How to Sell on Shopify For Beginners – Complete Guide

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How to sell on Shopify - Featured image

Do you want to start a Shopify store but don’t know how to sell on Shopify? This guide is for you…

From why you need to consider Shopify, and how to choose what to sell on Shopify to creating your account, you’ll get the answer to many of your burden questions in this post.

This guide is specifically written to answer most beginner’s questions on how to become a seller on Shopify. So read carefully if you want to be successful with your Shopify store.

This could be the only guide you’ll need to learn how to sell on Shopify to make money.

But first, let’s see why Shopify is the ideal e-commerce solution for beginners, small business owners, and large-scale enterprises.

Why Sell on Shopify

If you want to focus more on selling and the growth of your business without getting involved in website management, Shopify is an excellent choice.

It is an all-in-one solution that tends to bring every tool and infrastructure required to start an eCommerce business under one roof. 

You don’t need to host your eCommerce store or worry about payment gateway integration on your website, shipping, tax, etc…Shopify handles all these tasks and more, so you can focus on selling and marketing.

Shopify eCommerce platform is a complete done-for-you solution where the only thing you need to worry about is your products, marketing, and the growth of your business.

Which product to sell on Shopify

If you want to be successful in your eCommerce business, picking the right products and niche is the first step. You need to know the trending and profitable products in your niche. 

It is not enough to start a Shopify store; you must know what products people buy. So you can earn better ROI with minimal investment.

With so many products out there, it’s easy to get confused but don’t worry; I have done the research. Here is a list to find profitable products to sell on Shopify.

Health and Beauty Products

With the global market expected to reach $558.12 billion by 2026, the health and beauty niche is a multi-billion dollar industry.

People will always want to be healthy and beautiful, and selling products that meet this demand will always be profitable.

Travel Accessories

The travel industry hit a setback in 2020, no thanks to Covid-19. But as life begins to return to normal, the sector has seen a steady rise in patronage.

Travel accessories and guidance have always been in high demand and profitable. Domestic travel accessories or international products and services in this industry have always been in demand.

Now it’s an excellent time to position yourself to take on the opportunity.

Here are some examples of travel accessories you can sell on Shopify. 

Collapsible pillow
Collapsible Pillow
Tackable Luggage
Trackable Luggage
Laptop bag
Lap top Bag

Sport and Fitness

If you have an audience with a passion for sport and fitness, this is a profitable niche to sell on Shopify. 

Sport and fitness are global, and the demand for sports and home gym equipment will continue to increase. There are lots of fitness and sports products you can sell;

  • Headgear
  • Running Shoes
  • Yoga Mats
  • Stopwatches
  • Football Boots
  • Racquet
  • Customized Club Jersey

There are many sports you can look into, basketball, soccer, boxing, running, swimming, golf, etc…and as we’re approaching the world cup event, this could be a time to invest in the sports niche.

Home and Office Equipment

One of the aftermath effects of covid19 is the demand for remote workers. More companies are now forced to let some of their staff operate from home.

This shift has led to an increase in demand for home and office work equipment. There are lots of products to sell in this industry.

  • Standup adjustable desk
  • Laptop stand
  • Ergonomic chair
  • Lap desk
  • Surge power strip with USB 

Computer Accessories

According to the website, computer accessories are one of the best-selling categories on Shopify, especially laptop batteries.

But you will have to narrow down your target audience. For example, students may be looking for cheap and usable batteries, while a working professional might be looking for long-lasting, high-quality laptop batteries.

You can also combine the sales of batteries with other computer accessories, hard drives, USBs, keyboards, wi-fi adapters, Bluetooth speakers, wireless keyboards, memory, etc.

Other products you can sell on Shopify include:

  • Motor Parts
  • Smarthphones Accessories
  • Pet and Animal Products
  • Digital Products
  • Home and Garden
  • And more

For more ideas on What to sell on Shopify to make money, read the products report article on the Shopify blog.

How to sell on Shopify step by step

Okay, now that you know why you should start a Shopify store and what product to sell, it’s time to learn how to sell on Shopify.

Here are the step-by-step instructions on how to sell products on Shopify quickly. This section contains all the details from account signup to launching your first products. 

Sign up for a Shopify Trial Account

The first step is to sign up for the Shopify 3-day free trial + $1/month for the next 3 months. You get a 3-day free trial and pay just $1 for the first 3 months when you upgrade to the Shopify Basic plan.

You can use this period to learn about your new e-commerce platform and the tools and marketing features.

The Shopify free trial period does not require a credit card, and you can cancel anytime within the 3-days. Click this link to signup. The setup wizard will walk you through a few questions to help you set up an online store tailored to your specific needs.

Choose the option that best describes you. And click next.

Getting started with Shopify account setup

On the next page, select all the sales channels you’d like to sell your products online. You can choose all that apply to you. And you can skip this step to come back to it later.

What you like to sell on Shopify

If you’d like to sell on Instagram through Shopify and other social media channels, tick all that apply to you on the next page. There is an option to sell on Facebook, Instagram, Pinterest, TikTok, Shopify Inbox, and others.

The Shopify inbox lets you manage your social media chat through its inbox and turn conversations into sales.

Social media channels to sell with Shopify

Next, you will be asked which online marketplace you want to sell. Thick all the boxes you want to extend your Shopify store – Google Shopping, Amazon, eBay, Etsy, etc…

Online marketplace to sell

Next, give your store a name if you already have one. You can skip this step, but the earlier you complete it, the better. The name you enter at this stage is temporary; you’ll be able to change it to a custom domain name or something else. 

Your Shopify store name

On the next page, choose your store location. This is an essential step for your store to work. And to be in line with the Shopify terms and conditions. If you choose an incorrect store location, you will receive a warning about the consequences.

Choose your store location

After completing the signing up process, confirm your email address to activate your account. And log into your store.

Add Your Domain

Now that your Shopify store account is set up, it’s time to customize your store profile to fit your brand message. 

Within your Shopify store dashboard, there are a few settings you need to pay attention to. We will go through each one after the other. First, add a custom domain name, so your store looks more professional. 

By default, Shopify assigns a temporary domain name to your store during the initial setup. It reads like this: “shoerunning-6195.myshopify.com/”. You would want to change this domain name to something more readable, easy to spell, and type for the user.

If you have an existing domain name, you can connect it to your Shopify store; otherwise, you need to purchase a new one from a domain name registrar like Namecheap. Also, you can buy a domain name directly from your Shopify dashboard and connect it to your store.

Add domain name - Shopify store

Here are some tips for choosing a good domain name:

  • Easy to Spell – Punctuation, hyphen, and special characters are not advisable in a domain name. It makes it difficult to type into the browser bar.
  • Memorable – A good domain name is memorable. Don’t go for a name that will be hard for people to remember. Your domain name should be two to three words and less than 10 characters at maximum.
  • Relevant – Though this may not apply to every niche, having a name relevant to your niche can make a BIG difference. For example, if you’re selling beauty products, your domain name can be Janebeauty.com or lookingood.com. 

Setup Your Brand 

There are several things you need to set up here:

  • Your brand logo
  • Store Description
  • Brand color
  • Cover image
  • Slogan or tagline
  • Social media profile links
Add brand logo - Shopify Store

If you want your customers to perceive you as a trustworthy business, you need to pay attention to some of the settings here. How your store is perceived goes a long way in the trust and value people put into your business.

Your store description should help people understand what your business is about. And linking to your social media profile from your store can improve conversion, followers, and sales, As people can connect with your brand on their favorite social media platform to engage more. 

Setup Payment Method

You need to set up payment before launching your store products. This is how you get paid for products purchased on your website.

Add Shopify Payments options

There are hundreds of payment gateways in Shopify. However, you need to check for your country’s availability. Some payment options might not be available in your store location. Shopify has three different ways to add your payment methods:

  • Payment Providers
  • Supported payment
  • Manual Payment 

If you choose the manual payment option, you will need to manually approve the customer’s order before it can be fulfilled in your store. Customers can choose manual payment for goods on delivery, in-person sales, walk-in store, etc…

Customize Your Checkout 

Checkout functionality is an essential page in online stores. You need to set the rules for how customers complete their checkout.

Shopify allows store owners to customize how their customers complete the checkout order. 

For example, customers may need to register an account to complete the checkout process, or you may decide to allow customers complete checkout as guests without registering an account.

Also, you can select what contact detail is required to complete the process – email or phone number. First name only or Last and first name?

Should the shipping address be included or not? And whether customers should subscribe to your marketing newsletter by giving their consent. 

You need to go through this information to ensure your store is professionally set up and meet the expectation of your users. 

Pick a Shopify Store Theme

Your theme is essential to your Shopify Store; picking an attractive, high-quality, responsive theme is essential. It gives your store a professional and engaging look. 

There are free and paid themes in Shopify. As a beginner, you will be tempted to choose a free theme; this move is wrong. But a premium eCommerce theme will give you more control, features, and flexibility to make your Shopify store unique.

Shopify has an extensive collection of themes you can choose from. So test different themes, layouts, and designs, and don’t forget to test your store on different mobile screen sizes for an optimal shopping experience for all users.

Shopify Store themes

Add Your First Products 

Now that your Shopify online store is set up, it’s time to start adding products. Your eCommerce store counts for nothing if there are no products to sell.

There are endless possibilities for things you can sell through Shopify. From physical products to digital downloads and services to printables, you can sell a lot online with Shopify.

Shopify has made it easy for anyone to source products from various suppliers. Even if you don’t have your products, you can learn how to find profitable products to sell on Shopify through third-party suppliers.

Shopify App Store

All you need to do is showcase the products in your store, do the marketing, and when customers place an order, the suppliers handle the rest. 

If you want to add products from suppliers through marketplaces like Aliexpress, you’ll need to install the app, register an account (if you don’t have one already), then select from hundreds of suppliers to start working with.

However, if you have products you want to add manually, click the “Add Your Product” button and fill in the required field. 

Add Your Products

You need to enter the product: 

  • Title
  • product description
  • Products images
  • Price
  • Inventory details
  • Quantity
  • Shipping details
  • Custom authority information
  • Products status
  • Products organization
  • Tags
  • Select sales channels 

Remember to click save when you finish adding your product.

Extending Your Store Functionality 

You would want to extend the functions and features of your Shopify store to get more done in less time. Shopify marketplace has over 6,000 apps to help you sell more, accelerate growth, and access new technology. 

There are free and paid apps in the Shopify app store. And you have access to add and install anyone to your store. From analytics, marketing, and inventory management, to optimization, to sales, Shopify apps help you in every step of your eCommerce journey.

Shopify store apps

You can access the Shopify app store from here to help you increase conversion, boost sales, and optimize your store performance.

Promoting Your Shopify Store

Everything you’ve been reading will bring no positive result if you don’t market your product through the proper channels. How to sell on Shopify will be incomplete without effective content marketing plans that bring sales.

This is why you need to pay attention to this section and follow the advice to maximize your chances of making sales. To learn how to get people into your store and potentially buy from you, here are a few proven tactics to explore:

Paid Marketing

If you want more from your Shopify store, paid advertising is an inevitable marketing plan. You must invest in paid marketing and test advertising agencies to see what is best for you.

For many small business owners, Facebook, Instagram, TikTok, and Google ads are the go-to advertising platforms. You can begin with Tiktok and Facebook advertising, as these two are more affordable than Google ads.

Depending on your line of products, social media platforms can be a better source of marketing for your store. But you need different marketing platforms, products, ad materials, and audiences to discover what works best.

Email Marketing

Email remains one of the best-used communication channels for businesses and individuals. From the moment you launch your store, start capturing email lists of customers. So you can market to them time and time over.

In addition, Shopify provides email marketing features that let you capture customer details on the checkout page. Go to your Shopify account settings page, click on checkout, scroll down to “content for marketing,” and thick the marketing channels you want. 

Content for marketing

This feature allows customers to subscribe to your marketing newsletter while completing their checkout.

SEO 

You can’t run a successful online business without organic search engine traffic. 90% of your converted traffic will come from people who find your business through search engines.

You need to optimize your Shopify store for SEO and boost its search engine visibility. This is how you can run a successful eCommerce business without spending all your income on advertising. 

Here is a comprehensive post on the Shopify blog to learn more about optimizing Shopify stores for SEO.

FAQ – How to Sell on Shopify

  1. Can you sell on Shopify for free

    You can start a free online store with Shopify's 3-day free trial + $1/months offer. However, when your trial period expires, you must subscribe to the Basic plan and enjoy $1 for the first 3 months of your subscription. Sign up for a trial account today through this link and enjoy 3-days of a free Shopify account.

  2. Can you resell products on Shopify?

    You can resell other people's products on Shopify and make money. Many intelligent marketers source products through online marketplaces like Alibaba and Aliexpress and display the product image on their Shopify store. When customers place orders, they let the manufacturer handle the rest. It is a win-win for everyone.

    But you must be aware of the country law you're selling and ensure the product does not violate any existing law and intellectual property.

  3. Can you make money selling on Shopify?

    There are several ways to make money on Shopify. First, you can start an online store on the platform and sell your products and services to customers. Everything legal can be sold on Shopify, from travel accessories, clothing, computers, home, and garden to hospitality.

    Interestingly, you can make money on Shopify without selling anything. By becoming one of the Shopify affiliates and getting more sellers to signup on the platform, you earn a percentage of the transaction.

Conclusion…

If you’re looking for a beginner’s guide on how to sell on Shopify, this is one you should recommend. This guide is more up-to-date. Many guides were written four or five years ago and no longer contained the correct information.

A lot has changed since then, and now, I have carefully written how to sell on Shopify step by step and try not to leave you hanging. I hope this information serves you positively well on how to start your online journey selling on Shopify.

2 thoughts on “How to Sell on Shopify For Beginners – Complete Guide”

  1. Currently Shopify is a very popular site. I also really want to work with Shopify but was very worried about how to start. But the way you have shared such a nice post for the beginner and cleared the work of Shopify with so many good tips was really amazing. Hope it will be very helpful for all beginners and thank you very much.

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