Content marketing strategies – in its literal meaning – is the process, tactics and strategies you planned and executes to market your existing published contents and not the process you undertook in writing a new one. The name of the concept is “content marketing” and not content creation or writing.
If we’re talking about article writing, then things like keyword research, on-site SEO, proof-reading and editing, using of images, who is this for and what is in it for me….etc. all these we come into play and will be the basic of our writing.
It does not necessarily mean you have to be a writer for you to be a content marketer.
Content marketers are the ones to take the story out, planned every marketing channels, every possible means that guarantee the most targeted relevant audience who are desperately in need of such information sees it and build a solid relationship with the company.