6 Free Email Marketing Courses For Beginners With Certificate

The first email was sent in 1971 by Raymond Tomlinson. Today, approximately 4.37 billion people send/receive up to 361.6 billion emails daily. 

If you’re not doing email marketing, you’re missing out on a huge audience channel that can help you build and scale your business on demand.

But what happens if you need to improve your email marketing skills and don’t have the budget for paid training or materials?  

Don’t worry; many free email marketing courses help beginners learn the basics of email and marketing automation.

But first, let’s start with the benefits.

Benefits of Taking a Free Email Marketing Course

A free course can provide numerous benefits, including enhanced marketing strategies and improved digital knowledge. 

This opportunity can be particularly valuable for beginners or professionals seeking to refine their expertise in this essential marketing area.

One of the primary advantages of a free email marketing session is learning the fundamentals. 

You are introduced to key concepts such as list-building strategies, automating emails, creating landing pages, and writing persuasive copy. These foundational techniques are critical for successful email campaigns and achieving measurable results.

Another benefit is the ability to create effective email campaigns. 

A course like this offers insights into designing relevant email campaigns that drive conversions and increase brand awareness. From crafting compelling subject lines to optimizing call-to-actions and creating email content, you gain an understanding of the elements that contribute to a high engagement rate.

Free courses also emphasize relevant email marketing best practices. These include obtaining consent, segmenting email lists, finding the best time to send emails, and personalizing content. 

Adhering to these guidelines ensures your emails are well-received, avoid being flagged as spam, and remain compliant with regulations like GDPR and CAN-SPAM.

You also learn about analytics and improvement, a significant aspect of email marketing, tracking and analyzing open, click-through, and conversion rate metrics.

With this data, you can continuously refine your strategies to achieve better outcomes in future campaigns.

For many, acquiring the talents leads to career enhancement. Digital marketing and business development roles often require expertise in managing and executing email campaigns.

Completing a course equips you with these qualifications, making you more attractive to potential employers.

Lastly, free email marketing workshops can provide networking opportunities.

For example, access to a community of like-minded professionals where you can exchange ideas, share best practices, and build valuable connections.

From mastering the fundamentals to leveraging analytics for continuous improvement, email marketing training is a cost-effective way to enhance digital marketing capabilities, expand your professional networks, and advance career prospects.

Best Email Marketing Course For Free 

On this list, you’ll find websites offering a free email marketing course with a certificate.

You’ll also find websites offering email copywriting classes for beginners, so it’s a mixed bag, and everyone must get something. 

As a bonus, assuming you want to learn Microsoft Azure A-Z 204 and pass the exam on your first attempt, check out ExamLabs VCE for training courses, study guides, and questions and answers.

You’ll surely learn something new from the list regardless of your current expertise and knowledge. 

So, let’s begin. 

1. Strategic Email Marketing Course – Getresponse

These nine-part email sessions are designed to help you learn how to use email marketing for your business and acquire new skills. It includes real-world examples to illustrate marketing concepts.

And how to connect it with other marketing tools, such as Webinars, e-learning platforms, landing pages, CRM, etc.

The Getresponse free online email marketing course is delivered via email so that you can access it conveniently. Anyone can register with a business email account. 

When you sign up, the first lesson will arrive in your inbox within a few minutes, and you can begin learning immediately.

Why Should You Enroll?

You should enroll in this program if you’re a beginner and need to understand the basics and how to use essential email tools.

As expected, taking this class makes sense if you use Getresponse as your EMSP.

Most importantly, this course is completely free, so there is no enrollment fee, and you’ll lose nothing by trying it.

Here are a couple of key topics you will learn in the training:

• How to build email subscribers.
• How to create a high-converting email campaign that converts
• Analyzing and optimizing email messages for conversion rate.
• How to automate email delivery for a high customer engagement rate.
• Integrating with other tools in your business.
• Getting a good email delivery rate.
• Different newsletters and their functions or purposes.

2. Mastering Marketing Automation – GetResponse.

Getresponse offers a variety of training for marketers at different stages.

The Mastering Marketing Automation, which you can study at your own pace, is designed for advanced email marketers and agencies.

It teaches you how to use email workflow, customer journey, and automation to build powerful funnels.

It is an eighth-part free introduction to trigger-based email messaging, what it is, and why it is essential to marketing success.

In a nutshell, here is what you’re going to learn from taking the course:

• Introduction to email automation, what it is, and why you should use it.
• How to build workflows using features like conditions, filters, and actions.
• Why and how to set up a welcome message through workflow management.
• How to use contact tagging and scoring for more precise targeting.
• Keeping your contact list clean and how to do it effectively.
• Different email drip set-up ideas and how to apply them to your business operations.
• Different ways to optimize marketing performance for more ROI.
• It is important to seek more marketing knowledge and extend your network.

Why Should You Enroll?

You should consider this course to advance your knowledge beyond basic things like sending and building email lists.

It is designed for marketers to take full advantage of smart sequence emails, processes, and workflow essential for customer success.

Also, this course is right for you if you’re a freelancer or business owner.

You can manage your business effectively and generate more ROI, send more personalized marketing messages, and connect with your audience more naturally and timely.

3. Digital Marketing Training – OptinMonster University

The OptinMonster University is a comprehensive digital marketing training program with actionable tips, strategies, and execution plans to help you convert cold traffic into raving fans and subscribers.

And let’s face it, there is no better place to learn email marketing strategies like a real professional than OptinMonster University. The course plan provides real-world examples with case studies, making it more accessible and relatable for beginners.

OptinMonster is a leader with years of experience helping businesses generate qualified leads through advanced lead magnet tools that convert.

Why Should You Enroll?

Enroll in OptinMonster University to maximize your investment and time, and achieve up to 3,800% ROI.

If you’re looking to save time by accessing proven tactics and learning from experts, rather than spending time on trial and error, then this is for you. You will have access to cheat sheets, checklists, and a proven step-by-step action plan to help you generate more leads, conversions, and engagements.

The class contains email content, video tutorials, screenshots, checklists, step-by-step actionable tips, and assignments. Completing the training can take a few weeks, assuming you devote two to three hours weekly. 

It goes beyond free online email marketing training; it teaches expert advice on SEO, lead generation, traffic generation, eCommerce optimization, and content marketing.

Watch the YouTube video to learn more about OptinMonster University.

However, enrolling in the OptinMonster University program has a catch: you must sign up for any OptinMonster plan to be eligible as a student.

It is the only requirement. You don’t need to sign up separately for the University. Your OptinMonster subscription plan automatically gives you access to the program.

Here are the OptinMonster subscription plans and prices.

4. Fundamentals of Digital Marketing – Google Digital Garage 

The Google Digital Garage marketing fundamentals is a comprehensive 26-module course with a downloadable badge at the end of it.

It comprises digital marketing topics such as mobile optimization, local marketing, SEO, social media marketing, video marketing, display advertising, e-commerce, business strategy, analytics, data insight, and email marketing.

So, you’re getting more value for the same commitments. You will be equipped with comprehensive digital marketing knowledge and practical abilities in the real world, which will help you land your first dream job in a company.

You will learn many aspects of online marketing with case studies in this module, such as:

• How to build and market your online presence.
• How websites work, the key benefits, dos and don’ts, etc.
• Understanding customer behavior, standing out from the competition, and improving business performance through goals.
• Search console, paid search, and how search engines work. See your website.
• Search engine optimization, choosing keywords, the SEO process, and many other related topics.
•  Social media advertising, the basics, and improving your presence.
• Email marketing essentials, setting up landing pages, getting subscribers, creating web forms, etc.
• And lots more.

Why Should You Enroll?

I have taken this course but haven’t finished it (at the time of writing). I can tell you more about its benefits, who it is for, and what you will gain.

It benefits beginners and intermediate marketers looking to master the basics of digital marketing in various topics. It will prepare you for the task ahead and provide more marketing knowledge and experience in the real world.

Created by Google Trainer and accredited by the Interactive Advertising Bureau Europe and The Open University, you get actionable, practical tips and marketing advice from top experts.

However, you must be prepared to devote up to 40 hours of learning, watch video tutorials, complete quizzes, and take 40 final exams before receiving proof of completion.

5. Email Marketing Certification Course – Hubspot Academy

HubSpot is one of the leading email marketing and CRM service providers, and the academy makes it even better. 

The HubSpot Academy contains nine lessons, 28 walkthrough video tutorials, nine quizzes, and a certificate after passing the exam. 

You can learn at your convenience, but it shouldn’t take more than 5 to 6 hours if you dedicate a day to completing it.

The session syllabus covers many aspects, including transactional email optimization, workflow management, building relationships with leads, and sending the correct email.

Here is what you will find in the HubSpot lesson:

• Email marketing fundamentals and the basics.
• Contact management and list segmentation strategies.
• Why and how to test email campaign strategies.
• How to analyze and improve campaigns.
• Sending the right email at the right time and to the right person.
• Why is email design essential to increase conversions, click-through rates, and engagement?
• And more.

Why Should You Enroll?

The HubSpot email academy offers beginners and intermediates the opportunity to learn from the best minds in the industry.

It teaches the fundamentals, which is good if you’re a beginner and want to learn marketing strategies to grow your business.

You can learn from various content formats, from video explainers to content, quizzes, tests, and video transcripts. 

The recognition award can be downloaded, printed, embedded on your website or LinkedIn profile, or viewed on the HubSpot website. This can add value to your resume and help you land better digital marketing jobs.

6. Think Outside The Inbox – Email Marketing – Coursera (Google)

If you want to learn email marketing to advance your career, this is one of the courses you should take.

The seven-part programs created by Google employees offer actionable tips and best practices for email marketing. You’ll learn through a series of video content, downloadable PDFs, ebooks, etc

You will also earn a certificate at the end of the training, which should be less than 25 hours if you dedicate a day to learning. 

At the end of the lesson, the information should prepare you for an entry-level job in the digital marketing and e-commerce industries. You should be able to execute and perform the following tasks:

• Create email marketing strategies that help a business grow.
• Planned and executed email marketing campaigns that drove growth and increased sales.
• Write captivating email preview text and subject lines that increase open rates.
• Compose high-converting email copywriting text.
• Understanding list segmentation, personalization, user engagement, contact management, and email analytics.
• How to safely and securely protect users’ personally identifiable information.  
• How to track, measure, and analyze results.
• And lots more.

Why Should You Enroll?

You can complete the seven-course modules in a day, which is very good if you’re a fast learner with limited time. 

The deadline duration is flexible; you can reset it to fit your schedule and learning journey. It’s available online, and upon completion, you’ll receive a Digital Marketing and e-commerce certification.

This course is worth considering if you want to add more skills and credentials to your CV and stand out from other candidates for an entry-level job.

FAQ

Conclusion

Email marketing is one of the best ways to build an audience, connect personally, increase sales, and drive website traffic on demand. Unlike social media and SEO, email is not controlled by algorithm changes, rules, or competing for attention.

You own the platform and your audience and control the content, but email marketing could be challenging without the proper knowledge, skills, and tools. 

Having the right strategies, list-building techniques, compelling email subject lines and content, advanced email drip tactics, and a plan to engage the audience leads to a higher conversion rate.

As a beginner, courses will help you unlock the knowledge and skills required to master email marketing. 

I have provided you with a list of free email marketing courses. Go through them and find one suitable for your learning requirements.