Due to the sheer number of online stores, running an e-commerce business can be profitable but highly competitive. To succeed, you need the right tools, resources, and marketing strategies.
This post highlights the best e-commerce marketing tools, covering everything from choosing the right platform to SEO software, social media tools, and advertising platforms.
Tools are grouped by function for easier navigation – SEO tools are in the SEO section, video tools are in the video section, and so on. You can also use the table of contents to quickly find what interests you.
Let’s dive into the list.
Platforms Tools
The first step in starting an ecommerce business is choosing the right platform.
While there are many platforms today, choosing the right one that fits your budget, needs, and store requirements is vital to success.
Let’s check out some of the best ecommerce platforms to start your store.
1. Omnisend
Omnisend is an all-in-one eCommerce marketing automation platform built to help online stores increase sales and customer engagement through email, SMS, and push notifications.
Designed specifically for eCommerce businesses, it offers pre-built automation workflows for abandoned cart recovery, welcome emails, post-purchase follow-ups, and more.
With advanced segmentation, drag-and-drop editing, and dynamic content blocks, you can create personalized messages that convert.
Omnisend also supports product recommendations, A/B testing, and real-time analytics to optimize campaign performance. It integrates seamlessly with platforms like Shopify, WooCommerce, and BigCommerce, making it easy to manage everything from one dashboard. A free plan is available, with paid plans starting at $16/month.
2. Shopify
Shopify is the most popular eCommerce platform, with about 4.8 million stores worldwide. It’s a powerful choice for anyone starting an online store.
With a large app store, customizable themes, and many payment gateways, Shopify is a complete eCommerce solution.
Shopify can grow with you, whether you’re starting or running a more significant business.
Shopify offers a 3-day free trial and a 90-day trial for just $1 per month, so you can use it for 93 days for only $3.
Check out my full Shopify review and pricing guide to learn more.
3. WooCommerce
Built on the WordPress open-source platform, WooCommerce is a strong contender if you’re looking for a self-hosted ecommerce platform.
It has all the tools and features you need to start and grow a successful eCommerce business.
One of the top benefits of using WooCommerce is the WordPress plugin ecosystem.
As with your WordPress blogging platform, you can install any plugin from WordPress to your WooCommerce store to extend its features and functions.
The best part is that WooCommerce lets you start on a free 30-day trial to understand the platform and test several features for free.
4. Weebly
Weebly is a lightweight ecommerce platform for beginners and small business owners.
It has essential tools and features for running a small online shop, and when you’re ready to expand or scale your business, you can move on to a more robust platform like Shopify.
One of the pros of starting with Weebly is the blog functionality.
Weebly is primarily a blogging platform, making it easier to create content that supports your store’s organic traffic.
Another great advantage of Weebly for beginners is the free plan; you can use Weebly freely for ecommerce without committing to a paid plan. The free plan offers checkout functionalities, a free SSL certificate, inventory management, and in-stock pickup.
Check out my review of Weebly versus Shopify for more details on which user category they both cater to.
SEO Tools
SEO – search engine optimization – is the backbone of most online businesses.
Without more organic traffic from search engines, getting consistent eCommerce website visitors might be challenging, especially if you have a limited marketing budget.
SEO Software expands many aspects of digital marketing, from market research to customer satisfaction. I listed tools for various eCommerce SEO tasks. Let’s check out some of the best SEO tools for e-commerce businesses.
5. Semrush
Semrush is a top SEO and marketing tool, especially useful for local and international e-commerce stores. It helps store owners make smarter marketing decisions by identifying popular products, audience locations, profitable keywords, competitors, and seasonal trends.
With Semrush’s digital marketing platform, you can also analyze competitors’ advertising strategies, compare domains, access historical SERP data, and optimize your content for better results.
It offers over 60 digital marketing tools to improve search visibility, attract leads, and boost revenue. You can start with a free account and upgrade when you’re ready.
6. SEO Powersuite
Not as robust or comprehensive as Semrush, SEO Powersuite is a strong contender for affordable and beginner-friendly ecommerce SEO tools.
The good news is that SEO Powersuite has a forever-free plan that allows access to its four standalone SEO tools: Rank Tracker, SEO Spyglass, Link Assistant, and Website Audit.
You need SEO Powersuite to find profitable eCommerce products in your niche, track keyword ranking, optimize your store pages, perform extensive keyword research, and build relevant links without leaving the working environment.
I used SEO Powersuite for over a decade and still use it today. It’s one of the SEO software programs I recommend if you’re looking for budget-friendly eCommerce marketing tools that are alternatives to Ahrefs and Semrush.
For more details on its features and pricing, read my in-depth SEO Powersuite tutorial and reviews.
7. SurferSEO
Surfer SEO is a powerful tool for optimizing content and improving search engine rankings. Its standout features include the Content Editor, which provides real-time keyword suggestions and optimization tips, and the Audit tool, which analyzes existing eCommerce pages for SEO improvements and makes data-driven decisions.
The SERP Analyzer provides valuable insights into eCommerce competitor strategies, while Keyword Research helps identify high-impact product search terms.
Surfer’s Topical Map simplifies content planning by highlighting topic clusters, and Ask Surfy provides AI-driven SEO advice.
One of its unique benefits is Auto-Optimize, which adjusts content recommendations based on changing search trends. Surfer also integrates seamlessly with Google Docs and WordPress, streamlining the content creation process.
Surfer SEO allows you to create highly optimized content, improve store visibility, and outperform competitors, making it a must-have for eCommerce businesses aiming to grow their online stores.
Watch Surfer SEO in action.
8. Pro Rank Tracker
Tracking product keyword ranking position is critical to e-commerce marketing strategies. You must know your store’s position in SERP.
Pro Rank Tracker tracks keywords’ position in over a dozen search engines across multiple locations and different SERP features.
It also lets you track keywords by device to accurately measure your product’s keyword position in desktop and mobile SERPs. This information helps you determine where to focus your digital marketing efforts, optimize strategies, and drive business growth.
Pro Rank Tracker offers keyword reports in 13 languages, allowing you to export keyword data to SEO agencies or teams for collaboration regardless of language barriers.
9. Google Search Console
Google Search Console (GSC) is an essential tool for anyone optimizing their e-commerce website for Google, whether it’s an online store, blog, or business site. It gives you valuable insights into how Google views your site.
With GSC, you can track organic traffic, indexed pages, ranking keywords, click-through rates, and more.
It also helps you spot issues such as penalties, index errors, non-indexable pages, mobile usability problems, and Core Web Vitals performance issues.
You can submit sitemaps, review links, and access reports to improve your site’s search rankings and visibility. Best of all, it’s free—you need a Gmail account and a verified website.
Analytics Tools
E-commerce businesses must have access to store data to unlock business growth.
You need tools that aggregate and let you analyze customer data to inform business strategies and make intelligent marketing decisions.
Here are some of the best free data analytics tools for every e-commerce store.
10. Google Analytics
The most popular SEO tool among webmasters, Google Analytics, provides a wealth of information about your store’s traffic and users. This allows business owners and SEO specialists to make data-driven decisions based on valuable insights.
When you install the Google Analytics code in your e-commerce store, you will start collecting information about where traffic comes from, how long people stay on your site, and which pages they visit.
You can also measure conversion and bounce rates, traffic sessions, and page views, and compare traffic data across different time periods, such as weeks and years.
Seeing the countries your users come from is vital to e-commerce success. You can use this data to research products that sell primarily in your most visited user location.
Setting up Google Analytics is straightforward. You need a Gmail account to start, then add the Analytics code to the head section of your eCommerce website to begin collecting traffic and user behavior data.
11. Microsoft Clarity
Microsoft Clarity is a free tool for understanding how users interact with your website. It uses session recordings and heatmaps to show where visitors click, how far they scroll, and which products they view.
You can use Clarity to A/B test landing pages, CTAs, prices, and other features. It also identifies dead clicks, excessive scrolling, JavaScript errors, and more.
If you use WordPress, you can install the Clarity plugin to access its features directly from your dashboard. While it has some limitations, Clarity is a solid choice for improving user experience and optimizing your e-commerce site.
12. Hotjar
Hotjar helps you see how users interact with your website, giving you insights beyond standard analytics tools like Google Analytics. It tracks user behavior, showing their actions from arrival to departure from your site.
With Hotjar, you can monitor JavaScript errors, view heatmaps, watch session recordings, and filter data by parameters like device, location, and URL. It’s especially helpful for e-commerce marketing, where understanding customer behavior is key.
You can see what elements users click on, which areas they ignore, and how page layout affects conversions. This data helps you make informed changes to improve user experience, boost conversions, and increase revenue.
13. Facebook Pixel
Marketing on Facebook is not an option for most online merchants; it’s the platform where most of your advertising resources and time are spent.
If you run Facebook advertising, you must use the Facebook Pixel, which lets you access, build, measure, and optimize advertising campaigns for better return on investment.
Facebook Pixel is more like analytics software that lets advertisers measure the effectiveness of their ads and track actions people take on their websites.
With the Pixel installed on your website, you can run ads targeting specific actions people take, such as page views, visits to specific pages, clicks on elements, etc.
Social Media Platforms
Social media is a key part of online marketing campaigns for small eCommerce businesses. It’s used to advertise, connect with customers, answer questions, gather feedback, and reward loyal followers.
Each platform has a unique audience, so choosing the one that best fits your niche and offers the highest return on investment is important. Here are some platforms that work well for most industries and markets.
14. Facebook
With over 2 billion monthly users, Facebook is a top social media platform for promoting your products locally or globally. Thanks to its advanced ad algorithm, you can target audiences by location, interests, demographics, and more.
Facebook ads are also relatively affordable, offering a good return on investment compared to many other platforms. For most online stores, Facebook is a go-to tool for getting products in front of the right audience.
However, learning how Facebook ads work is crucial. Setting up campaigns can be tricky for beginners, and without the right strategy, you might waste money.
To get started, check out free tutorials on YouTube. Many digital marketers share step-by-step guides for running effective Facebook ad campaigns.
The Jon Loomer blog and the Ben Heath YouTube channels are good places to start.
15. X (Formerly Twitter)
Marketing on Twitter (Now X) should be your priority as an online merchant. X is an excellent social media tool for brands to build followers and customer engagement directly, resolve customer queries, and get timely feedback.
While X is known for minute-to-minute updates on politics, entertainment, sports, and breaking news, it’s also a place to reach more audiences with your products.
Promoting your product with X ads can drive more revenue growth by reaching a broader, engaged audience.
16. Pinterest
According to Statista, Pinterest has approximately 4.6 million active monthly users, making the platform a prime tool for merchants to reach more audiences and promote their products.
Pinterest marketing is quite different from Facebook or Twitter.
Being a visual content site, Pinterest can be a fantastic platform for merchants in apparel, beauty, cosmetics, furniture, food and recipes, clothing, etc.
The platform focuses more on the visual aspect of content, allowing users to create Pins and invite others to contribute to their Pins or boards.
Pinterest is also great for engaging shoppers in market research or for planning and researching what to buy.
You can create pins showcasing your product collection or catalog to potential customers. Then, use Pinterest ads to show your product pins to potential customers.
17. TikTok
TikTok is a great platform for e-commerce brands. With a TikTok business account, you can apply for the TikTok Shop and access features like a shopping tab, live videos, and TikTok ads.
Adding product links to fun, engaging video ads is an effective way to market your products creatively. TikTok is perfect for product discovery, following trends, and connecting with customers in a fresh way to boost your brand.
Influencer marketing is another powerful and effective marketing strategy. Partner with influencers whose followers align with your product niche to drive sales and achieve the best return on ad spend (ROAS).
You can also use free tools like PiPiADS to monitor your competitors’ activities and stay up to date on successful strategies in your industry.
18. Instagram
Instagram is a powerful social media marketing tool for selling online, with over 1.3 billion active users and built-in eCommerce features. It offers shopping tabs, product tagging, and a buy button, making it easier to sell directly on the platform.
Many e-commerce platforms, like Shopify, let you sell on Instagram with features that integrate your store.
To access these features, you need a business account. This lets you create a product catalog and use Instagram as a storefront. Customers can browse, like, add to cart, and even check out everything within the app.
For more details, check out this comprehensive Shopify guide on using Instagram for eCommerce.
Design Tools
Creative design is a massive part of the ecommerce business.
From crafting meaningful brand logos to product design, flyers, prints, video content, and advertising copies, you need a powerful design tool to stand out.
Let’s check some of the best ecommerce design tools today. Most of the tools are freely accessible.
19. Designs.ai
Leveraging AI technology, Designs.ai is an all-in-one platform for creating and editing different content types at scale.
You can use the platform to transform text into video content and create AI voiceover artists from the script.
In addition, Designs.ai lets you create website logos for free, generates AI content for social media and websites, and creates product mockups, infographics, etc.
All these tools can help eCommerce business owners save time and money and generate beautiful advertising materials for their campaigns.
20. Canva
Canva is a popular graphic design tool loved by over 125 million users worldwide.
How can ecommerce store owners use Canva to boost their brand and revenue?
You can use Canva to create product mockups, flyers, brand kits, banners, posters, store and brand logos, social media marketing content, video content, Pinterest pins, brochures, etc.
Canva enables merchants to create eye-catching custom product labels and packaging designs using the label maker tool.
Also, Canva is an excellent tool for creating stunning ebook designs. You can use it to build subscriber lists more quickly by offering valuable incentives in exchange for customers’ contact details.
Video Marketing Tools
Video marketing is key to eCommerce success. High-quality videos can boost customer engagement and conversions.
Creating professional videos can be challenging without design skills or the right tools. But with AI-powered video software, anyone can easily create great videos, even without experience.
Here are some top video creation tools for eCommerce store owners to use in marketing campaigns.
21. Invideo
You don’t need to be a video editing expert to use Invideo. It’s simple to use and offers powerful editing tools, millions of stock images, and ready-made customizable templates.
E-commerce brands can use Invideo’s advanced features to create videos that boost brand reputation, increase conversions, show product unboxing, and demonstrate how products work.
Its easy-to-use dashboard, stock library, design elements, and animations make it simple to create professional video content.
Check out my full Invideo review for more details on Invideo’s features and team collaboration.
22. Veed
Veed is a powerful video editing tool for business owners, perfect for creating promotional videos and product visuals.
It allows you to record yourself, your screen, or a webcam or use a teleprompter to ensure you stick to your script. Its text-to-speech feature allows you to add voiceovers.
If you’re camera-shy, no worries—Veed lets you create professional videos without showing your face. Choose from different video templates and sizes, such as portrait, landscape, or square.
Veed helps you create sales videos that engage your audience, promote your products, boost awareness, and drive buzz.
23. YouTube
You need a platform to reach more people with your video content; YouTube reaches over 2.1 billion active monthly users.
As an ecommerce business owner leveraging video marketing, you should be on YouTube.
The good part is that creating a YouTube account is free; you only need a Gmail account to create your channel.
YouTube is a fantastic platform for unlocking a steady stream of engaged customers, uploading and unboxing product packaging videos, creating niche followers, and building brand reputation.
With YouTube advertising, brands can reach more audiences, drive relevant traffic, and increase sales potential.
Freelancers Market Places
Growing an e-commerce business often requires outside help. Freelance marketplaces are a great resource, letting store owners hire skilled professionals to support their business.
Freelancers offer flexibility—depending on your needs and budget, you can hire them for one-time tasks or long-term projects.
The key is finding reliable, skilled freelancers who provide quality work at reasonable rates. Where can you find the best freelancers without breaking the bank?
24. Fiverr
The world’s largest digital freelance marketplace, Fiverr, offers over 550 digital marketing service categories and millions of gigs.
Fiverr has a service category for most ecommerce tasks: drop shipping, inventory management, website design, bookkeeping, business planning, product sourcing and design, SEO, etc.
Service prices range from $5 to several thousand for top-rated sellers. Fiverr’s beauty lies in its diverse pool of freelancers and their qualifications.
From inexperienced freelancers to average and talented professionals with years of experience, there are freelance sellers matching your needs and budget.
You can check out some of the best Fiverr eCommerce freelancers offering exceptional services.
25. Upwork
Upwork is another excellent platform where businesses connect with talented professionals to get work done at affordable rates.
Sign up on the platform as a client to start hiring freelancers for your project.
You can post your job request and requirements on the platform, and relevant freelancers will respond with quotes. You can search through the entries and pick the best fit for your needs.
26. 99Design
Unlike Fiverr and Upwork, which offer a wide range of freelance services, 99Designs focuses on graphic design.
It’s arguably the world’s largest community of graphic designers, making the platform a perfect place to get your graphic design job done by the best in the industry.
If you want to outsource your e-commerce graphic design work, 99Designs is a reliable marketplace for this purpose.
You can request services for a website logo, complete website design, branding, product images, and more.
Post your job details on the website; designers will create and submit custom designs for your approval.
Advertising Tools
For many ecommerce brands, advertising is essential to their digital marketing strategies.
However, if you want to scale your marketing efforts and see results now rather than later, paid marketing campaigns are a better option for businesses, especially ecommerce.
Let’s walk through some of the most effective advertising methods for most e-commerce merchants.
27. Search Engine Marketing
Google handles over 8.5 billion searches daily, meaning your target audience is already searching for information in your niche.
PPC (pay-per-click) advertising is a powerful eCommerce tool to reach a larger audience quickly.
With PPC, you can target specific groups based on interests, location, device, and online behavior while controlling your budget.
Google Ads is the most popular PPC platform, but if the cost-per-click is too high, you can also try Bing or TikTok Ads, which are cheaper.
28. Social Media ad
Approximately 60% of the world’s population uses social media; that’s over 4.8 billion people.
Facebook alone sees 2.5 billion monthly active users, making it a fantastic platform for paid social media ads.
Social media paid advertising is integral to an e-commerce marketing strategy and should be considered a necessity for growth.
Beyond Facebook, here are other social media advertising platforms to consider:
Note:
Unless your ecommerce niche involves professional services or products, LinkedIn is not a suitable platform for most ecommerce product advertising.
29. Influencer Marketing
Influencer marketing can be a great way to boost your eCommerce business. It helps with SEO, brand awareness, sales, and building a loyal following while avoiding ad blockers.
While working with big-name celebrities can be expensive, many influencers are within your budget.
The key is to find influencers in your niche, build long-term relationships, and run multiple campaigns to track your results.
Email Marketing Tools
To maintain strong customer relationships, keeping them informed about store updates, new products, upcoming sales, and price changes is essential. But how do you nurture those relationships beyond the first purchase?
This is where email marketing campaigns come in.
Many email marketing services offer CRM tools to help you manage customer relationships, send transactional emails, encourage cart checkouts, and build detailed customer data lists.
Here are some of the top ecommerce transactional email service providers.
30. Malimobo
Enhance your Shopify email marketing approach with Mailmodo, an advanced tool revolutionizing ecommerce strategies. Seamlessly integrated with Shopify, Mailmodo offers extensive features tailored to enhance your email marketing efforts.
Craft interactive email campaigns effortlessly using Mailmodo’s intuitive no-code email builder and streamline customer journeys to bolster your brand and foster customer engagement.
Segment your customer data by behaviors, such as abandoned carts, product recommendations, and user interactions.
Deliver targeted, personalized campaigns to these segmented audiences at optimal times to drive sales. Enjoy proactive email and live chat support from our team.
With a 4.6/5 rating and recognition as an Email Leader on G2 Crowd, Mailmodo is your trusted partner in email marketing success. Its pricing plans include a free 21-day trial period for customers who want to try Mailmodo before buying.
31. GetResponse
A very powerful marketing automation and email marketing platform for online store owners.
GetResponse has been around since 1997, providing businesses with the right eCommerce marketing tools to build audience lists, engage directly, increase sales and conversion, drive on-demand website traffic, etc.
Beyond email marketing campaigns, GetResponse is an all-in-one marketing automation platform for e-learning, ads, etc. With GetResponse, you can:
You need a robust email marketing platform like GetResponse to build a solid personal connection with your customers.
You can start the 30-day free trial to access premium features or sign up for the forever-free plan.
32. Brevo
Brevo is another powerful e-commerce email marketing tool with advanced features, including customizable templates, social media management tools, and multiple marketing channels.
The free plan allows unlimited contact lists, but you can only send email campaigns to 300 contacts daily.
The Brevo transactional email marketing platform, with SMTP relay services, allows businesses to send tailored emails at the right time to customers.
You can send up to 300 free transactional emails daily; only upgrade if needed.
Brevo is also an all-in-one platform and a robust customer relationship management tool. You can use it for SMS marketing, WhatsApp marketing, push notifications, website live chats, CRM, marketing automation, etc.
33. User Import Export plugin
Managing user or customer data for WordPress and WooCommerce should be simple. This user import and export plugin makes it convenient for store owners to import, export, and migrate users and customers.
The plugin enables hassle-free data transfers by supporting CSV, XML, TSV, and Excel.
Features like scheduling import/export through FTP/SFTP automation enhance convenience by minimizing downtime and ensuring data accuracy.
The data transfers can also include custom user metadata from third-party WordPress plugins. Store owners can notify users about data transfers.
Furthermore, this tool offers various import and export methods, including quick transfers and predesigned templates, and can also add advanced filters for greater precision.
Conclusion…Best E-commerce Marketing Tools
Many e-commerce tools are used for successful marketing by small, mid-size, and large-scale enterprises, and there is no chance you can try them all.
Going through a list like this can help you simplify the research process, shortlist helpful e-commerce tools, and make informed decisions.
You’ve got the right tools on this page, from ecommerce management tools to product handling, inventory, payment processors, platforms, and more.
Also, a list like this can be handy for beginner ecommerce merchants, pointing them in the right direction and saving time and investment.
