The first email was sent in 1971 by Raymond Tomlinson. Today, approximately 4.37 billion people send/receive up to 347.3 billion emails daily.
If you’re not doing email marketing, you’re missing out on a huge audience channel to build and scale your business on demand.
But what happens if you need to improve your email marketing skills? You must gain the skills, knowledge, or technical know-how to leverage email marketing for business growth.
With many metrics to track, it can take time for beginners to get the best of email marketing.
Don’t worry; there are many free email marketing courses helping beginners learn the ins and outs of emails and marketing automation.
Here are free email marketing training academies to help you simplify and understand how email marketing works.
Best Free Email Marketing Course
I have carefully selected these free email marketing training websites.
On this list, you’ll find websites that offer free email marketing courses with a certificate, an advanced email marketing course, and how to learn email marketing for free.
You’ll also find websites offering free email copywriting courses for beginners, so it’s a mixed bag, and everyone must get something.
You’ll surely learn something new through the list regardless of your current email marketing knowledge.
So, let’s begin.
1. Strategic Email Marketing Course – Getresponse
This 9-part free email marketing course is designed to help you learn how to use email marketing for your business.
And how to connect it with other marketing tools like Webinars, automation, landing pages, CRM, etc.
The Getresponse email marketing course is delivered via email, which allows you to access it at your convenience. Anyone can register with a business email account.
When you complete the registration form, the first lesson will arrive in your inbox within a few minutes, and you can begin learning immediately.
Why Should You Enroll In This Course?
You should enroll in this course if you’re a beginner and need to understand the basics of email marketing and how to use essential tools for marketing.
And as you would expect, if you plan on using Getresponse as your email marketing services provider, it makes sense to take up this course.
Most importantly, this course is free, so there is no enrollment fee. So you’ll lose nothing trying it.
Here are a couple of things you will learn in the Getresponse Strategic email marketing training:
- How to build an email list
- How to create a high email campaign that converts
- Analyzing and optimizing email messages for conversion rate.
- Email automation for a high engagement rate.
- Integrating other tools with email marketing.
- Getting a good email delivery rate.
- Different newsletters and their functions or purposes.
2. Mastering Marketing Automation – Getresponse.
Getresponse offers many email marketing training for marketers at different stages.
The Mastering Marketing Automation course is designed for advanced email marketers and email marketing agencies to master email automation, planning, and execution.
This course teaches you how to use email workflow and automation to build powerful email marketing strategies.
It is an eighth-part free email marketing course introducing you to email automation, what it is, and why it is essential to marketing success.
In a nutshell, here is what you’re going to learn taking the course:
- Introduction to email automation, what it is, and why you should use it.
- How to build workflows using features like conditions, filters, and actions.
- Why and how to set up a welcome message through marketing automation.
- How to use contact tagging and scoring for more precise targeting.
- Keeping your contact list clean and how to do it effectively.
- Different marketing automation ideas and how to apply them to your business operations.
- Different ways to optimize marketing performance for more ROI.
- The importance of seeking more marketing knowledge and extending your network.
Why Should You Take This Course?
You should consider taking this course to advance your email marketing knowledge beyond basic things like sending and building email lists.
This course is designed for marketers to take full advantage of marketing automation and workflow, which are essential for business success.
Also, if you’re a freelancer or business owner that benefits from email marketing, marketing automation, and workflow will make your life easier.
You can manage your business effectively and generate more ROI, send more personalized marketing messages, and connect with your audience more naturally and timely.
3. Digital Marketing Training – OptinMonster University
The OptinMonster University is a comprehensive Digital marketing training with actionable tips, strategies, and execution plans to help you convert cold traffic into raving fans and subscribers.
And let’s face it; there is no better place to learn email marketing like a real professional than OptinMonster University.
OptinMonster is one of the leaders in helping businesses build sustainable marketing success through email marketing. They have years of experience in generating qualified leads through advanced lead magnet tools that convert.
Why Should You Enroll in This Course?
You should enroll in the OptinMonster University course to squeeze every cent out of your email marketing investment and generate up to 3,800% ROI.
If you don’t want to spend time on trials and errors but save time accessing proven tactics that work, and learning from experts, then this course is for you. You will have access to cheat sheets, checklists, and a step-by-step action plan proven to help you generate more leads, conversions, and engagements.
The course program contains content, video tutorials, screenshots, checklists, and step-by-step actionable tips and assignments. It can take a few weeks to complete the training, assuming you devote two to three hours weekly.
It goes beyond email marketing training; it teaches expert advice on SEO, lead generation, traffic generation, eCommerce optimization, content marketing, and email marketing.
Watch the YouTube video to learn more about the OptinMonster Unversity email marketing training.
But there’s a catch to enrolling in the OptinMonster University program; you must sign up for any OptinMonster plan to be eligible as a student.
It is the only requirement. You don’t need to sign up separately for the University. Your OptinMonster subscription plan automatically gives you access to the program.
Here are the OptinMonster subscription plans and prices.
4. Fundamentals of Digital Marketing – Google Digital Garage
The Google Digital Garage marketing fundamentals is a comprehensive 26-module course with a downloadable certificate at the end of it.
It comprises digital marketing topics like mobile optimization, local marketing, SEO, social media marketing, video marketing, display advertising, e-commerce, business strategy, analytics and data insight, and email marketing.
So, you’re getting more than an email marketing course. You will be equipped with comprehensive digital marketing knowledge and skills useful in the real world and help you land your first dream job.
You will learn many aspects of online marketing in this course, such as:
- How to build and market your online presence.
- How websites work, the key benefits, dos and don’ts, etc.
- Understanding customer behavior, standing out from the competition, and improving business performance through goals.
- Search console, paid search, and how search engines work and see your website.
- Search engine optimization, choosing keywords, SEO process, and lots more.
- Social media advertising, the basics, and improving your presence.
- Email marketing essentials, setting up landing pages, getting subscribers, creating web forms, etc.
- And lots more.
Why Should You Enroll in This Course?
I have taken this course but haven’t completed it (at the time of writing). I can tell you more about its benefits, who it is for, and what you will gain.
This course benefits beginners and intermediate marketers looking to master the basics of digital marketing in various topics. It will prepare you for the task ahead and get more marketing knowledge and experience in the real world.
Created by Google Trainer and accredited by Interactive Advertising Bureau Europe and The Open University, you’re getting actionable tips and marketing advice from top minds in the industry.
However, you must be prepared to devote up to 40 hours of learning, watch video tutorials, complete quizzes, and take 40 final exams before receiving your certificate.
5. Email Marketing Certification Course – Hubspot Academy
HubSpot is one of the leading email marketing and CRM service providers, and the academy makes it even better.
The HubSpot Academy email marketing certification course contains nine lessons, 28 walkthrough video tutorials, nine quizzes, and a certificate after passing the exam.
You can learn at your convenience, but it shouldn’t take more than 5 to 6 hours if you’d dedicate a day to complete it.
The course curriculum is comprehensive, covering many aspects of email marketing, marketing automation, workflow, building relationships with leads, sending the right email, etc.
Here are what you will find in the HubSpot email marketing lesson:
- Email marketing fundamentals and the basics.
- Contact management and list segmentation strategies.
- Why and how to test email marketing campaign strategies.
- How to analyze and improve email marketing campaigns.
- Sending the right email at the right time and to the right person.
- Why is email design essential to increase conversions, click-through rates, and engagements?
- And more.
Why Should You Enroll in This Course?
The HubSpot email marketing course offers beginners and intermediates the opportunity to learn from the best minds in the industry.
You can learn from various content formats, from video explainers to content, quizzes, tests, and video transcripts.
The HubSpot email course teaches email marketing fundamentals, which is good if you’re a beginner and want to learn marketing strategies to grow your business.
The course certificate can be downloaded, printed, embedded on your website or LinkedIn profile, or view on the HubSpot website. This can add value to your resume and help you land better digital marketing jobs.
6. Think Outside The Inbox – Email Marketing – Coursera (Google)
If you want an advanced career in email marketing, this is one of the courses you should take.
The seven-part course programs are put together by Google employees working in the email marketing field, and it contains actionable tips and best email marketing practices.
You will earn a certificate at the end of the training, which should be less than 25 hours if you dedicate a day to its learning.
At the end of the course, the information should prepare you for an entry-level job in the digital marketing and e-commerce industries. You should be able to execute and perform the following tasks:
- Create email marketing strategies that help a business grow.
- Plan and execute email marketing campaigns that drive growth and increase sales.
- Write captivating email preview text and subject lines that increase open rates.
- Compose high-converting email copywriting text.
- Understanding list segmentation, personalization, user engagements, contact management, and email analytics.
- How to safely and securely protect users’ personally identifiable information.
- How to track, measure, and analyze email marketing results.
- And lots more.
Why Should You Enroll in This Course?
As I said earlier, the course is taught by Google employees with vast knowledge and experience in the email marketing field. It makes good sense to jump on it and tap into the brains of experts.
You can complete the seven-course modules in a day, which is very good if you’re a fast learner with limited time.
The course deadline duration is flexible; you can reset it to fit your schedule and learn quickly. Available online, and don’t forget there is a Digital Marketing and e-commerce certification upon completion.
This course is worth considering if you want to add more skills and certifications to your CV and beat other candidates to an entry-level job.
FAQ – Free Email Marketing Courses
What is the Best Course for Email Marketing?
There are many best email marketing courses online; the best depends on your goal, experience level, available time, budget, etc. Some of the best email marketing courses include Getresponse Mastering Marketing Automation, Hubspot Email Marketing, and Think Outside The Inbox by Google employees.
However, it is essential to research, read users’ reviews, and ensure the course topics cover the subject you want to learn and that experts in the field teach it. This will help you save time on courses that won’t benefit your current situation.
Is there a free email marketing Course for Bloggers?
Many free email marketing courses available today are specifically created for bloggers and content creators, such as the Convertkit Crash Course, Getresponse Strategic Email Marketing course, and the Hubspot email course.
These courses cover essential topics like building your email list, creating landing pages and opt-in forms, creating campaigns, and subscriber relationships, exporting and importing lists, email analytics, and more.
As I said earlier, ensure to research, see what other users talk about the course, check the course curriculum, and make sure it has what you need before you sign up.
How Can I Get a Full Email Marketing Course for $5?
Let’s be real; you will not get a valuable entire email marketing course for $5. That’s practically impossible unless you’re looking at a program that will upsell you into buying an additional program that reveals the entire course for a high price.
That’s not what you want, so I will advise you to consider a free email marketing course. And only consider paid email marketing courses when you have the money, like the Email Marketing Master offered by Digital Marketer for $495.
How do I find an Email Marketing Course?
Finding an email marketing course is not difficult these days; you can start with this list, which gives you free training from reliable sources and experts. Also, check the email marketing service providers, such as Getresponse, Convertkit, and Sendinblue, as free email courses may be available on their websites.
Email marketing is one of the best ways to build an audience, connect personally, increase sales, and drive website traffic on demand. Unlike social media and SEO, email is not controlled by algorithm changes, rules, or competing for attention.
You own the platform and your audience and control the content, but email marketing could be challenging without the proper knowledge, skills, and tools.
Having the right strategies, list-building techniques, compelling email subject line and content, advanced automation tactics, and a plan to engage the audience leads to a higher conversion rate.
As a beginner, online email marketing courses will help you unlock the knowledge and skills required to master email marketing.
I have given you a list of free email marketing courses to explore; go through it, and find the one suitable for your learning requirements.