If you’re weighing B12 AI as your website builder, the pricing page can feel like a puzzle. There are two entirely different paths (build it yourself or let B12’s team build it for you). Each has its own set of tiers, and the numbers shift depending on whether you pay monthly or yearly.
This guide breaks down exactly what you get at every B12 AI pricing point, so you can figure out which plan actually fits your business.
B12 splits its pricing into two tracks:
- Do It Yourself: you use B12’s AI website generator and editor to build and manage your own site.
- Experts Do It For You: B12’s in-house team of designers, copywriters, and strategists builds and maintains the site for you.
Both tracks offer monthly and yearly billing, with yearly billing saving you 15% on the Do It Yourself plans.
Quick takeaway:
B12 offers a free tier plus DIY plans from $49 to $78/month (or 15% less yearly). Want it built for you? Professional and Advanced start at $199 and $399/month, plus a $1,999 one-time setup fee.
Do It Yourself Plans
This is where you’d probably start, since it includes a genuinely free tier and lets you test the AI builder before committing any money.
Free – $0/month
The Free plan is built for anyone who wants to get a site live in minutes, with no upfront cost. Here’s what’s in the box:
The catch is the subdomain and the AI credit cap. 30 credits a month are enough to explore the tool and make some early edits, but they will run out quickly if you’re actively building multiple pages.
There’s also no custom domain, so this plan works best as a testing ground rather than a permanent home for a real business.
Website – $49/month (or $42/month billed yearly)
This is B12’s “Most Popular” tier, and it’s the plan most small business owners actually land on. B12 is currently running a promotion of $1/month for the first 3 months on this plan.
It includes everything in Free, plus:
This is the tier where B12 stops feeling like a demo and starts feeling like a real website builder.
The jump from 30 to 100 AI credits a month is meaningful if you’re regularly asking the AI to rewrite copy or generate new sections, and removing B12’s branding matters a lot if you care about looking established rather than like you’re on a free plan.
Website + Client Engagement – $78/month (or $67/month billed yearly)
Same $1/month for 3 months promo applies here too. This plan is aimed squarely at service-based businesses (consultants, coaches, agencies, freelancers) that need to manage client relationships, not just show up online.
Everything in Website, plus:
If your business runs on taking in new clients, sending contracts, or emailing a list regularly, this plan pays for itself by consolidating tools you’d otherwise pay for separately (email marketing software, a separate eSignature tool, a CRM).
What’s shared across all three DIY tiers
A few things are consistent no matter which DIY plan you pick, and they’re worth knowing before you compare against competitors:
Experts Do It For You Plans
This track is for business owners who don’t want to touch the editor at all. B12 assigns a team to design, write, and launch the site, and then continues to support it monthly.
Professional – $199/month (or $169/month billed yearly)
In addition to the monthly fee, the done-for-you website build is a $1,999 one-time setup fee. That fee is what covers B12’s team actually designing and writing your site.
If you want more work done beyond the initial build, additional copywriting and design services run $75/hour.
Advanced – $399/month (billed monthly or yearly)
Like Professional, Advanced also carries the $1,999 one-time setup fee and the same $75/hour rate for extra copywriting or design work beyond what’s included.
Advanced is built for businesses with a team, as it includes 5 seats instead of 1, and the “monthly website updates” line is the key differentiator. It means B12’s team is proactively adding or refreshing content on your site every month rather than you having to request it.
A note on the setup fee
The $1,999 setup fee is separate from the monthly subscription. Your subscription covers hosting, maintenance, unlimited support, and platform access, while the one-time fee covers the actual work of a dedicated team building, testing, and launching your site.
Budget for both if you’re going the Experts route: roughly $2,000 upfront, then $199 or $399 a month after that.
Quick Comparison Table
| Plan | Monthly | Yearly | Setup Fee | AI Credits | Best For |
|---|---|---|---|---|---|
| Free | $0 | $0 | None | 30/month | Testing the platform |
| Website | $49 | $42 | None | 100/month | Solo sites on a custom domain |
| Website + Client Engagement | $78 | $67 | None | 300/month | Service businesses managing clients |
| Professional (Experts) | $199 | $169 | $1,999 | 300/month | Owners who want it fully built for them |
| Advanced (Experts) | $399 | $399 | $1,999 | 300/month | Teams needing ongoing content and 5 seats |
All DIY plans include a limited-time offer of $1/month for the first 3 months on Website and Website + Client Engagement.
Which Plan Should You Actually Pick?
One thing worth flagging before you commit: since B12’s Do It Yourself yearly pricing saves 15%, and B12 explicitly restricts downgrades (Advanced or Professional subscribers cannot move down to a DIY tier), it’s worth starting with the plan you’ll actually need long-term rather than assuming you can freely move down later.
