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The word SEO always remains Search Engine Optimization but how we do it, keeps changing with time. A decade ago, it was all about creating content and backlinks. The quality of the content and backlinks wasn’t taken into consideration. And Google issued an SEO guide that started changing the game and then with each update, we got a new way to do it.
In this dynamic era of SEO, content, and backlinks never went off the scene. Google kept on guiding what kind of content and what type of backlinks should be there but it never downed the importance of any of these two factors. Rather it shifted SEO marketers’ focus on quality rather than quantity.
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Quality Content and Quality Backlinks – Still Go Side by Side
More than a decade passed now but still content and backlinks are going hand in hand when it comes to ranking in SERPs. Google now takes strict actions against the website or blogs which try to manipulate Google’s algorithm by spamming or keyword stuff. It has deployed advanced AI to judge the quality of the content and relevancy.
If your website has plenty of backlinks with spun or keyword-stuffed content, it will have a negative impact on your SEO. The spam score factor is critical because the backlinks at sites with higher spam scores destroy the ranking. A recent Google update was again about the quality of the content with backlinks. So there’s no way to escape this radar.
Why Quality Backlinks Are So Important?
To answer this question, let’s take a real-life example. Imagine a person with a bad reputation telling some of your relatives or teacher that he knows you. What will they think about you? How badly your reputation will get hurt? On the other hand, if a person with good repute will take good about you, it will increase your credibility and reputation.
Now, let’s expand on this example further. If a layman will talk well about you, it will have a good impact on your reputation but not that much because his social circle is limited. But if a famous person will talk good about you, that will push your PR to the skies. That’s because this sort of person will have a higher authority than a layman.
Take this example in the context of SEO. Consider that layman and celebrity referral as a backlink. So, from the example, we can conclude that quality backlinks from high authority platforms will boost your website ranking in SERPs.
How Quality Backlinks Improve Ranking?
Referring again to the real-life example I mentioned earlier. And we have agreed that a referral or backlink from an authority website will improve your value and rank. How that will happen, we’ll discuss various factors and points in detail:
Domain Authority Increases:
When we get backlinks from a website with high domain authority, the authority passes to our website or blog. As the link will be crawled and indexed by Google, our domain authority will also increase. How much that increment would be, depends upon various factors.
So, whenever you are hunting for backlinks, the first thing that you will have to take into consideration is the domain authority or at least page authority. There are various online Domain authority checking tools available where you can check the domain authority or page authority of a given URL.
Now the question is: what will be the impact of higher domain authority? So the answer is simple: the higher the domain authority, the higher will be the rank of your website in SERPs. To monitor the DA of your website, keep a good domain authority checker tool in your bookmarks. Keep checking domain authority at the end of every week or when you get news about Google’s new update.
Direct Impact on Keyword Ranking
When you get keyword-based quality backlinks from relevant websites, the Google algorithm appreciates that and as a direct impact, your website ranking against that keyword starts improving.
There are various ways to get keyword-based quality backlinks. Some of the popular ways are:
- Guest Posting
- Social Media Bio
- Business Directories
- Business Listings
- Reviews and Comments
- Question Answers and Forum Postings
Quality Backlinks Beat Competitions
Whenever you try to rank your website high for a certain keyword, most of the time you get a never-ending list of competitors. These competitors are there in top positions for a long time and they probably have hundreds or thousands of backlinks. If you want to beat them in ranking, you will have to beat them in the backlinks strategy.
Either get more backlinks than your competitors or get lesser but high-quality backlinks. High-quality backlinks from high-authority websites will bring a dramatic impact on the ranking of your website in SERPs. To judge the quality of backlinks, one of the main things to check is the DA which can always be checked with the DA PA checker tool.
More Leads and More Traffic
When you have backlinks at various relevant websites, then there’s a chance that someone on that website will follow the link and land on your website. And if the users get engaged on your website, there’s a chance that your website ranking will improve because Google will perceive it as a useful website for the users where the user stays and spend time.
If your website is a money site like a product or services website, then chances are there that you will get more leads because an authority website will be referring you and hence, the user landing on your website will already have some good trust in your product or services.
Quality backlinks are a big part of SEO these days. If your website is well-optimized for SEO in the other aspects, then all you need is quality backlinks from relevant authority websites to give it a boost in the SERPs. To check the authority of the website, you can use a domain authority checker or DA PA Checker tools.