7 Best Shopify Email Marketing Platforms: Reviewed

Shopify’s email is free; you can download the app, install it, and use it immediately. You can send up to 10,000 free emails per month, and it offers essential features such as basic email templates, abandoned cart recovery, analytics, automation, welcome emails, and more. 

However, these features and sending limitations may be insufficient as your Shopify store grows larger, attracts more subscribers, and generates significant traffic. 

This is why looking for an alternative email marketing service for your Shopify store is necessary and urgent. Many email marketing service providers are compatible with Shopify and offer advanced features. 

I will share a list of the seven best Shopify email marketing platforms for Shopify store owners. 

These email software providers offer both free and premium plans. You can start with a free plan to test the platform and upgrade only when you’re certain it has what you need. 

Factors to Consider When Choosing an Email Marketing Platform For Shopify

Selecting the best email for Shopify is crucial for the success of your online store. 

Several key factors should be carefully evaluated to ensure you choose the platform that aligns with your business goals, budget, and target audience.

Some email platforms are better suited to eCommerce stores, especially Shopify stores. 

Direct integration with Shopify and the ability to view store data directly in your email marketing software dashboard are among the top factors to consider. 

Here are some key factors to consider when making your decision.

Carefully consider these factors when selecting an email marketing service that empowers your Shopify store to achieve its marketing goals.

1. Sequenzy

Sequenzy is an all-in-one email platform that handles marketing campaigns, automation sequences, and transactional emails from a single dashboard. 

It was originally built for SaaS teams, but its native Shopify integration makes it worth considering for store owners who want one platform for both promotional and product-triggered emails.

What sets Sequenzy apart is the combination of a visual automation builder, a built-in AI sequence generator, and revenue attribution, all included on every plan, including the free tier.

Instead of charging by contact count, Sequenzy charges based on the number of emails you send each month. Your contact list can grow without affecting your bill.

The Shopify integration syncs customers, orders, and ecommerce events so you can trigger emails based on real store activity. 

Abandoned cart recovery, post-purchase follow-ups, back-in-stock notifications, win-back campaigns for lapsed buyers, and purchase-based segmentation are all supported out of the box.

One standout feature is the AI sequence builder. You describe what you need in plain English, and Sequenzy generates a full email sequence with copy, subject lines, send delays, and trigger conditions. You review and edit before anything goes live.

Sequenzy Top Shopify Features

Sequenzy Pricing

Sequenzy charges based on monthly email volume, not contact count. Unlimited contacts and sending domains are included on every plan.

Every plan includes the visual automation builder, transactional email API, A/B testing, send time optimization, revenue attribution, and reply tracking. 

The only practical difference between Free and Pro is sending volume. Paid plans also remove the Sequenzy footer branding.

Note: Sequenzy is a younger platform built with a strong SaaS focus. Shopify store owners who need a single tool to cover both marketing and transactional email without paying per contact will find it a compelling option. 

If your store is high-volume and already invested in a Shopify-native tool like Klaviyo or Omnisend, evaluate the depth of integration carefully before switching.

2. GetResponse

GetResponse is a user-friendly platform that focuses strongly on email marketing and landing page creation. It offers many eCommerce-focused templates, automation features, and analytics tools to help businesses create engaging email campaigns. 

GetResponse provides a good balance of ease of use and functionality for Shopify merchants seeking a reliable email marketing solution. You can preview your email inbox or your dark mode settings; this lets you see how your email newsletters look on different devices. 

One of GetResponse’s core strengths is its direct integration with Shopify, which allows you to create audience segments and use the data to send highly targeted email campaigns. 

Beyond email, GetResponse offers additional tools that might benefit Shopify store owners, such as webinars, conversion funnel builders, paid ads, website builders, web push notifications, drag-and-drop promo code creation, and more. 

Another highlight of GetResponse is that the platform supports up to 10 languages. If English is not your native language, you can switch the GetResponse Dashboard to one of the 10 supported languages. 

GetResponse Top Shopify Features. 

GetResponse eCommerce Price. 

For Shopify and other eCommerce email marketing-focused tools, GetResponse offered two plans.

3. ActiveCampaign

ActiveCampaign is a comprehensive AI-powered marketing automation platform that goes beyond email marketing to offer CRM, sales, and marketing automation features. 

This integrated approach enables businesses to streamline their operations and gain a deeper understanding of their customers. 

ActiveCampaign’s robust automation capabilities, including email workflows, lead scoring, and customer segmentation, make it a suitable choice for businesses seeking to optimize their marketing efforts.

You can send email and SMS campaigns and generate leads. ActiveCampaign offers over 900 native integrations with third-party applications and services like Slack, Shopify, Zendesk, Square, Google Ads, Google Sheets, WooCommerce, Stripe, Salesforce, and more. 

Besides, ActiveCampaign offers a 14-day free trial of its marketing platform. A credit card is not required to start the free trial. 

ActiveCampaign Ecommerce Top Features 

ActiveCampaign Price

ActiveCampaign offers four paid plans that cater to customers’ needs, business size, and account features. 

The Starter Plan starts at $15 monthly for 1,000 subscribers. It includes basic audience segmentation, multi-step marketing automation, 1 user, and more. This plan is ideal for beginners and businesses just starting with eCommerce marketing.

Next is the Plus plan, which includes custom event tracking, revenue and eCommerce reporting, an SMS add-on, prospecting, and retargeting ads on Google, Facebook, and LinkedIn. This is the ideal plan for Shopify store owners because of its eCommerce review reporting capabilities. 

For the same 1,000 subscribers, you pay $49 per month. 

The third plan is the Pro subscription, which upgrades the features to include conditional content and predictive sending. Attribution and conversion tracking are also included in the Pro plan.

Lastly, large businesses can subscribe to the Active Campaign Enterprise plan for $149 per month, which supports up to 1,000 subscribers. It unlocks full access to all ActiveCampaign email, SMS, CRM, and support features. 

Enterprise account users can access priority support, single sign-on (SSO), and premium CRM integration with Microsoft Dynamics and Salesforce. A dedicated account team and an uptime SLA are also among the benefits of the Enterprise plan. 

For more details and clarity on features and access levels, check the ActiveCampaign pricing page.

4. AiTrillion

AiTrillion is a Shopify email marketing app that helps merchants create, automate, and track email campaigns with ease. Its drag-and-drop builder and ready-made templates make it simple to design professional emails without coding.

With deep Shopify integration, AiTrillion lets you sync customer data, segment audiences, and send personalized campaigns based on order history, abandoned carts, and shopping behavior. This helps increase engagement and drive repeat sales.

AiTrillion Top Shopify Features

AiTrillion eCommerce Price

Free 14-day trial available for Shopify merchants to test AiTrillion Email Marketing.

5. Klaviyo

Klaviyo has established itself as a leading email marketing tool for Shopify stores due to its robust segmentation and automation capabilities. This platform enables businesses to craft highly targeted email campaigns based on detailed customer data, including purchase history, browsing behavior, and demographics. 

With features such as personalized product recommendations, customer reviews, and abandoned cart recovery, Klaviyo plays a crucial role in driving conversions and enhancing customer lifetime value. 

Beyond email, Klaviyo also offers SMS marketing, enabling multi-channel engagement strategies.

You can build your email campaigns using the new Klaviyo email builder or pick from the old pre-designed email campaign templates. 

Klaviyo focuses on email and SMS marketing, integrating most of its features into the two core messaging platforms. 

Klaviyo Shopify Top Features 

Klaviyo Pricing 

The price for Klaviyo varies depending on whether you’re subscribing to Email + SMS marketing or a Klaviyo review. 

Email and SMS plans start at $35 per month for up to 500 maximum contact profiles, including features such as web push notifications, automated A/B testing, forms and pop-ups, personalized benchmarks, and more. 

Email-only plans start at $20 per month for 500 active subscriber profiles. 

Note: Klaviyo reviews require a separate subscription, starting at $25 per month, for 250 review orders. The reviews feature is available only to Klaviyo customers with Shopify or Shopify Plus subscriptions. 

For more clarification on pricing and access limits, check the Klaviyo pricing page. 

6. Omnisend

Omnisend is a comprehensive marketing platform that provides a unified view of the customer journey. 

It offers a robust suite of tools beyond email, including SMS, push notifications, and automated marketing workflows. This holistic approach allows Shopify merchants to engage customers across multiple touchpoints and deliver personalized experiences. 

With its user-friendly interface and strong integration with Shopify, Omnisend is a popular choice for businesses seeking a versatile marketing solution.

Like Klaviyo, Omnisend lets you collect and display customer reviews on your eCommerce store. Though you can collect unlimited reviews in the Omnisend free plan, you can only publish 50 as a Shopify store owner. 

Omnisend is one of Shopify’s best free email tools because the review features are mostly free compared to other ESPs.

Omnisend Ecommerce Top Features 

OmniSend Pricing 

Omnisend has a free plan, allowing you to send up to 500 emails monthly. You can have up to 250 contacts and access to web push notifications and Shopify product reviews. 

Besides this, Omnisend Pro starts at $59 for a 2,500-contact list. You can access advanced reporting capabilities, unlimited Shopify reviews, push notifications, and emails. 

The Standard plan costs $16 for a 500-contact list. As your contact list grows, the price automatically adjusts to reflect the list size. 

Monthly email limits depend on the number of contacts in your subscription. 

7. Mailchimp

Mailchimp is a widely recognized email marketing platform known for its user-friendly interface and free plan. While it may have limitations compared to more advanced platforms, Mailchimp suits small businesses and those new to email marketing. 

Undoubtedly, Mailchimp is one of the best free email marketing tools for Shopify, ideally for low-budget users. You can send up to 2,500 emails per month and add up to 500 contacts.

While this is not the ideal email marketing plan for businesses with growth potential, it provides a solid foundation for collecting leads from the outset at no additional cost. The free plan offers basic automation, email design templates, Mailchimp branding, and analytics to help you get started.

However, MailChimp paid plans offer more features, including direct synchronization with Shopify, Squarespace, BigCommerce, WooCommerce, Canva, Stripe, and more. It integrates with over 250 apps, including Zapier, for more custom integration. 

If you don’t require advanced email marketing and transactional email features, MailChimp is a good choice. You can connect to popular CRM marketing software, create and manage split testing campaigns, behavioural targeting, landing pages, etc. 

Mailchimp Ecommerce Top Features

MailChimp Price

Mailchimp offers separate subscriptions for email marketing and transactional email. So, consider your marketing needs before subscribing. 

Mailchimp offers three email marketing subscription plans: Essential, Standard, and Premium. 

For a 500-contact list, the Essential plan costs $13 and includes limited reporting and analytics features, a maximum of four customer journey points, three user seats, forms, and a landing builder, with no MailChimp branding in the email footer. 

The standard plan costs $20 per month for a 500-contact/subscriber list, advanced reporting and analytics, 200 automated customer journey points, 4 user seats, and email marketing and segmentation features. 

Mailchimp’s premium plan is for businesses with larger lists. Starting at $350 per month for a list of 10,000 subscribers. 

You can add up to 5 user seats, send monthly email campaigns with 15 times the number of contacts, create dynamic content, advanced segmentation, and email delivery time zones, among other features. 

For more information about Mailchimp’s pricing, visit their website’s pricing page.

Conclusion

Email marketing is one of the most reliable drivers of revenue for any eCommerce store. To get the most out of it, you need a platform that fits how your store operates today and can grow with you over time.

The seven platforms covered in this post each bring something different to the table. Klaviyo and Omnisend are purpose-built for eCommerce with deep Shopify integration and advanced segmentation. GetResponse balances ease of use with a strong feature set that goes well beyond email. 

ActiveCampaign is the right call if you need a full marketing automation and CRM setup all in one place. AiTrillion focuses tightly on Shopify merchants who want AI-powered product recommendations inside their campaigns. Mailchimp remains a solid entry point for smaller stores on a tight budget. 

And Sequenzy is worth a closer look if you want a single platform to handle both marketing and transactional emails without paying more as your contact list grows.

There is no single best pick for every store. The right platform depends on your list size, the features you actually need, and what you can realistically spend. Use the free plans and trials available across these tools to test before committing. 

The goal is finding a platform you can rely on to deliver the right message to the right customer at the right time, because that is what turns email into consistent revenue for your Shopify store.