Semrush Keyword Magic Tool Review 2026 – Semrush Tutorials

There are countless keyword tools on the market as I write this line. However, if you’ve been doing SEO or content marketing for a while, you know not many of these keyword research tools are worth your time. 

Ahrefs, Moz, Rank Tracker, Google Keyword Planner, Larseo, and Answer the Public are some of the popular keyword research tools available today. 

However, today’s post focuses on a review of the Semrush Keyword Magic tool, a powerful and versatile keyword analysis software. 

It is one of the few keyword tools you can trust for the most accurate keyword data and search metrics.

If you don’t know what the magic keyword tool is capable of, let’s begin with an introduction.

What is the Keyword Magic Tool Semrush?

The Semrush keyword magic tool is a powerful tool that analyzes the entire search market, researches niche subtopics, and saves your keyword data as you work.

It is the most powerful keyword audit tool in the Semrush toolkit. You can research local or international search terms and discover global or geolocation trending topics.

With over 25 billion keywords in its database, only a few research tools can match this number.

A single keyword query can return up to 20 million keyword ideas. It is today’s most comprehensive research and analysis tool for businesses of all sizes, courtesy of Semrush.

Whether you’re a small business owner, enterprise agency, or large Fortune 500 company, this tool is ideal for any serious marketer.

It goes beyond keyword research to an in-depth keyword data analysis, organizing, exploring, grouping, and uncovering hidden search queries that even the Google keyword planner never reveals.

In this Semrush keyword magic tool tutorial, you will learn how to use it to get insightful data, accurate keyword reports, and stay ahead of competitors.

Without waiting, let’s explore how to use Semrush for keyword research.

How to Use the Semrush Keyword Magic Tool

Like any other market research tool, you will begin by entering your “seed” keyword. Ideally, this “seed” keyword is related to your industry.

Log in to your Semrush account and click “Keyword Research” from the left-side menu on the page. From the drop-down menu, select “Keyword Magic Tool.”

The image below shows that I entered “affiliate marketing” as my seed keyword for this Semrush Magic Tool tutorial.

Depending on keyword trends, search location, and popularity, the result could return up to 1,000 queries.

Note: You can enter up to 100 seed keywords in the box and select your target country/location. After making your selection, click the search button.

Keyword Overview Tab

The result will populate on the keyword overview page. Here, you can review metrics like:

• Global and country-specific keyword search volume.
• Keyword search intent.
• Trend over time.
• CPC (Keyword cost per click for advertisers)
• Keyword competitive density.
• Keyword ideas – variations, questions, and keyword clusters.
• SERP Results and analysis of top-ranking pages in Google.
• Ads copies
• Keyword ad history chart.
• PLA Copies.

Click the Keyword Magic Tool label on the menu to dig deeper into the keyword data and get more marketing insights. This is where the real magic begins.

Keyword Magic Tool

There are several filters to refine your keyword list and discover relevant search terms with higher potential for your business. These filters are some of the features that make the keyword magic tool more powerful than its competitors.

From exact word match, broad match, questions, related search queries, etc. Furthermore, you can even filter keywords by search intent, keyword difficulty, search volume, cost per click value, or exclude/include specific search terms.

The “Advanced Filters” option reveals more useful filters to narrow your keyword research.

It allows you to explore keyword ideas based on word count, competitive density, SERP Features, and top results in SERPs within a specific ranking position.

Keyword magic advanced filters let you tailor your content strategies to a well-optimized search result placement. And provide more in-depth content that meets your audience’s expectations.

My favorite search filter is the “question” modifiers in the Keyword Magic tool. As a content marketer, your primary mission is to address your audience’s evolving needs.

The best way to help them is by knowing what bothered your audience.

What problem are they looking for answers to? How do they use search engines to describe their issue when searching for solutions? What words/language are they using to describe these problems, etc

For many online shoppers, question-related search queries initiate their search before making a purchase. This makes question-related search queries more powerful than any other search intent.

How to Group Keyword Data in the Keyword Magic Tool

Gone are the days when web pages were optimized for a single search term to rank for.

The best practice in keyword research is to identify multiple keywords with similar search intent to cover in a single piece of content.

Instead of publishing different articles for:

• How to be an Amazon affiliate marketer.
• Ways to Sign Up for Amazon Affiliate Marketing.
• How to set up an Amazon affiliate marketing website.

You can create a single piece of content that ranks for these and related search terms. The trick is to pick related search terms with similar search intent and keyword difficulty.

The Keyword Magic Tool is powerful for researching related search phrases and grouping keywords.

You can cluster keywords by several metrics, including search intent and SERP results.

In the Semrush Keyword Magic tool interface, the suggested keywords group data is in the left menu.

A common single-word group is the keywords shared among related search queries. This is useful for exploring subtopics related to your primary or seed keyword.

As you select a unique word from the far-left menu, the keyword queries list view changes to related search terms relevant to your chosen “unique word” group.

I created a short video to demonstrate how this works, helping bring related search terms by grouping search queries around a shared word.

You may want to hide a particular word group from the search results. To do this, click the “eye” icon before a word; the keyword group will be excluded from your result.

This helps narrow your keyword selection, preventing you from being bombarded with irrelevant search phrases.

Exploring Sub-Group Keyword Targeting

If you want to go hyper-specific with your keyword targeting, you can further refine your group targeting.

Click on a keyword group to reveal even more detailed, hyper-specific keyword data. You can see a subgroup’s total search volume and keyword numbers here.

It works the same way as when exploring the first level of keyword grouping. The only difference is that it takes you into a more specific keyword query.

Now, you can narrow your keyword options and target your audience more specifically.

This is an ideal targeting feature for users of the Semrush PPC tool and advertisers.

SERP Features Analysis Opportunities

The Semrush keyword magic tool is a feature-rich SERP analysis tool. It provides the research data you need to outrank your competitors in the different search placements.

To rank for a specific SERP enhancement, it is essential to discover what triggers that search placement. Semrush Magic keyword gives you the information you need to optimize the placement of search results.

The SEO Keyword Magic Tool and its search result feature filters allow you to research competitors’ keyword data that triggered the different SERP placement features.

If this is confusing, let’s quickly define Semrush SERP Features.

What is the SERP Feature?

A SERP feature is any result on the Google search engine result page (SERP) other than the traditional organic result.

These search results are optimized to provide a helpful user experience and information without requiring a click-through to the featured page.

There are several Google organic result features you can research keyword data and optimize your web pages for:

• Instant Articles.
• Knowledge Graph.
• News.
• Local Pack.
• Images.
• Site Links
• Tweets.
• People Also Ask.
• Review
• Flight.
• Featured Video
• Featured Snippet.
• Video.
• Carousel, and more.

Semrush Keyword Magic Tool SERP Features

Here is how to find SERP opportunities using this feature. You’ll need to set your search filter to run keywords from the SERP.

To filter your search queries, click on the Advanced Filters option. It will reveal a drop-down panel. This is where you have many keyword research options to work with.

Here is a short 1-minute video to show you how to do this.

You can view the SERP source for every keyword’s data in the column second from the right by clicking the SERP icon. These features enable you to monitor competitors and gain a competitive edge in a search market.

For big brands and authoritative websites, this keyword-magic tool feature could be helpful to try.

Researching For New Keyword Content Ideas

Content optimization is an essential part of any SEO strategy. Without the right keywords in your content, it will be challenging to be found by the right audience.

This is where the Semrush-related keywords feature helps you build a list of keyword ideas. Also, it helps generate new keyword ideas for your content’s SEO optimization.

The related keyword report helps you gather more relevant queries when users look up your primary keyword. This can help create highly relevant content for your PPC campaigns and blog posts.

Adding related keywords to your content will help you rank for more relevant queries to your primary keyword.

Exporting Your Keyword Data

Exporting keyword data is very easy. You have many export options to choose from.

You can export complete keyword data as a CSV file or export keyword groups, as the case may be.

To export multiple selected keyword groups, you can use the “eye” icon to exclude the group you don’t want from the entire batch. Once you’ve finished your selections, click “All Keywords” at the top right of the page.

The keyword selection will be exported as a CSV file, allowing you to work on your data later. You can also send your keyword data to the keyword manager tool.

If you want to add keyword data to the keyword manager, check the box next to your desired individual keyword list, then click on the blue “+ to keyword manager” button.

Semrush Pros and Cons

The keyword magic from Semrush has its pros and cons. As powerful and versatile as it is, there are situations when the tool might not be what you need.

Here are some of the pros and cons of Semrush’s Keyword Magic.

Pros

• Huge keyword database in the industry, offering access to billions of keywords and keyword variations.
• Provide valuable keyword data for each search term, including search volume, CPC value, KD, competition, etc.
• Advanced filtering and search allow you to research keywords by several criteria.
• Segment keywords into groups and folders for easy management.
• Track keyword performance over time and track keyword trends.
• Research competitors’ keywords, identify gaps, and pinpoint growth opportunities.
• Keyword Magic integrates with tools like keyword position tracking and a campaign manager for complete keyword management.

Cons

• The interface can be overwhelming for beginners and may take some time to get accustomed to.
• Keyword data for languages other than English might not be as comprehensive.
• It may be expensive for small businesses without a sufficient marketing budget.

FAQ

Conclusion…

The Semrush keyword magic tool is powerful and offers flexibility in running effective keyword research campaigns.

Keyword research can be time-consuming; it’s challenging to find relevant niche keywords that will help build your business. Also, publishing content without knowing what people in your niche are searching for isn’t a good business practice.

The Semrush keyword magic solves these problems; it gives you the power and tools to identify effective keywords and filters out those with a low impact on your business. You can research by analysing search volume, keyword competitiveness, search intent, market values, and other factors.

Combining these metrics enables you to research and select keywords that align with your business strategies, ultimately helping you grow your business significantly.

Try it; you’ll find something new and helpful from playing with the Semrush keyword research tool.