Content marketing is all about strategically distributing your quality content to locate the targeted audience. SEO is the most important strategy to gain higher search visibility which should be your trusted and reliable marketing channels to focus your energy, resources and time on.
From time to time, the world of search engine optimization revolves around different algorithm changes. As we’ve seen in search marketing services providers like Google and Bing etc.
In the world of SEO, what is considered legal and best practices today may become obsolete or crime in the coming months.
This calls for regular updating of your SEO techniques knowledge, inform and practices as a search marketer that strives to stay ahead of the game doing white hat SEO techniques.
The study shows at kenshoo – infographics – reveals that search is the starting point for most people who booked travels tickets. According to another research conducted by BrightEdge. They discover that organic traffic is the largest traffic channel that drives the highest revenue and traffic for almost every industry in online businesses.
So, what do all these data mean to you as a content marketer that leverages on increasing the flow of organic traffic growth to maximize conversion and consequently, increase revenue?
There are many moving parts to SEO techniques that really work according to the constant changes algorithm updates. But the following are the most suggested latest SEO techniques areas every SEO’s should focus on.
1. Users Search Intent.
Digging into keyword research tools to find profitable niche keywords is not enough data to get ahead in today’s SEO and content marketing strategy. You have to get into the minds of your customers and think like them. Put yourself in their position.
For instance, your approach to the topic of “how to satisfy a woman in bed” should certainly vary depending on who is asking the question.
The tone and manner you approach the subject would likely different when a 65-year-old is asking this question. Compared to when you talked about it with a 20-year-old male adult does. Understanding your readers’ intent is the beginning of a well SEO optimized page.
If you can read your customers’ minds base on their keywords input into search boxes. What exactly do they want to find out from filling such search terms in the search box? You will certainly come up with content that solves their problems, needs or wants.
2. Mobile Not an Option.
With the steady rise in mobile technology, different screen resolutions and massively 56% of all website traffic to the leading US websites. It is now glaring than ever how important mobile-friendly web pages are to your website users.
On February 26th, 2015, Google announces they are now updating their search algorithm to start ranking web pages according to mobile-friendliness.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”
For now, it is uncertain whether a page that is not mobile-friendly will also lose its ranking from its desktop users. But I think this should be far from coming to reality. A page that is non-mobile friendly shouldn’t affect its desktop ranking. It should only affect its mobile organic traffic.
And one more thing about this mobile algorithm updates – it is said to be on a page-by-page basis. This means even if your homepage tested “Awesome! This page is mobile-friendly“, your inner pages might not as well mobile-friendly to users.
And there are no grades for mobile-friendly pages – it is either your page is mobile-friendly or not mobile-friendly. You should also check to see if other important pages on your blog are mobile-friendly too.
A good place to start with making sure your web pages are mobile-friendly is to install a responsive theme that easily adapts to any device your blog is viewed in. This way you don’t have to worry about whether your pages are mobile-friendly or not.
Though this may not work out well for all blog sizes, design, and customers.
Before you go all out spending money on making your web pages mobile-friendly. Check out what percentage of your current visitors use mobile devices to visit your blog. And what type of device and OS your visitors use mostly – tablet, iPad, iPhone, Windows, Android, etc.
This will come handy when it’s time to make an inform decision on how to make sure your web pages are all mobile-friendly.
3. User Behavior – CTR
This shouldn’t be new to you. Except you’re just getting started to the world of search engine optimization.
User’s behavior has been one of the more than 200 ranking signals used by Google to determine the relevancy and quality of a page to the user’s queries.
But as of recent, Bing has followed in that direction too. This means your pages should provide all the necessary answers to the subject you’re talking about. Otherwise, lower CTR and bounce rate may in the very nearest future affect your ranking signal.
When a user clicks through to your web page from SERP and immediately hit the back button on her browser to click on another link from the search listings. This type of activity sends a negative SEO signal to search engines that your information does not meet the user expectations.
4. Marry Content Creativity with Best SEO Techniques.
When Google Panda rolled out in February of 2011, its primary targets were low-quality content sites that offer no meaningful benefits or value to users.
Google clearly crackdown on tiny low content blogs and gave higher priority to sites that produce high in-depth useful content to its users. But this action in itself pushes many content marketers to ignore the technical side of content optimized to give it the exposure it deserves in search engines.
Great SEO Technique and quality content must work together to give the maximum results and exposure the content deserves. Working white hat SEO techniques are as good as the value you’re providing your blog readers.
Write for humans, but never ever ignore the technical side of creative content. This will provide the important SEO elements that needs to reach wider and targeted customers.
5. Target Users at Different Stages.
This is where thinking like you’re the customer or searcher greatly comes into play.
When people type in their queries into the search box, they want to achieve one specific task. Either they want to discover something, want to learn more about it or decide on what next to do with it.
You have to make sure your copy meets one of these users’ intent.
Think about what they expect to meet on the page when they arrive at your website. Once you understand this, you’re going to present your visitors with the right useful information.
When a user types into the search box “best link building SEO tool”. He definitely at this stage do not know what . He is on the search for which to choose.
But when a search query like this is typed into the search box. “Pros and cons of link-assistant SEO tool” or “link-assistant SEO tool review“, “review of link-assistant SEO tool”. Then such a user expects not just the pros and cons of the SEO tool, but also case studies. Your personal experience with the use of the SEO tool.
At this stage, he hasn’t made his buying decision. Base on the information he gathered, he could decide to learn more about the SEO tool or search for other link building SEO products.
When a query like this is typed into the search box “Link-assistant promo code“, “get link-assistant SEO tool”. Such a user had made the decision to buy. He is actually looking for a mean to afford it at a cheaper rate.
But when a search query like this is typed into the search engine, “how to use link-assistant to build quality links”. Your vast experience as an SEO’s link building guru must be called into action here.
You have to demonstrate to the users how to get around things technically here. Graphs, videos, case studies, images, data, facts, and figures, etc…All these will help communicate your message better to the user.
You have to understand the different stages of users intent base on their keyword phrase in order to produce quality and useful information that will meet and solve their problem.
Far from it, this list is just a scratch on the surface of what best SEO techniques are…your contributions are welcome.