In the brick and mortar world, old fashion street/market selling needs lots of customers passing foot to record sales consistently, otherwise…the business will die a premature death, right?
The same thing applies to internet marketing. A website needs quality targeted website traffic on a consistent basis.
Otherwise, the blogger may throw in the towel and maybe, in some cases, dump the blog and move on with life – end of a mission – the dream of building something worthwhile is dead.
Let’s be realistic, how to increase blog traffic is never going to be an easy or fun ride. It takes lots of consistent working strategies, tactics, energy and smart moves that are regularly implemented to build a blog with a decent following.
Consistently hitting the publish button “may” not be a good approach to increase your blog traffic, especially if you’re the sole author/marketer of your blog.
And if you care about quality and not quantity.
I mean…if the responsibility of promoting your published content is 100% depends on your efforts – i.e you have no marketing automation in place, no marketing budget, etc…
You need to slow down on things a bit to figure out how to go about achieving what really matters in blog business – Targeted Traffic.
Yes, traffic that converts into leads and sales is what really matters most in online marketing. So essential and important than the quality content you’re publishing day in, day out.
If your blog is filled with thousands of useful/beneficial content, but no one is visiting your site, your content does not exist. As far as I know and can tell…your blog doesn’t exist too – if no roads lead to it.
So…How do you Increase Blog Traffic That Generates Sales?
#1. Define Your Target Audience.
The first step to a successful internet marketing plan is to define who your ideal audience is. The clarity to this question will guide you along to make inform decisions that will accelerate your progress level.
The more you narrow down your audience to a specific group of people, the easier it becomes to create contents that are tailored to their needs and wants.
This could also give you the advantages you need to quickly dominate your industry and rank almost for any keyword related to your niche.
Targeting your ideal audience is like in the game of darts. If you don’t aim very well, you probably will lose. If your aim is fair. Let say you hit the board – good! But if your aim is perfect – you hit the bull’s eye, excellent!
Think about the problem(s) you aim at solving with your content, once you can figure this out, defining your target market will become less troublesome.
Take CopyBlogger for an example.
Brian Clark creates a blog for those struggling to write amazing captivating content – those who want to shape their writing skill and make the best out of it. He knew exactly those he created the blog for.
There are no better ways to define your audience than that.
Instead of the regular blogging tips blog we all know that talks on everything blogging, writing, a bit of SEO, WordPress related, how to make money blogging etc…
Brian Clark crafted out copywriting from all these and make it a stand-alone topic of discussion.
This makes it easier to regularly generates articles ideas that compliment each other and your audience too, already know what to expect from coming down to your blog.
Define your audience from day 1, know exactly who you’re writing for and why you need to write to such a person. This becomes important to do, as it will provide the direction you’ll need to follow in marketing your blog for better traffic and revenue growth.
#2. Get Quality, Authoritative Trustworthy backlinks.
Hey, look here!
I don’t know what you’ve been feed with.
But the truth is if you care about quality traffic that takes positive actions on your blog, traffic that finds you wherever your website is located.
Not that kind of traffic you’re chasing around with your hard earned money, energy, time and abundant of resources – you’ll need a good chunk of your website visitors to come from the search engines.
Don’t quote me wrong here; social traffic is great, PPC is one of a kind – you get what you pay for – I too have had a bit of social traffic share in the past, present and will surely do in the future.
But let’s face it; nothing could be compared to organic search traffic when it comes to measuring the quality of website traffic. You get rewarded for the one-time efforts you put in producing that great piece of evergreen SEO optimized content for a long period.
According to Rand Fishkin of Moz in one of his publication for ProBlogger.net he said:
Links are still a huge part of how search engine algorithms rank pages, and without them, you’ll usually struggle to perform – Rand Fishkin
So How do you get Quality Authoritative Backlinks?
There are dozens of tactics already proven to be working towards attracting high-quality inbound links.
But just like many smart link builders in the industry will tell you, the broken link building strategies is one of the easiest means of getting quality inbound links from authority sites.
All you have to do is:
* Find pages with dead outbound links on your target website.
* Verify that the links are pointing to dead pages.
* Contact the blog owner – your potential link partner.
* Point him to an alternative post to replace the dead link – something better in quality.
That’s it! Simple!
If you’re looking for a simple tool that let you discover broken links on the current browser tab, check out Domain Hunter Plus – Google Chrome Extension.
Is a simple yet powerful SEO tool for link builders.
#3. Create Viral Content.
This is not going to be easy. Yes, it shouldn’t be…if it is, every content sucks.
That’s just the truth about creating something awesome that lives in the heart of your darling audience for a long time. Something that makes concern audience scramble on their heels just to read and put to practices the advises given.
The problem is most people who attempt to create viral content don’t have the nerves or resources to put out something great that can be called epic content.
The type of content that is so so difficult for other writers in your niche to emulate. Types of content that leave people with no option than to bookmark it, share it and it becomes a reference point whenever that topic is mentioned.
How do you Create Viral Content?
There is no right or wrong way to produce viral content – this expert will tell you this; that expert will you that…in the end, it’s all about testing, tweaking things around to see what your audience actually like the most.
When you discover this – give it to them till they stop digesting it the more.
But from reliable sources and data we’ve collected together around the web that prove what is working for those bloggers/writers who had great success in publishing viral content regularly.
Based on those factors – follow the below guidelines and you will come up with something not too far away from propelling your blog for viral traffic.
Tips#1. Take Good Care of Your Articles Headline.
Copy Blogger once said that,”
How do You Write a Never to Ignore Article’s Headline?
To make sure your effort is not a wasted one, there are proven techniques to gauge the viral effect of your soon to publish articles on the web.
If you have a Twitter account (which I assume you must) with a decent number of following, before writing your blog post.
I mean before a single word of it, head over to twitter and tweet your exact article headline version to see the reaction of your followers to it.
If it does well by attracting a good number of retweet, quotes or favorites this could be an indication that you’ve thinker well. This could also mean that your blog topic is a good one that people care about.
Also, use the same approach for your Facebook account, head over to Facebook and update your status with your headline.
See how people react to it:
* Does it attract comment?
* What of likes?
* How many people do leave a meaningful insightful comment on it?
* Do they care for feedback from you?
* What question are they asking further?
All these will help you to validate your article’s headline and know more about the potential viral effect your article will create on social media.
If it does well on these two social media sites, it will certainly do well on the web.
Here is a useful material that walks you through the art and science of writing magnetic articles headlines for your next blog post.
Tips#2. Get Your Ideal Readers Word Count.
According to a reliable source, the more the article length, the most social shares it generates. Articles in the region of 3,000 – 10,000 words or more perform best regarding social shares.
But this does not mean you should sacrifice quality for longevity sake.
A good content is like a woman mini skirt, short enough to make it interesting, and long enough to cover the main subject.
Don’t go over dragging a topic that can be well wrap up within 1,000 words or less further by trying to make the post-2,000-word count, it will hurt instead of helping.
Also, don’t be known for producing thin content all the time. Especially if you’re writing on industry topics that are relevant today, tomorrow and future for debates.
Tips#3. Choose a Proven Topic.
What do I mean by a proven topic?
There is no point trying to reinvent any wheels here, unless you’re writing on breaking news, event, celebrity gossip, etc. There is absolutely no new revolutionary or groundbreaking formula for doing things anymore, at least for now.
What we’re seeing is an update to the previous version or another version/alternatives to something of old. The fundamentals remain the same.
For your content to go viral. You’ll need to write on a topic that has already gain the attention of a targeted audience. And attract thousands of social shares, hundreds of comments and responses.
Choose a topic that your ideal readers are passionate about. Something they are eager to learn more about that has been proven to attract industry leader’s attention.
There are a few useful tools available today on the internet that lets you quickly find proven topics to write your next blog post about. You must have used or heard about Buzzsumo, right?
Head over to Buzzsumo and type in your niche keyword idea. Wait a few seconds for the app to return a list of top posts in that category. If your topic is a good one, you should see a couple of posts with thousands of social shares and likes.
In the example below, I typed in “increase website traffic” and there are the top results Buzzsumo App return based on top social shares count for the past year.
There are a few lessons to take from the image below if you chose to write on the same topic:
* Concentrate to share the post mostly on Facebook and Twitter.
* Ignore Pinterest – it could mean a waste of time.
* Facebook is better for this topic than Twitter.
* List post perform better for this topic.
As you can see in the image, two (2) out of the top three results are list posts – I talked about how to use list post to increase blog traffic down this post, read on.
Visit the links and see what makes these posts so successful. Use them as the basis and guide for your next post. Take care of the headlines. Analyze what makes them go viral, and attract so many shares and responses.
Then see how you can come up with something better, by upgrading the already successful post to a new one.
Old wine in a new bottle.
#4. Make The best out of “List-Post”.
If you visit the sidebars of some top blogs, like Jeff Bullas, Daily Blog Tips, etc. You will see how they’ve made the best out of list post to shot their blog traffic the rooftop.
A list post has been proven over time to attract readers’ attention because:
- List-post goes viral
* They are easy to digest.
* Easy to scan through.
* Each section or number is expected to present a point.
However, for your list post to poses the potentials that make a post go viral, better if it is written on an evergreen topic. A topic that doesn’t compete with time, or trends.
If you care to keep enjoying the fruit of your onetime labor for years to come.
Research has shown that giving everything equal, some list post will perform better than others. Numbers play a vital role in how viral a list post could possibly go.
Figure “10, 23 and “16” have overtime proved to be more effective than other figures. I don’t know why the figure 10 plays best. But judging from my days as a football player I could tell this figure “10” has some magic to it.
Most amazing, talented players I know of love to put on the jersey number 10. I don’t understand why it is so, but it just that way. Name them, and you will be left with an endless list:
Maradona, Pele, Zidane, Del Piero, Toti, Ronaldinho, Messi, Okocha, Figo – at a time in Madrid, De Lima Ronaldo – also at a time in Inter Milan, Zico, Platini, Ruud Gullit, Etim Esin, and the list is endless.
In content marketing, and mostly on the part of the readers. I think is because “10 items” seems not too bogus. And not too thin also for a comprehensive list of information.
Compare to when you roll out 70, 100, 150 or even 50 list post.
Lots of readers won’t bother reading past 20 points on your list of 70 points before skimming away or just press the share button for the sake of rewarding your efforts in publishing such tedious work.
Remember to keep it simple, short and sweet.
#5. Analyze Your Published Content.
If there is one better way to quickly accelerate your blog traffic growth that will increase your revenue – it will be to study your very own in-house content performance.
Chances are, you already have some quality posts written that performs better than others, right?
Have you considered looking into why these posts perform better than others? Maybe in traffic terms, or comments, sales or just shares?
For instance, I have discovered that on this very blog you’re reading. Most of the posts that generate affiliate income for the blog don’t attract shares, comments or social media traffic.
They are posts that perform better in organic traffic, well writing for such purpose and closely targeted at a specific audience.
Whereas, posts that drive the most traffic. Both social and organic traffic – are topics related to search engine optimization – traffic, link building and things like that.
On the other hand, I see posts that are not SEO focus attract the larger percentage of comments.
So if I’m out to increase blog traffic. It will be the best of an idea to concentrate my efforts on publishing posts that discuss popular search engine optimization topics.
But if am out to increase affiliate income, I know what type of post I should frequently come up with too.
Here are a few strategies to discover your best performing posts.
First, install WordPress popular post plugins on your blog – there are dozens of these plugins. After installation, set your preferences. You could set it to fetch post based on comment count or views. I prefer comment count for obvious reasons.
* It shows first-time visitors how engaged your blog community is.
* It attracts attention, and could possibly increase page view.
* Let you know what’s working and what’s not for your audience.
* Gives you post ideas to write on.
* It attracts advertiser to your blog.
If you want to go deeper on knowing how your posts are performing on the web, just head over into your Google analytics dashboard.
There is no better way to understand what’s been happening on your blog than a trip to Google tools.
Once you’re in your Google Analytics dashboard, click on Acquisition, search engine optimization, and landing pages. Here you will see a list of your top performing post in search traffic.
What you need to do here could be divided into two:
First, if there are posts that attract good impression but low click-through rate, consider revisiting such post and add more content to it and optimize it better, build more relevant links to it then wait to see if there could be any significant changes in search ranking.
Alternatively, you could decide to write fresh content targeting the same keyword if the first post can’t tweak around to get more search visibility.
Google never penalize anyone for targeting the same keyword more than once with different content.
To get a list of your top performing post on social media in Google analytics – click on the acquisition, search engine optimization, social and lastly, click on landing pages.
Here you will see a list of your top content that is bringing in social traffic to your blog.
Now you’re armed with valuable information on the type of content that is performing better among your social followers, so you can build on what is already working.
How to increase blog traffic that increases your leads acquisition and eventually generates more sales won’t be an easy task. You need a clear roadmap, a proven strategy. Most of the time you won’t find one, you’ll need to discover what works for you on your own – no handout.
What deters many from achieving success with tactics is the lack of consistency. They do this thing for a moment or once, and the next you’ll see from them is switching to other next BIG tactics on the internet.
Most of what is working today for the “A” list bloggers are the result of months of consistent hard work on a strategy. They work long on it till they see the expected result.
What have you been doing to increase your blog traffic? Let’s hear you in the comment box.