10 Profitable Blog Niches With Low Competition in 2023

Follow your passion, and build it; they will come. It doesn’t work like that anymore. To create a successful blog business today, research the most profitable blog niches with low competition in your industry. 

That’s how you can quickly build and grow an income generation blog sooner than waiting for ages. 

But how do you discover profitable untapped blog niches? 

You don’t have to research because I have compiled a list of the ten best money-making blog niches with low competition; you can start today.

These are blog niches with high-income potential and low to medium competition from other bloggers. 

But before we dive deep into the list, let’s quickly define a blog niche.

What is a Blog Niche?

A blog niche is a specific category, subject, or audience section you want to write about or market to. This niche will be the focus of your blog content and business.  

It will be the overall theme of your blog topics that you draw content ideas from to write. 

For example, if you blog in the food recipe niche, your content ideas might be “the seven recipes to make a delicious pizza at home” or “five home ingredients to prepare the best African fufu,” etc.

With this example, food recipes are the niche, while the content ideas are your post or article topic. 

Most Profitable Niches

These niches have a high demand for information, services, and products. You can create and grow a blog faster in these niches if you supply one or all of the demands.

However, it could be difficult for beginners to break even in these niches, as they may be well oversaturated. Many big outlets and top industry blogs have already started and written in many niches. 

So, you must avoid starting a blog on a broad niche topic; instead, narrow in on your niche research and know who your audience is.  

Your blog content should not speak to everyone; instead, focus on subsections of the market and create content that aligns with your target audience.

Here are the top 10 best profitable niches to start a blog in 2023.

Technology

Technology is an ever-growing and advancing field. You can always have content, products, and services to discuss on the blog. 

There is a lot of money to be made in the tech industry. 

The global tech market spending in 2022 is estimated to be 5.3 trillion US dollars, according to Statista. That’s a lot of money. 

But starting a blog on “technology” isn’t a good idea unless you’re a big powerhouse like HuffPost, TechCrunch, Forbes, CNN, etc. 

Let’s face it; if you’re equal to any of the above websites, you have no business reading this post. 

I guess you’re just starting and want to know the suitable, profitable blog niches with low competition you can try. 

You must research the technology industry for a profitable micro niche with low competition. This is going to be a sub-niche within the technology niche.

Your focus should be on emerging technology like virtual reality, artificial intelligence, and blockchain if you have a strong background in computer engineering, data science, etc.

Here are some sub-niches to consider:

• Artificial Intelligence writing
• Chatbots developments
• Smartphone/Computer/gadgets reviews
• Tech News
• Space 
• Virtual reality
• Automobile/Electric cars 
• Alternative power
• Home appliances
• Business utilities/software/tools

If you start a blog in any of the above micro niches and target your content to specific audience segments, it would be easier to grow the blog.

Digital Marketing

Like the technology niche, digital marketing covers a range of fields and topics. And it is as old as the internet, one of the niches that have existed since the internet existed. 

As long as people do business or use the internet to find solutions to their problems, digital marketing will continue to thrive. 

The estimated market value is above $460 billion in 2022.

However, digital marketing requires some expert effort to excel in this field. You need specialized skills or knowledge to stand out and create successful content, services, and products.

Though you don’t need a degree to start a blog in the digital marketing space, you need to have a deep understanding and knowledge of your industry. 

You achieve this by growing personal blogs, trial and error, and consistently learning your field.

Jon Loomer’s blog is an excellent example of a focused blog in the digital marketing space. This blog focuses on teaching Facebook advertising. 

Instead of writing content on everything paid advertising, Jon’s segment is an audience list, focusing on people interested in learning Facebook advertising.

On a much broader scale, digital marketing is an oversaturated niche in online marketing; you can achieve a lot if you focus on your topic and create a blog targeting specific needs. 

For example, instead of blogging on “digital marketing,” here are some sub-niches to brainstorm.

• Technical SEO 
• Content marketing 
• Digital PR 
• Link building.
• Search Marketing 
• Paid marketing (PPC)
• Affiliate marketing 
• Social Media Marketing 
• Facebook ad experts 
• Freelance 

These are just scratching the surface. 

When you dig deeper into keyword research, you’ll discover many profitable micro-niches with low competition under digital marketing. 

Later in this post, I discuss finding profitable blog niches with low competition using keyword research methods. 

Personal Finance

Bloggers have many income potentials in the personal finance and investing sectors. 

Though this field requires in-depth industry knowledge, you’ll be more successful if you craft content focusing on a particular audience. 

For example, some people want to save money; others want to make more. And some people want to plan for retirement, while others want a good paycheck. 

Considering your audience location, age, gender, income per household, spending habits, etc., will give you an added advantage to building a target blog and addressing laser-focus needs.

So, instead of creating a generic blog on personal finance, you can start a blog focusing on the working class above 40 who want to save for retirement. Or people who want to invest in the stock market, money management, etc.

This approach will allow you to create a blog in a low-competition niche, increasing the potential to generate significant income and traffic.

A good example of this approach comes from my friend Nikola Roza who recently expanded in personal finance and retirement niche. Here’s Nikola’s Augusta Precios Metals review. 

The Balance is another excellent example If you’re looking for inspiration to create your personal finance blog. The blog has over 9,000 published content, generating more than 24 million monthly visitors. 

Display advertising is one of the best ways to monetize financial and educational blogs. If you drive tens of thousands of monthly pageviews, Adsense and other contextual advertising are suitable monetization methods.

Here are a few sub-niches you can branch out from personal and investment niches.

• Savings for over 40
• Retirements saving and plans
• Financial education
• Student saving and financial education
• Stock investments
• Money management
• Managing debt

Health, Fitness, and Wellness

The value of the global health and wellness sector will be worth 4.4 trillion in 2022. The value in the US is estimated to be worth 1.2 trillion. 

Health and fitness is a global issue; there is plenty of content and topics of discussion. 

However, this is a very competitive niche if you don’t have experience or industry knowledge. It’s going to be tough producing quality and engaging content. 

There are many top blogs with huge marketing budgets in this niche. 

To start a blog in the health and wellness niche with low competition, you must create a focused blog and niche down your audience.

But if you’re a fitness instructor, creating a blog and high-quality content for your audience will be easier. You can create fitness content, videos, one-on-one training sections, tutorials, etc.

WebMD is an excellent example of a health, fitness and wellness blog where you can get inspiration to start in the niche. The blog publishes content that covers fitness, wellness, health, drug and supplements, etc.

You don’t have to cover all these topics; you can focus on a section to narrow in on your target audience. 

You must not focus on broad topics like weight loss, fitness, or diet; instead, narrow down to more specific niche topics like the following: 

• Fitness for over 40.
• Home workout
• 30-minute workout for busy people 
• Diabetics type 2
• Early stage HIV 
• Plant-based diet
• Meditation

Fashion and Beauty

The fashion and beauty industry will be valued at $571.1 in 2023, according to Oberlo. And expected to reach $663.0 in 2027.

This is a highly lucrative and well-competitive global niche. 

But all hope is never lost if you’re starting in this industry; you can branch out to create a blog in a low, competitive sub-niche of the main category. 

Creating content that resonates with a target audience will be easier, drive engagement traffic, and monetize with highly relevant affiliate products. 

However, you will increase your chances of success if you have a passion for fashion and beauty. You must be genuinely interested in fashion and looking for good business to create a blog worth reading in this niche.

Here are some subtopics if you need inspiration to choose your blog topic.

• Men’s Fashion
• Office wears only
• Casual wears only
• African Fashion
• Running footwear 
• Sunglasses
• Hairstyles
• Makeup 
• Accessories

Personal Developments/Self-care

For years in memory, personal development and self-care have been a priority. 

People want to achieve better results, improve, advance in careers, learn new things, care for themselves, etc. 

You can start a blog to discuss your expertise if you know about counselling, specialized skills, wellness, psychology, etc. 

The self-care industry estimated revenue value to hit $205.10 billion in 2023, according to Statista reports. 

Now is the right time to invest in the personal and self-care industry.

You can discuss many topics on your blog, from stress management, skill acquisition, and the importance of reading to mindfulness techniques; you can create a dedicated blog to any of these topics.

You can follow the Very Well Mind blog to get ideas about starting a blog in this industry. 

With over 4,000 published content and 15 million monthly visitors, It is one of the best and most visited blogs in the personal development and self-care niches. 

The content is written by professionals, doctors, and social workers genuinely interested in the subjects. And vetted by certified physicians for accuracy and fact. 

You must improve your content quality to excel in this niche, ensuring that professionals and people with practical knowledge write them. 

If you want to start a blog in the personal and self-care niches, here are some sub-niches you can try:

• Goal setting
• Productivity
• Reading
• Mental Health
• Self-confidence

Dating and Relationship

Dating and relationships are among the biggest online industries with growing global interest.

With about 17.6% user penetration coming from the United States. And estimated revenue to hit $3.1 billion in 2023, according to the record on Statista website.

There is plenty of money and opportunities in the relationship and dating industry. 

eHarmony is a dating website that helps men and women find a matching couple near them. You can visit the website to get ideas on how to build and run a successful dating website.

However, you must approach starting a blog in this industry with a well-thought-out plan and marketing strategies. 

You need to be specific about your target audience. 

For example, you can start a dating and relationship website for teens in a specific location, religion, culture, gender, etc. This will allow you to create a focused dating website with low competition and get results faster.

Here are some examples of dating and relationship sub-niches you can try:

• Dating for teens, adults, or divorce.
• Counselling for Divorce
• Marriage Counseling
• Marriage advice for specific audiences – Muslim, Christian, Hindu, Culture, etc.

Hobby-Specific 

This isn’t a niche on its own, but if you have a passion or interest in a particular hobby, you can turn it into a lucrative blog business. 

For example, if you love singing, reading, cycling, or even washing dishes, you can create a blog to teach people how to do it better. 

The advantage is that you’re starting in very low-competition blog niches. Since this isn’t an internet marketing niche, it is not saturated. 

However, you must promote your content to reach relevant audiences and build a loyal community to profit from your hobby. The more effort you put into creating high-quality content and promotion, the more you can grow the blog.

Here are some ideas you can explore as a hobby:

• Singing
• How to read faster
• Cycling
• Swimming
• Relaxation
• How to eat in public
• Dancing – you can be more specific here.
• Running 

Education

Education has always been one of the online niches to explore; the industry saw massive growth during the COVID-19 pandemic.

The global revenue from online education is projected to reach $166.6 billion in 2023, most of which comes from the United States. 

You can get your share of the revenue if you start an online learning platform in a profitable niche with low competition. 

If you’re starting, you don’t have to compete with established learning platforms like Thinkific, Coursera, Skillshare, MightyNetwork, LearnDash,  etc.

You can build an educational website in a low, competitive niche for the local audience. This can be students in your locality, artisan, adult education, etc.

Here is some inspirations on educational sub-niches:

• Language training
• Special exam tutor
• Helping students complete assignments
• Helping students research and find scholarship programs
• Offer coaching on specific subjects – Maths, Science, Biology, Essay Writing, etc.

Food, Drink, and Beverages

It does not matter where you live or who you are; people need to eat, drink and enjoy some beverage. 

This food and drink industry is a global market with no content and income generation product shortage. 

The advertising revenue from Food and drink niches is projected to reach $411.30 million in 2022. This is a massive opportunity for publishers in the industry.

Food52 is one of the most popular food blogs on the internet. The blog drives an average of 3.5 million monthly visitors from search engines, according to a Semrush report.

You can grow quickly if you focus on an audience segment in the food niche. 

For example, you can create a focused blog on North American cuisine, China dishes, African Delicacies, etc. This approach will allow you to start a profitable blog niche with low competition that identifies its audience and publishes content relevant to the community. 

Here are some food and drink micro niches to explore:

• Food Recipes
• Kitchen Accessories
• Specific location/tribe delicacy
• Baking 
• Food photography
• Dieting and healthy eating
• Family meals

How to Find Low Competition Profitable Niches.

I have shared a few profitable niches with low competition with you, but how do you research and discover the right one for you?

This section will help you learn how to perform keyword research to uncover untapped low-competition blog niches for quick success.

There are many ways to discover money-making niches with low competition, but the most effective way is through keyword research. You have extensive marketing and user data to make the right decision. 

Google Trend is one of the most reliable keyword tools; with Semrush, you can uncover the most hidden profitable niches you never thought existed. 

Go to Google Trend and plug in your niche term; if you want to target a specific country, select it from the list; otherwise, leave it worldwide.

The keyword tool will show you what is popular in your selected location and the demand over time. 

You can use this information to learn about market search demand, competition, popularity, and value. 

Next, take the winning keyword to the Semrush keyword magic tool for further analysis. 

This is where you analyze the keyword market value, identify SERP competitors, and expected traffic, get content ideas, backlinks opportunities, search history, PPC competitors, etc.

Read our in-depth tutorial on how to use the Semrush keyword magic for keyword research. It is a powerful keyword research and analysis tool beyond this post’s scope.

FAQ – Profitable Blog Niches With Low Competition

Conclusion…

Finding profitable blog niches with low competition can be challenging but not impossible. You must focus on a niche you’re passionate about and have an untapped audience with high demand for relevant information and ready to buy. 

You must do your research, identify gaps in your industry, and find your angle of success. Also, you must be patient as you build and grow the blog. 

The ten blog niches discussed in this post are just scratching the surface; several other blog niches with low competition exist for bloggers to make money.