How to Increase Website Traffic Without SEO

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increase website traffic without seo

Diversity makes marketing sense to discover ways to increase website traffic without SEO (search engine optimization).

SEO traffic is of higher quality than other website traffic generation sources. Users visiting your website from the search result are more likely to perform required actions on your website than users visiting from different traffic sources.

But for many marketers, SEO traffic is hard to get. If you’re optimizing to get Google traffic without SEO, you could do that by publishing high-quality content on a regular basis.

It takes too long for a new website to get organic traffic without SEO. Besides, relying on SEO traffic alone is not even an ideal digital marketing best practice.

It can be a bad thing to rely on just one traffic source.

What if something you never imagined happened to that ONLY traffic source? We’ve seen this happen many times. Like when Google pulls the plug on John Chow many years back. Or when a site gets hit by an algorithm update.

So, it’s an ideal marketing option to diversify your website traffic sources. This way, when one traffic source is not doing well or permanently closing its door on you, you have other traffic sources to lean on.

Besides all these facts, all website traffic is not the same. Given everything equal, traffic from an email list might be of higher quality than traffic from a social media channel.

So it is essential to have many traffic sources coming to your website. And optimize your web pages for the best user experience. So, when users visit your website, they will leave with good memories.

Why Website Traffic is not Equal

Quality vs. Quantity?

Which one should you be more concerned with when it comes to website traffic?

Of course, quality.

This is where many marketers go wrong by looking at irrelevant or vanity metrics in their analytics dashboards. They focused on increasing website traffic without SEO while paying little attention to the quality of the traffic coming to the site.

A high amount of website traffic might be a great thing (especially if you’re selling advertising space on your website), but if that traffic isn’t converting to leads and sales, it won’t do much good for your investment.

But this also depends on your blog business model.

If you’re running an advertising blog business model, converting visitors into leads and paying customers might not be a priority.

You need to keep this in mind as we explore the traffic channels that I will discuss in this post. Consider analyzing each traffic source to see if it will help increase your business growth—traffic-wise and revenue.

5,000 untargeted traffic is never the same as 500 high-quality targeted traffic that buys from you and joins your mailing list.

But it depends on the case; if you only have a blog filled with content and want people to read it but not sell something, it could be acceptable to focus on numbers.

If you’re selling something online, focusing on high-quality traffic sources is better than celebrating traffic volume.

But I want to share a piece of advice with you here, and I would be grateful if you could adhere to it.

This is it.

Don’t throw everything about organic search engine traffic into the bin. Believing you’re better off without search engine traffic.

Search is one of the top activities people perform online. Google alone processes more than 6 billion search queries per day, according to internet live stats.

For most users who ended up buying from business websites online, a search begins their online journey.

No online business can reach its maximum sales potential without getting traffic from organic search engine results.

So, I’ll advise you while you’re at it to use other website traffic channels to build awareness. Expand your reach, make the relationship, gain loyal followers, etc.

You’ll need to leverage the opportunities that come along with all these marketing channels to increase your search engine visibility.

The good news is that you do other content marketing channels well (especially social and outreach). Your SEO traffic might also improve as a result of people talking and sharing your content massively.

Regardless, let’s look at how you can drive or increase website traffic without SEO stuff involved.

7 Tips to Increase Website Traffic Without SEO

1. Paid Traffic

man paying for service render with money

You might not like to hear this, but it is the truth and very obvious on the list.

If you need targeted website traffic fast, like you don’t want to wait for Google to send you traffic, your quick fix is to buy traffic.

That’s the sure-fire way I know guarantees to instantly send you hundreds or thousands of unique visits depending on your marketing budget, experience, and the advertising network involved.

With many online advertising agencies on the internet today, it is becoming increasingly easier to get in front of thousands of targeted audiences with little investment, as is the case with Facebook advertising.

Now with as little as $10, you can reach hundreds of users online if your ads are well-targeted and set up correctly.

Not only Facebook but there are also other relatively low-cost effective advertising agencies you can tap into right away that will deliver a surge of quality paid targeted traffic to your blog.

10 Best Advertising Agencies in 2022

Bing Ads
OutBrain
RevContent
Quora Ads
Facebook Ads
Twitter Ads
Reddit Advertising
Google Ads
LinkedIn Advertising

2. Social Media Marketing

Is this too obvious?

Yes, you should’ve known social media marketing will probably come up on the list.

Social media marketing today is an integral part of our business activities. And it doesn’t matter whether you’re getting organic search engine traffic or not; social media marketing must be part of your content marketing mix.

I’m not here to tell you which social media platform your business should establish its presence on. But if you’re like most businesses, Facebook and Twitter seem to be the default settings these days.

But even at that, don’t just assume “my business needs its Facebook presence.”

According to a poll by SarchEngineJournal in 2018, 62% of the Search engine Journal audience says Facebook drives the most traffic to their website. 22% voted for Twitter. 10% picked LinkedIn as their top social media channel for driving the most traffic. And 6% voted for Pinterest as their number 1 social media traffic source.

search engine journal twitter poll

First, especially when you’re just starting and need to discover exactly where your ideal audience gathered the most. You’ll need to test most of the significant social gathering places out and see where your content fits in the best.

Keep an eye on your Google analytics to measure where you’re getting the best results. Don’t confuse traffic volume with engagement.

Undoubtedly, Facebook drives the most social media traffic today. But when it comes to measuring engagement, other traffic sources might outperform better.

If you want to know how to increase website traffic without SEO, especially with social media, you should be careful about one thing. Don’t spread yourself too broad that you get nothing out of your social media marketing.

Quickly discover what works best for your blog type, stick with it, and throw away the trash.

3. Influencer Marketing

Influencer marketing can be a great source of traffic spikes if done right. And it can be a potential means to increase website traffic without SEO.

Influencers are primarily social media users with many “active followers” who trust and care about what the influencer says, shares, recommends, endorses, etc.

When you have an influencer’s support to help promote your content, it could quickly go viral and drive in significant traffic. Imagine if Neil Patel re-tweeted your content to his 341.8k active followers. That could be a massive earthquake of traffic to your site at that moment.

Neil Patel Twitter profile page

But don’t expect the traffic to last. It won’t take long to notice a dive.

Your blog will gain more exposure to the influencer audience and their networks for a moment. The hardest part is finding the right influencer to promote your content.

You need tools to make things easier. Ninja Outreach is the go-to tool for many marketers who leverage influencer marketing for business growth.

Ninja Outreach makes finding and reaching out to influencers/bloggers easier through its outreach mode. And managing multiple templates, campaigns, clients, and URLs is also a breeze with the Ninja outreach tool.

To learn more about the Ninja outreach tool for influencer marketing, click here.

ninja outreach app homepage

4. Perfect Your Content Headline

You must have read a ton of articles about the need to perfect your content headline. Yet, you seem not to pay any if at all little attention to it.

More often, a great article headline is a difference between content that falls flat on its face and a winning article.

Sure, the headline is not the only determinant factor that guarantees an article’s success, but it is the first element in your content that your potential blog readers see first.

It is a fact that out of every 100 potential readers that come in contact with your content, 80 out of these figures will only read the headline, and just 20 might consider reading the rest of the information.

No matter where your content is shared online, the first thing people see is the title, and if this title doesn’t appeal to the reader, that content doesn’t exist as far as that reader is concerned.

You can master the art of writing irresistible article headlines by following these tips:

Use numbers

Since about 50% of your content success depends on the effectiveness of its headline, you’ll need to pay careful attention to perfecting your headline formula.

According to a study done by BuzzSumo from analyzing 100 million articles, the number present in an article headline is one of the top reasons content goes viral.

What’s more important to know is that odd numbers perform better than even numbers. But on average, figure “10” proves to be the ultimate winner.

numbers figures

Make a Promise and deliver

The best headline will promise one specific benefit from reading the content. If at a glance, the reader can’t figure out what is in it for him — be ready; the sound of cricket is coming.

No one will read your content.

Put yourself in your reader’s shoes. Look at your content headline from that perspective. Then ask yourself, “what benefits do I get from reading this content?

If the answer didn’t jump out from the page and stand bold in your face, then you need to tweak your article title around a bit.

But don’t go too crystal clear about your headline information; leave room for…

Curiosity

Yes, it would be best to be specific with your headline, but don’t forget to arouse curiosity. The infinite power behind a great headline makes people want to read the rest of the information.

If you gave everything away in your headline, your readers might have no reason to read the body content because everything they need to know has been summarized in the headline.

Take, for instance, “Facebook Users spend on average 3 minutes 45 seconds on the website, Mark Says.”

Depending on who, I might have no other reason to read through the rest of the content. You already told me all that it is to know about the information.

Infuse some element of suspense, trigger curiosity, and you will win over that reader. A better way to write that headline will be…

“Why Users spend 3 minutes 45 seconds on Facebook: a data-backed Study”.

People will want to see what data, facts, and studies you’ve got for them. They want to know why people spend such an amount of time on the website.

Your next big task is to make sure you deliver on that headline promise, “backed your claims with data.”

Word Count Matters

According to a study, article titles with eight words receive a 21% click-through rate than the average headline. Part of the reason for this is because, at eight words combined, your content headline can be well descriptive and drive home your point.

The search engines have no problem showing all words in your headline in organic search result pages. But when you go over ten words, there is this possibility that the end parts of your content headline might get truncated.

And this might harm your organic search listing click-through rate.

If you’re on WordPress, use the Yoast SEO plugin search snippet function to preview exactly how your search listing will look on the Google search engine result page before hitting the publishing button.

Google search results

5. Sporadic Guest Blogging

Guest blogging, as we’ve read in many case studies about marketers leveraging their power to build a thriving online business. You won’t benefit much from it if you’re not consistent and strategic in your approach.

Guest blogging as a traffic-building tool without SEO tactics. However, it needs a lot of planning before execution.

So, you don’t waste your energy, time, and limited available resources on a website that won’t deliver the kind of results you had hoped for.

And if done right, guest blogging is a double-edged sword to increase brand exposure, increase traffic and improve your backlinks profile, which is better for your search engine visibility.

Guest blogging is one of the best ways to increase traffic to your website without SEO, but it has to be done with thoughtfulness and planning.

We’ve read so much about the Nigerian freelance writer Bamidele Onibalusi who wrote and submitted 31 guest posts in one week. That’s an outstanding achievement going by any standard though he did that before the Google panda updates that check low-quality content.

That’s an excellent example of what I mean by a “sporadic guest blogging” campaign. But in your case, especially in the post-Google Panda updates, attempting to write 31 articles in one week will lead to submitting mediocre content for a guest post.

Panda kicking ball

Don’t even consider if the quality is what matters most to you. I’m just citing that case study of 31 guest posts in one week to inspire you to do the needful.

And to prove that you too can do better than you currently think you can.

But be careful; you don’t want to start submitting ten guest posts a week. That might send a red signal to Google. Make it natural; 2 quality in-depth articles are good enough per week for a guest post.

6. Write Shareable Content

Not all content has the firepower to move readers into sharing mode; some content, no matter how useful it is, won’t attract share-like-an audiences.

Controversial posts kick against conventional theory or when you paint a beautiful picture in the mind of your readers. These types of articles easily attract a share-like audience.

A lot of theories, tools, and even case studies are published regularly online, and when you look at them from a different angle or run some search on them, you’ll find a reason to kick against some of their principles or teachings.

If you can stand on your toes and tell the fact that something isn’t right about it, your argument might go viral and attract thousands of shares.

The only thing to be watchful for is that you back up your arguments with solid evidence and data. Your mere opinion doesn’t count here.

Here is data backed post put together by Buffer on how to create shareable content.

7. Blog Design Matters

Websites that incorporate excellent blog design stand the best chance to attract and win the trust of potential paying customers and readers, get more pageviews, and consequently reduce bounce rate.

Spending a few dollars on your blog design isn’t a bad idea or investment. Site design navigation is one of the reasons many customers reportedly distrust e-commerce sites. A total of 25% say website navigation is one of the reasons they abandoned their shopping cart.

What gets confused is what a great blog design is and what’s not.

It is not about the color or how beautiful your blog design is. It’s about giving users the best experience while browsing through your web pages.

A good rule of thumb is to keep it clutter-free and avoid using a drop-down menu in your navigation bar. Many of your site users may not be aware of small things like this.

What can you say about this website?

example of a bad user experience website

Source.

Terrible! Just terrible!

I bet you’ll never return to this site after your first visit. You probably want your visitors to return to your website whenever they need something related to your blog topic.

So, give them the best experience while using your site.

Conclusion…

Suppose you take care of certain small things on your website. The bigger things will start to happen that will improve your overall search engine visibility and improve ranking.

You can drive website traffic without SEO. As I said earlier in this post, organic search engine traffic is the king of them all when targeted traffic converts.

So don’t neglect it; by all means, you’re going to need it.

22 thoughts on “How to Increase Website Traffic Without SEO”

  1. Hey Adeshokan,

    Social Media Marketing is not something theoretical but if used correctly social media can become a great source of traffic that can help you establish a successful online business or blog.

    The number of social media pages and users is increasing on a daily basis and while this is good because there are more potential users that will view your postings, it also makes it harder to get your posts in front of your followers.

    Images, videos and other visual items such as infographics is more shareable and hence, you will drive better traffic to your source.

    In my opinion – Optimizing your social media profiles are as important as optimizing your website’s SEO.

    Eventually, thanks for adding these potential facts and you know these will very useful for people to get better results.

    With best wishes,

    Amar Kumar

    1. Hi Amar,

      Social media marketing is here to stay and in my opinion, we’ve just started scratching the surface of it. Social media is a huge traffic stream for business owners (both big and small).

      The more we learn about it and discover where our ideal audience gathered, the better for marketing.

      Thank you, Amar.

  2. Hey Shamsudeen,

    Here after a long time and like always loved your post. I do missed reading your posts as I was busy with one of my new projects, but will be regular from now on.

    Keep up the good work.

    ~ Donna

  3. Hello Adeshokan,

    Great and very informative post. SEO is indeed a great way to drive massive organic traffic to your blog. However, there are plenty of other ways through which you can generate good traffic. It is also known as referral traffic. Social Media sites are great place to promote your blog posts. I am also using Quora and it is also a good traffic source. Thanks for sharing this detailed post.

    Regards,
    Vishwajeet Kumar

    1. Hi Vishwejeet,

      Thanks for the visit. I’ve been doing a lot on Quora these days too, but it hasn’t really transformed into desired or expected result in terms of traffic-wise. I’ll be glad if you can share one or two tips on how to drive more traffic from Quora with us.

      Thanks, Vishwajeet.

  4. I just love reading your articles and I want you to please keep making these amazing articles that are just straight to the point. I really appreciate the effort you put into each and every post. Regards

  5. Hi Adeshokan,

    What a beautiful article. I was planning to start another blog and while searching for the niche, I come across this post. Seriously, you clear my doubts. Thanks for writing this guide on Blog Niche.

  6. The best way for generating traffic for the website is SEO, social media organic traffic is not so effective, paid marketing may be expensive for it. Anyway thank you for sharing this useful article.

  7. This is my first visit here, and I will certainly come back. Thank you for sharing this post. Your blog is absolutely awesome.

  8. Hello Adeshokan,
    Excellent and much useful post, especially for those who wants to increase website traffic without SEO Sometimes I am getting high traffic but when it comes to lead generate the result is zero.
    Which is the best for new marketers Bing ads or Google ads?

    1. Hi Niraj,

      Bing or Google ads? Well, it depends on your marketing budget and the kind of result you’re expecting. Given all things being equal, Google ads will give better results on ROI in quick time than Bing ads.

      More people use Google than they use Bing. I think this plays a role in the result you get from both advertising platforms.

      Thanks, Niraj.

  9. Without doing proper on-page there is nothing will happen to get good ranks in Google you can’t get good traffic for your blog, but your ideas work if it is utilized in proper way.

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