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After the recent Google March core and spam updates that plummeted hundreds of site traffic to zero, diversifying traffic and marketing resources is evident for smart digital marketers. 

Relying solely on Google organic traffic is no longer a viable marketing strategy. Now, you must learn ways to increase your website traffic without SEO. 

This is the way forward for many businesses hit by the core or spam algorithm updates while they gradually fix their website for any potential SEO errors. 

In today’s guide, you will learn the best 7 ways to diversify your traffic sources and stop reliance on search engines like Google

Focusing on other traffic sources can also help boost your website’s overall SEO authority in search engines. 

Without further delay, here are the seven best traffic tips that do not involve SEO or optimizing for search engine traffic.

1. Paid Traffic

man paying for service render with money

You might not like to hear this, but it is the truth and very obvious on the list.

If you need targeted website traffic fast, like you don’t want to wait for Google to send you traffic, your quick fix is to buy traffic.

That’s the sure-fire way I know guarantees to instantly send you hundreds or thousands of unique visits depending on your marketing budget, experience, and the advertising network involved.

With many online advertising agencies on the internet today, it is becoming increasingly easier to get in front of thousands of targeted audiences with little investment, as is the case with Facebook advertising.

For businesses looking to expand their reach, exploring effective strategies for advertising in the USA can provide valuable insights and opportunities.

Now, with as little as $10, you can reach hundreds of users online if your ads are well-targeted and set up correctly.

Facebook and other relatively low-cost, effective advertising agencies you can tap into right away will deliver a surge of quality paid targeted traffic to your blog.

10 Best Advertising Agencies

Bing Ads
OutBrain
RevContent
Quora Ads
Facebook Ads
Twitter Ads
Reddit Advertising
Google Ads
LinkedIn Advertising

2. Social Media Marketing

Is this too obvious?

You should’ve known social media marketing would probably come up on the list.

Social media marketing today is an integral part of our business activities. And it doesn’t matter whether you’re getting organic search engine traffic; social media marketing must be part of your content marketing mix.

I’m not here to tell you which social media platform your business should establish its presence on. But if you’re like most businesses, Facebook and Twitter seem to be the default settings these days.

But even at that, don’t just assume, “my business needs its Facebook presence.”

According to a poll by SarchEngineJournal in 2018, 62% of the Search engine Journal audience says Facebook drives the most traffic to their website. 22% voted for Twitter. 10% chose LinkedIn as their top social media channel to drive the most traffic. And 6% voted for Pinterest as their number 1 social media traffic source.

search engine journal twitter poll

First, especially when just starting, you must discover where your ideal audience gathered the most. You must test the most significant social gathering places and see where your content fits best.

Keep an eye on your Google Analytics to measure where you’re getting the best results. Don’t confuse traffic volume with engagement.

Undoubtedly, Facebook drives the most social media traffic today. But when measuring engagement, other traffic sources might outperform better.

If you want to know how to increase website traffic without SEO, especially with social media, you should be careful about one thing. Don’t spread yourself so broadly that you get nothing from your social media marketing.

Quickly discover what works best for your blog type, stick with it, and throw away the trash.

3. Influencer Marketing

Influencer marketing can be a great source of traffic spikes if done right. And it can be a potential means to increase website traffic without SEO.

Influencers are primarily social media users with many “active followers” who trust and care about what the influencer says, shares, recommends, endorses, etc.

When you have an influencer’s support to help promote your content, it could quickly go viral and drive significant traffic. Imagine if Neil Patel re-tweeted your content to his 341.8k active followers. That could be a massive earthquake of traffic to your site.

Neil Patel Twitter profile page

But don’t expect the traffic to last. It won’t take long to notice a dive.

Your blog will gain more exposure to the influencer audience and their networks for a moment. The hardest part is finding the right influencer to promote your content.

You need tools to make things easier. Ninja Outreach is the go-to tool for many marketers who leverage influencer marketing for business growth.

Ninja Outreach makes finding and reaching out to influencers/bloggers easier through its outreach mode. Managing multiple templates, campaigns, clients, and URLs is also a breeze with the Ninja outreach tool.

To learn more about the Ninja outreach tool for influencer marketing, click here.

ninja outreach app homepage

4. Perfect Your Content Headline

You must have read many articles about perfecting your content headline. Yet, you seem not to pay any, if at all, little attention to it.

A great headline is often a difference between content that falls flat on its face and a winning article.

Sure, the headline is not the only determinant factor that guarantees an article’s success, but it is the first element in your content that your potential blog readers see first.

It is a fact that out of every 100 potential readers that come in contact with your content, 80 out of these figures will only read the headline, and just 20 might consider reading the rest of the information.

No matter where your content is shared online, the first thing people see is the title, and if this title doesn’t appeal to the reader, that content doesn’t exist as far as that reader is concerned.

You can master the art of writing irresistible article headlines by following these tips:

Use numbers

Since about 50% of your content success depends on the effectiveness of its headline, you’ll need to pay careful attention to perfecting your headline formula.

According to a study by BuzzSumo, analyzing 100 million articles, the number in an article headline is one of the top reasons content goes viral.

What’s more important to know is that odd numbers perform better than even numbers. But on average, figure “10″ proves to be the ultimate winner.

numbers figures

Make a Promise and deliver

The best headline will promise one specific benefit from reading the content. If, at a glance, the reader can’t figure out what is in it for him — be ready; the sound of cricket is coming.

No one will read your content.

Put yourself in your reader’s shoes. Look at your content headline from that perspective. Then ask yourself, “What benefits do I get from reading this content?

If the answer didn’t jump out from the page and stand bold in your face, then you need to tweak your article title around a bit.

But don’t go too crystal clear about your headline information; leave room for…

Curiosity

Yes, it would be best to be specific with your headline but don’t forget to arouse curiosity. The infinite power behind a great headline makes people want to read the rest of the information.

If you gave everything away in your headline, your readers might have no reason to read the body content because everything they need to know has been summarized in the headline.

Take, for instance, “Facebook Users spend on average 3 minutes 45 seconds on the website, Mark Says.”

Depending on who, I might have no other reason to read through the rest of the content. You already told me all that it is to know about the information.

Infuse some element of suspense, trigger curiosity, and you will win over that reader. A better way to write that headline will be…

“Why Users spend 3 minutes 45 seconds on Facebook: a data-backed Study”.

People will want to see what data, facts, and studies you’ve got for them. They want to know why people spend so much time on the website.

Your next big task is ensuring you deliver on that headline promise, “backed your claims with data.”

Word Count Matters

According to a study, eight-word article titles receive a 21% click-through rate than the average headline. Part of this is because, at eight words combined, your content headline can be well descriptive and drive home your point.

The search engines have no problem showing all words in your headline in organic search result pages. But when you go over ten words, there is this possibility that the end parts of your content headline might get truncated.

And this might harm your organic search listing click-through rate.

If you’re on WordPress, use the Yoast SEO plugin search snippet function to preview exactly how your search listing will look on the Google search engine result page before hitting the publishing button.

Google search results

5. Sporadic Guest Blogging

As we’ve read in many case studies, guest blogging is about marketers leveraging their power to build a thriving online business. You won’t benefit much from it if you’re not consistent and strategic in your approach.

Guest blogging as a traffic-building tool without SEO tactics. However, it needs a lot of planning before execution.

So, you don’t waste your energy, time, and limited available resources on a website that won’t deliver the kind of results you had hoped for.

If done right, guest blogging is a double-edged sword that increases brand exposure and traffic and improves your backlink profile, which is better for your search engine visibility.

Guest blogging is one of the best ways to increase traffic to your website without SEO, but it has to be done with thoughtfulness and planning.

We’ve read much about the Nigerian freelance writer Bamidele Onibalusi, who wrote and submitted 31 guest posts in one week. That’s an outstanding achievement going by any standard, though he did that before the Google Panda updates that check low-quality content.

That’s an excellent example of what I mean by a “sporadic guest blogging” campaign. But in your case, especially in the post-Google Panda updates, attempting to write 31 articles in one week will lead to submitting mediocre content for a guest post.

Panda kicking ball

Don’t even consider if the quality is what matters most to you. I’m just citing that case study of 31 guest posts in one week to inspire you to do the needful.

And prove that you can do better than you currently think you can.

But be careful; you don’t want to start submitting ten guest posts a week. That might send a red signal to Google. Make it natural; 2 quality in-depth articles are good enough per week for a guest post.

6. Write Shareable Content

Not all content has the firepower to move readers into sharing mode; no matter how useful, some content won’t attract share-like-an audiences.

Controversial posts kick against conventional theory or when you paint a beautiful picture in the minds of your readers. These types of articles easily attract a share-like audience.

Many theories, tools, and even case studies are published regularly online, and when you look at them from a different angle or search them, you’ll find a reason to kick against some of their principles or teachings.

If you can stand on your toes and tell that something isn’t right about it, your argument might go viral and attract thousands of shares.

The only thing to be watchful for is that you back up your arguments with solid evidence and data. Your mere opinion doesn’t count here.

Here is a data-backed post by Buffer on how to create shareable content.

7. Blog Design Matters

Websites that incorporate excellent blog design stand the best chance to attract and win the trust of potential paying customers and readers, get more pageviews, and reduce bounce rates.

Spending a few dollars on your blog design isn’t a bad idea or investment. Site design navigation is one of the reasons many customers reportedly distrust e-commerce sites. A total of 25% say website navigation is one of the reasons they abandoned their shopping cart.

What gets confused is what a great blog design is and what’s not.

It is not about the color or how beautiful your blog design is. It’s about giving users the best experience while browsing your web pages.

A good rule of thumb is to keep it clutter-free and avoid using a drop-down menu in your navigation bar. Many site users may be unaware of small things like this.

What can you say about this website?

example of a bad user experience website

Source.

Terrible! Just terrible!

I bet you’ll never return to this site after your first visit. You probably want your visitors to return to your website whenever they need something related to your blog topic.

So, give them the best experience while using your site.

Conclusion…

Suppose you take care of certain small things on your website. The bigger things will start to happen, and that will improve your overall search engine visibility and ranking.

You can drive website traffic without SEO. As I said in this post, organic search engine traffic is king when targeted traffic converts.

So don’t neglect it; by all means, you will need it.

22 Comments

  1. Hey Adeshokan,

    Social Media Marketing is not something theoretical but if used correctly social media can become a great source of traffic that can help you establish a successful online business or blog.

    The number of social media pages and users is increasing on a daily basis and while this is good because there are more potential users that will view your postings, it also makes it harder to get your posts in front of your followers.

    Images, videos and other visual items such as infographics is more shareable and hence, you will drive better traffic to your source.

    In my opinion – Optimizing your social media profiles are as important as optimizing your website’s SEO.

    Eventually, thanks for adding these potential facts and you know these will very useful for people to get better results.

    With best wishes,

    Amar Kumar

    1. Hi Amar,

      Social media marketing is here to stay and in my opinion, we’ve just started scratching the surface of it. Social media is a huge traffic stream for business owners (both big and small).

      The more we learn about it and discover where our ideal audience gathered, the better for marketing.

      Thank you, Amar.

  2. Great tips… very useful… I can definitely use some..

  3. Hey Shamsudeen,

    Here after a long time and like always loved your post. I do missed reading your posts as I was busy with one of my new projects, but will be regular from now on.

    Keep up the good work.

    ~ Donna

    1. Hi Donna,

      Thanks for visiting and good luck with your new project. Besides, if there is anything I can be of help with on your new project, don’t hesitate to reach out.

      Thank you.

  4. This is a Great post for Me… Thanks for sharing Guide. So, I Hope that, keep here some update SEO Regarding

  5. Hello Adeshokan,

    Great and very informative post. SEO is indeed a great way to drive massive organic traffic to your blog. However, there are plenty of other ways through which you can generate good traffic. It is also known as referral traffic. Social Media sites are great place to promote your blog posts. I am also using Quora and it is also a good traffic source. Thanks for sharing this detailed post.

    Regards,
    Vishwajeet Kumar

    1. Hi Vishwejeet,

      Thanks for the visit. I’ve been doing a lot on Quora these days too, but it hasn’t really transformed into desired or expected result in terms of traffic-wise. I’ll be glad if you can share one or two tips on how to drive more traffic from Quora with us.

      Thanks, Vishwajeet.

  6. I just love reading your articles and I want you to please keep making these amazing articles that are just straight to the point. I really appreciate the effort you put into each and every post. Regards

  7. Hi Adeshokan,

    What a beautiful article. I was planning to start another blog and while searching for the niche, I come across this post. Seriously, you clear my doubts. Thanks for writing this guide on Blog Niche.

  8. The best way for generating traffic for the website is SEO, social media organic traffic is not so effective, paid marketing may be expensive for it. Anyway thank you for sharing this useful article.

  9. This is my first visit here, and I will certainly come back. Thank you for sharing this post. Your blog is absolutely awesome.

  10. This is really helpful as many people have great content but lack behind as they dont have SEO expert

  11. Hello Adeshokan,
    Excellent and much useful post, especially for those who wants to increase website traffic without SEO Sometimes I am getting high traffic but when it comes to lead generate the result is zero.
    Which is the best for new marketers Bing ads or Google ads?

    1. Hi Niraj,

      Bing or Google ads? Well, it depends on your marketing budget and the kind of result you’re expecting. Given all things being equal, Google ads will give better results on ROI in quick time than Bing ads.

      More people use Google than they use Bing. I think this plays a role in the result you get from both advertising platforms.

      Thanks, Niraj.

  12. Without doing proper on-page there is nothing will happen to get good ranks in Google you can’t get good traffic for your blog, but your ideas work if it is utilized in proper way.

    1. Thanks, Kavin,

      I understand your point, and it is well said. Thank you.

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