What are the blogging myths?
You may be wondering. Is there any myth is online marketing too?
Yes, there is.
We’ve watched and heard about the stories of superheroes.
Like Superman, the incredible hulk, Voltron, Batman, etc. All these are manufactured creations that live 100% in our imaginations than in reality.
There are similar myths that exist too in blogging and online marketing. These are widely held ideas, views, beliefs, and theories, but sadly, they are false or, at least, a half-lie.
They are not 100% as accurate as you were told. They begin with some element of truth, but as you dig deeper to analyze things, you’ll discover they’re just “paper tigers.”
If you ignore them, you will succeed in blogging; they’re the minor factors that can slow you down.
Most of these blogging myths get thrown around by the so-called “guru” and picked up by, especially beginner bloggers.
If you turn deaf ears to these blogging myths, they are minor factors that could ruin your blogging career. This is if you know what you’re doing and follow the path that leads to success.
But before you read further, be warned that some of what you will find on this list may surprise you. You may have different views or opinions on some of them.
I will advise you to go deep in your search and return here; after that, comment on what you discovered.
Who knows, you might come with some surprises too.
So let’s get started.
Debunk These 5 Blogging Myths Now!
Myths #1. Publishing Daily Will Lead to Success
I stand to be corrected on this.
Publishing fresh content daily won’t automatically result in building a successful blog. You need to know what you’re doing and what you want from blogging.
If you have to be published daily to achieve success in blogging, then it is obvious you’ve set yourself up with another 9-5day job.
Marketing is more important than hitting the publish button every day. What you need more to build a successful blogging career is marketing.
Here is an extract from the post:
If you’re looking to get more traffic to your website, here’s what you need to know:
Stop creating content. Yes, you read that right.
The secret to getting more people to visit your website has nothing to do with how much content you create. Instead, it has to do with how good you are at getting the content you already have into the hands of more people – Derek Halpern
Unless you have a team of authors and editors, you will compromise quality with quantity if you must publish daily content to build a successful blog.
Three posts per week or just one are enough to build a profitable blog, except for the news, tech, and entertainment blog.
News, tech, and entertainment blogs need fresh content consistently. Events are mainly happening every second of the day around the world. So keeping up with what’s happening in these blog niches is in high demand.
Myths #2. Write for Humans, Not Search Engines
Don’t start throwing stones at me.
This is true and the best way to approach content writing. I, too, preach and promote this belief.
But many bloggers get this phrase wrong: writing for humans, not search engines, meaning not doing keyword research before writing articles.
If you’re writing your articles without knowing what is popular, trending, and marketable in what geographical location and your niche, you’re speaking to an empty chair and not pulling traffic from search engines.
There was a time I felt sick and could not update my blog for close to a month; that was when I realized the benefits of content optimization and referral traffic.
The blog traffic didn’t stop. In fact, on some days, it’s higher than most days I published content. Traffic keeps coming from search engines and referral links from other blogs.
Don’t take write for humans, not for search engines, as keyword research is meaningless. This means don’t stuff your post with your focus keyword in all paragraphs so your article reads awkwardly.
Search is still the highest activity internet users perform online; why not give your post a chance to get found?
Besides, organic traffic remains the most targeted and rewarding of all traffic channels.
As a beginner blogger, you must find the balance between publishing posts that build a community around your blog and content that stands the chance of ranking high.
This way, you’re not putting all your eggs in one basket.
Even if you stop writing for months and your blog readers are tired of seeing the same old stuff on the home page, you’ll keep driving traffic from the search engines for as long as those posts remain on the first pages of SERP.
Time, circumstances, situations, knowledge, skills, and determinations will determine how specific advice will benefit different individuals.
When taking advice from Pro bloggers, be aware of their status, credibility, and authority in the field. The same tactics and strategies may not benefit you due to your current status and online popularity.
Write, write, and write many keyword-optimized blog posts that will remain relevant today, tomorrow, and forever.
For sure, these posts won’t get ranked on the first page of SERP immediately, but keep writing until Google shows mercy and give you a spot on the search engine’s top page.
When this happens, please don’t stop at it; keep writing keyword-optimized posts till you dominate the entire first page of Google.
Myths #3. Readers Have Short Attention Span – Shorter Posts are better
I have lost count of times I heard this in forums, articles, and blogger communities.
If this claim is valid about web readers, then Pro bloggers like Neil Patel, Pat Fylnn, Yaro Starak, and Ramsay of Blog Tyrant shouldn’t have built such amazing followers of readers.
These bloggers are known for their constant long-form content.
And when taking into consideration the average industry content length by total shares. Content within 1000-2000 word count performs best.
A good blog post is like a woman mini-skirt; long enough to cover the whole subject and shorter enough to make it look interesting.
Don’t leave readers hanging. Write whatever word count it takes to get your message across. But don’t start beating a dead horse or rambling.
Remove unnecessary words and redundant phrases and make it one point per paragraph.
If a reader finds your post helpful, he will read it to the last alphabet. I have read a blog post that is about 4,500 plus word count.
Why do I have to read such a season film?
The answer is simple.
The lessons contained in it are what I need to learn at that time. So I have to pay attention and read every word of it.
Myths #4. Blog For Fun, Don’t Blog For Money
Well, maybe you’re talking to Bill Gates, a multi-billionaire.
But if you’re talking to a man like me, I had better find something else as a hobby, not blogging.
Consider the hectic task associated with professional blogging. And the importance of blogs in today’s society, blogging is more than a hobby; blogging is a business.
- Why do you worry about Alexa’s traffic data?
Why do you look for links in all places?
Why worry if you don’t post regularly?
Why do you build a Google-friendly blog?
Why do you spend money building a list of subscribers?
Why do you worried about Google algorithm updates?
- Why run paid ads?
Why? Why? Why?
I guess hobby bloggers don’t care about all these tasks.
Blogging is a business that needs to generate revenue to keep it alive and, as expected, generate enough cash for the bloggers who created it.
I am a business blogger.
I started this blog to create a system that will generate consistent income significant enough to live full-time on it.
And that is what I always pursue here.
Myths #5. Content is King – And That’s All You Need
This is getting serious.
Who said content is not king?
Did I hear you yelling at me?
Yes, I go with you on this. Content is king. But wait!
Publishing excellent content, sitting back, and waiting for thousands of readers to flood your blog to read your post will not happen overnight.
No matter how top-notch quality content you’ve just published.
Without compelling content marketing strategies, even the highest quality content writing by the most authoritative blogger will go down unnoticed – or at least only a few readers will see it.
But I tell you the truth, not-too-good content writing by an average blogger will get found more and go viral if given the maximum exposure and strategic content marketing tactics.
Internet marketing is about creating awareness, building connections, networking, and excellent marketing skills.
If you want to get readers to your quality content, you have to pursue it actively. Although, the better your content, the easier it will be to retain and own readers.
You shouldn’t be surprised by my argument if you’re a regular blog reader.
I have often said marketing your blog should be more critical than writing content.
Spend time writing your quality content, but spend days, weeks, or even months marketing your quality content. Only this way can you start seeing the reward of your brave efforts.
I know there are more blogging myths out there that are from decade to decade. Examine these five and see which one you still hold to your heart.
If you ignore it, it won’t hurt your blogging success. Unless you don’t know what you’re doing, you might consider it a setback.
The BIG idea here is to stop following the crowd. Look within yourself and discover what works for your blog and business.
I wish you the best of luck.
What other blogging myths have you discovered to share in the comment section? Or do you have any to disagree with on this list?
Let’s hear you speak out.