There are hundreds of web hosting companies in Nigeria as we speak.
But what you’re not aware of is that most of these web hosting companies are reseller or affiliates to a foreign web host. In practical, they do not have a data center of their own where they store your website files.
This means if your business is serving the local audience in Nigeria, your files are stored abroad.
This might add an extra bit of layers to your website page speed. Also, your blog files are guided by the existing law of the foreign host country.
But before we go into the technical details and other reasons why you should consider hosting locally. Especially if your business serves the local audience.
Let’s take a look at how to chose a web hosting company in Nigeria.
Since we have hundreds of hosting companies in Nigeria claiming superiority over each other in terms of services delivery, is essential to analyze what makes a good web host according to your needs.
This is one thing you need to bear in mind.
A good web host is as good as your needs and wants.
#1. Technical Support.
I am of the opinion that everything doesn’t always go smoothly no matter how best or competent your technical staffs are. But what makes a good support system is the ability to always be available when the need arises.
A good and reliable web hosting company technical department should always be on the ground 24/7 to attend to customers issues and complains. There should be the availability of all communication channels provided. i.e Twitter, Facebook page, Whatsapp, Skype, Live chat, 24/7 call support, email etc.
In our today’s world, people communicate using various channels and you can’t tell what your customers preferred. In fact, some customers have reported quick and better customer service delivery using the company’s Twitter handle.
#2. Hosting Package Prices.
This is an essential aspect you should look into critically. You need a reliable web host to do business with, in the same vain you want something affordable.
Remember, if it is too cheap, it could also mean a sign of inferior.
Reliable web hosting services cost money to run. From modern and reliable hardware purchase to the in-house support team, everything cost more money to run.
You need to analyze every feature and service your web host offered vs the prices of each hosting package.
If things do not balance well, it could be a sign of a non-transparent web hosting company.
#3. Contact The Customer Support Before Placing Your Order.
This is essentially good to do before placing your order for at least, you may have a view of how the service department works. But not just that, your website has its own needs and want so you need to contact your potential web host to make your inquiry.
For instance, you may have a blog already you want to migrate to the server after completing your order. You need to confirm if your web host provides free WordPress migration services or charges a small fee.
If they charge a fee for such thing as site migration, then I suspect they’ll happily charge you more for other hidden services in the future.
Don’t hesitate to make a list of your questions and take note of the response before placing your order.
#4. Features and Limitations.
Your business needs and wants will determine what features you will need on your website. If you’re running an e-commerce site, your features will definitely be different from that of a content publishing powerhouse.
So, go through the list of features and limitations your web host provided and showcase on their homepage.
If something you want is missing, consider asking or ideally, move onto the next hosting provider. But I will advise you speak with a customer representative first before deciding on your next move.
Some companies don’t list everything out on their homepage. Not for the bad reasons, but someone may not just be doing his job too well.
Okay, now that we’ve identified how to pick a web host…let see why you should host locally with a Nigerian web hosting company.
#1. Economic Value.
Disclaimer – I’m not singing the present government song #Change – Grow The Naira…far from it.
But if you look at it from a business perceptive and patriotic citizen. You’ll agree that if there is an “equal in quality” of services or product value in Nigeria to what we have abroad.
What is the need of taking your Naira to abroad to purchase the same services or products?
I agreed in the past that the Nigerian web hosting companies are not anywhere near most of their counterpart overseas. But with this new web host on the block, I think the face of the Nigerian web hosting industry is about to change for the better.
Let’s support our own…and grow the Naira.
#2. Ease of Acces to Technical and Staff Team.
One of the best advantages you’ll get from hosting with a local web host is the ability to reach out in person if the need arises. No matter the state your web host reside locally, with a proper arrangement, you can visit their office and sort things out amicably.
I once had an issue with NameCheap web host which required extensive protocols and all sort of personal identification. If it were to be a local host, things would have been settled within some few hours.
All I need to do is to locate their office, go there in person and speak with the Man in charge. Plus you can even exchange business contact and meet new people.
People who are more likely to be interested in what you offer on your blog and possibly do business with you.
#3. Domain Location IP.
Though while not a direct ranking factor, and still a subject of debate, your website IP location might play a small role in search ranking.
If your business serves the local audience and your files are hosted in the same country. Technically…it could improve page speed which is a direct SEO factor.
This is because of the time required for information to travel from the source to the user network.
So in an ideal world, I strongly advise you host with a local web hosting company if your business serves the local audience.
#4. Currency Exchange Rate.
This is another factor you should consider hosting your website locally. Especially in this current economic recession and the Naira to the dollar exchange rate.
If you’re a small business owner just starting out with a minimum marketing budget, the best is to start here with a local host. The Naira equivalent you pay for same hosting services you can get here does not worth it.
You’re ignorantly paying high for same product and service available to you at your fingertip.
#5. Face-to-Face Meeting.
I briefly talked about this up there but is important I remind you of it once again.
Is easier for me to get on the phone or knock on my web host door if there is a need for that. But you know is economically impossible for me to get on the plane and fly to Chicago to settle issues concerning my website hosting.
Considering all the above factors, your next question will be which Nigeria local host will be good for my next blog project?
Since most Nigeria web hosting companies are either affiliates or resellers to one web hosting company abroad, Garanntor is my recommendation.
Why Garanntor web host?
Garanntor is a web and cloud hosting company, delivering outstanding hosting service and amazing features with their datacenter hosted at a tier lll facility in Lagos, RackCenter.
Garanntor is the first indigenous web hosting company to have is infrastructure hosted here in Nigeria. An indigenous company that claims to have its infrastructures delivers quality services equal to international standards.
Unlike other web hosting companies in Nigeria, Garanntor provides many other services like cloud hosting, WordPress hosting, email services, domain name registrar, storage, security, etc.
A company founded in November of 2015 by a team of experts in the web and cloud hosting services but officially launched in 2016.
Currently, their hosting package starts at N125/month which I believe is affordable for any level of an internet marketer. All their hosting plans come with Cpanel features you could find in any other top web hosting company.
Garanntor has a dedicated WordPress hosting package starting at 600 Naira per month. This is something I haven’t see in other web hosting companies in Nigeria.
Try Garanntor today and hopefully, you won’t regret it.