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What are the blogging myths?
You may be wondering. Is there any myth is online marketing too?
Yes, there is.
We’ve watched and heard about the stories of the superheroes.
Like Superman, the incredible hulk, Voltron, Batman, etc. All these are man-made creations that live 100% in our imaginations than in reality.
There are similar myths that exist too in blogging and online marketing. These are widely held ideas, views, beliefs, theories but sadly, they are false or at least, a half-lie.
They are not 100% as true as you were told. They begin with some element of truth, but as you dig deeper analyzing things, you’ll discover they’re just “paper tigers”.
If you ignore them, you will succeed in blogging anyway and they’re the least factors that can slow you down.
Most of these blogging myths get thrown around by the so-called “guru” and picked up by, most especially, beginner’s blogger.
If you turn deaf ears to these blogging myths, they are the least factors that could ruin your blogging career. This is if you know what you’re doing and follow strictly the path that leads to success.
But before you read further; be warned that some of what you will find on this list may surprise you. You may have different views or opinions on some of them.
I will advise you to go deep in your search and come back here after that, leave me a comment on what you discovered.
Who knows, you might come with some surprise too.
So let’s get started.
Debunk These 5 Blogging Myths Now!
Myths #1. Publishing Daily Will Lead to Success.
I stand to be corrected on this.
Just by posting fresh content daily won’t result in building a successful blog. You need to know what you’re doing and be definite as to what you want from blogging.
If you have to be published daily to achieve success in blogging, then is obvious you’ve set yourself up with another 9-5day job.
Marketing is more important than hitting the publish button every day. What you need more to build a successful blogging career is marketing.
Here is an extract from the post:
If you’re looking to get more traffic to your website, here’s what you need to know:
Stop creating content. Yes, you read that right.
The secret to getting more people to visit your website has nothing to do with how much content you create. Instead, it has to do with how good you are at getting the content you already have into the hands of more people – Derek Halpern
Unless you have a team of authors and editors, you will surely compromise quality with quantity if you must publish content every day to build a successful blog.
Three posts per week or just one are enough to build a profitable blog. With the exception to news, tech and entertainment blog.
Such blogs as news, tech and entertainment blogs need fresh content always. Events are happening mostly every second of the day around the world. So keeping up with what’s happening in these niches is in high-demand.
Myths #2. Write for human, Not Search Engine.
Don’t start throwing stones at me.
This is true and the best way to approach content writing. I too, preach and promote this belief.
But where many bloggers get this phrase wrong is thinking write for humans, not search engines meaning not doing keyword research before writing articles.
If you’re just writing your articles without knowing what is popular, trending and marketable in what geographical location/worldwide and in your niche. It is obvious you’re speaking to an empty chair and not pulling traffic from search engines.
There was a time I felt sick and could not updates my blog close to a month, that was when I realize the benefits of content optimization and referral traffic.
The blog traffic didn’t stop. In fact, on some days it’s higher than the most day I published content. Traffic keeps coming from search engines and referral links from other blogs.
Don’t assume write for human, not for search engine as keywords research meaningless. No, what this means is don’t stuff your post with your focus keyword in all paragraphs so your article reads awkwardly.
Search is still the highest activities internet users perform online, why not give your post a chance to get found?
Besides, organic traffic still remains the most targeted and rewarding of all traffic channels.
As a beginner blogger, you have to find the balance between publishing post that builds a community around your blog and content that stands the chance of ranking high.
This way, you’re not putting all your eggs in one basket.
Even if you stop writing for months and your blog readers tired of seeing the same old stuff on the home page; you’ll keep driving traffic from the search engines for as long as those posts remain on the first pages of SERP.
Time, circumstances, situations, knowledge, skills, determinations level, all these will determine how certain advice will be of benefits to different individuals.
When taking advice from Pro bloggers, be aware of his status, credibility, and authority in the field. The same tactics, strategies may not benefit you at the moment due to your current status and online popularity.
Write, write and write many keyword-optimized blog posts that will continue to be relevant today, tomorrow and forever.
For sure, these posts won’t get rank on the first page of SERP immediately, but keep writing until Google shown mercy and give you a spot in search engine first page.
When this happens, don’t stop at it, keep writing keyword optimized post till you dominate the entire first page of Google.
Myths #3. Readers Have Short Attention Span – Shorter Posts are better.
I have lost count on times I heard this in forums, articles and in bloggers communities.
If this claim is true about web readers, then Pro bloggers like Neil Patel, Pat Fylnn, Yaro Starak, Ramsay of Blog tyrant, shouldn’t have built such amazing followers of readers.
These bloggers are known for their constant long-form content.
And when taking into consideration the average industry content length by total shares. Content within 1000-2000 word-count performs best.
A good blog post is like a woman mini-skirt; long enough to cover the whole subject and shorter enough to make it look interesting.
Don’t leave readers hanging. Write whatever word count it takes to get your message across. But don’t start beating a dead horse or rambling.
Remove unnecessary words, redundant phrases and make it one point per paragraph.
If a reader feels your post is helpful, he will surely read it to the last alphabet. I have read a blog post that is about 4,500 plus word count.
Why do I have to read such a season film?
The answer is simple.
The lessons contained in it are exactly what I need to learn at that time. So I just have to pay attention and read every word of it.
Myths #4. Blog For Fun, Don’t Blog For Money.
Well, maybe you’re talking to Bill Gates who is already a multi-billionaire.
But if you’re talking to a man like me, then I had better find something else as a hobby and not blogging.
Consider the hectic task associated with professional blogging. And the importance of blogs in today’s society, blogging is more than a hobby, blogging is a business.
- Why do you worry about Alexa’s traffic data?
Why do you look for links in all places?
Why worry if you don’t post regularly?
Why do you build a Google-friendly blog?
Why do you spend money building a list of subscribers?
Why do you worried over Google algorithm updates?
- Why running paid ads?
Why? Why? Why?
I guess hobby bloggers don’t care about all these tasks.
Blogging is a business that needs to generates revenue to keep it alive and as expected, generates enough cash for the bloggers who created it.
I am a business blogger.
I started this blog to create a system that will allow me to generates consistent income significant enough to live full-time on it.
And that is what I’m in pursuit.
Myths #5. Content is King – And Quality Content is Enough to Build a Successful Blog.
This is getting serious.
Who said content is not king?
Did I hear you yelling at me?
Yes, I go with you on this. Content is king. But, wait!
Publishing awesome content and then sit back waiting for thousands of readers to magically flood your blog reading your post is not going to happen.
No matter how top-notch quality content you’ve just published.
Without effective content marketing strategies, even the highest of quality content writing by the most authoritative blogger will go down unnoticed – or at least only a few readers will see it.
But I tell you the truth, a not-too-good content writing by an average blogger will get found more and go viral if giving the utmost exposure and strategic content marketing tactics.
Internet marketing is all about creating awareness, building connections, networking, and great marketing skills.
If you truly want to get readers to your quality content, you have to actively pursue it. Although, the better your content, the easier it will be to retain readers and own them.
If you’re a regular reader of this blog, you shouldn’t be surprised by my argument on this one.
I have always said it here times without number that marketing your blog should be more important to you than writing content.
Spend time writing your quality content, but spend days, weeks even months marketing your quality content. Only this way you can start seeing the reward of your brave efforts.
I wish you the best of luck.
What other blogging myths have you discovered to share with us in the comment section? Or you have any to disagree with on this list?
Let’s hear you, speak out.