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One of the best ways to scale content production is to hire freelance writers. It is how you can keep content consistency and focus on other aspects of your business, especially if you’re short on time.
To grow your business, outsourcing content is something you will eventually consider in the future, if not now. It is one of the most intelligent business strategies you’ll ever make. It will save you time and money and accelerate business growth in the long run.
In today’s post, you’ll learn how to hire freelance writers that fit into your content strategies, budget, and help grow your business. You will also learn why you should hire freelance writers, where to hire them, and more.
Why Hire Freelance Writers?
Building a successful blog business isn’t easy; it takes lots of consistent effort and challenging tasks. Also, there are many moving parts to building a thriving online business.
One of the things you need to do frequently is publish quality content. And making that content accessible in different formats, platforms, and of the best quality.
This isn’t something easy to accomplish for a single-person business blog.
For a while, you might be able to put out quality content consistently and manage other aspects of your blog business. But as time passes, you will feel burned out and slowly decline your output.
Hiring writers will help you save time and energy and ensure that you keep to a consistent content publishing schedule.
It will help you grow significantly. The more quality content you put out, the more you write on different industry-related keywords and grow your blog traffic exponentially.
According to OrbitMedia blogging stats, bloggers who blog more often are likely to drive more traffic. The best way for a single-person blog to consistently publish quality content without sacrificing consistency is to hire freelance writers.
Once you have the budget to hire freelance writers, I advise you to start taking advantage of it and growing your business beyond your expectations.
When Should You Hire Freelance Writers
The big question is, when is it right for you to start hiring freelance writers?
At any stage of your business, it could be rewarding to hire freelance writers, but there are signals that indicates you need to hire writers urgently.
- You have the budget and want to scale content production significantly.
- You’re not good at writing quality content your industry demands.
- If you want to cut off the risk of hiring full-time writers.
- You want to focus on other business areas like marketing and strategical planning.
- You don’t have time to write anymore – maybe you’ve dived into other projects and don’t want to abandoned the blog.
- If you want to build a team of writers to increase topic diversity, quality, and consistency.
- You’re feeling burnout and find it challenging to get content ideas.
If you can relate to any of these situation, it’s time to consider taking on freelance writers.
How to Hire Freelance Writers
Once convinced you to need to hire freelance writers, the next thing to figure out is how to hire the best freelance writer for your projects.
This is easier said than done.
It takes careful planning and diligent scrutiny to get the best people to work with, especially writers. Follow the advice below to find the best professional writers for your blog content.
Identify Your Writing Needs and Style
The first thing is to identify your writing needs and style.
You need to figure out what you want to achieve, the content quality, and how you want it to be structured.
These are content guidelines to help freelance writers understand your content needs, quality, and presentations. Professional freelancers can only work to meet your expectation if you give them the guideline to follow.
And it helps you to identify where a freelance writer is not delivering the kind of content or quality you’d expected. So, make sure you’d figure out what you want from hiring freelance writers before getting them on to your team.
Test Freelance Skill/Knowledge
Depending on the hiring platform, you should consider testing freelance writers before taking them on long term projects.
If you’re going to work with more writers, give them the same test content. This will make it easy to grade their work and know which writer performs best.
It will also speed up the assessment process and you can automate the process of sending content brief to writers.
You don’t need to publish the test content on your blog, since all the writers are given the same topic. But it’s up to you what you do with it.
After all the writers have delivered the gig, here are several criteria to look for:
- Is the content well written?
- How accurate are the data, citations, and facts?
- Is the cintent wrtten in the currect format?
- Did the writer stick to cintent structure guidelines? Maximum lines per paragraphs?
- Is it original – plagiarism free and not from an AI?
- Does the content maeks sense and add value to readers?
- Is it optimized for its target keyword and not keyword stuffing?
There are lots of content quality checklists to pass if you’re going to hire the best content writer for your blog. The above criteria will give you a good headstart and a pathway to follow.
Select The Best Freelancer
Once you’re through with writer’s validation, it’s time to pick the most qualified candidate.
This is the easiest part of hiring freelance writers.
The freelancer who scores high on the test content gets the job. However, there are several signs or quality checks to watch out for when working with a freelance writer.
- Over time, the quality of work might deteriorate. It is common for freelance writers to start delegating work or even get lazy; when this happens, it is time to find other writers.
- People will come and go in your life, including freelancers. For whatever reason, it is possible not to hear from writers for a long time.
- We are human with responsibilities and family; life might get in the way of your freelancer writers, preventing them from keeping consistency.
When you feel like a writer is not delivering the quality of work expected anymore, never hesitate to drop such a writer. If you continue, you will lose both money and time.
Where to Hire Freelance writers
There are lots of places to hire freelance writers today, from getting recommendations to posting on job boards, you can find the best talent in many places.
Here are several options worth considering.
For many people looking to hire writers, the first option that always comes to mind is the freelance marketplace.
These are platforms with hundreds or even thousands of registered freelancers looking for buyers for their services. It is the best place to get quality writers at affordable rates.
But the problem is, vetting through hundreds or thousands of applicants isn’t going to be easy. You need a way to search through relevant profiles to get the best candidates.
Here is a list of freelance marketplaces to look for writers.
- We work Remotely
You can ask for recommendations if you know someone or businesses who work closely with remote workers.
This is an excellent option to scale the vetting process and get access to qualified talent quickly. If the person or business could recommend a writer, it must be that they enjoy working with him.
You can try the writer and see if he fits into your business goals and content demand. But consider test content before committing for a long-term partnership.
This will save you from many troubles in the long run.
Post on Job Boards
If you have an application form on your website, you can start posting on job boards to attract interested freelance writers.
You should explain what you want when posting on job boards:
- Explains what you’re looking for in concise and clear language.
- What skils or criteria you’re looking for in a writer?
- Give details instructions on how to apply for the job.
- A bit about your business or company – be brief and only give neessary details.
- Explains the payment structure – most people are doing this for a living.
FAQ – How to Find Freelancers
How do I find a Freelance Writer?
Freelance sites are a good place to start your search for writers. There are many options: Fiverr, Upwork, 99Designs, People Per Hours, etc.
In these places, you will find good writers at an affordable rate you can work with.
How much should I charge per word 2023?
An average freelancer charges anywhere from $0.02 cent per word to over $1 for an experienced writer with a track record. Some writers are well paid over $2,000 per article, it all depends on experience level, quality of work, and the type of content.
How many clients should a freelance writer have?
There are no limits to how many clients you can have at a time. It depends on how your business and time is managed. You can have a dozen clients at a time and still perform well, and you could have less than four clients but fail to deliver.
Your number of clients isn’t important but how you manage your time and organize your business.
Conclusion…How to Hire Freelance Writers
Hiring freelance writers is a good option if you want to run a blog business where you don’t have to sacrifice your entire life for it. You want to have time for other things in your life like taking a vacation, spending time with loved ones, and more.
Freelancers will help you achieve your goals faster without affecting the blog growth.
And if you’re new to how freelancers work, start with a few writers. It will help you understand the terrain, how to find the right one, what to expect, and how to negotiate.
In general, outsourcing tedious blogging task is a smart business strategy to scale growth and have experience people do the job you won’t otherwise, do well.