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If I ask you why blogs fail? Your answers will include a long list of reasons, challenges, obstacles, and excuses, right?
But let’s see what the data says…
According to a source, there are more than 600 million blogs from the 1.7 billion websites already. About 4.4 million blog posts are published every single day.
70% to 80% of those figures are inactive blogs or better, they’re complete failed blogs. The rest 30%, about 25% of it doesn’t get more than 1,000 unique visits per month.
That’s a very terrible stat if you ask me and no doubt why blogs fail.
If you don’t want to be among the 70% or 80% inactive blogs. The ones that get less than 1,000 visits a month, then, you have to do more than what you’re currently doing.
You have to step up your game. Do something better, and grow your blog’s value significantly. If you continue doing what you’re doing currently, then you will always get the same result.
Here are the 8 reasons why blog fails and how to fix them… let’s dive in together.
8 Reasons Why Blog Fails in 2022
1. Your Blog Is Not Your Business
What is the meaning of a blog to you?
A hobby, right? An online journal or that online space where you express your thought and opinion?
If one of the above is your definition of what a blog is, then you probably will fall into one of those categories of bloggers that never live up to their full potential.
Not treating your blog as a business is one of the topmost reasons why blogs fail.
The moment you start treating your blog as an online company. An office apartment or a rented shop where you carry out your normal day-to-day business activities. From that moment going forward, your approach and strategies to blogging will change for the better.
This is because you will start focusing on what matters and stop celebrating vanity metrics that don’t add value to your business and pocket.
Blogging/internet marketing is no different from any other physical offline business.
You need to understand that just as it takes concrete efforts and investments to build a solid business in the offline world, these are also required to build a thriving online business that will sustain your livelihood.
Your blog is your business, treat it as such! ASAP!
2. You’re not Consistent
I know it is hard to overcome this and that’s the reason I made mentioned above that your blog is not your business. Believe me, if your blog means business to you, you will find all possible means to be consistent and ever-present.
But since most bloggers consider their blogs as online journals or hobbies – They write only when they feel like it. If nothing pops up in their brain to put down on the text editor…that’s it for the day.
A good writer will always write because he just have to write
To be consistent and maintain such a level, you have to cultivate the habit of writing whether you’re ready or not.
This may sound awful or not ideal advice to you but let’s take this as an example…
Do you think most employees are performing their expected tasks at work because they’re ready to work?
No…I don’t think so.
Many employees don’t even like what they’re doing. Some employees hate the 9 to 5 hours of the job not even to say ready to do it.
But for the fact that he is going to get paid at the end of the month for a job, he just had to put in all he got and execute the task perfectly.
Knowing that your blog is your business and you’re aiming to make a living out of it will possibly change your attitude towards how you manage your blogging task for the better.
3. You’re Not Doing Content Marketing The Right Way!
I bet this must be how you go about your blog post promotions once you hit the publish button.
- Step 1. You hit the publish button.
- Step 2. The post goes live and it automatically gets published on your social network – Facebook, Twitter, LinkedIn.
- Step 3. WordPress automatically pings major search engines on your behalf.
- Step 4. You take it over from there and share it across your entire social media group, right?
- Step 5. You send out tweets a couple of times daily or even weekly.
- Step 6. You hunt for ComLuv to enable blogs to leave a link back to your posts.
Stop! That’s not content marketing.
How many of your so-called 200,000 plus Facebook group members are active in the group?
Don’t tell me they are, because even if they are active users, they’re there for the same reason as yours – dumping the latest post and offers on the group’s floor that no one cares to read or even glance at the headlines.
I know how it works (I too do it, but not for driving traffic).
These people are not your potential ideal blog readers or customers. They are blog tourists, and never will they buy from you.
Instead, focus all your energy and time on what matters most. The kind of traffic that puts a smile on your face and makes your pocket “BIG“.
Running a blog business requires money. I don’t think you’ll be happy to see me at the end of the year not being able to renew the hosting plan.
Building a blog beyond 1,000 daily visits is not an easy task, you need to do more than your best – Just go all out!
4. You Depend on FREEmium
Granted! At the beginning of your blogging career. You can do this to learn how this blogging thing and online marketing work using free stuff.
Free stuff can only take you far but not far enough to your dreamland. Depending solely on free tools and services will only add more to your frustrations. And in most cases gives you half-baked services.
Do you see the reason I said in point #1 that you’ll need to treat your blog as a business and not a hobby?
When you take into account how much you’re spending on your blog yearly, you will understand why it is and must be a business that you invest in to get returns.
Free stuff won’t catch it!
5. You’re Blogging for Adsense
This may sound funny but it is the cold hard truth.
I know hundreds of bloggers that set up their blogs or dabble in blogging back on the mindset that they want to make money from the Adsense program with the blog.
Why set up a blog all because of the Google AdSense program?
That alone has shown that you don’t love blogging and only looking for some quick money.
Don’t get me wrong here.
I don’t advise that one should be blogging for nothing. Also, you need to love what you’re doing to remain relevant, consistent, and creative.
Without a loving passion for what you’re doing, it won’t take that long before you call it to quit. Stop building your blog for the AdSense program.
Instead, build a solid business with your blog. Google can pull the plug suddenly without any notice. It’s not an uncommon thing to wake up one morning only to discover that Google has restricted ads serving on your blog.
Lay the foundation for a genuine lasting business that will take you to the next level in internet marketing.
CopyBlogger started as a blog that publishes content. Today, CopyBlogger is one of the best software companies that develop WordPress themes, plugins, courses, WordPress sites builder, etc.
You too can do it!
6. You Don’t Have Enough Time
I mean this one.
Blogging is one of the most time-consuming tasks I ever come across.
The sales gimmick internet marketers will tell you that one or two hours of weekly work on your blog/internet marketing will skyrocket it to the roof-top and earn you significant income.
But here we are, facing the reality…things are never so.
I read the Harsh Agrawal of Shoutmeloud interview on Aha-Now. He said in the early days of his blogging career he used to spend almost 16 hours on his blogging task a day.
But these days he works less…either six to eight hours depending on the workflow.
Despite the growth of Shoutmeloud and its popularity, Harsh still works 6 – 8 hours daily. That means you might still have a very long process to follow.
Time is one of the biggest obstacles facing many bloggers and a cause leading to quitting their blogs. This is because they could not manage it as it is supposed to be managed.
If you don’t have enough time to dedicate to your blog, you can as well outsource most of its tasks to freelancers or those guys in the Philippians.
The Philippians are good at such tasks; speak good English and are well internet savvy. You can hire someone to help you manage your entire blog provided you both come to terms and agreements.
Here is a link to a place where you can have these guys work for you at an affordable price.
7. You Lack Creativity
Blogging is all about writing and being creative in the process of doing it.
Many bloggers couldn’t cope with the fact that they have to write to keep the blog going and eventually, they lost momentum, resulting in quitting.
You should see what some of the early articles I wrote on this blog read.
Then you will realize that writing too can be learned and improved upon. I’m not telling you here that my work is now anywhere near perfect or better than everyone else…No!
But if you walk yourself through the archives of this blog, you will understand what I’m saying. How over the years things have completely changed.
With patience and constant practice…anyone with the ability to think and visualize things in their real form can master the art and science of creative writing.
Don’t let the lack of creative writing scare you away from fulfilling your dream of becoming a better blogger.
There are lots of blogs out there to learn how to improve your writing skills, one of which is CopyBlogger. Over at CopyBlogger, you will have more than what you need to become a better writer.
Right here on this blog, I wrote a post not too long ago that walks you through the basic guide on how to improve your writing skills. Check it out here.
8. You’re Not Social Enough
One of the essences of coming online to market your goods and services is to reach a global audience. People you wouldn’t have reached if only the brick-and-mortar marketing channels are your only marketing medium.
To reach a global audience, one very tool you will use mostly to leverage your marketing tactics is social media.
No, you need to be active in these places.
Learn how to create awareness for your blog. Make friends, and ethically promotes your blog. Help people, and establish a meaningful relationship with people who can help you reach your goals faster.
Having 5,000 Facebook friends or 20,000 Twitter followers is not what you should be proud of.
Survey your followers’ lists and see how many percentages of people on these lists are interested in what you’re sharing.
If more than 25% of your Facebook friends are your family members, old schoolmates, ex-football club colleagues, etc then you probably don’t have followers for your blog business.
If you care about keeping tabs on what your family members eat last night? What clothes are the dogs putting on this morning?
Consider creating a separate Facebook account mainly for categories of people like this.
By doing this, your social media status updates will be more targeted and relevant to your followers.
Now let’s go through each point one after the other to see how you can re-engineer your blog and save it from falling.
- 1. Treat your Blog As your Business – From now on deviate from calling your blog a hobby and start treating it as a business. Dedicate your time to it and focus on implementing positive actions that can lead to achieving your dream goals. Stop wasting your time on pointless social media engagement/marketing, instead focus your time, energy, and resource on positive things. There are mainly two things you need to build a profitable blog – Quality services and effective marketing channels. Focus on delivering these two tasks perfectly and your blog will never be the same again.
- 2. Be consistent – Consistency is the key to success in online marketing. What I mean here by being consistent is to have a plan and stick to it. If your posting schedule is to regularly post five times per week, stick to it. If yours is to post twice a week, let your readers know that and never disappoint them by not posting as when expected. Whatever your marketing schedule…be consistent in its implementations.
- 3. Blog Marketing – Go over to one of the so-called “A” bloggers, and if possible, ask him or her a few simple questions like “how were last month’s expenses look like with his blog? You will be surprised at the figures. The truth is, making money online requires money to be spent. To set up a blog may be close to nothing. But managing and building a profitable blog require that you make an initial investment of money, energy, and time. Spend money on essential things like blogging tools, marketing materials, services, courses, books, web hosting, seminars, etc.
- 4. Buy Premium Tools – This won’t happen at the start especially if you’re dead broke when you started blogging. But as time goes on, and when you’re making some little money from your blogging activities, invest such money back on your blog so it progresses faster and reaches more people quicker. On top of that, your blog will be more professional and gives more value to the community.
- 5. Be The Solution – People will put their money in your wallet willingly when they know you can be trusted with solving their problems. Blogging because of the Google AdSense program is a complete waste of time. Low self-esteem and the inability to see the bigger picture. What if Google continues to reject your AdSense applications? What if you can’t make significant money from the program? What if are just too many and if anyone comes your way, so you’ll delete your blog? The way to make wealth is to find a group of people with a problem and solve it for them.
- 6. Manage your time wisely – No one has more than 24 hours per day – spend yours wisely. If you’re currently holding a day job, have kids to care for, and need to blog by the side– create time and space that’s convenient for you and your family. You can schedule to write three to four posts during the weekend to be published on weekdays automatically. WordPress makes this feature easy to achieve. And on weekdays, you can spare 30 minutes daily for your social media engagements and blog marketing. This can also be done through your smartphone while at work.
- 7. Practice Makes Perfect – No one was born with a pencil and paper in his hand – every great writer you see today started somewhere – from scratch. By regularly reading other blogs, constantly writing, reading good books, discussions, etc. You will see that writing epic content is never within your reach. You’re just being scared to see your true self. One piece of advice though…without the love for writing, it may be frustrating and a daunting task to write. Love what you’re doing!
- 8. Socialism Is the Key To Networking – Pick one or two social media sites and learn how to utilize the tools and the platform to your advantage by establishing a group of masterminds that is determined to help each other achieve success. It does take more time to achieve this, but not impossible either. Don’t stretch yourself too thin by trying to be everywhere. That won’t make you a better internet marketer rather, it only causes you many sleepless nights.
Conclusion…Why do Blogs fail?
There are millions of blogs today on the internet, but less than 10 percent of blogs can be classified as successful.
If you ever dream of having a successful blog online, then follow the recommendations in this post. I promise if you follow every tip in this guide, you’re one step closer to building your dream bog.