Content is a big part of affiliate marketing campaigns and one of the best ways to sell affiliate products or services.
There are many ways of affiliate marketing content that you can use. Blogs, newsletters, social media, and even YouTube videos. You can run a successful affiliate marketing business by utilizing these platforms, including Twitter affiliate marketing.
As an affiliate marketing content writer, you must properly grasp how to write great content for an affiliate marketing campaign.
Here are 6 ways to write great content for your next affiliate marketing offer.
6 Popular Affiliate Marketing Content
Who says you can earn money from doing only one type of affiliate marketing content? There are multiple ways, and here we will talk about them.
1. List-style Post (Listicles)
Listicle form of content is great for grabbing the readers’ attention right away. In today’s day and age, isn’t that what every other article is about?
You must have seen this type of article thrice in the past 24 hours. Here are some examples
- 10 best things about x and y.
- 26 Best SEO Tools for Small Business Owners
- 10 Ways to Make Money from Affiliate Marketing
- 24 Insanly SEO Tips to Reach Google’s Top 10
Make listicles or List-style posts but do not forcefully prepare a list that does not even need it.
Another thing to note is that do not list things that the readers already know. For example: Make a list of web hosting companies that provide a free trial and list some companies that do not provide free trials.
That will turn off your readers.
Every point in your list should have a distinctive impact when the readers are going through them.
2. Individual Product Review
Product reviews are the most popular form of affiliate marketing content.
Add individual perspective into the review; you are on the verge of gaining your readers’ trust. When readers notice your affiliate product reviews are genuine, they will decide based on them.
You have to write reviews about products and services as if you have already used them and are writing an opinion about them.
Write about things you like, and, more importantly, in an affiliate context, write about things you don’t like.
By being honest and transparent about the products/services, you’re helping your readers to make the best marketing decision.
3. Case Studies
Case studies are valuable resources that potential customers use to make purchasing decisions. You can provide useful findings and results to your readers as an affiliate content writer since you are compiling data and insights.
The readers should be able to fully trust what is written about the affiliate product since it is backed with facts and data.
A case study usually contains statistical data and reviews from many who have tested the product.
It is one of the best ways to write an unbiased product review that converts better. You can source product uses case from many platforms.
A good place to start your search is the Facebook group.
Many product owners have special or private Facebook groups for their product users. Here you will get real-world user experience you can leverage to make your content trustworthy.
4. Tutorial or How-To Articles
Many products and services need a guide on how to use them. You can capitalize on these affiliate items and create Tutorials or How-To Articles.
Create and edit an informative video tutorial using a video editor that teaches your audience how to use a certain product. The same can be done in written form for your affiliate blogs.
5. Product Comparisons
Product comparison affiliate content can provide valuable information to your readers.
It usually contains straight-to-the-point information, like the features of the product. Readers can review each comparison aspect in seconds and easily decide which product is best.
Guides are another great type of affiliate content. With Guides, the affiliate can recommend affiliate products to earn commissions.
Not only are guides an easy way to make money from affiliate marketing, but they also build trust and the brand name.
Long-form guides are usually affiliated content-friendly and earn more revisits and shares.
8 Tips to Affiliate Marketing Content
Go through each amazing tip to help you write great affiliate marketing content.
1. Write Your Own Experience and Truth
Building great affiliate marketing content involves writing about products or services you have used.
By writing about things you have experienced personally, you can write authentic content that the readers will appreciate.
You must test out and know everything about the Products and services you are about to make affiliate content on.
Even if you have not personally used the affiliate product or service, you must write about it as if you have personally used it. It does not mean that you write any misinformation about the product.
When readers read your reviews, they need to feel the authenticity of your content so that you can build credibility from it.
2. Be Honest
Writing content for Affiliate marketing consists of writing about those aspects of the product that you believe in. This point is somewhat similar to the first one.
Being honest is the key to writing compelling affiliate content, even if that means a negative review about the product. But is that what affiliate content is all about?
The content will look like an advertisement if readers fail to see a genuine opinion about the product.
Affiliate content writers should never write about an affiliate product or a service in a way that sounds like it’s a promotion.
You have to be straightforward about the product.
If you don’t like the product, you can tell exactly what you don’t like about the product so that the readers do not make the mistake of buying a non-promising product or service.
3. Keyword Research, Use long-tail keywords
Keyword research is crucial to ranking your content in Google or any other search engine.
You can write the best affiliate content or blog in the world, but poor SEO optimization of your content will affect its organic search ranking. This will result in less traffic to your website.
So you need to search for keywords, especially long-tail keywords that you can use in your affiliate content. A pro tip for using a keyword is to use them where it fits naturally.
The best place to look for keywords is on your competitor’s site. Find what long-tail keywords your competitors use, and you can integrate those keywords into your website.
You can use keyword research tools to generate valuable long-tail keywords that rank your website in search results.
4. Improve Text Readability
Improving the readability of your affiliate blogs will take you a long way. An astonishing affiliate article will not pour in the result in SERP if it has low readability.
Affiliate content writers can make their sentences short and use headings and subheadings in their content.
Another way to improve readability is to make long sentences into small paragraphs. You can also use a bulleted list where it is necessary. Do not also use many adverbs.
Using alternative phrases and words can also improve your text readability.
There are platforms or tools like the Hemingway app that can analyze your content and highlight sentences that need adjustments.
5. Choose an Appropriate Post Length
Every niche has its appropriate post length, so it is important to determine your niche first.
Assuming you have your niche figured out, you must determine what type of content you want to write. For example, if you publish short articles, your post length should be 500 to 700 words.
Similarly, if you write a detailed review about a certain product, around 1500 to 2500 words are enough.
Your topic also holds a crucial role in determining the appropriate post length of your content.
6. Incorporate Affiliate Links into Stories Naturally
Expert affiliate content writers know this method, so they attract many readers who buy a product from their affiliate links.
Never use affiliate links forcefully because it will make your content look promotional. Instead, try to incorporate your affiliate links into stories naturally.
7. Use Appropriate Tone Of Voice
There is no assigned tone of voice for all types of content you write. More importantly, your tone of voice should depend on the type of audience you are targeting.
If your target audience is Millennials or Gen Z, your tone of voice should be conversational and include some jargon or slang appealing to the appropriate generation.
On the contrary, if your target audience is Boomers, making straightforward and informative articles will be more up to their taste.
8. Create Visual Content
A compelling affiliate content strategy is successful when at least text and visual content are included.
Imagine reading an article with only plain text; it will look dull. You will likely click out of that article.
This is why creating visual content for affiliate marketing is a must. People are more engaged when visiting websites that contain images and videos that help them understand the topic better.
You don’t have to be a professional designer. Canva is a free tool you can use to create high-quality infographics, photography, video, branded images, etc. When it comes to videos, you can add explanation videos.
Conclusion – Content for Affiliate Marketing
Affiliate content marketing requires an expert copywriter who understands the feelings and intentions of prospective customers.
Although it takes time to master this skill, especially if you are a beginner, you can achieve great success once you implement the things we have mentioned above.