The lack of experience or qualification does not stop you from achieving your goal. If you’re considering starting a career or a side hustle, the good news is that anyone can get a digital marketing job without experience.
It does not matter whether you hold a Ph.D. or Master’s; digital marketing is more about the result and less about degree or qualification.
You’re the expert if you can get clients the result and reproduce the process to achieve the same or similar result.
I have been in digital marketing for over a decade and have witnessed many industry changes.
Still, one thing remains constant, the demand for freelancers and more innovative ways to achieve success always rises yearly.
New tools, strategies, algorithm updates, and new industries appear yearly.
The internet is ever-growing, and many emerging startups and innovations are coming up.
So if you’re thinking about whether it’s too late to start a digital marketing career, think again; the internet is a world on its own.
Can You Get a Job in Digital Marketing With No Experience?
The honest answer is no unless your client is as clueless as he doesn’t know a thing about online marketing.
Landing a good job in digital marketing with no experience will be difficult.
Getting a good digital marketing job that pays you a decent monthly income requires at least basic internet marketing skills.
At the minimum, you need to know the basic skills in your industry. What is required to land a client that pays for your services?
So, it will be good if you have prior knowledge in digital marketing to draw from and to help you scale ahead.
How to Get a Digital Marketing Job
Before getting a job in digital marketing, you need a good understanding of the online ecosystem, your industry, tools, processes, terms, marketing techniques, etc.
You need to know how internet marketing works and clients’ expectations.
The good thing is this there is plenty of valuable information to put you on the right path in this post.
From getting started to the process that leads to landing your first entry-level job, you will get lots of valuables from reading this post.
So, let’s begin with getting you a digital job when you have no experience…
1. Learn the basics
To become a digital marketing freelancer, you must learn the basics of Internet marketing campaigns.
You’ll need to understand the digital marketing concept and grab a solid understanding of the ecosystem.
There are lots of free online resources that can help you get started without financial cost.
And if you want to add more to your social media marketing knowledge, there are free SMM blogs like Hootsuite, Buffer, Awario, Social media examiner, and more.
These blogs publish resourceful material to help you understand social media marketing and build your knowledge to the next level.
2. Be a Specialist
Digital marketing is a broad industry or concept; you need to be a specialist or at least narrow down your services niche.
Instead of doing many things on average, train yourself to be good at one thing.
There is no shortage of opportunities in digital marketing:
- SEO Specialist – Search engine optimization
- SEO Copywriting
- Content marketing
- Social media manager
- Outreach Specialist
- Email marketing expert
- Growth Hacking
- Outbound marketing
- Influencer marketing
- And more
Choose what interests you and align it with your goals, objectives, and passion. These are some of the highly sought-after digital marketing jobs.
3. Take a Course
A step from the above point. There are free course platforms that will help you improve your marketing skill and position you as a good candidate for clients’ jobs.
This will help you in many ways – it will give you a 360-degree view of digital marketing and help you understand what marketing is about.
You’ll be able to execute marketing tasks and familiarise yourself with marketing tools.
You’ll be ready to face the real world of digital marketing. You can go for a professional certificate course if you want a more comprehensive understanding of the industry.
At the end of the class, you’ll earn a certificate that lets you stand out during job hunting and help you get an entry-level job.
Here are a few places to find relevant course programs to improve your marketing skills – paid and free course platforms.
4. Start Your Website
There is no better way to learn than from experience. Starting your website gives you the advantage of learning digital marketing in the real world.
You’ll get first-hand experience and learn to work on many aspects of online marketing.
You’ll wear many hats managing your blog, from website management, content writing, SEO, and networking to content marketing. It will help you in a lot of ways you can never imagine.
As you continue managing your blog, you’re learning in the process and building on the experience you’ll need to take on clients’ jobs and be able to show your past work.
Improve your blog traffic and sales to build confidence and necessary marketing skills.
When clients ask for your past work or experience level, you have a real-world case study to show.
5. Start as a Freelancer
As you grow in experience and skill, you can start taking gigs and signup for freelance marketplaces.
There are a lot of freelancing sites that are free to sign up for. You’ll find many clients in these places looking for people to hire.
A good place to kick-start your freelancing job is Fiverr. Fiverr is one of the biggest freelance marketplaces on the internet.
And it’s free to join; you don’t pay any fee to register as a freelancer on Fiverr.
Starting as a freelancer will help you learn how to communicate with clients and measure results vs. time, and it will help you face the practical side of digital marketing.
As I said earlier, digital marketing is not a theoretical concept; it is more of a practical and day-to-day experience.
The more client jobs you handle, the more practical experience you gain.
For starters, follow these guidelines to land your first freelancing job:
- Charge a low fee to gain valuable industry experience. Your ultimate goal at this stage is to gain valuable experience that will help you charge premium service in the feature.
- Sign up for different job boards and read the application process carefully.
- Always monitor your email or job board message center for fast response. There are lots of freelancers competing to take the job; the quicker you respond, the better,
- Focus on making your profile stand out and tell what you’re doing and what makes you the best choice for the clients.
6. Network with Other Marketers
Networking with people of like minds in your industry will offer many opportunities.
So make time to engage with people on your favorite social media sites – Facebook, LinkedIn, Pinterest, Twitter, and more.
It is easy to get clients when you have people who can confidently recommend your service to their friends, colleagues, and other marketers.
But this won’t just happen on its own; you need to get in the circle of influencers in your niche.
As you engage, share their content, and chat with other marketers on social media platforms, you’re making connections that might be helpful in the future.
Attending a digital marketing summit is a good way to meet and interact with other professionals in your field.
Networking is a powerful marketing tool you should never underestimate.
7. Work with Agency or In-House Brands
One of the best ways to start your digital marketing career is to work with an agency or in-house marketing opportunities.
It lets you learn more and build your portfolio for diverse client needs.
Most often, your favorite marketing blogs are open to hiring new positions and publicly announce them on the brand’s blog and in a newsletter; you can apply if you think the job is within your qualification.
8. Join Relevant Groups
This can be an incredible tool that serves many purposes if utilized to its full potential, and you don’t abuse it.
I have seen firsthand how relevant groups of people in different niches can be a great source of learning and for getting business deals.
Find as many as possible you can join that are relevant to your marketing goal.
There is a group on Facebook for anything you can think of – Recipes, marketing, SEO, to more complex topics such as astronauts, AI, nature, etc.
People will notice and want to inquire about your services if you contribute positively in these places and regularly share your marketing achievements.
This is better than aggressively spamming groups with your offer.
9. Work for free
You may find it difficult to accept this one, but starting as a digital marketer, you may need to offer free services at one point in your career.
The purpose is to announce yourself as a credible freelancer and showcase what you can execute.
Initially, clients will be sceptical of hiring someone without experience or track record for their job. Still, if you accept to offer free service, it reduces the fear of losing everything if something ever goes wrong.
FAQ – How to Get a Job in Digital Marketing
Here are some helpful answers to help you get a job in digital marketing if you have no experience.
How do I get my first job in digital marketing?
The best way to get your first job in digital marketing is to leverage your existing marketing connections. Look within your circle and see how you can get people to hire you.
It’s easier for people who already know you to offer a job than a total stranger when you don’t have prior experience to show. So, contact your connection and let them know you’re available for hire.
What qualifications do you need to be a digital marketer?
You don’t need any qualifications to be a digital marketer.
While you can stand out by taking relevant industry professional courses and getting certified, these are not mandatory for a successful digital marketing professional.
You can learn from personal experience, creating and managing web projects, running marketing campaigns, adjusting tactics, and measuring your results. This is more helpful than taking a theoretical test that only prepared you for a paper talk.
Is digital marketing easy for beginners?
Not quite so, but it’s not rocket science, either. Anyone can learn and be good at digital marketing if willing to put in the required effort, energy, time, and investments.
For beginners marketers, learn to show up daily and be part of a community that helps you acquire more knowledge and build your skill. Start a project and learn from your own mistakes and experiences. There is no better way to learn digital marketing than from trial and error.
Can digital marketers work from home?
Digital marketers can work from anywhere and get paid in any currency. The freedom to work from the comfort of your couch is one of the beauties of Internet marketing.
You don’t have to face hectic daily traffic; you don’t have to get on the bus and get stuck in traffic before operating your business.
With a laptop and internet connection, you can operate your business anywhere, anytime, and in any place convenient for you.