When the internet began, SEO, fully known as Search Engine Optimization, was a new concept. Not only was it a very technical idea, based on search engine algorithms and keyword content, but it also was not refined.
Essentially, the first attempts at SEO were somewhat clumsy and clunky and relied on the constant repetition of prized keywords and phrases regardless of whether they sounded natural within the context.
Many sites also often included meaningless blurbs at the foot of pages to maximize traffic through this organic method.
With the online landscape now almost unrecognizable from the genesis of the internet, SEO skills have also come a long way, and SEO acumen is now a highly prized possession.
Whether you want to drive traffic to your online real estate site or win more customers to bet on sports with Bitcoin on Bovada, the art of content creation can be critical.
But how far have we come? How can a wonderfully written blog or a piece of landing page content be optimized for your business?
In the ultra-competitive world of online casinos, gaming, and betting, it is something that is now considered to be of paramount importance, so let’s take a look at why that could be and the ways it can be executed to maximum effect.
Blogging for Success: SEO and Quality Content Are Not Mutually Exclusive
For many, the idea of a blog started as a hobby, perhaps a personal website where thoughts could be shared, ideas exchanged, and life documented.
These days, blogs are an important part of most corporate, business, and online product websites. Gone are the days when they are relegated to deep within the site, as this dynamic and often daily content now takes a prominent position for many companies.
One thing that has been misunderstood in the past, especially with online casinos focused on games, interaction, graphics, and usability, is the need to create content that drives organic traffic and inward leads and includes links that optimize site visitor numbers.
As legal data collection continues, privacy is also part of marketing consideration, making organic SEO even more important as it does not rely on any mined data or customer information being asked for.
Digital marketing is now focused on organic SEO but does not exclude PPC (pay-per-click), something new companies often utilize as they start to build their traffic and customer base.
For organic SEO, the quality of the content matters, not just the use of strategically placed keywords or phrases. One of the first rules of any blog, especially on game-centered sites such as online casinos, is to engage the target audience.
Writing an interesting, relevant blog that captures your customers’ attention is just as important as using link-building to drive new and returning traffic to a website.
In terms of organic traffic for online casino sites, it’s all about attracting a global audience in a field that is replete with competitors. Maximizing profit for an online gaming company means, in part, not spending money on advertising whenever that is possible.
Obviously, all businesses have an advertising budget, but driving traffic to a site beyond the reach of that is an essential element of creating revenue streams. That is where quality content and SEO need to be merged to a high degree.
Marketing and Social Media: Is SEO Really a Marketing Must?
I have heard the question, “Why bother with SEO? Why not just advertise and rely on that?”.
Well, though there is no simple answer, there is an answer of sorts. SEO is not just an optional idea for most online operations; it is an essential part of their marketing and social media campaigns and strategies.
Simply put, SEO is now a marketing must, much like having a vibrant, constant, and up-to-date social media presence is shown by companies now employing full-time social media teams as standard.
One look around the internet or watching television adverts will show you several things:
- Which large companies have the big budgets for advertising;
- Which companies, especially online casinos and gambling sites, have the largest existing presence online and on-screen;
- The importance of market share in the online casino world is one of the most competitive in the world.
When it comes to marketing and social media, the online casino landscape is ever-evolving. It is all their new ways of attracting and engaging with customers, new offers, new sites, new games, and the introduction of AI and VR.
But, without people knowing, bubbling below the surface is the power of SEO content.
Driving traffic to online gaming sites and sites of all kinds, with well-placed keywords that have been analyzed for maximum results, all within quality content that marketers love, as the copywriters weave their written magic, as it were.
Though SEO skills and best practices continue to evolve, one thing is certain; it is an element of every website that is here to stay.
Maximizing online betting through a carefully coordinated and consistently choreographed blend of SEO content, which is the holy grail, the quest to rise up the rankings, and precisely why Search Engine Optimization, in its purest form, is so effective and invested in, both by online gambling and casino firms and any eCommerce site looking for success.