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WP Rocket is a caching plugin that millions of WordPress blogs used and trusted. It is an open-source premium WordPress performance and caching plugin.
It helps improve page speed, boost website performance, and optimize your website pages for maximum user experience. Unarguably the most powerful caching and performance optimization WordPress plugin in the world today.
At the time of writing, WP Rocket is actively installed on over 1.7 million WordPress blogs. And as of June 2021, it is the 7th most popular WordPress plugin among the top 1 million WordPress blogs.
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Who is Behind WP Rocket?
Back in 2013, two web developers were frustrated by the slow loading pages of their website. They couldn’t find a caching and performance plugin so simple to configure even for beginners.
They need a cache plugin without extensive setup processes. A simple solution without rigorous configuration. A cache plugin anyone can install without technical skills or coding knowledge.
In search of a solution, they created their own WordPress speed optimization cache plugin – The birth of the WP Rocket WordPress plugin.
True to their vision, WP Rocket is a simple, one-click solution to improve page speed and boost performance. You don’t need to have any technical knowledge to install, configure, and use the plugin on your WordPress blog.
Unlike many other WordPress cache plugins with complex configuration processes, anyone with basic WordPress knowledge can use WP Rocket on their blog.
The two website developers were Jonathan Buttigieg and Jean-Baptiste Marchand-Arvier. And in 2014, they started WP Media has the company behind WP Rocket and other digital products to come.
The company headquarters is in Lyon, France, with over 36 employees working remotely globally.
WP Rocket was so successful that the company decided to create other website performance products.
In 2016, Imagify was launched. An image optimization solution for both blogs on WordPress and other content delivery system platforms. Imagify has a WordPress plugin to install and an online solution for anyone to use.
You don’t need to have a website to use the online image optimization solution of Imagify.
In 2020, WP Media launched the Rocket CDN, a content delivery network service. Rocket CDN is a one-click install content delivery network solution.
April 2021, WP Media was acquired by Group.One, a parent company to many entities in the web hosting industry. According to the official statement on the website, WP Media join Group.one has an independent brand.
WP Media as a brand will remain the same, the team, the products, the founders, and will continue to create amazing web products to make the web faster.
What Does WP Rocket do?
It does all these so your website pages can load faster, boost performance, passes the core web vital test, and improve the overall user website experiences.
When a user requests information from a web page, the browser needs to download the content from a MySql database and PHP files. After that, it processes the files before displaying them in the user’s browsers.
These processes can be time-consuming, required a lot of steps and stop on the way, and make web pages load slowly.
In other to bypass many of the steps, and serve the required web page quickly to the user, website pages need to be cached for prime serving.
This is where a cache plugin like WP Rocket becomes useful and needed.
It is an automated and the easiest solution to speed up a WordPress blog in a few clicks without knowing how to code.
How WP Rocket Cache Your Website to Improve Page Speed
There are plenty of WordPress caching plugins today – both free and paid plugins.
WP Rocket is the easiest one-click install to make your WordPress blog load faster. A caching plugin without a complex setup process.
Upon activation, the following cache and performance settings are automatically activated:
However, since businesses are not the same, blogs are not created equal. Each website/business needs defers, so you might need specific caching settings according to your business needs.
This video tutorial below will walk you through some of the advanced settings.
WP Rocket Pricing – How Much Does it Cost?
As a premium WordPress plugin, there are three standard WP Rocket pricing or license to choose from. Each comes with 1 year of supports, and plugin updates.
This means that whenever there is an update to the plugin, you will receive the update without any additional cost.
So let’s walk through each of the 3 standard pricing, license and benefits.
The single website license price is $49, one year of support, plugin updates, and can only be installed on one website.
If you only need to install WP Rocket on a single WordPress blog, this is the ideal license to purchase.
The Plus license also gives you one year of support, plugin updates and costs $99. This license gives you access to install WP Rocket on a maximum of 3 WordPress blogs.
So if you have up to 3 blogs to optimize for speed and performance, this is the license you should buy.
The Infinite license costs $249 plus one year of plugin updates and support. With the Infinite license, you can install WP Rocket on unlimited websites.
For agency, SEO professionals, and anyone who does website optimization for a living, you should consider buying the Infinite license.
Page speed and website performance are key to a successful online business, and for optimizing for better search engine visibility.
If your website takes more than 2 – 3 seconds to load, you could be losing traffic and money to your competitors.
With a caching plugin like WP Rocket, you can save time, money, and energy by optimizing your web pages automatically. This will allow you to focus on other aspects of your online business.