In 2014, I had the privilege of guest blogging on a few well-known blogs on the internet.
Not too many though, since I’m a bit selective when it comes to where and when to guest blog. And in all honesty, am not a big fan of guest blogging for blog marketing.
Not that I didn’t know or agree with its usefulness as a blog marketing tool and for personal branding. But I find it not really part of my blog marketing strategy. At least not the main strategy to increase my blog popularity.
But in that little time, I guest blog on some blogs like Daily blog tips, Enstine Muki, Geek.ng, etc.
I learned some effective guest blogging tips or guidelines that I want to share with you today. Hopefully, you’ll also learn one or two reading this content.
But before that, I want to say this straight out…unlike last year that I manage about 8 I’m going to be more active doing it this year than I did the whole of last year.
In fact, if you enjoy my writing and have a quality blog that is relevant to what I blog about, and you want me to say hello to your audience, give me a shot through the contact me page. I will be more than happy to write something unique for your type of audience.
This year, I’m blogging more outside this blog than within.
10 Effective Guest Blogging Tips
1. What is your Goal?
Before anything else, I say right before you even think of what to write or what blog to write for. You should ask yourself this very question, “what do I want to achieve with my guest blogging campaign?
When I write for Ogbonge blog, I wasn’t just wanted to write another guest article to add to the growing list, nope!
Nor do I want just more website traffic or email subscribers. Not that also. I want something specific – I want Nigerian Internet traffic.
I want Nigeria targeted internet blog readers to discover my blog more.
I discovered then, that many of my traffic is coming from India and the united states but little from my country, Nigeria.
From the data I gather in my Google analytics dashboard, traffic coming from Nigeria are more engaging than any of those two traffic sources, despite being very small in terms of the total average of a visit.
The traffic from Nigeria is spending on average 9 minutes on the blog while that of United state is spending 2 minutes and India do more than Unites state by spending 3 minutes on the blog.
So I set out to guest blog on two very well-known blogs to Nigerian audience, Geek.ng and OgbongeBlog.com and the result proves that I didn’t think wrong.
2. Who Are Your Target Audience?
Despite knowing what I want in step one above, it is not enough for me to just jump out and start writing my guest article for Ogbonge blog or any other for that matter.
You’ll need to figure out who your ideal audience is and where exactly do they reside most.
For instance, since I want more Nigerian traffic. The best place to have submitted my content would have been LindaIkeji’s blog. This is a high traffic blog that is well read by Nigerians. But I didn’t even think of her blog for a second, why?
My ideal potential audience isn’t her audience.
Her blog is in the entertainment niche and there is just no way my blog topic would appeal to her readers. So I opt for those two blogs instead, despite they’re not in the rank of LindaIkeji’s blog.
Don’t just look out for high traffic blog, but watch out for a targeted audience too.
3. Engagement matter.
One of my most successful guest blogging as at now came from EnstineMuki.com.
That’s why you could see me guest blog more than twice on the blog. Till date, my articles on Enstine Muki still trickle in some traffic once in a while.
Real and lots of users engagements is important when you’re looking for blog to guest blog on. This will ensure that your article will be read and engage with by already established audience.
And if you’re looking to build an email list or drive engage traffic to your blog, this is a good metrics to watch out for.
4. Blog Size.
You wouldn’t like to write for a blog that receives no traffic or has very minimal traffic, right?
So it is very important that you find out the traffic size of the blog.
Alexa traffic rank data would help you out here. Though this in itself is just an estimate of traffic data. It gives you an insight into what you should expect from writing for such a blog.
In an ideal world, I wouldn’t write for any blog that it’s traffic rank is above 400,000 Alexa. Except if there are other reasons to do so and for a very good reason must that be.
Like passing SEO do-follow link.
5. Check out the blog Popular post.
My article on Daily Blog Tips did pretty well on the blog that it receive good comment and bring in new readers before closing comment on it. It also ranks at number one for its target keyword – Effective Blog Commenting on Google from the moment it was published, why is this so?
Before I wrote that article for the daily blog tips, I spend a bit time playing around on the blog to see what their readers like most. The shares, comments, etc.
I discover that “list post” perform better over at daily blog tips. In fact, 17 out of the 26 popular posts on Daily Blog Tips are made of the list posts.
So I know for sure that I just have to come up with a list post if I don’t want to appear just another blogger on Daniel Sccoco’s blog.
And what list post could it be?
After digging further, I found out that one of the most recent engaged blog topics on the blog as to do with “how to build a blog community”. So I thought of coming up with blog commenting.
But I have one big obstacle…Ryan of “Blog from paradise” has already written something on blog commenting also for daily blog tips as a guest article.
So I had to hit the topic from a different angle and take from Brian Dean of backlinko’s advice, “find a proven blog topic, and make it better“.
Yes, that’s all I did to write my guest article on Daily Blog Tips.
I use Buzzumo to find articles on blog commenting that already perform well in the industry and I find one writing by Neil Patel of QuickSprout.
So I read and understand what Neil is saying in the post and all I did was make it better by polishing the post to shine more and more and make it new.
Old wine in a new bottle.
The funny thing is, this guest article on Daily Blog Tips now sits above Neil Patel original post at number one on Google.
6. Guest Blog On Content Syndication Sites.
This has been one of my best experience in guest blogging last year.
I did a guest blog on two blogs, one is a content syndication site while the other is a guest blogging network sites – Kingged.com and Comluv respectively.
While I have stopped to publish on Comluv due to Google clamping down on such guest blogging network sites such as MBG and a host of other guest blog network. I have enjoyed good significant targeted traffic from my unique articles published on Kingged.com till date.
The reason site like this does perform well for effective guest blogging opportunities is their high traffic and engage users. If your guest article made it to the front page on Kingged, it could turn to some good targeted traffic for you.
If your content is useful and relevant to the user.
Don’t forget to write out your bio in the author box and link out to your blog.
7. Ask for permission.
It is important and advisable that you ask the blogger behind the blog or the gate-keepers for guest blogging opportunities before submitting your post.
It will look silly and unprofessional of you to just hook up a blogger with your content without prior notice.
In your email pitch, address your potential host blogger in his/her first name. Sending out a mass generic email with some marketing tool might not be a good thing.
Like the email pitch below. Note, the marketer couldn’t address me by my name in the image below.
8. Observe Content-Length.
This is extremely important too that you pay attention to it when looking out for blogs that you wanted to guest blog on.
If the blog is publishing short articles of 500 – 800 word, don’t go about writing 1,500 words or more content.
It will turn the blogger and his audience off.
If the blogger seems to be publishing lengthy stuff like 2000 and more word count, don’t write 500 word-count posts and expect it to get published on such blog.
Your guest articles won’t even be given a second look.
I once received a guest post pitch from a marketer asking it to be published on this blog. This article just ranges within 500 words or less.
The first thing that comes to my mind is “does this marketer ever read my blog?
If he does, then he should’ve seen that on average, my articles are 2000 word count.
If you’re going to entice me to take a look at your guest post, then come up with something detailed, useful, relevant and in the range of 1,800 – 2,500 word or any length you can from there.
Just make sure is full of facts, figures, case studies, proofs, tutorials etc…and very usefully to my target audience.
9. Start with your peers.
Every content marketer’s dream is to have his or her article publish on Huffington Post, Mashable, Forbes, ProBlogger, CopyBlogger, SmartPassiveIncome, John Chow, QuickSprout, KissMetrics, and these Big Guns list is just endless.
But the bitter truth is this.
You’re not going to get your content published on those blogs except that you’re a friend to Darren Rowse or you know Neil Patel from your high school days to he introduces you to Brian Clark of CopyBlogger as one better writer.
Start with your peers.
These are people who will help you grow and move your blogging career to the next level.
As you continue to write for or guest blog on your peer’s blogs, you’re building the platform or laying the foundation to a bigger opportunity that may come your way.
My first ever guest post was on a friend’s blog, he gave me the first ever opportunity to write outside my blog and showcase my talent and creativity to another larger audience.
That is just the boost I needed to believe in myself and my blogging ability.
10. Guest Blogging Is Over Hype.
I know many would argue with me on this one.
But in my little experience with guest blogging, I just think is overhyped as a real source of blog marketing.
Don’t get me wrong, the benefits you stand to gain from consistent and effective guest blogging is huge and endless. But thinking just one guest post on a popular blog will drive an endless stream of traffic is mistaken.
You have to do it consistently and work extremely hard on the quality of content you publish on other blogs.
In fact, and from personal tactic, the articles you publish as a guest post must be two times better than the ones you publish on your own blog. If not, you may end up just wasting your precious time writing stuff that will never benefit you in anyway.
I haven’t gone too deep into effective guest blogging as a means to market this blog. But I can tell you that is not for everyone to try.
If you’re not bold, or you don’t enjoy writing consistently, guest blogging may not be a perfect match for you.
Using guest blogging for blog promotions or self-branding is not easy, it is a long-term commitment, so if you can’t stick with it, know that it may not work out for you.
How has your guest blogging campaign worked out?
We would like to hear some of the effective guesting blogging tips you’ve used either in the past or presently?