It is true that SEO traffic is of high quality than all other website traffic generation sources. Users visiting your website from the search result are more likely to perform required actions on your website than users visiting from other traffic sources.
But for many marketers, SEO traffic is hard to get. It is a long time game.
It takes too long for a new website to get its share of the organic traffic. Besides, relying on SEO traffic alone is not even an ideal digital marketing best practices.
It can a bad thing to rely on just one traffic source.
What if something you never imagine happen to that ONLY traffic source? We’ve seen this happen many times. Like when Google pulls the plug on John Chow many years back. Or when a site got hit by an algorithm update.
So, it’s an ideal marketing option to diversify your website traffic sources. This way, when one traffic source is not doing well or permanently closed its door on you, you have other traffic sources to lean on.
Besides all this fact, all website traffic is not the same. Given everything equal, traffic from an email list might be of high quality than traffic from a social media channel.
So it is important to have many traffic sources coming to your website.
Why Website Traffic is not Equal
Quality vs Quantity?
Which one should you be more concerned with when it comes to website traffic?
Of course, quality.
This where many marketers go wrong looking at irrelevant or vanity metrics in their analytics dashboard. They focused on increasing traffic volume while paying little attention to the quality of the traffic coming to the site.
High number website traffic might be a great thing, (especially if you’re selling advertising space on your website) but if that traffic isn’t converting to leads and sales, it won’t do much good for your investment.
But this also depends on your blog business model.
If you’re running an advertising blog business model, converting visitors into leads and paying customers might not be a priority.
This is something you need to keep in mind as we explore traffic channels that I’m going to discuss in this post. Consider analyzing each traffic source to see if it’s going to help increase your business growth. Traffic wise and revenue.
5,000 untargeted traffic is never the same as 500 high-quality targeted traffic that buys from you and joins your mailing list. But depends on the case, if you only have a blog filled with content and you just want people to read it but not really selling something, it could be fine to focus on numbers.
If you’re selling something online, focusing on high-quality traffic sources is better than celebrating traffic volume.
Don’t throw everything about organic search engine traffic into the bin. Beliving you’re better off without search engine traffic.
Search is one of the top activities people perform online. Google alone processes more than 6 billion search queries per day according to internet live stats.
For most users who ended up buying from business websites online, a search begins their online journey.
No online businesses can reach their maximum sales potential without getting some of its traffic from organic search engine results.
So I’ll advise while you’re at it using other website traffic channels to build awareness. Expand your reach, building the relationship and gaining loyal followers, etc. You’ll need to leverage the opportunities that come along with all these marketing channels to increase your search engine visibility.
The good news is that when you do other content marketing channels well (especially social and outreach). Your SEO traffic might as well improve as a result of people talking and sharing your content massively.
Regardless, let’s look at how you can drive or increase website traffic without SEO stuff involved.
8 Tips to Increase Your Website Traffic Without SEO.
#1. Paid Traffic.
You might not like to hear this but is the truth and very obvious on the list.
If you really need targeted website traffic fast like you don’t want to wait for Google to send you traffic, then your quick fix is to buy traffic.
That’s the sure-fire way I know guarantee to send you hundreds, or thousands of unique visits instantly depending on your marketing budget, experience, and the advertising network involved.
With many online advertising agencies on the internet, today is becoming increasingly easier to get in front of thousands of targeted audience with little investment as the case with Facebook advertising.
Now with as little as $10, you can reach hundreds of users online if your ads are well-targeted and set up properly.
Not only Facebook, but there are also other relatively low-cost effective advertising agencies you can tap into right away that will deliver a surge of quality paid targeted traffic to your blog.
Here is a list of 10 best advertising agencies to consider.
- Bing Ads.
- Quora Ads.
- Twitter Ads.
- Reddit Advertising.
- Google Ads.
- LinkedIn Advertising.
- Facebook Ads.
#2. Social Media Marketing.
This is too obvious?
Yes, you should’ve known social media marketing will probably come up on the list.
Social media marketing as of today is an integral part of our business activities. And it doesn’t matter whether you’re getting organic search engines traffic or not, social media marketing must be part of your content marketing mix.
I’m not here to tell you which social media platform your business should establish its presence. But if you’re like most businesses, Facebook and Twitter seem to be default settings these days.
But even at that, don’t just assume “my business needs its Facebook presence”.
According to a poll by SarchEngineJournal in 2018, 62% of the Search engine Journal audience says Facebook drives the most traffic their website. 22% votes for Twitter. 10% picked LinkedIn as their top social media channel for driving the most traffic. And 6% votes Pinterest as their number 1 social media traffic source.
At first, especially when you’re just starting out and need to discover exactly where your ideal audience gathered the most. You’ll need to test most of the major social gathering places out and see where your content fits in the best.
Keep an eye on your Google analytics to measure where you’re getting the best of results from. Don’t confuse traffic volume with engagement. Undoubtedly, Facebook drives the most social media traffic today but when it comes to measuring engagement, other traffic sources might outperform better.
But here is one thing you should be careful about, don’t spread yourself too wide that you get nothing out of your social media marketing.
Quickly discover what works best for your blog type, stick with it and throw away the trash.
#3. Influencer Marketing.
Influencer marketing can be a great source of traffic spike if done right.
Influencers are mostly social media users with a great number of “active followers” who trust and care about what the influencer says, share, recommend and endorse, etc.
When you have the support of an influencer to help in promoting your content, it could easily go viral and drove in significant traffic. Imagine if Neil Patel re-tweet your content to his 341.8k active followers? That could be a massive earthquake of traffic to your site at that moment.
But don’t expect the traffic to last. It won’t take long to notice a dive.
But for the time, your blog will gain more exposure to the influencer audience and their networks. The hardest part of influencer marketing is finding the right influencer to promote your content.
You need tools to make things easier. Ninja Outreach is the go-to tool for most marketers doing influencer marketing.
Ninja Outreach makes finding and reaching out to an influencer/bloggers easier through is outreach mode. And managing multiple templates, campaign, client, and URL is also a breeze with the Ninja outreach tool.
If you’re interested in learning more about the Ninja outreach tool for influencer marketing, click here.
#4. Perfect Your Content Headline.
You must have read a ton of articles about the need to perfect your content headline. Yet, you seem not to pay any if at all little attention to it.
More often, a great article headline is the difference between content that falls flat on its face and a winning article.
Sure, the headline is not the only determinant factor that guarantees an article’s success, but it is the first element in your content that your potential blog readers see first.
It is an established fact that out of every 100 potential readers that come in contact with your content, 80 out of these figures will only read the headline and just 20 might consider reading the rest of the information.
No matter where your content is shared online, the first thing people see is the title and if this title doesn’t appeal to the reader, that content doesn’t exist as far as that reader is concerned
You too can master the art of writing irresistible article headline by following some of the below-listed guidelines:
#. Use numbers.
Since about 50% of your content success depends on the effectiveness of its headline, you’ll need to pay careful attention to perfecting your headline formula.
According to a study done by BuzzSumo from analyzing 100 million articles shows that number present in an article headline is one of the topmost reasons why content goes viral.
What’s more important to know is that odd numbers perform better than even numbers. But on average, the figure “10” proves to be the ultimate winner.
#. Make a Promise and deliver.
The best headline will promise one specific benefit from reading the content. If at a glance, the reader can’t figure out what is in it for him — be ready, the sound of cricket is coming.
No one will read your content.
Put yourself in your reader’s shoes. Look at your content headline from that perspective. Then ask yourself, “what benefits do I get from reading this content?
If the answer didn’t jump out from the page stand bold in your face, then you need to tweak your article title around a bit.
But don’t go too crystal clear on your headline information, leave room for.
Yes, you need to be specific with your headline but don’t forget to arouse curiosity too. It is the infinite power behind a great headline that makes people just want to read the rest of the information.
If you gave everything away in your headline, your readers might have no reason to read the body content because everything they need to know as been spelled out in the headline.
Take for instance, “Facebook Users spend on average 3 minutes 45 seconds on the website, Mark Says”
Depending on who, I might have no other reason to read through the rest of the content. You already tell me all that it’s to know about the information.
Infuse some element of suspense, trigger curiosity and you will win over that reader. A better way to write that headline will be,
“Why Users spend 3 minutes 45 seconds on Facebook: a data-backed Study”.
People will want to see what data, facts and studies you’ve got for them, they want to know why people spend such amount of time on the website.
Your next big task is to make sure you deliver on that headline promise, “backed your claims with data”.
#. Word Count Matters.
According to a study, article titles with eight words in it receive a 21% more click-through rate than the average headline. Part of the reason for this is because, at eight words combined, your content headline can be well descriptive and drive home your point.
The search engines have no problem showing all words in your headline in organic search result pages. But when you go over 10 words there is this possibility that the end parts of your content headline might get truncated.
And this might have a negative impact on your organic search listing click-through rate.
If you’re on WordPress, use the Yoast SEO plugin search snippet function to preview exactly how your search listing will look on Google search engine result page before hitting the publish button.
#6. Sporadic Guest Blogging.
Guest blogging, as we’ve read in many case studies about marketers leveraging its power to build a thriving online business. You won’t benefit much from it if you’re not consistent and strategic in your approach to it.
Guest blogging as a traffic building tool without SEO tactics involved needs a lot of planning before execution. So you don’t waste your energy, time and limited available resources on the website that won’t deliver the kind of results you had hoped for.
And if done right, guest blogging is a double edge sword that will not only provide you with quality targeted exposure and traffic but will also improve your backlinks profile which is better for your search engine visibility.
We’ve read so much about the Nigerian freelance writer Bamidele Onibalusi who wrote and submitted 31 guest posts in one week. That’s a great achievement going by any standard though he did that before the Google panda updates that put a check on low-quality content.
That’s a good example of what I mean by “sporadic guest blogging” campaign. But in your case, especially in the post-Google Panda updates, attempting to write 31 articles in one week will definitely lead to submitting mediocre contents for a guest post.
Don’t even consider that if the quality is what matters most to you. I’m just citing that case study of 31 guest posts in one week as a motivation to inspire you in doing the needful.
And to prove that you too can do better than you currently think you can.
But be careful, you don’t want to start submitting 10 guest posts a week, that might send a red signal to Google. Make it natural, 2 quality in-depth articles are good enough per week for a guest post.
I wrote about guest blogging for growing a blog in this post here, read more on that later.
#7. Write Shareable Content.
Not all content has the firepower to move readers into sharing mode, some content no matter how useful they’re, won’t attract share like-an audience.
A controversial post that kicks against a conventional theory in your industry. Or when you paint a beautiful picture in the mind of your readers with your content. These types of articles easily attract a share-like audience.
A lot of theories, tools, and even case studies are published regularly online that when you look at them from a different angle or run some search on them, you’ll find a reason to kick against some of its principles or teachings.
If you can stand on your toes and tell it in the face that something ain’t right about it, your argument might go viral and attract thousands of shares.
The only thing to be watchful of here is that your arguments are backed up by very strong evidence and data. Your mere opinion doesn’t really count here.
Here is data backed post put together by Buffer on how to create shareable content.
#8. Blog Design Matters.
Web sites that incorporate awesome blog design stand the best of the chance to attract and win the trust of potential paying customers and readers, get more pageview and consequently reduce bounce rate.
Spending a few dollars on your blog design isn’t a bad idea or investment. In fact, site design navigation is one of the reasons many customers reportedly distrust an e-commerce site. A total of 25% says website navigation is one of the reasons they abandoned their shopping cart.
What gets confused is what a great blog design is and what’s not.
It is not about the color or how beautiful your blog design is. It’s about giving users the best experience while browsing through your web pages.
A good rule of thumb is to keep it clutter-free and avoid using a drop-down menu in your navigation bar. Many of your site users may not be aware of small things like this.
What can you say about this website?
Terrible! Just terrible!
I bet if you’ll ever return to this site after your first visit. You probably want your visitors to return to your website whenever they need something related to your blog topic?
So give them the best of experience while using your site.
If you take care of certain small things on your website. The bigger things will start to happen that will improve your overall search engine visibility and improve ranking.
You can actually drive website traffic without SEO. Though like I said earlier in this post, organic search engine traffic is the king of them all when it comes to targeted traffic that converts.
So don’t neglect it, by all means, you’re going to need it.