"This Post contains affiliate links; this means we earn commissions if you shop through the links on this page"
If you’re unsure why should you use SEMrush to grow your business, increase search engine visibility, drive more organic traffic, etc…here are the top 10 reasons or benefits of SEMrush to your business.
For businesses to be found online by relevant customers, website content pages need to rank on the first pages of search engines like Google, Bing, Baidu, etc.
Your website or content needs to be found for its brand’s mentions and targeted keywords. Without these, you’re completely out of business in online marketing.
The consequence is that you won’t make much revenue, drive very little to no traffic to your website.
According to an Ahrefs 2021 SEO report, 68% of online experiences begin with a search engine. 53.3% of “all website traffic” comes from organic search. And SEO drive 1000%+ more than organic social media search.
What does all these SEO statistics mean to you?
Search Engine Optimization is The Solution
SEO, (search engine optimization) is the process of optimizing your website to increase its search visibility, rank high for relevant queries, and drive more traffic.
But if you’re new to SEO, or struggling to drive organic search traffic to your site, you could be missing out on important SEO metrics.
Such things as targeting the right keywords, not building the right links, user experience, on-page SEO, thin content, etc.
To be more successful in online marketing, especially in the beginning, you need to wear many hats. One of which is to be so good at SEO.
Although, you don’t need to be an expert to implement basic SEO tactics that will bring improvement to your business. With the right SEO tools, anyone with the ability to read, analyze, learn, and implement can optimize their website for better search visibility.
This is where an SEO tool like SEMrush can help you fix many of the SEO issues, build a better website, grow your business, increase brand awareness, write better content, generates more sales, and increase revenue.
You don’t have to be an SEO guru to achieve all these.
SEMrush marketing tools can help you all the way through to build and manage your marketing activities so you can achieve better results.
Before we dive deep in to the benefits of SEMrush, let’s explore what really is SEMrush like?
What is SEMrush?
SEMrush is an all-in-one marketing tool that helps marketers and businesses of different sizes and budget grow their online businesses.
Unarguably one of the most popular and widely used SEO tool on the market today. Currently, over 7 million users worldwide has already used SEMrush.
At the start, SEMrush main focus was to help with organic search engine ranking. The software was developed to help marketers improve search engine visibility.
Over the years, a lot of improvement was made and many helpful SEO features and tools added to the SEMrush toolkit. This makes it an all-in-one marketing tool for your everyday SEO and content marketing needs.
Presently, SEMrush has over 40 SEO and content marketing tools. 20 billion keywords in its database, making it the largest keyword database on the market today. And has over 22 trillion backlinks in its index.
You can explore a list of the SEMrush tool below:
And more helpful SEO, content and marketing tools you can find on this page.
10 Benefits of SEMrush For Businesses
SEMrush offer great benefits for businesses, marketers, and agencies alike.
As I said earlier, the SEO software was developed to cater to businesses, individuals, SEO agencies, and marketers of different sizes, budgets, marketing goals, and needs.
So it can be tailored to your specific needs.
If you’re still in doubt about why should I use SEMrush for business growth, below is a list of benefits of SEMrush to grow your business further.
When you start using SEMrush and seeing the result you’ve achieved with it, you will realize it is more cost-effective than you thought.
Though it appears SEMrush is one of the costly SEO tools today, the job it does far outweigh the cost.
Starting at $199.95/mon for the SEMrush Pro plan, it’s a bit costlier compared to other competitors like Moz, Ahrefs, and Spyfu with similar SEO plans.
But when you consider the list of SEO, marketing, content, advertising, and more tools you have at SEMrush (over 40 tools actually), there are no better SEO tools to work with.
One question you may want to ask is, does SEMrush have a free plan? So you can test drive to see if it really worth all the hype?
To answer your question, Yes, SEMrush does have a free plan you can use. But it comes with great amount of limitations. You can only do little with the SEMrush free plan.
Instead, take the 7-day free trial SEMrush offer from this link.
This way, you can experience the SEMrush premium features to see how it really works.
If you don’t want to subscribe to a paid plan after your 7-days free trial SEMrush offer expired, make sure to cancel your subscription before the 7 days come to an end.
You won’t be billed if you cancel your free trail subscription before 7 days.
#2. Better Marketing Strategies With Competitor Research Tools
If there has to be just one SEO tactic to grow your business, competitor research is the one you should go for.
Competitive analysis is one of the best ways to use SEMrush for business growth.
SEMrush provides an array of tools to run in-depth competitive research to gain valuable insight into what other marketers in your niche are doing to get better marketing results.
You will be able to uncover hidden marketing tactics and strategies to develop a winning formula for your own business.
From spying on your competitor’s SEO tactics, advertising strategies, content, and PR, to social media marketing, there is plenty of options with SEMrush competitors analysis tools.
You can find a list of the SEMrush competitive research tools here.
#3. Advanced Keyword Research Tools
SEO start with knowing the right keywords to target for your business.
If you’re not writing about what your customers want to know more about, your content does not exist.
It’s as simple as that.
This is where the SEMrush keyword magic tool is more than valuable to help with in-depth keyword research strategy.
The SEMrush keyword magic tool boosts over 20 billion keywords in its database and growing. There are over 14 million keyword ideas returned for a single search query.
There is a keyword overview tool in SEMrush that lets you quickly see the overall value or metrics of a given keyword.
It is a handy tool that quickly gives you key metrics such as keyword difficulty, CPC (cost per click), search volume, top-ranking pages, ad copy, related keywords, keyword variations, etc.
With all this keyword information at your disposal, you can efficiently create better content with long-tail keywords SEMrush that will rank and drive targeted search engine traffic.
The SEMrush keyword research tool consists of a few other keyword tools that let you do more with keyword research than just numbers and queries.
You can learn more about how to use SEMrush for effective keyword research here.
#4. All You Need in One Place
Using SEMrush means you don’t have to look further for other SEO tools to complete a specific task.
Whatever your SEO or marketing task, you can do it effectively with SEMrush all-in-one marketing tool.
With over 40 helpful SEO and content marketing tools at your fingertips, you can save more and do a lot with any of your SEMrush accounts.
The real value of suing SEMrush lies in the wide range of tools available. You have access to SEO, content, advertising, competitive research, social media marketing, reporting, and lead generation toolkits.
So you can effectively manage all aspect of your website through SEMrush.
As you can see from the screenshot above, SEMrush is trusted by world leading brands such as Tesla, Apple, IBM, Walmart, etc.
If these brand can trust SEMrush with their digital marketing success, you’re in a safe hands.
You could research your competitors marketing strategies, create new and optimize content pages, build links, analyze existing link profiles, do keyword research, run and manage ads, manage social media activities, promote your content on social media, etc.
You can do all the above tasks right there in your SEMrush premium account. Unlike other SEO tools where you need to purchase separate tools for social media and advertising tasks, SEMrush is not so.
SEMrush is truly an all-one-SEO and marketing tool.
#5. Create Better Content
With the SEMrush SEO content template features, you can now create better-optimized content. Content that ranks high in Google and other search engines.
This features works in three (3) easy steps:
First, enter your target keywords into the search field. Select your target country, region, or city, and choose your target device from the dropdown menu.
Next, click on the green “Create SEO Template” button.
Wait a few seconds and let the SEMrush tool run a deep analysis of your target keyword base on the top 10 Google rankings.
After this, you will get comprehensive analysis recommendations to write better SEO-friendly content for your target keywords.
SEMrush SEO content template gives you recommendations on Semantically related keywords to include in your content.
It also gives you an overview of where to acquire links to this page in order to get a higher ranking. This is based on the top 10 Google ranking page link profiles for your target keyword.
As you can see, you’re now getting backlink information for your competitor’s ranking pages along with keyword data to rank your content page.
The tool also analyzes the readability score and content length of the existing ranking pages. This will help you create highly Google-friendly content and increase your chances of ranking for its target keyword.
This is more like spying on your competitor’s already winning content so you can either replicate or create better content that outranks their rankings.
The good thing is that you don’t have to find these pages on your competitor’s website, SEMrush will do all the work for you so you can focus more on the writing aspect.
#6. Made for All
Irrespective of your marketing experiences, skills, budget, or needs, SEMrush cater to business of all sizes, budget, marketers, and experiences levels.
Unlike some SEO or keyword tools design for advertisers or BIG budget size businesses, SEMrush was developed to meet the needs of everyone using it.
If you’re familiar with the old Google keyword tool, which was design for all marketers need, you will agree it is not the same as the present Google keyword planner.
The current Google keyword planner is designed to best suit the advertiser’s needs and not regular marketers.
SEMrush keyword tool is developed to meet every marketer’s needs.
Even if you’re not an advertiser, you can use the SEMrush keyword magic tool to explore your market and see what people are searching for.
#7. Mange and Track Social Media Activities
As an all-one marketing tool, SEMrush provides the tool to manage, track, analyze and monitor your social media activities without ever leaving the SEMrush website.
And you don’t need to pay extra fee for this features.
Your subscription to any of the SEMrush premium account gives you access to the social media tools.
All you need is to connect your social media profiles to the SEMrush social media tool and start using it. You can connect mostly all the major social media sites:
From the SEMrush social media tool, you can also schedule posts to your social media account.
Paste the URL of the post you want to promotes to your connected social media account to see the preview on the right of the page.
Or just type in your content and schedule the posting base on your fans most engaging hour.
Also, in SEMrush social media tool, now you can run and manage ads effectively. This is a great added features to the SEMrush growing list of tools.
This let you set up, run and manage your PPC ads without needing another tool.
SEMrush is truly an all-in-one marketing tool.
#8. Accelerate Your Business Growth
Digital marketing evolve rapidly, and is always affected by constant changes.
To keep your business up to date with all the latest algorithm updates and marketing trends, you need a reliable marketing tool to stay ahead of your competitors.
SEMrush is regularly updated and more features added to it to help businesses stay ahead of their rivals, prepare for the constant algorithm updates, accelerate business growth, increase sales and generate more revenue.
SEMrush is able to help businesses achieve this by providing lots of helpful tools to cater to every aspect of the digital marketing task.
And because you’re able to use these tools to your advantage, uncover hidden marketing strategies and get expert recommendations, your business will experience rapid growth.
#9. Developed Better Advertising Strategies
Advertising is an integral part of a successful digital marketing campaign.
If you’re yet to dive into the world of PPC advertising, it’s time to give it a try. But in today’s marketing world, advertising has become more expensive, especially if you’re bidding on highly searched industry queries.
Also, it could be very uncertain to determine the success of your paid media campaign. If you don’t know or understand how PPC works, you can easily lose money quickly.
Instead of playing a game of luck with your PPC campaign, let the SEMrush advertising research tool help you in every step of your advertising campaign.
The SEMrush PPC tool will give you raw data on already working PPC ads for your competitors. It gives you great insight in to your competitors:
With all this information you will be able to develop a better PPC advertising campaign guarantee to win and gives you the highest ROI (return on investment).
#10. Build and Increase Brand Awareness
In business, one of the core strategies to gain an advantage and win loyal followers is having strong brand recognition.
When you have a very strong brand, customers will naturally come to you for business deals. Word of mouth will help you get more potential clients, close business deals, and increase the company size.
The SEMrush brand monitoring tool is great for discovering new opportunities to promote and monitor your brand mentions through word of mouth.
The tool lets you set up a wizard that tracks specific keywords for any industry you want to target. It also lets you collect online mentions of you and your competitors so you know when and how to join the conversation.
SEMrush brand monitoring tool lets you find out which online sources, (especially Twitter) are mentioning your competitors and the industry. So you can evaluate the source for credibility, authority, and SEO potentials.
Get backlink insight of competitor’s brand mention in the conversation, so you can reach out to the editor for possible collaboration.
This is more like an outreach tool in real-time conversation.
Conclusion: Benefits of SEMrush…
Apart from the SEO aspect, there are more benefits of SEMrush that you can only experience when you test the tool.
SEMrush is a great marketing tool that is constantly updated with new features to meet the demand of today’s marketing realities.
With over 7 million users already tested SEMrush to improve their businesses, no doubt, SEMrush is one of the most highly effective SEO tools on the planet today.
I can only advise one thing, give SEMrush a try today. You can start with the 7 -day free trial offer from this link.