate network programs focus more on digital marketing tools, while some focus on household equipment. And you’ll find other affiliate network places mainly focusing on healthcare products.
So you have researched before signing up with any affiliate network program.
Traffic volume becomes essential to monetize with contextual advertising like Google AdSense. And you’ll need to look into the event duration as well.
Based on how much traffic you can generate to your event blog during the period, can you earn enough from Google AdSense quickly to achieve your earning goal?
The answer is for you to guess, not me.
If you possess high expertise, time, and skills and want to blog full-time, you can combine event-based topics with regular blogging.
If you go through this blog’s archive, some posts only attract traffic at a specific period of the year. These are examples of event-based topics.
But as I said earlier, if you’re short on time, the information you’ve read so far on this page will help you get started on the right track to success.
Follow the event blogging tips shared here, and you’re one step away from creating your dream blog.