If you want more comments on your blog post, this is one of the guides you should read. It is a detailed experience of moving from zero comments to having over 60 valuable readers comment on a post.
But first, read this…
In a recent development (2014), an authority blog just shot down the comment section of its blog and said, “No more comments,” please. I don’t have to spell it out here, but in case you’ve not heard of it…Copy Blogger did that.
Yes, Brian Clark and the Copy Blogger’s team have closed down the reader’s favorite section of that great blog.
If that worries you, read all about it on the CopyBloger blog. In a real sense, I would not advise an average blogger to try this out on his blog. It is like shooting yourself in the foot while trying to walk.
But that’s not the main reason for my write-up today.
Many bloggers are relentlessly looking for ways or how to get more comments on their blog posts. But here we are; an authority blog is just doing the opposite.
Well, that’s by the way…
Suppose you’re struggling to get more comments on your blog post. If just about no one is leaving comments on your “quality” content, this post is for you.
Please read it to the end…
Every piece of advice I give here is what I had undertaken or put into practice in your situation before moving up a bit to something like averaging 30 comments per post.
Thirty comments per post are not something to be proud of, but at least better than not having any comments.
And the good part is, when you start averaging five comments on each post, getting ten comments shouldn’t be that difficult.
And moving up to 20, 30, 40, 50, and even hundreds would become much easier because they would, at one stage, leverage the existing effective strategies.
But first, let’s define what blog commenting is.
What is Blog Comments?
A blog comment is an interaction between the author of a post and the blog readers about the page’s content through a web or contact form.
It is the engagement or feedback given by the readers of a post to express their opinion on the message.
In some industries or blog topics, blog comments can indicate or measure a post’s quality or poor impact on the readers.
This is because the more engagements on a post, the more social shares and, possibly, conversions.
Is Blog Commenting Still Important in Blogging?
Blog commenting is still very important for many reasons.
If utilized well, it can bridge the gap between having a handful of audience and building a massive loyal community of blog readers.
It is an effective marketing tool for making online friends, building business relationships, brand awareness, and increasing engagement.
It can also be used for SEO if followed by a good SEO strategy.
However, its impact as an SEO tactic has diminished over the years after the Google algorithm updates.
But still, it helps diversify your link-building process and make things look natural.
For most beginners’ online marketers, blog commenting is the easiest way to start link building campaign. Here are the top 9 steps to get more comments on your blog posts.
1. Provide Quality.
There is no shortcut to having readers write insightful comments on your articles if the post is not quality. Quality in this term is not just to any content.
Certain types of content easily attract comments.
First, I have seen that posts that address real-life activities, day-to-day issues, and what marketers are passing through in online marketing easily attract more comments than the rest.
Published quality post that talks about what other webmasters are going through. Something they can resonate with within their business activities or real-life events.
The how-to articles, too, are suitable content types that easily attract comments, especially if what you discuss in your how-to articles is what you’ve experienced, tested, and found to be working.
For example, how to get thousands of Facebook likes in less than 30 minutes.
Or how you get AdSense approval without a single post on your blog. You know that in itself is a big issue among so many bloggers.
2. Your Headline.
The purpose of a clickable headline for a post can never be over-emphasized.
The below image shows an instance where an article headline has increased traffic and compelled the reader to write comments on the post.
If the content headline does not trigger or arouse curiosity in readers, there is no way the body of the post exists. And if the body does not exist, having comments becomes a delusion.
Make sure you do all you can to create a beautiful headline for your post. Therefore, you can also increase the traffic rate to your quality content.
And remember, only about 1 to 3 percent of those who read your post will likely post a comment.
The rest, 97 percent, would just read and pass away without leaving a comment.
So, if only about 1 to 3 percent of those who read a post comment on it, then it is more than glaring why you’ll need to increase…
3. Traffic Rate.
Yes, and that’s just it!
Just as the quality and the traffic volume to your offer are proportional to your sales, so also it does to comments on your posts.
Do a little mathematics here; if 100 people read your post and you have 2 percent leave comments on the post… that gives us just two words.
But if 1000 people read the same post and 2 percent comment on it, we will have 20 comments.
This is just one of the many reasons why marketing is more essential to the overall success of your blog than creating the content itself. And so many people, including me, believe in the 80/20 rule.
Promote your quality content, and promote it everywhere until no more marketing channel is available within your reach.
4. Install The CommentLuv Plugin.
Note: This plugin has not been updated or tested with the latest WordPress version for years. You should try the plugin on a staging site for compatibility issues.
I know you’d been expecting to see this on my list.
Of course, you can’t go wrong doing this to increase comments on your blog.
Many readers are tempted to leave comments on posts not because they want to but because they want their latest post displayed alongside their words.
So, take advantage of this and increase your chances of having comments on your post.
Though, doing this may bring in so many spam comments. But don’t worry, it is good to start this way, and it helps increase the traffic rate.
Later, you started seeing constructive and valid comments from readers like the one above from Enstine Muki.
And when traffic has increased, indicating that people like what you’re doing.
You can start filtering out those clever spammers with one-line comments like “nice post,” “well done,” “good tips,” etc.
5. Blog Syndication Feeds.
If there is only one tactic to increase the comments rate on your blog, it is blog communities.
You can syndicate your post to their massive community of readers – in my opinion, others’ different views.
If you’re sure of the quality of your content, then this strategy will increase engagement on your blog.
My favorite syndication feed, for now, is kingged.
These guys amaze me with their energy, commitment, and willingness to help other content marketers.
Join this community and others you find relevant to your content type.
Install their bookmarklet tools; every post you publish on your blog should be shared in these places.
But it doesn’t end there, join the discussion and interact with other bloggers.
Create awareness in these places and make friends with other bloggers who will help share, vote, and write comments on your post.
6. Be A Good Commenter.
Blog commenting is an integral part of blog marketing. And when it comes to blog marketing, you get what you pay for.
The result of any marketing activities carried out by you is proportional to the time, energy, and resources you put into making it work.
So, if you want good quality constructive comments on your post, go all out and leave such comments on other bloggers’ posts too.
And if you can be better than Harleen of Aha-Now!
Now, my very good friend Efoghorjos Joseph, my brother from another mother, Nosa Ero Nosa, and the excellent guy from kingged Sunday… that’s a massive plus for you.
These people mentioned above not only write great comments on a post they’ve read and understood the author’s view, but also add more value, teachings, and take away to the original post itself.
7. Reply to Every comment.
Does this sound strange?
No, I don’t think so.
Make it a habit to reply to every comment on your post. Most significantly, those who have proved they’ve read and understand your point or arguments.
By doing this, you’re telling them you care about them and, most importantly, building a sense of community around your blog.
Though, when things go up the roof, and comment becomes large in numbers, replying to every comment may become difficult or unnecessary.
But if you’re still struggling to have good engagement happen on your blog, try all you can to responYouromment left by readers of your blog.
This also helps to increase the comment count.
Your reply to each comment adds to the numbers, which helps show first-time visitors that you care about your blog and its readers.
8. Make it Convenient to Leave Comments.
I don’t understand why some blogs make it hard for readers to leave comments on their posts by putting all sorts of barriers in the way.
If you think the captcha isn’t good or making it difficult for readers to see, remove it.
I would advise you not to put this thing in the way if what you want in your post is the reader’s engagement.
Spammers are clever enough to get through with your captcha in place. What I would advise is that you don’t automatically approve comments.
Have every comment in the moderation queue; only approved comments get published.
Though I understand that this may take a bit of your time and since it is unproductive, we are tempted not to try to go through the rigorous task.
But better you go this way than to allow spammers to invade your blog or make genuine commenters go through the huddle of leaving a comment on your post.
9. Comment Notification Reply.
This is one very powerful way to get the conversation going.
It helps a lot to bring other commenters on the same post together.
If you’re on WordPress, install the comment notification plugin and give commenters the option to either follow or reply to their comment alone or that of others on the same post.
FAQ About Blog Comment
Should I Allow Comments on My Blog?
Comments are excellent and suitable social proof.
However, it is not a necessity for blog growth. If your blog comment section affects productivity and weakens your ability to publish consistently, you may want to close it.
Especially if readers are not finding value in it.
Should I reply to comments on my Blog?
You should always reply to genuine blog commenters to increase engagement and build relationships.
What Are The Benefits of Blog Commenting?
For one, it increases engagement on a blog and helps build brand awareness. Though most comments sections are no-follow, links in comments help stimulate link building process.
Blog commenting also helps build credibility as a voice in your industry and is a good networking tool.
Does Blog Comment Help for SEO?
Yes, blog commenting does help with SEO, but you have to be strategic about it. Your comment has to be insightful and add value to the post.
If you have practical experience, consider sharing your experience in your comment. It will help you stand out and drive more attention to your comment.
Conclusion…Get More Comments on Your Blog Post
Blog commenting is an indispensable marketing tactic. Marketers have been using it to build brand awareness, SEO links, increase traffic, and network.
It is one of the oldest marketing tactics that remain effective today, irrespective of changes in digital marketing.
If you follow the blog comment techniques mentioned in this post, you will experience dramatic changes in your blog engagements.