Content marketing is all about strategically distribution of your quality content to find targeted audience; search engine optimization is an integral part of the most important strategies to gain higher visibility in search result pages which should be your most trusted and reliable distribution channels to focus your energy, resources and time on.
From time to time, the world of search engine optimization revolves around different algorithm changes as we’ve seen in search marketing services providers giants like Google and Bing etc. In the world of SEO, what is consider legal and best practices today may become obsolete or crime in the coming months.
This calls for regular updating of your SEO knowledge, inform and practices as a search marketer that strive to stay ahead of the game doing white hat SEO techniques.
The study shows at kenshoo – infographics – reveals that search is the starting point for most people who booked travels tickets. And according to another research conducted by BrightEdge, they discover that organic traffic is the largest traffic channel that drives the most revenue and traffic for almost every industry in online businesses.
So, what does all these data means to you as a content marketer that leverage on increasing the flow of organic traffic growth to maximize conversion and consequently, increase revenue?
There are many moving parts to SEO techniques that really works according to the constant changes algorithm updates, but following are the most suggested latest SEO techniques areas every SEO’s should focus on.
1. Users Search Intent.
Digging into keyword research tools to find profitable niche keywords is not enough data to get ahead in today SEO and content marketing strategy. You have to get into the minds of your customers and think like them – put yourself in their position.
For instance, your approach to the topic of “how to satisfy a woman in bed” would and should certainly vary depending on who is asking the question.
The tone and manner you approach the subject would likely different when a 65-year-old male is asking this question from how you talked about it when a 20-year-old male adult does. Understanding your readers’ intent is the beginning to a well SEO optimized page.
If you can read your customers minds base on their keywords input into search boxes; what exactly do they want to find out from filling such search term in the search box, then you will certainly come up with content that solves their problems, needs or wants.
2. Mobile Not an Option.
With the steady rise in mobile technology, different screen resolution and massively 56% of all website traffic to the leading US websites, it’s now glaring than ever how important mobile-friendly web pages is to your website users.
On February 26th, Google announces that they are now updating their search algorithm to start ranking web pages according to mobile friendliness.
For now, it is uncertain whether a page that is not mobile-friendly will also lose its ranking from its desktop users. But I think this should be far from coming to reality, a page that is non-mobile friendly shouldn’t affect it desktop ranking rather should only affect its mobile organic traffic.
And one more thing about this mobile algorithm updates – it is said to be on a page-by-page basis. This mean even if your homepage tested “Awesome! This page is mobile-friendly“, your inner pages might not as well mobile-friendly to users. And there are no grades for mobile friendly pages – it is either your page is mobile-friendly or not mobile-friendly.
You should also check to see if other important pages on your blog are mobile-friendly too.
A good place to start with making sure your web pages are mobile-friendly is to install a responsive theme that easily adapts to any device your blog is viewed in. This way you don’t have to worry about whether your pages are mobile friendly or not.
Though this may not work out well for all blog sizes, design and customers.
Before you go all out spending money on making your web pages mobile-friendly, see that you check out what percentage of your current visitors use mobile devices to visit your blog and what type of device they use most and what type of OS – tablet, iPad, iPhone, Android, BB etc.
This will come handy when it’s time to make an inform decision on how to make sure your web pages are all mobile-friendly.
3. User Behavior – CTR
This shouldn’t be new to you, except that you’re just getting started to the world of search engine optimization.
User’s behavior has been one of the more than 200 ranking signal used by Google to determine the relevancy and quality of a page to user’s queries.
But as of recent, Bing has followed in that direction too, this mean that your pages should provide all the necessary answer to the subject you’re talking about otherwise, lower CTR and bounce rate may in the very nearest feature affect your ranking signal.
When a user clicks through to your web page from SERP and immediately hit back button on her browser to click on another link on the search result page, this type of activities send a very ranking signal to search engines whether your information did meet her needs or not.
4. Marry Content Creativity with Best SEO Techniques.
When Google Panda rolled out in February of 2011, its primary targets are low-quality content that offers no meaningful benefits or value to users.
Google clearly crack down on tiny low content blogs and gave higher priority to sites that produce high in-depth useful content to its users. But this in itself makes many content marketers tends to ignore the technical side of optimizing useful content to give it added exposure it deserves in search engines.
Great SEO Techniques and quality content most work together to give maximum result and exposure the content deserve. Working white hat SEO techniques are as good as the value you’re providing your blog readers.
Write for human, but never ever ignore the technical side of creative content that provides the important elements useful content needs to reach wider and targeted customers.
5. Target Users in Different Stages.
This is where thinking like you’re the customer or searcher greatly comes into play.
When people type in their queries into the search box, they want to achieve one specific task – either they want to discover something, or want to learn more about it or decide on what next to do with it.
You have to make sure your copy meet one of these users intent; think about what they expect to meet on the page when they arrive at your website…..once you understand this, you’re going to present your visitors with the right useful information.
When a user type into the search box “best link building SEO tool”, he definitely at this stage don’t know what SEO link building tools to buy, he is on the search for which to choose.
But when a search query like this is typed into the search box, “pros and cons of link-assistant SEO tool” or “link-assistant SEO tool review”, “review of link-assistant SEO tool”, then such user expect not just the pros and cons of the SEO tool, but also case studies – your personal experience with the use of the SEO tool.
At this stage, he hasn’t made his buying decision….base on the information he gathered, he could decide to learn more about the SEO tool or search for other link building SEO products.
Now, when a query like this is typed into the search box “Link-assistant promo code”, “get link-assistant see tool”, such user had made the decision to buy but as we can see in the first keyword phrase, he is looking for an alternative to getting it at a more affordable price.
But when a search query like this is typed into the search engine box, “how to use link-assistant to build quality links”, your vast experience as an SEO’s in link building game must be called into action here.
You have to demonstrate to the users how to get around things technically here. Graphs, videos, case studies, images, data, facts and figures etc…All these will help communicate your message better to the user.
You have to understand the different stages of users intent base on their keyword phrase in other to produce quality and useful information that will meet and solve their problem.
Far from it, this list is just a scratch of the surface of what best SEO techniques are…..your contributions are welcome.