To build a successful blog business, you need more than just awesome content even at the consistent pace of publications — there is more to managing a blog that builds your business than just publishing “great contents”.
You need to execute effective types of content marketing ideas that positively impact your business growth. Without it, your publishing efforts might not yield the required result.
As you might have seen on the web with so many blogs out there, some blogs so successful that they generate thousands of readers every month. While many blogs just struggling to meet up with 1,000 unique visits a month.
What are these top blogs doing differently that separate them from the rest?
They’re either doing one of these two things or both better than you:
Publishing useful content for their readers regularly, or doing effective relevant content marketing better than you.
If you don’t know how to market your content and drive repeated visits to your website, take a moment to read this post from top to bottom.
In this post, am going to share with you 9 types of content marketing ideas to drive more relevant website traffic you need to start applying into your content marketing mix starting from today.
You will learn 9 creative content marketing tips that actually work if done right and consistently without annoying anyone or being pushy.
#1. Create Multiple Snippet for Social Sharing.
Each published post on your blog should provide at least 10 different snippets to promotes that content on social media sites for days, weeks, and months to come.
Dig deep into your content mix and see how you can come up with different variations of snippet for a single post that can be used for social media promotions.
Here is a pointer for different types of snippets you can derive from a single post:
- Tweak the title around — Headline formula.
- Special Quotes from the contents.
- Insightful statement from the content.
- Useful stats from the content.
- Buzz Word used in the content.
- The image that tells a story.
- Expert mentions from the content.
- And so much more depending on your content types.
Here is an example of this tactic in action used by Brian Dean of backlinko for one of his blog posts. If you click on any of the tweets below on Twitter, you’ll end up being on the same page despite having different tweet variation.
Then you can schedule these snippets using content marketing tools like BuzzBundle from Link-Assistant to go out at different time of the day, weeks and even months to come.
#2. Reach out to Those You Mention in The Post.
This is a very time-consuming and a tedious job to do, (though depends on the outreach numbers). But from experience, the result can be awesome when compared to other forms of blog marketing tactics around.
Each time you mention a blogger, an influencer marketer, or link to other relevant resources in your industry, make sure you reach out to the blogger behind the blog through email or social media platform.
Let them know you link to or write about them in your publication.
Giving a shout out to those mentioned in the post is an effective content marketing strategy designed to get super relevant marketers promoting your content and possibly increase your reach to a more targeted audience you can’t possibly reach via your direct distribution network.
Here is an example of a content promotion email template I like to use when reaching out to those mentioned in the post. Though, it is subject to change depending on the situation and the bloggers status.
The below email template is a draft using NinjaOutReach prospecting tool. You can learn more about marketing your content with the NinjaOutReach App in this post.
Always insert naked URL (example = http://justwebsitetraffic.com/ ) when reaching out to influencer you’ve mentioned in your post especially when reaching out via email.
It helps increase response rate as most people are skeptical of what’s on the other side. With a naked URL, they’re sure of where you’re taking them to.
#3. Use LinkedIn Direct Message.
LinkedIn can be a very good source to power influencers marketing and direct their attention towards your “quality contents” with the help of its direct messaging system.
With LinkedIn, you can find influencers/bloggers in your niche and direct email message to them. Below is a practical example of a post I recently promoted using the LinkedIn direct messaging system.
As you can see from the image below that I use a naked URL of the post and I tried as much as I can to keep it short and simple. I sent this exact email message to over 300 recipients.
As at when this paragraph is written, the promoted content has a total of 248 social shares and 50 comments (Update: Twitter share count has been removed). Not bad considering most people don’t check their social media email notifications (LinkedIn included).
However, this tactic shouldn’t be abuse or use too often that you start appearing a spammer to your email recipients. And make sure you’re only promoting what I called “Pillar article”.
If you’re promoting mediocre contents to influencers and other bloggers in your niche, you’re just shooting yourself in the foot.
It is important to know that your recipients need to have connections with you before you can send them direct email message on LinkedIn.
While I read LinkedIn have a messaging system that allows you to send just about anyone on the network an email message. Whether you’re connected or not — I haven’t tried it and doesn’t feel is a good idea for the platform too.
Don’t use bulk email sending option too, is never a good marketing practice except when you’re using a complete email marketing services solutions like MailerLite.
The downside to using bulk email sending option is that you won’t be able to personalize each outgoing email.
A study by Retention Science after analyzing 260 million emails delivery across 540 campaign shows that including recipient name in the subject line increase open rate by 2.6%.
So instead of trying to cut down on time, do the right thing by writing directly to that influencer, personalize the email and increase your response rate.
#4. Request For an Influencer Quote.
Asking influencer for a quote that can be added into your content to make it more authoritative can go a long way in bringing that extra push your content needs to go viral and possibly reach more audience.
Before publishing your awesome content, research for experts in your industry, reach out to each one of them with the topic of your content and ask if they’ll be willing to provide experts view on the subject.
Image Source — HubSpot Marketing.
You can reach out to top figures in your industry at scale with a single click of the mouse using NinjaOutReach prospecting tool
Here is how to do just that — Research for Influencer in a particular niche.
Enter your industry keyword, names or location and the NinjaOutreach App will return a list of top figures, influencers, bloggers, location, or companies. Depending on the box checked.
From here you can discard which influencer you don’t want from the list. Save those you would like to establish a better relationship with to a list, or create a new list that you can later use for marketing and relationship building purpose.
Don’t expect to hear back from all the people you email for quotes. Not all of them will get back to you but sure, two or three will definitely hit reply to your email request.
That might just be what you need.
Add each influencer quotes in the body of your content with a link back to their websites and especially, their twitter account. Then email each influencer to let them know your post is live and if they could spare one minute to share it with their audience.
From the Ninja outreach app interface, you can follow an influencer on twitter, see their twitter follower count, location and website address.
#5. Find People Who Already Share Similar Content.
This one is big, and I mean, very BIG.
Lots of content marketers consider researching for people who already shown interest in a particular topic a boring task, tedious and very time-consuming. So they back off from such content marketing tactic.
But in my experience, is one of the most effective ways to get your content in front of an audience for free. An audience that guarantees relevant targeted readers to any piece of content.
One major obstacle an average content marketer encounter is having access to premium tools that make the task of finding a targeted audience a breeze. Most of the tools cost money — and in most cases, they’re bill monthly subscription.
But there is a workaround to make things less expensive and that’s what I will share with you in this post.
After publishing your awesome content, head over to buzzsumo and type in your content keyword. App buzzSumo will return a list of top content with the highest social shares.
Now, take the URL of the most shared content Buzzsumo return and enter it into the Twitter search box. Twitter will return a list of Twitter users who have shared that post.
Since these Twitter users have shown interest in your content topic by sharing a similar post with their followers in the past, you can leverage on this opportunity to show them your content and ask if they’ll be willing to share with their followers too.
One rule of thumb is to only use this tactic when you’re certain your content is on the same level or even better than what they already share with their audience. If you can produce similar content or something of better quality, this tactic might win over some loyal blog readers as well.
One drawback I see with this tactic to boost traffic is that you’re not likely to get a huge list of people who have shared the content. Compare to what you can get using other premium tools design for such task such as Buzzsumo premium account, NinjaOutReach, BuzzBundle etc.
But still an alternative for content marketers bootstrapping their marketing tactics.
#6. Repurpose Your Content to SlideShare Presentation.
You might have been reading about the benefits of content upgrade into SlideShare presentation, but you just don’t have enough time at hand devoted to it, right?
The truth is, when you do it right with better slides that tell a beautiful story — SlideShare can be an incredible source of free targeted traffic.
Here is a Slide deck presentation I was playing with sometimes ago.
As you can see it, my Slide deck presentation is nowhere near anything good but despite this, it managed to generate an extra 72 free super targeted readers in a month to one of my other blogs.
Despite the very low quality of most of my Slides over there (I must admit that), you can see that most visitors coming from SlideShare find my content engaging and relevant.
Looking at the Google Analytics below (not for this site), you can see that SlideShare visitors spent an average of 12 minutes 51 seconds on the blog with a bounce rate of 31.94% — that’s awesome.
If you haven’t get started with turning your blog posts into SlideShare presentation because you feel your Slides are not going to move a needle, don’t worry you’ll get better as you go along with it.
The short-cut to publishing top-notch Slide presentation is to hire professionals but if you’re trapped on cash, instead of not doing anything all…start where you are.
You don’t have to go with Slide presentation at all time, converting your post into PDF format can do well too on SlideShare. In fact, most of my blog posts are being converted to PDF and uploads to SlideShare.
For further reading on how to get a hands on using SlideShare for effective traffic generation source, consider checking out this post on Ana Hoffman traffic generation cafe blog.
There are other sites where you can submit your PDF file for traffic and a link back to your site.
#7. Syndicate Your Content.
One of the most effective tactics to get plenty eyeballs on your content is by taking advantage of content syndication sites. And the good news is that there are plenty of them available on the net at the moments.
However, there is always one major problem using content syndication sites to increase website traffic — the competition to the front page is always fierce.
But if you published something super useful, and always participate in the community discussions that many members recognize and know your stuff to be of high quality, your content might always make it to the front page.
I have had good memorize with Inbound.org, GrowthHarkers, and Kingged.com in particular. These three content syndication/bloggers communities sites have played very vital roles in the traffic growth to my personal home on the internet — CyberNaira.
There are other contents syndication sites you can try such as:
#8. Use Paid Advertising Channels.
If all tactics to increase your website traffic seems very difficult to execute, or not bringing the kind of results you’d hope for, one traffic channel won’t disappoint you so far you keep fueling the candle to keep its light on — paid content marketing channels.
With paid content marketing channels, you can send thousands of super targeted traffic down your web pages in no time. Increase your chances of getting found by your target audience and make more sales.
One good news about paid content marketing advertising platforms such as Facebook ads and out brain is that the cost per click is relatively low compared to such things as Google Adwords.
I recommend to new bloggers just getting started to use this medium to market their content to a more potential relevant audience while waiting for Google and other search engines to send you traffic.
With facebook ads, you can get 256 website clicks for under $5. Here is a screen shot of ads campaign I was running at the time of writing this post that has generated 256 website clicks, yet I haven’t spent up to $5.
You can do better than that.
There are other low-cost effective advertising channels you can use to market your content to the right audience:
- Twitter Ads.
- StumbleUpon Paid Discovery.
#9. Build Links back to Your Post.
Link building and content marketing can’t be separated from effective website traffic strategies. As a matter of fact, most of the things you’ll do called content marketing that drives back traffic to your blog will result in generating at least a link back to your content.
But the SEO value of these links is what separates a link builder from content marketers.
Links are not created equal.
While some content marketing tactics will generate viral buzz in website traffic and social shares but not enough SEO value to move the page up an inch in search engine ladder, some marketing tactics will generate quality SEO link juice that will shoot the page to Google top 10 in record time.
Smart content marketers know the great value and benefits of organic traffic, so they make sure every piece of content on their blog has the potentials of driving search traffic.
You know what?
Links are still the currency for high search ranking placement. Don’t let anyone deceive you — Google loves links, the world-wide-web can’t exist without interconnected links.
In fact, if there is just one marketing tactic you should be exploring every single day, that will be link building to your individual web pages. The more links out there pointing back to your web pages, the more love you get from search engines.
What makes the difference in the result you get from your link building campaign is the quality of the links you manage to build or earn.
Success won’t come overnight, you need to improve upon your content marketing strategies so it can yield results and gives a better return on investment.
This 9 types of content marketing ideas mentioned in this post are some of the well-guided content marketing secrets most experts won’t tell you.