According to a source, there are more than 150 million blogs on the internet already. About 1,545,783 blog posts published every single day. 70 to 80% of those figures are inactive blogs or better put, they’re complete failure. The rest 30% too, about 15 to 25% of it doesn’t get more than 1,000 unique visits per months.
Only about 5% of blogs on the internet get 99% of search engine traffic.
That’s a very terrible stats if you ask me and no doubt why blogs fail.
If you don’t want your blog among the 70 or 80% of blogs that are categories as inactive or the ones that get less than 1,000 visits a month’s then you have to do more than what you’re currently doing. You have to step up your game, do something better and grow your blog’s value significantly.
If you continue doing what you’re doing currently, then you will always get the same result.
Most people who took to blogging want to create a popular profitable blog; at least, that was their initial expectation and believes. Also, they are eager to put in the required work to see their dream come true.
But what happens next?
A few months of hard work and sporadic blogging strategies implementations…energy burns out fast, laziness set in. They’re frustrated and soon discover that most of what they’re doing are absolutes waste of time and energy.
The lack of reward to show for what you’re doing is the beginning of frustration and eventually gets unmotivated. I know first-hand how this feeling could be. There were times I wish I could just delete my blog and never come across anyone who will whisper the word “internet” in my ear.
My early day of blogging was never an easy task (I still struggle even now) but at least, I now have a vision, plans, and goals I’m working toward achieving in my blogging career.
The more you continue to blog without knowing which direction you’re going with your blog, the likely hood you’re going to quit soon. One out of the major reasons why blogs fail.
If I should ask you the reason(s) most bloggers fail to grow their blog to where they had wanted it to be…you probably will say “TRAFFIC”.
Yes, that’s what most people rant about and struggle with, but you know what?
Traffic isn’t why blogs fail, and I can say that again and again and again till you completely agreed with me. Getting 10,000 unique visitors a month doesn’t guarantee you’re going to be making more money than the blog that generates 1,000 or even 500 unique visits a month.
And contrary to your scarcity mindset towards driving traffic…website traffic is the most abundant resources online. Everywhere you turn to on the net there is the great potential to drive targeted website traffic to your blog or offer page.
Social media sites are there for you to drive both paid and free traffic. The forums. Online relevant communities. Paid Traffic agencies. Word-of-mouth. Events etc.
In fact, traffic is the cheapest and most commonly found commodity in online marketing anyone with the right information and requirement can quickly acquire in no time.
So what the big deal then?
1. Your Blog Is Not Your Business.
What is the meaning of a blog to you?
A hobby, right? an online journal or that online space where you express your thought and opinion?
If one of the above is your definition of what a blog is, then you probably will fall into one of those categories of bloggers that never live up to their full potentials.
Not treating your blog as a business is one of the top most reasons why blogs fail.
The moment you start treating your blog as an online company. An office apartment or a rented shop where you carry out your normal day-to-day business activities. From that moment going forward your approach and strategies to blogging will change for better.
This is because you will start focusing on what really matters and stop celebrating vanity metrics that really don’t add value to your business and pocket.
Blogging/internet marketing is no different from any other physical offline businesses.
You need to understand that just as it takes concrete efforts and investments to build a solid business in the offline world…so also it these are required to build a thriving online business that will sustain your livelihood.
Your blog is your business, treats it as such! ASAP!
2. You’re not consistent.
I know is hard to overcome this and that’s the reason I made mention above that your blog is not your business. Believe me, if your blog remains a business to you, you will find all possible means to be consistent and ever-present.
But since most bloggers consider their blogs as an online journal or hobby – they write only when they feel like doing it. If nothing pops up in their brain to put down on the text editor….that’s it for the day.
To be consistent and maintain such level, you have to cultivate the habit of writing either you’re ready or not. This may sound awful or not an ideal advice to you but let take this for an example…
Do you think most employees are performing their expected task at work because they’re ready to work?
No…I don’t think so.
Most employees don’t even like what they’re doing. Some hate the 9 to 5 hours job not even to say ready to do it.
But for the fact that he is going to get paid for executing the job at the end of the month, he just had to put in all he got into it and execute the task perfectly – that’s what I called professionalism.
Knowing that your blog is your business and you’re aiming to make a living out of it will possibly change your attitude towards how you manage your blogging task for the better.
3. Your Content Marketing Is a No-No!
I bet this must be how you go about your blog posts promotions once you hit the publish button.
- Step 1. You hit the publish button.
- Step 2. Post goes live and it automatically gets published on your social network – Facebook, Twitter, Google+, LinkedIn.
- Step 3. WordPress automatically ping major search engines on your behalf.
- Step 4. You take it over from there and share it across your entire social media group, right?
- Step 5. You send out tweets couple of times daily or even weekly.
- Step 6. You hunt for ComLuv enable blogs to leave a link back to your posts.
Stop! That’s not content marketing.
How many of your so-called 200,000 plus Facebook group members are active in the group?
Don’t tell me they’re because even if they are active users, they’re there for same reason as yours – dumping latest post and offers on the group’s floor that no one cares to read or even glance at the headlines.
I know how it works (I too do it, but not for driving traffic) these people are not your potential ideal blog readers or customers. They are blog tourist, and never will they buy from you.
Focus all your energy and time on what matter most – the kind of traffic that put a smile on your face and makes your pocket “BIG“. To run a blog business requires money, and I don’t think you’ll be happy to see you at the end of the year not being able to renew your hosting plan.
Effective blog marketing required that you spend some decent money on content marketing and not just anyhow paid ads but well-targeted and affordable advertisement like Facebook ads and Google AdWord.
To build a blog beyond 1,000 daily visits is not an easy task, you need to do more than your best – Just go all out!
4. You depend on FREEmium.
Granted! At the beginning of your blogging career…you can do this to learn how this blogging thing and online marketing really works with using free stuff.
Free stuff can only take you far but not far enough to your dream land. Depending solely on free tools and services will only add more to your frustrations, and in most cases gives you half baked services.
You see the reason I said in point #1 that you’ll need to treat your blog as a business and not a hobby?
When you take into account how much you’re spending on your blog yearly, you will understand why it is and must be a business that you invest in with the aim of getting returns.
Free stuff won’t catch it!
5. You’re Blogging for Adsense.
This may sound funny but it is the cold hard truth.
I know of hundreds of bloggers who set up their blog or dabble into blogging back on the mind that they want to make money from Adsense program with the blog.
Why setting up a blog all because of Google AdSense program?
That alone has shown that you don’t love blogging and only looking for some quick money. Don’t get me wrong here. I don’t advice that one should be blogging for nothing. Also, you need to love what you’re doing to remain relevant, consistent and creative.
Without the loving passion for what you’re doing, surely it won’t take that long before you call it quit. Stop building your blog for AdSense program.
Instead, build a solid business with your blog. Google can pull the plug suddenly without any notice. It’s not an uncommon thing to woke up one morning only to discover that Google has restrict ads serving on your blog.
Lay the foundation to true lasting business that will take you to the next level in internet marketing.
CopyBlogger started out as a blog that publishes content. Today, CopyBlogger is one of the best software company that develop WordPress themes, plugin, courses etc.
You too can do it!
6. You don’t Have Enough Time
I mean this one.
Blogging is one of the most time-consuming tasks I ever come across.
The sales gimmick internet marketers will tell you that one or two hours weekly work on your blog/internet marketing will skyrocket it to the roof-top in no time and earn you significant income.
But here we are facing the reality…things is never so.
I read Harsh Agrawal of Shoutmeloud interview on Aha-Now. He said in the early days of his blogging career he used to spend almost 16 hours on his blogging task a day.
But these days he works less…either six to eight hours depending on the workflow.
Despite the growth of Shoutmeloud and its popularity, Harsh still work 6 – 8 hours daily, that mean you might still have a very long process to follow.
Time is one of the biggest obstacles facing many bloggers and a course leading to quitting their blogs because they could not manage it as it supposed to be managed. If you don’t have enough time to dedicate to your blog, you can as well outsource most of its task to freelancers or those guys in the Philippians.
The Philippians are good in such task; speak good English and well internet savvy. You can hire someone to help you manage your entire blog provided you both come to terms and agreements.
Here is a link to a place where you can have these guys work for you at an affordable price.
7. You Lack Creativity.
Blogging is all about writing and being creative in the process of doing it. Many bloggers couldn’t cope with the fact that they have to write to keep the blog going and eventually, they lost momentum which resulted into quitting.
You should see what some of the early articles I wrote on this blog read, then you will realize that writing too can be learned and improved upon. I’m not telling you here that my work is now anywhere near perfect or better than everyone else…No!
But if you walk yourself through the archives of this blog, you will understand what am saying and how over the years things have completely changed.
With patient and constant practices…anyone with the ability to think and visualize things in their real form can master the art and science of creative writing. Don’t let the lack of creative writing scare you away from fulfilling your dream of becoming a better blogger.
There are lots of blogs out there to learn how to improve your writing skills, one of which is CopyBlogger. Over at CopyBlogger you will have more than what you need to become a better writer.
Right here on this blog, I wrote a post not too long ago that walks you through the basic guide on how to improve your writing skill. Check it out here.
8. You’re Not Social Enough.
One of the essence of coming online to market your goods and services is to reach the global audience. People you wouldn’t have reached if only the brick and mortar marketing channels are your only medium of reaching out to your target customers.
To reach this global audience, one very tool you will use mostly to leverage your marketing tactics is the social media sites.
It is not enough to open a Facebook account, Twitter profile, Google+ Page or your LinkedIn business profile and leaving it like that to let it take care of itself.
No, you need to be proactive in these places. Learn how to create awareness for your blog, make friends, promotes your blog in an ethical way, help people, and establish a meaningful relationship with people who can help you reach your goals faster.
Having 5,000 Facebook friends or 20,000 twitter followers is not what should be proud of. Survey your followers’ lists and see how many percentages of people on these lists are really interested in what you’re sharing.
If more than 25% of your Facebook friends are your family members, old school mate, ex-football club colleagues, etc then you probably don’t have followers for your blog business.
If you care about keeping tabs on what your family members eat last night, what clothes are the dogs putting on this morning…consider creating a separate Facebook account mainly for categories of people like this.
By doing this, your social media status updates will be more targeted and relevant to your followers.
Now let’s go through each point one after the other to see how you can re-engineer your blog and save it from failing.
- 1. Treat your Blog As your Business – From now on deviate from calling your blog a hobby and start treating it as a business. Dedicate your time to it and focus on implementing positive actions that can lead to achieving your dream goals. Stop wasting your time on pointless social media engagement/marketing, instead focus your time, energy and resource on positive things. There are mainly two things you need to build a profitable blog – Quality services and effective marketing channels. Focus on delivering these two tasks perfectly and your blog will never be the same again.
- 2. Be consistent – Consistency is the key to success in online marketing. What I mean here by being consistent is to have a plan and stick to it. If your posting schedule is to regularly post five times per week, stick to it. If yours is to post twice a week, lets your readers know that and never disappoint them by not posting as at when expected. Whatever your marketing schedule…be consistent in it implementations.
- 3. Marketing your blog – Go over to one of the so-called “A” bloggers, and if possible, ask him or her a few simple question like “how was last month expenses look like with his blog? You will be surprised at what figure you’ll be presented with. The truth is, making money online require money to be spent. To set up a blog maybe close to nothing but managing and building a profitable blog require that you make an initial investment of money, energy and time. Spend money on essential things like blogging tools, marketing materials, services, courses, books, seminars etc.
- 4. Buy Premium Tools – This won’t happen at the start especially if you’re dead broke when you started blogging. But as time goes on, and when you’re making some little money from your blogging activities, invest such money back on your blog so it progresses faster and reaches more people quicker. On top of that, your blog will have the look of professionalism.
- 5. Be The Solution – People will put their money in your wallet willingly when they know you can be trusted with solving their problem. Blogging because of Google AdSense program is a complete waste of time, low self-esteem and the inability to see the bigger picture. What if Google continues to reject your AdSense applications? What if you can’t make significant money from the program? What if are just too many and if anyone comes your way, so you’ll delete your blog? The way to make wealth is to find a group of people with a problem and solve it for them.
- 6. Manage your time wisely – No one has more than 24 hours per day – spend yours wisely. If you’re currently holding a day job, kids to care for and need to blog by the side– create time and space that’s convenient for you and your family. You can schedule to write three to four posts during the weekend to be published on weekdays automatically. WordPress makes this feature easy to achieve. And on weekdays, you can spare 30 minutes daily for your social media engagements and blog marketing. This can also be done through your smartphones while at work.
- 7. Practice Makes Perfect – No one was born with a pencil and paper in his hand – every great writer you see today started somewhere – from the scratch. By regularly reading other blogs, constant writing, reading good books, discussions, etc. You will see that writing epic content is never within your reach. You’re just being scared to see your true self. One piece of advice though…without the love for writing, it may be frustrating and a daunting task to write. Love what you’re doing!
- 8. Socialism Is the Key To Networking – Pick one or two social media sites and learn how to utilize the tools and the platform to your advantage by establishing a group of mastermind that is determined to help each other achieve success. It does take more time to achieve this, but not impossible either. Don’t stretch yourself too thin by trying to be in all social media places promoting your blog. That won’t make you a better internet marketer rather, it only cause you many sleepless nights.
Well, we have to come to an end and this is the end of this topic at the moment…thank you!
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